Imagine
Imagine is an Irish residential and SMB broadband provider operating as a wholesale reseller of fibre and 5G home broadband services, serving approximately 40,000 customers across Ireland following its 2024 acquisition by Team Group.
- Company typePrivate
- Founded1995
- HeadquartersDublin, Ireland
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Imagine does
Imagine Communications Group, trading as Imagine, is an Irish residential and small-business broadband provider headquartered in Dublin. The company was founded over 30 years ago and originally built Ireland's largest fixed wireless network to serve rural and underserved communities. Following its December 2024 acquisition by Armenia's Team Group of Companies, Imagine pivoted from an integrated wireless operator to a wholesale fibre and 5G broadband reseller, decommissioning over 150 legacy wireless sites and migrating 17,000+ users to newer technologies. Its portfolio now consists of three fibre tiers (500 Mbps, 1 Gbps, and 2 Gbps, all Wi-Fi 7-enabled with unlimited data) and three 5G home broadband tiers (Basic, Unlimited, Unlimited Pro) priced between €40 and €75 per month. The company serves approximately 40,000 residential and SMB customers across Ireland and claims 99% national coverage via fibre and 5G.
Underlying the service is a reseller technology stack: Imagine does not own fibre or mobile spectrum in the access layer but rather retails wholesale capacity purchased under multi-year agreements with SIRO (150 Irish towns), Open Eir (1.4 million FTTH premises and 170+ Points of Presence), and Viatel (Dublin data centre and backbone). Customer premises equipment is standardised on Wi-Fi 7 across all plans. Core network infrastructure is migrating to Viatel's Dublin data centres under a strategic partnership that includes cybersecurity and software licensing support. The customer self-service layer is the "My Imagine" portal and a Smart App for in-home network management.
Imagine's commercial model is monthly subscription recurring revenue (€40-€75 ARPU) priced inclusively of 23% VAT, with a 2030 Price Promise (price freeze to December 2030), a Leave Anytime contract (€60 Service Wrap-Up Charge within first 24 months), and €10-off-for-six-months acquisition offers. GTM is direct-to-consumer via the imagine.ie website availability checker, a dedicated inside-sales phone channel (1800 938 999), and customer support teams. FY2024 audited revenue was €24.7M with a €6.89M loss, a sharp improvement from a €49.8M loss in 2023, against a €500K reported net asset base after restructuring. The brand positions itself as a transparency- and fairness-led challenger to incumbent Irish operators.
Imagine firmographics
Firmographics- Name
- Imagine
- Legal name
- Imagine Networks Services Limited
- Website
- https://imagine.ie
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Imagine is an Irish residential and SMB broadband provider operating as a wholesale reseller of fibre and 5G home broadband services, serving approximately 40,000 customers across Ireland following its 2024 acquisition by Team Group.
- Ownership category
- akta.pro rank
Imagine industry classification
Industry- Product category
- Broadband Internet Services
- NAICS
- Telecommunications Resellers (517121)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Wireless ISPs (WISPs) & Fixed Wireless Access Providers (HDAIADAD)
Keywords
Where Imagine is headquartered
LocationHeadquarters
- HQ city
- Dublin
- HQ country
- Ireland
- HQ region
- Europe
Offices2 records
Markets served
Imagine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Fiber Broadband Services: Residential and business fiber broadband subscriptions with tiered speed plans (500 Mbps, 1 Gbps, 2 Gbps) offering monthly recurring revenue. Price frozen until 2030 with no annual increases.
- 5G Fixed Wireless Broadband: Mobile broadband services using 5G technology for areas where fiber is not available, with tiered plans (Basic, Unlimited, Unlimited Pro) offering up to 450 Mbps speeds.
