EcoMag

What EcoMag does

EcoMag Limited is an unlisted Australian public company (ACN 607 244 600), founded in 2015 and headquartered in Australia, that extracts high-purity magnesium from concentrated brines ("bitterns") generated as a waste by-product of solar salt production. The company's core technology is a proprietary magnesium precipitation process co-invented by CTO Professor Tam Tran and packaged within the TR0W (Total Resource Recovery Zero Waste) System, a closed-loop circular platform that recovers magnesium, potassium, sodium, and water from industrial brine waste while regenerating reagents (NaOH, HCl) internally and capturing CO2, producing zero liquid or gas discharge. A Life Cycle Analysis conducted with the German Aerospace Center (DLR) under ISO 14040/14044, currently being audited by TÜV SÜD, confirms 30-50% lower carbon emissions versus competing magnesium production routes.

The company sells a portfolio of specialty magnesium chemicals into pharmaceutical, food, cosmetics, construction, manufacturing, energy storage, and wellness end-markets, with products spanning Magnesium Oxide (MgO), Magnesium Hydroxide (MDH), Magnesium Carbonate fire-resistant cladding, magnesium organic salts and chelates produced via a commercial spray drying process developed with CRC for Future Foods, and fertilizer by-products such as potassium sulfate and syngenite. Go-to-market combines direct enterprise sales (pharmaceutical supplement manufacturers, fire retardant additive buyers, RedoxBlox for thermochemical energy storage, Abundant Natural Health for wellness products) with a European distribution partnership through IMagIne in Germany. The Karratha, Western Australia flagship project on land leased from Rainstorm Pty Ltd commenced commercial-scale construction in 2025 with an initial capacity of approximately 6,000 tonnes per year and planned scale-up to over 36,000 tonnes per year, supported by a $60M total project budget with ~$36M of NAIF concessional debt commitment, $5M from the WA Government IAF, and $2M from the Australian Federal Government.

Revenue is not yet disclosed; the company is pre-revenue at commercial scale. Pricing is quote-based B2B specialty chemical pricing negotiated by volume and purity on multi-year contracts. Funding to date is largely concessional public capital rather than private equity, and the company has been recognized in Australia's Critical Minerals Strategy 2023-2030 and is evaluating geographic expansion into the USA (site secured with a major U.S. salt producer), the GCC, Spain, and South America.

Name

EcoMag

Legal name

EcoMag Limited

Website

https://ecomagnesium.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

EcoMag is an Australian specialty chemicals company founded in 2015 that extracts high-purity magnesium from solar salt waste brines using its proprietary TR0W precipitation process, supplying MgO, MDH, and magnesium carbonate to pharmaceutical, food, construction, energy storage, and wellness customers via direct sales and European distribution.

Ownership category

akta.pro rank

Product category

Specialty Magnesium Chemicals

NAICS

Dried and Dehydrated Food Manufacturing (311423)

SIC

Industrial Inorganic Chemicals (2810), Medicinal Chemicals & Botanical Products (2833), Abrasive, Asbestos & Misc Nonmetallic Mineral Prods (3290)

akta.pro primary industry

Magnesite & Magnesium Minerals (IMAEAFAL)

akta.pro secondary industries

Minerals & Trace Elements (Calcium, Magnesium, Zinc, Iron; Chelated Minerals) (AFAJAKAB), Post-Treatment & Remineralization (Stabilization, Blending, Disinfection) (EUANAFAG), Secondary Nutrient Fertilizers (Sulfur, Calcium, Magnesium) (AFABABAF)

Keywords

• Specialty magnesium chemicals
• Magnesium oxide production
• Brine mineral recovery
• Fire-resistant building materials
• Zero-waste chemical processing

Headquarters

HQ city

Chatswood

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Magnesium Products Sales: EcoMag extracts magnesium from solar salt waste streams (bitterns) and refines it into high-purity magnesium products for industrial, environmental and specialty applications. Products include magnesium oxide, magnesium hydroxide, magnesium carbonate, and downstream organics for pharmaceutical, food, cosmetics, construction, and manufacturing sectors. The company follows a downstream processing strategy to maximize value, diversifying across multiple product lines instead of selling raw materials.
2. Critical Minerals Recovery: Recovery of critical minerals from desalination brine waste, including magnesium, calcium, potassium, and sodium. Produces fertilizers like potassium sulfate and syngenite from recovered nutrients. The zero-discharge model ensures complete waste neutralization while creating multiple revenue streams.
3. Fire Resistant Building Materials: Magnesium carbonate cladding products for construction industry. 30% lighter than plasterboard with natural insulator, anti mould, and fire retarding properties. Used as substitute building cladding material for fire suppression in residential buildings.
4. Nutraceutical/Pharmaceutical Grade Magnesium: High-purity magnesium products for pharmaceutical supplements and nutraceutical applications. Products provide relief from psoriasis and pain, sourced by Abundant Natural Health for therapeutic wellness products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

