Biomiral

What Biomiral does

Biomiral, legally operating as Xanalab S.A. de C.V., is a Mexico-based dietary supplement brand that manufactures and sells a catalog of 44+ natural-ingredient products across six health categories: digestive, immune, multivitamin, anti-stress/sleep, vascular/circulation, and beauty/collagen. Products are formulated with vitamins, minerals, probiotics, botanicals, and collagen derivatives (for example, FIBOTAX fiber sachets, D-GELAC probiotic capsules, C-VYM immune-support sachets with Vitamin C and Beta-glucans, BIODIOLA with Rhodiola rosea for stress, and COLAGENER collagen formats), and are manufactured in Biomiral's own factory under BPH (Buenas Prácticas de Manufactura) certification with stated traceability from ingredient sourcing through packaging.

The company operates a direct-to-consumer model anchored on a Shopify e-commerce storefront (biomiral.com) with payments processed via PayPal and MercadoPago (including OXXO cash and Mexican credit-card installments) and FedEx for nationwide Mexican delivery. Marketing is digital-first, relying on organic social on Facebook, Instagram, and TikTok plus email newsletter for retention; no paid acquisition channels or app presence are documented. The catalog includes targeted variants such as KIDDYLAC and C-VYM KIDS for pediatric use, BIENESTAR INTEGRAL / NATUBRON CERO AZÚCAR / ELECTROLITOS sin azúcar for diabetics and sugar-avoiders, and maternal/prenatal SKUs (MATERNAL, BIOFOLIC). Price points span $80 MXN to $1,199 MXN, with bundled kits (INVERNAL FAMILIAR, PROTECCIÓN INVERNAL, CONFORT Y ALIVIO INTERNO, BIENESTAR INTEGRAL FAMILIAR) used to lift AOV and free shipping offered above 399 MXN.

In parallel with DTC, Biomiral distributes through named Mexican retail chains including H-E-B grocery stores, San Pablo Pharmacy, and Farmacias del Ahorro, providing physical-store availability alongside online sales. The company is privately held, with no disclosed funding rounds, headcount, revenue, or institutional investors in the source material. Operational footprint is single-country (Mexico) and the business model is purely transactional pay-as-you-go retail sales — no subscription, B2B, or licensing revenue streams are documented.

Name

Biomiral

Legal name

Xanalab S.A. de C.V.

Website

https://biomiral.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Biomiral is a Mexico-based dietary supplement brand (Xanalab S.A. de C.V.) that manufactures and sells 44+ natural-ingredient vitamins, probiotics, and botanicals across digestive, immune, multivitamin, anti-stress, vascular, and beauty categories via Shopify DTC and Mexican retail chains.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Dietary supplements
• Natural health supplements
• Immune support supplements
• Digestive wellness supplements
• Multivitamin nutritional supplements

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of dietary supplements through their e-commerce website. Customers buy individual products or bundled kits at set prices. The company ships products directly to consumers across Mexico.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Biomiral manufactures and sells a portfolio of 100% natural dietary supplements — including capsules, tablets, sachets, gels, powders, and chewables — covering digestive health, immune support, multivitamin, stress/sleep, vascular/circulation, beauty/collagen, and sugar-free options for diabetics. Products are produced in Biomiral's own factory with guaranteed traceability and are sold directly to Mexican consumers via the Shopify-powered biomiral.com e-commerce site and through pharmacy and grocery retail partners (H-E-B, San Pablo, Farmacias del Ahorro).

Product overview

Biomiral is a Mexican dietary supplement company operated by Xanalab S.A. de C.V., offering 100% natural health supplements. The product portfolio is organized across six main categories: Digestivo (FIBOTAX, D-GELAC+, D-GELAC PRO, D-GELAC RF7, TAMARIN-LX, EQUILIBRIO DIGESTIVO, TRIPLE FIBRA, KIDDYLAC), Sistema Inmune (C-VYM in multiple formats, NATUBRON, INVERNAL FAMILIAR, PROTECCIÓN INVERNAL), Multivitamínico (VITEM 3RA, VITABIOM Q10, BIOMIVIT-400, DIALAVIT, DIALAVIT DUO, MATERNAL, BIOFOLIC, VITAMINA A), Antiestrés (MEM-EH, BIODIOLA, BIODIOLA DUO, Complejo B, PASIVAL, Glicinato de Magnesio, CITRATO DE MAGNESIO), Vascular/Circulación (VANESIR GEL, OMEGA 3, OMEGA 3 PLUS, EXZON), and Belleza/Collagen (COLAGENER TABLETAS, COLAGENER 10, COLAGENER 3). Additional offerings include ELECTROLITOS for hydration and wellness kits (BIENESTAR INTEGRAL, BIENESTAR INTEGRAL FAMILIAR, CONFORT Y ALIVIO INTERNO). Products are also available through retail partners including San Pablo pharmacy and H-E-B grocery stores.

