What Puka does

Puka is a professional organizing service firm operating in Franklin, Tennessee, in the Nashville metropolitan area. The company provides hands-on organizing services to residential clients, corporate clients, and small businesses, with a service taxonomy that includes residential organizing, corporate organizing, move management, lifestyle management, and new construction consulting. Founded in 2010, the firm is led by Lisa York and operates with a small team of 1-10 employees delivering fee-for-service engagements across the local Nashville market.

The business is primarily a local services operation, with revenue derived from hourly or project-based fees for organizing engagements and supplemented by an Amazon Associates affiliate shop that generates product referral commissions on recommended home organization goods. The firm relies on content marketing through a blog and Instagram, a Houzz profile with verified customer reviews, and earned local media coverage (including a WSMV news segment) for customer acquisition and brand positioning. There is no proprietary software platform; service delivery is performed manually by the team in client locations.

Customer-facing evidence centers on individual households and SMB/organizational clients in the Nashville metro, with no disclosed enterprise contracts or anchor accounts. The competitive position rests on local reputation and the founder's personal brand rather than technology, scale, or network effects, and the firm has not raised outside capital. As a result, the business is structurally a micro-local services company with limited geographic reach and headcount-constrained growth capacity.

Name

Puka

Legal name

Puka Organizing, LLC

Website

https://pukaorganizing.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Puka is a Franklin, Tennessee-based professional organizing firm serving residential and small business clients in the Nashville metro with residential and corporate organizing, move management, and lifestyle management services.

Ownership category

akta.pro rank

Product category

Professional Organizing Services

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Residential Whole-Home Organizing (HSAFAKAA)

akta.pro secondary industries

Garage, Basement & Attic Organizing (HSAFAKAE), Kitchen & Pantry Organizing (HSAFAKAD), Garage, Basement & Attic Organization (HSAFAAAD)

Keywords

• Professional organizing services
• Home organization
• Move management
• Lifestyle management
• Decluttering services

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Organizing Services: Fee-for-service professional organizing services including residential organizing, corporate organizing, move management, lifestyle management, and consulting. Services are delivered in-person at client locations.
2. Amazon Affiliate Revenue: Earns commission from Amazon Services LLC Associates Program through affiliate links on the Puka Amazon Shop page. Commissions earned when customers purchase products through their affiliate links.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Puka Organizing delivers turn-key professional organizing services to homeowners and small businesses in the Nashville, Tennessee metropolitan area. Core offerings include residential organizing (closets, pantries, garages, playrooms), corporate and small business organizing, move management and move-in assistance, storage and home inventory services, whole home lifestyle assessments, new construction and remodel consulting, holiday organization, and ongoing lifestyle management on a recurring schedule. The company also operates an Amazon affiliate storefront curating recommended organizing products.

Product overview

Puka Organizing is a professional organizing service company, not a software product company. The company does not offer a software platform, app, or technology product with modules or features. Its portfolio consists entirely of service offerings — professional organizing delivered by a Nashville-based team — plus an affiliated Amazon Shop where recommended organizing products are linked. There are no distinct branded software products, sub-products, or modules to enumerate.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Organizing Professional organizing services delivered to residential clients in the Nashville metro, creating organized and livable spaces across all rooms and storage areas of a home including closets, pantries, garages, playrooms, and laundry rooms.
• Corporate and Small Business Organizing Organizing services for business teams, small businesses, and professionals to help them delegate effectively and operate with greater efficiency and order in their office environments.
• Move Management and Move-In Assistance Comprehensive oversight of all aspects of a move, including obtaining mover bids, coordinating packing and unpacking, and managing vendors to ensure a stress-free residential relocation.
• Storage Guide and Home Inventory Service to help clients maintain an inventory of their possessions, aiding in locating items and protecting them with insurance documentation.
• Whole Home and Lifestyle Assessment Consulting engagements that help clients see their home in a new light and identify organizing priorities, with the option to implement solutions independently or with Puka's help.
• New Construction and Remodel Consulting Pre-construction consulting to review floor plans and recommend storage solutions and functional improvements before building or remodeling a home.
• Holiday Organization Seasonal services including holiday décor set-up and take-down, basic holiday organization, and holiday planning to reduce end-of-year stress.
• Lifestyle Management Ongoing day-to-day organizational support for individuals managing busy households, offered on a daily, weekly, bi-weekly, or monthly recurring basis.
• Amazon Shop An affiliate Amazon storefront curated by Puka featuring recommended organizing products organized by category (bins and baskets, drawer dividers, closet systems, kitchen, bathroom, garage, office supplies, craft room, travel); Puka earns advertising fees via the Amazon Services LLC Associates Program on qualifying purchases.

Quantifiable outcome

• Client testimonials cite reduced stress, ability to breathe in organized spaces, enjoyment of previously neglected rooms (laundry room), and successful navigation of complex moves.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Peace by Piece Organizing: Professional organizing firm delivering residential, move management, and lifestyle services with hands-on organizing support. Directly comparable service-line breadth and customer profile.
• The Home Edit: Celebrity-founded professional organizing brand offering residential and corporate services plus a product line. Comparable in service scope and target customer, but operates at significantly larger scale and brand recognition.
• Horderly: Professional organizing service with residential and corporate offerings, plus packing/unpacking and move management. Direct peer with multi-city operations and a comparable service catalog to Puka.
• Neat Method: National professional organizing brand offering residential and corporate organizing, move management, and space design. Directly comparable to Puka in service mix, with a broader geographic footprint and franchise-style operations.
• Organized by Art: NAPO-affiliated professional organizing service offering residential and small-business organizing with move management. Closely comparable boutique-service model to Puka.
• Clever Girl Organization: Professional organizing company serving residential clients with decluttering, move coordination, and home setup services. Directly comparable service model targeting similar homeowner demographics.
• Less is More Organizing: Boutique professional organizing firm offering residential decluttering, move management, and home office solutions. Comparable in service mix and target market to Puka.

Others

• Thumbtack: Online marketplace connecting homeowners with local service professionals including organizers. Functions as a discovery and lead-generation channel rather than a competitor, but could redirect demand away from independent organizers like Puka.
• NAPO (National Association of Productivity & Organizing Professionals): Industry trade association that credentializes professional organizers and sets industry standards. Not a direct competitor, but membership and NAPO certifications are the primary credibility signals in Puka's category.

Broad incumbents

• The Container Store: National specialty retailer of organizing products, storage, and custom closet systems. Adjacent rather than direct: serves the same organizing consumer need via retail rather than in-home service, but competes for the same discretionary home-organization wallet.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/pukaorganizing
• Xx.com/Puka_Organizing
• Facebookfacebook.com/pukaorganizing
• LinkedInlinkedin.com/company/puka-organizing

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puka