- Voice Services: Voice service offerings as part of bundled telecommunications packages, with separate product and pricing guide available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Fibre Starter - 500 Mbps for light browsing and streaming |
| Subscription | Monthly | Fibre Max - 1 Gbps for busy households and 4K streaming |
| Subscription | Monthly | Fibre Ultra - 2 Gbps for high usage, gamers, and creators |
| Subscription | Monthly | 5G Home Basic - Starter plan with 300 Mbps speeds |
| Subscription | Monthly | 5G Home Unlimited - Busy households with unlimited data |
| Subscription | Monthly | 5G Home Unlimited Pro - Fibre-like performance without fibre |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Imagine product offering
Product offeringCore offering
Imagine is an Irish broadband provider selling fibre and 5G home broadband subscriptions to residential customers and small businesses, powered by Wi-Fi 7 customer premises equipment and delivered via wholesale access to SIRO and Open Eir fibre networks. The offering is structured around three fibre speed tiers (500 Mbps, 1 Gbps, 2 Gbps) and three 5G data tiers, all backed by a price freeze guarantee until December 2030 and a leave-anytime contract model. After pivoting from its legacy fixed wireless business under new Team Group ownership, the company now operates primarily as a fibre and 5G broadband reseller serving 99% of Ireland.
Product overview
Imagine is an Irish independent broadband provider offering a unified portfolio of fibre and 5G home broadband services. The core product line consists of three fibre plans (Fibre Starter 500Mbps, Fibre Max 1Gbps, Fibre Ultra 2Gbps) and three 5G plans (5G Home Basic, Unlimited, Unlimited Pro). All plans include Wi-Fi 7 router technology and unlimited data (except 5G Basic with 650GB). The company differentiates through its 2030 Price Promise (price freeze guarantee) and Leave Anytime Contract flexibility. Imagine operates as a wholesale access retailer, reselling fibre broadband services through partnerships with SIRO, open eir, and Viatel after pivoting from its legacy fixed wireless business following acquisition by Armenia's Team Group in late 2024.
Differentiator
Problem solved
Functional benefit
Brands
- Rural WiFi: Rural broadband service brand acquired by Imagine, now part of Imagine Communications Group providing services to rural communities
Products and services
- Fibre Starter Plan
- Fibre Max Plan
- Fibre Ultra Plan
- 5G Home Basic
- 5G Home Unlimited
- 5G Home Unlimited Pro
- Voice Services
Quantifiable outcome
- Save up to €1,247 over 5 years compared to typical providers with annual price increases
- +3 more outcomes
Companies that use Imagine
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Imagine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Imagine partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and strategic.
- Viatel Technology GroupcoreMulti-year strategic infrastructure partnership giving Imagine access to Viatel's secure data centre estate and high-capacity fibre backbone. Imagine will migrate core network infrastructure to Viatel's state-of-the-art Dublin data centres to improve speed and reliability. Viatel will support Imagine's internal digital transformation including cybersecurity and software licensing. Partnership enables access to SIRO's wholesale fibre offering.
- Open EircoreMulti-million-euro three-year strategic network partnership providing Imagine extensive access to open eir's national fibre network, mobile network, and more than 170 Points of Presence (PoPs) nationwide. Partnership enhances capacity to scale fibre services including those delivered over National Broadband Plan footprint and open eir's FTTH network available to 1.4 million homes and businesses. Includes 5G mobile broadband pilot delivering 4,000+ 5G home broadband devices.
- SIROcoreWholesale fiber network operator agreement giving Imagine access to SIRO's full-fibre network covering 150 towns and cities in every county in Ireland. Enables Imagine to offer multi-gigabit broadband products (up to 5 Gbps currently, capacity for 25 Gbps) to over 700,000 residential consumers. Strategic move supporting Imagine's ambition to double its customer base.
- National Broadband IrelandstrategicPartnership with National Broadband Ireland as part of Imagine's strategic pivot from wireless to fibre broadband reseller model. Addresses competition from National Broadband Plan's fibre rollouts that have rendered wireless offerings largely obsolete.
Scale indicators15 records
Recent moves6 records
Expansion highlights5 records
Imagine competitors and assessment
Company assessmentBroad incumbents
- Eir (Eircom): Ireland's largest incumbent telecoms operator, offering fixed broadband, mobile, and voice services nationwide including FTTH. Directly comparable as the dominant player Imagine competes against for residential broadband customers.