Differentiator

Problem solved

Functional benefit

Products and services

• FIBOTAX Digestive supplement in sachet format designed to support digestive regularity and bowel movements; for health-conscious consumers in Mexico.
• FIBOTAX FAMILIAR Family-sized digestive supplement for digestive regularity, larger pack format; for households seeking digestive support.
• D-GELAC + FS Digestive supplement with probiotic formulation for gut health support; for consumers seeking digestive wellness.
• D-GELAC PRO Advanced probiotic digestive supplement with enhanced formulation for gut health support.
• D-GELAC RF7 Digestive supplement containing probiotics, prebiotics, glutamine, and zinc in convenient sachet format for gut health support.
• TAMARIN-LX Dietary supplement in capsule format for digestive health support.
• EQUILIBRIO DIGESTIVO Digestive balance supplement kit designed to support overall digestive wellness.
• TRIPLE FIBRA Fiber supplement providing triple fiber formula for digestive regularity.
• KIDDYLAC Digestive supplement formulated for children's digestive health.
• VANESIR GEL Gel-based supplement for vascular/circulation support and tired legs.
• OMEGA 3 Omega-3 fatty acid supplement for cardiovascular and overall health support.
• OMEGA 3 PLUS Enhanced omega-3 supplement with additional beneficial compounds for cardiovascular health support.
• EXZON Supplement for joint and musculoskeletal health support.
• C-VYM Immune support supplement in sachets containing Vitamin C, Beta-glucans, Zinc, B Complex, and Vitamin D3.
• C-VYM TABLETAS Chewable tablet version of immune support supplement with Vitamin C, Beta-glucans, Zinc, and Vitamin D3.
• C-VYM CERO AZÚCAR Sugar-free immune support supplement in sachets for immune system support, suitable for diabetics.
• C-VYM KIDS Children's immune support supplement with Vitamin C and essential nutrients.
• NATUBRON CERO AZÚCAR Sugar-free respiratory support supplement with Vitamin C, lemon extract, eucalyptus extract, and mint extract.
• VITEM 3RA Multivitamin supplement for daily nutritional support.
• VITABIOM Q10 Supplement with Coenzyme Q10 and vitamins for energy and cellular support.
• BIOMIVIT-400 High-potency multivitamin supplement with 400% daily value of key nutrients.
• DIALAVIT Dialysis support supplement for kidney health management.
• DIALAVIT DUO Enhanced kidney health support supplement with dual-action formula for dialysis patients.
• BIOFOLIC Folic acid supplement for prenatal and general health support.
• MATERNAL Prenatal vitamin and supplement designed for expecting mothers.
• VITAMINA A Vitamin A supplement with Retinol Palmitate and Canola Oil.
• PLENIFORM 40 Supplement with soy isoflavones, red clover, and vitamins for women's wellness support.
• MEM-EH Cognitive support supplement with Azahar, Tryptophan, and L-Theanine for relaxation and sleep support.
• BIODIOLA Stress and energy support supplement with Rhodiola rosea, L-theanine, and Vitamin B12.
• BIODIOLA DUO Enhanced stress management supplement with dual-action formula for stress and energy support.
• Complejo B con Colina, L-Tirosina y Myo-Inositol B Complex supplement with Choline, L-Tyrosine, and Myo-Inositol for clarity and focus support.
• PASIVAL Stress and sleep support supplement.
• Glicinato de Magnesio con L-Teanina Magnesium glycinate supplement with L-Theanine for calm and rest support.
• CITRATO DE MAGNESIO BIOMIRAL Magnesium citrate supplement for overall wellness support.
• KAMINA Energy and vitality support supplement.
• COLAGENER TABLETAS Collagen supplement in tablet form with hydrolyzed collagen and Vitamin C for skin and joint health.
• COLAGENER 10 Collagen powder supplement with orange flavor for skin elasticity and joint support.
• COLAGENER 3 PEPINO - LIMÓN Collagen powder with cucumber-lemon flavor for beauty and wellness support.
• ELECTROLITOS Sugar-free electrolyte supplement with 5 ions for hydration support.
• BIENESTAR INTEGRAL Comprehensive wellness supplement designed for diabetics and sugar-free diet followers.
• BIENESTAR INTEGRAL FAMILIAR Family comprehensive wellness kit designed for households with diabetic members.
• INVERNAL FAMILIAR Family winter protection kit containing C-VYM CERO and immune support sachets.
• PROTECCIÓN INVERNAL Winter protection kit combining immune and respiratory support supplements.
• CONFORT Y ALIVIO INTERNO Comfort and internal relief wellness kit combining multiple supplements for general wellness.