EcoMag extracts high-purity magnesium from bitterns, the concentrated brines generated by sea salt production, using a proprietary precipitation process co-invented by Professor Tam Tran. The company produces and sells magnesium oxide, magnesium hydroxide, magnesium carbonate, and downstream magnesium organic salts for pharmaceutical, food, cosmetics, construction, plastics, and energy storage applications, underpinned by the TR0W System that achieves zero liquid or gas discharge.

Product overview

EcoMag operates as a specialty chemicals company producing a portfolio of high-purity magnesium products derived from waste bitterns generated by solar salt production. The core product line includes Magnesium Oxide (MgO), Magnesium Hydroxide (MDH), and Magnesium Carbonate, which are sold into pharmaceutical, food, construction, cosmetics, and manufacturing markets. EcoMag's proprietary TR0W System (Total Resource Recovery Zero Waste) serves as the underlying circular process technology that enables recovery of magnesium, potassium, sodium, and water from brine waste with zero liquid or gas discharge. Downstream derivatives include magnesium organic salts and chelates (produced via spray drying) and fertilizer by-products. The company differentiates through its waste-to-resource model, low CO2 footprint validated by LCA, and full supply chain traceability. Construction of a commercial-scale magnesium recovery plant commenced in Karratha, WA in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• TR0W System (Total Resource Recovery Zero Waste): EcoMag's advanced circular process that converts industrial waste brines into valuable, saleable products with no liquid or gas discharge.

Products and services

• Magnesium Oxide (MgO) High-purity magnesium oxide produced from recovered bitterns, sold to pharmaceutical supplement manufacturers, food additive producers, fire-retardant additive buyers, and energy storage technology companies; differentiated by low CO2 footprint and validated as fit-for-purpose feedstock for thermochemical energy storage systems.
• Magnesium Hydroxide (MDH) High-purity magnesium hydroxide produced from solar salt bitterns, with applications in fire-retardant construction materials and industrial manufacturing; quality and performance validated by European and USA customers.
• Magnesium Carbonate Fire-Resistant Cladding Fire-resistant magnesium carbonate cladding material for the construction industry that is 30% lighter than plasterboard, with natural insulator, anti-mould, fire retarding, insect resistant and weather resistant properties; can be screwed, nailed and formed for residential and building applications.
• Magnesium Organic Salts and Chelates High-grade magnesium organic salts and chelates produced via a commercial spray drying process, sold for pharmaceutical and nutraceutical applications including therapeutic products supporting wellness.
• Potassium Sulfate and Syngenite Fertilizers Fertilizers recovered from desalination brine waste through EcoMag's zero-discharge process; potassium sulfate and syngenite are agricultural inputs supporting crop yields and food security.