- Vodafone Ireland: Major Irish quad-play provider offering broadband, mobile, TV, and voice over its own fixed and mobile networks. Competes head-to-head with Imagine for residential broadband subscribers, including through SIRO wholesale.
- Virgin Media Ireland: Large-scale Irish broadband and pay-TV provider with its own cable/fibre network, focused on urban and suburban residential customers. Closely comparable product set (fibre broadband, bundles, customer experience competition).
- Sky Ireland: Major residential broadband and pay-TV provider in Ireland, reselling fibre services including over the SIRO network. Directly comparable in target market, distribution approach, and broadband product positioning.
- Three Ireland: Major Irish mobile operator now offering fixed 5G home broadband as a primary product line. Closest direct competitor in the 5G FWA home broadband segment where Imagine's 5G plans compete.
Direct peers
- Digiweb: Independent Irish broadband and connectivity provider offering fibre, wireless, and hosted services to residential and SMB customers. Highly comparable as a smaller-scale Irish ISP challenging the incumbents with similar go-to-market.
- Pure Telecom: Independent Irish telecoms provider offering broadband, phone, and mobile services on a no-contract, value-focused basis. Direct challenger-brand peer with similar transparent pricing positioning.
- Magnet Networks: Irish independent broadband and business connectivity provider serving residential and enterprise customers, often focused on fibre and high-speed services. Comparable as a smaller independent Irish ISP with overlapping product set.
Others
- SIRO: Wholesale fibre network operator jointly backed by ESB and Vodafone, providing the underlying full-fibre network that Imagine resells via its 2026 access agreement. Key infrastructure supplier rather than direct competitor, but central to Imagine's go-forward product.
- National Broadband Ireland: State-backed wholesaler rolling out fibre under Ireland's National Broadband Plan, now also a partner to Imagine for rural fibre service delivery. Comparable as part of the Irish fibre infrastructure ecosystem, and a competitive channel for Imagine in rural areas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Imagine social profiles
Digital presenceImagine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imagine leadership team
Management profileNumber of profiles
Profiles4 records
Imagine subsidiaries and ownership
Company hierarchySubsidiaries1 record
Imagine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imagine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imagine
What does Imagine do?
Imagine is an Irish broadband provider selling fibre and 5G home broadband subscriptions to residential customers and small businesses, powered by Wi-Fi 7 customer premises equipment and delivered via wholesale access to SIRO and Open Eir fibre networks. The offering is structured around three fibre speed tiers (500 Mbps, 1 Gbps, 2 Gbps) and three 5G data tiers, all backed by a price freeze guarantee until December 2030 and a leave-anytime contract model. After pivoting from its legacy fixed wireless business under new Team Group ownership, the company now operates primarily as a fibre and 5G broadband reseller serving 99% of Ireland.
Is Imagine a public or private company?
Imagine is a private company. It is classified as corporate owned and is currently operating.
When was Imagine founded?
Imagine was founded in 1995. It employs 501 to 1,000 people.
Where is Imagine based?
Imagine is headquartered in Dublin, Ireland, in the Europe region.
How does Imagine make money?
Three revenue lines are on record. Fiber Broadband Services are the primary driver. The others are 5G Fixed Wireless Broadband and voice Services.
Who are Imagine's main competitors?
Broad incumbents on record are Eir (Eircom), Vodafone Ireland, Virgin Media Ireland, Sky Ireland and Three Ireland. Direct peers are Digiweb, Pure Telecom and Magnet Networks. Others are SIRO and National Broadband Ireland.
Does Imagine have an API?
No public API is recorded for Imagine.
What industry is Imagine in?
Imagine's product category is Broadband Internet Services. Its primary akta.pro industry code is HDAIADAD, Wireless ISPs (WISPs) & Fixed Wireless Access Providers. Its NAICS code is 517121 and its SIC code is 4813.