Quantifiable outcome

• Free shipping on orders over 399 MXN
• +1 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• H-E-B Grocery CompanyminorChannel Partner/ Reseller/ DistributorBiomiral products are available for purchase at H-E-B grocery stores across Mexico, providing physical retail distribution alongside their direct-to-consumer e-commerce channel.
• San Pablo PharmacyminorChannel Partner/ Reseller/ DistributorBiomiral supplements are distributed through San Pablo pharmacy chain, expanding physical retail availability to customers who prefer in-store purchasing.
• Farmacias del AhorrominorChannel Partner/ Reseller/ DistributorRetail partnership with Farmacias del Ahorro pharmacy chain for distribution of Biomiral dietary supplements in their physical stores.
• ShopifycoreTechnology or IntegrationE-commerce platform hosting Biomiral's online store, providing the technical infrastructure for product listings, shopping cart, checkout, customer accounts, and order management.
• PayPalcoreTechnology or IntegrationPayment processing partner providing secure payment gateway for credit/debit card transactions and PayPal payments, ensuring secure checkout for customers.
• MercadoPagocoreTechnology or IntegrationPayment processor enabling OXXO cash payments, credit card installments, and various payment methods popular in Mexico, supporting MercadoPago promotional financing options.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• USANA Health Sciences: Global supplement manufacturer selling vitamins and nutrition products, including in Mexico. Comparable in product mix (multivitamins, digestive, immune) and Mexican consumer targeting, but operates at substantially larger scale.
• Herbalife: Global nutrition company with significant Mexico operations selling meal replacements, protein shakes, and dietary supplements. Comparable in supplement category and Mexican distribution, but operates at vastly greater scale via network marketing.
• Nature's Sunshine Products: Long-standing herbal and nutritional supplement manufacturer with established Mexico subsidiary. Comparable across herbal/botanical supplement categories and Mexican retail presence, though much larger and globally diversified.
• GNC (Mexico): Global specialty health and wellness retailer with significant physical retail presence in Mexico selling vitamins, supplements, and sports nutrition. Comparable as a Mexican retail supplement destination alongside Biomiral's pharmacy and grocery placements.

Regional players

• Nutrisa: Mexican health-focused retail chain selling nutritional products, supplements, smoothies, and wellness items. Comparable as a Mexican health/wellness brand with physical retail footprint and category overlap in nutritional supplements.

Direct peers

• Omnilife: Major Mexican-origin nutritional supplement and personal care company selling through network marketing across Latin America. Highly comparable as a Mexico-headquartered supplement manufacturer with a broad digestive, immune, and wellness portfolio targeting Spanish-speaking consumers.
• NeoLife: Network-marketing nutrition company with deep Mexican and Latin American distribution selling vitamins, supplements, and botanical products. Comparable in product categories (digestive, immune, multivitamin) and Mexican consumer market focus.

Emerging players

• Care/of: DTC personalized vitamin and supplement brand with strong digital-first, content-driven customer acquisition. Comparable in DTC supplement positioning and category breadth, but US-focused.
• Ritual: DTC-native multivitamin and supplement brand operating digitally-first with subscription model. Comparable in DTC e-commerce motion and scientifically positioned multivitamin/wellness messaging, though serving US/Canada rather than Mexico.
• Puritan's Pride: Direct-to-consumer vitamin and supplement retailer with broad catalog across digestive, immune, multivitamin, and beauty categories. Comparable in DTC channel model and SKU breadth, though US-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/biomiral
• Instagraminstagram.com/biomiral_mx/?hl=es
• TikToktiktok.com/@biomiralmx
• LinkedInlinkedin.com/company/biomiral

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biomiral