Quantifiable outcome

• 30-50% lower carbon emissions compared to competitors (German Aerospace Center study)
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• RedoxBlox, Inc.coreTechnology or Integration · 1 January 2023San Diego-based company that validated EcoMag's high-purity magnesium oxide as fit-for-purpose feedstock for their zero-carbon thermochemical energy storage systems. RedoxBlox completed a US$20 million Series A funding round from energy market investors. Their patented technology uses magnesium-based pellets for grid and industrial heat applications, enabling conversion of gas turbines into renewable energy storage systems.
• Accelerate Resources Limited (ASX: AX8)minorStrategic or Co-development Partner · 1 January 2023Heads of Agreement announced between RedoxBlox and Accelerate Resources Limited in early 2023. By sourcing both magnesium (from EcoMag) and manganese in the Pilbara, the companies hope to lure RedoxBlox into establishing downstream pellet processing facility in Australia adjacent to major industrial energy consumers including remote mining operations.
• IMagInecoreChannel Partner/ Reseller/ DistributorIMagIne is one of Germany's main distributors of magnesium products and EcoMag's distribution partner in Europe. Andreas Pabst of IMagIne promotes EcoMag as the future mainstream supplier of low carbon materials, offering the lowest carbon footprint for super high grade MgO at consistently high quality and fair prices.
• Abundant Natural HealthcoreStrategic or Co-development PartnerStrategic partner of EcoMag sharing commitment to sustainability, innovation and high-purity magnesium. Leverages EcoMag's eco-consciously sourced Ocean Magnesium to manufacture and distribute therapeutic wellness products for people and the planet. Partnership brings together the story of taking valuable magnesium from a waste stream into products providing relief from psoriasis and pain.
• Rainstorm Pty LtdcoreOthersAustralia's largest solar salt producer supplying magnesium-rich bitterns to EcoMag. EcoMag's containerised pilot plant was installed on land leased from Rainstorm Pty Ltd, adjacent to their solar salt operation. Rainstorm has access to the bitterns stream that drains into Nickol Bay.
• WRS BioproductsminorStrategic or Co-development PartnerAnticipated to establish operations in EcoMag's Magnesium Business Park near Karratha to cultivate algae for beta-carotene production. Access to shared infrastructure is expected to expedite their business operations.
• Jummi FactoryminorStrategic or Co-development PartnerFirst Nations business in Karratha owned by Josie Alec. EcoMag provides business mentorship and incubation programme to develop First Nations medicine products using traditional plant extracts for Australian and USA markets. Both companies promote sustainable projects that care for land, water, sea and air.
• CRC for Future FoodsminorStrategic or Co-development PartnerCollaborated with EcoMag for 2 years, utilizing traditional food drying processing technology for drying food/pharma grade chemicals. This partnership enabled commercial spray drying process for high grade magnesium organics, producing commercial product within 6 months of successful pilot plant program.
• German Aerospace Center (DLR)coreTechnology or IntegrationPartnership for Life Cycle Analysis (LCA) following ISO 14040/14044. DLR's Institute of Vehicle Concepts in Stuttgart conducted studies confirming EcoMag's process produces 30-50% lower carbon emissions than competitors in the high-purity synthetic magnesium oxide market.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• RHI Magnesita: Global leader in refractories and a major producer of magnesia-based raw materials. Comparable to EcoMag as a large incumbent magnesia producer and a key competitor for industrial-grade magnesium oxide supply.
• K+S AG: German potash and salt producer with magnesium byproduct activities and a global distribution footprint. Comparable to EcoMag in brine-based salt and mineral recovery and in serving European industrial customers via established channels.
• Israel Chemicals (ICL Group): Global specialty chemicals and fertilizer company that produces magnesium, potash, phosphate, and bromine from the Dead Sea. Comparable as a large incumbent using brine-feedstock recovery for magnesium and downstream fertilizers, with similar end markets.

Direct peers

• Compass Minerals: U.S.-listed salt and specialty minerals producer with a sulfate of potash plant at its Great Salt Lake operations that recovers magnesium and other minerals from brines. Directly comparable to EcoMag as a salt-brine host that also monetizes magnesium and other co-minerals.
• Premier Magnesia: U.S. producer of magnesium oxide, magnesium hydroxide, and related magnesium chemicals for industrial, environmental, and pharmaceutical applications. Direct competitor in the high-purity MgO/MDH specialty chemicals market that EcoMag targets.
• Nedmag: Dutch producer of high-purity magnesium oxide and magnesium hydroxide from underground brines. Closest direct analog to EcoMag's TR0W process: extracts magnesium chemicals from brine feedstock rather than mining magnesite ore.
• Martin Marietta Magnesia Specialties: Long-established U.S. magnesia producer serving industrial, environmental, and specialty applications. Comparable to EcoMag as an established competitor in the same magnesium-compound product categories.

Others

• IMagIne (Andreas Pabst): Germany-based magnesium distributor that EcoMag has named as its European distribution partner. Relevant as a channel peer and downstream commercial interface for EcoMag's magnesium chemicals in the European market.
• RedoxBlox: San Diego-based thermochemical energy storage startup that has validated EcoMag's MgO as fit-for-purpose feedstock. Adjacent rather than competitive: EcoMag supplies raw material to RedoxBlox's downstream energy storage pellets business.

Emerging players

• Ube Material Industries: Japanese subsidiary of Ube Corporation producing high-purity magnesium chemicals from seawater/brines using proprietary electrolysis-based processes. Comparable emerging-technology magnesium producer focused on non-mining feedstocks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ecomagnesium

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EcoMag