ACS Reisen AG

Name

ACS Reisen AG

Legal name

Automobil Club der Schweiz (ACS)

Website

https://acs.ch

Company type

Private

Founded year

1898

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Zollikofen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership subscriptions: Annual membership fees collected from individual and corporate members. Membership tiers range from CHF 80/year (Light) to CHF 365/year (Premium). The membership covers all persons living in the same household.
2. Camping Card: Annual subscription for camping card at CHF 35/year providing discounts at camping sites and liability insurance coverage for cardholder and up to 11 travelers.
3. Toll box subscription: Fulli Nomade + electronic toll box for Italy, France, Spain and Portugal at CHF 29 one-time plus monthly administrative fees of EUR 1.90-2.40 depending on country usage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

ACS (Automobil Club der Schweiz) operates a tiered membership-based automobile club platform offering roadside assistance, travel protection, legal support, and lifestyle benefits to Swiss drivers and households. Core membership tiers (Light, Classic, Travel, Classic & Travel, Premium) range from CHF 80 to CHF 365 per year and cover all household members. Complementary paid products include the ACS Camping Card, Migrolcard fuel card, Fulli Nomade + electronic toll box, and the co-branded ACS Visa Card, alongside driving courses and motorsport travel packages.

Product overview

ACS (Automobil Club der Schweiz) is a Swiss automobile club founded in 1898 offering a multi-tiered membership platform. The core offering consists of five membership tiers (Light at CHF 80/year, Classic at CHF 98/year, Travel, Classic & Travel, and Premium at CHF 365/year) providing progressively enhanced benefits from basic club access to comprehensive worldwide travel and breakdown protection. The platform integrates complementary products including the ACS Camping Card (CHF 35/year) for campsite discounts and liability coverage, Migrolcard for fuel discounts at 550+ stations, Fulli Nomade + toll box for European toll automation, and the ACS Visa Card (with UBS) for payment and travel insurance. Additional services include ASSR driving courses with member discounts, travel booking services, and motorsport event packages. The organization operates through 17 regional sections across Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• ACS Magazin AUTO: Official club magazine published regularly, covering automotive news, travel, and motorsport content.
• ACS Camping Card
• ACS Visa Card
• ACS Migrolcard
• Fulli Nomade +

Products and services

• ACS Light Membership Entry-level annual membership providing access to the Automobil Club der Schweiz, driver rights advocacy support, exclusive events, and club benefits. Priced at CHF 80 per year and covering all members of a household.
• ACS Classic Membership Mid-tier annual membership starting from CHF 98 per year, including all ACS Light benefits plus pan-European breakdown assistance for cars and motorcycles up to 3.5t and motorhomes up to 9t.
• ACS Travel Membership Annual membership focused on worldwide travel protection and travel insurance services.
• ACS Classic & Travel Membership Combined annual membership providing both European breakdown assistance and worldwide travel protection benefits.
• ACS Premium Membership Top-tier annual membership at CHF 365 per year, providing worldwide travel protection, worldwide traffic legal protection, deductible waiver insurance for rental vehicles, pandemic insurance, and travel legal protection.
• ACS Business Membership (Firmenmitgliedschaft) Corporate membership providing comprehensive mobility coverage for company vehicle fleets and multiple drivers.
• ACS Camping Card Annual subscription at CHF 35 per year providing tax reductions at campsites in Switzerland and abroad, official identification, liability insurance for the cardholder and up to 11 companions (up to EUR 25,000 per person, EUR 1.8 million total coverage), and a free Camping-Revue subscription.
• Migrolcard (Fuel Card) Fuel card offering 5 Rp./L fuel discount (private) or 6 Rp./L (business), accepted at over 550 Migrol and Shell stations in Switzerland, with double Cumulus points and 8% car wash discount.
• Fulli Nomade + (Toll Box) Electronic toll collection device for automated toll payment in Italy, France, Spain, and Portugal using Free-Flow technology and SEPA direct debit. CHF 29 device cost with monthly administrative fees of EUR 1.90-2.40 depending on country; first-year French administrative fees waived for ACS members.
• ACS Visa Card Credit card issued in partnership with UBS, available in Classic (free) and Gold (CHF 100/year after first free year) variants, with contactless and mobile payment, 24h customer service, travel and flight accident insurance, Priority Pass access with the Gold card, and KeyClub loyalty points.
• ASSR Driving Courses Driving training courses including skid control, driving with trailer, motorcycle, and motorhome courses delivered by ASSR (Driving Center Schweiz AG). ACS members receive a CHF 60 discount on all day courses including WAB4u courses.
• ACS Travel Services (ACS Reisen) Travel services including camping and caravaning content, travel offers, travel tips, worldwide travel information, road charges/tolls, and travel packages for ACS members.
• ACS Motorsport & Classic Cars Events Motorsport event packages including Formula 1, MotoGP, DTM, classic car events, and driving experiences organized by ACS and its regional sections.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

20 partnerships are on record, tiered core and minor.

• AllianzcoreStrategic or Co-development Partner · 1 January 2018Since 2018, Allianz has been the exclusive insurance partner of ACS. ACS members receive 10% discount on property and motor vehicle insurance. Allianz handles claims for assistance, travel insurance, and legal protection services.
• MigrolcoreGTM or Marketing PartnerMigrolcard partnership providing fuel and electric vehicle charging discounts at 550+ locations in Switzerland (all Migrol stations and Shell stations with migrolino or mio shops). Members receive 5 Rp./L fuel discount (private) or 6 Rp./L (corporate), free annual card fee waiver (CHF 10.70), and double Cumulus points.
• UBS Switzerland AGcoreGTM or Marketing PartnerCo-branded ACS Visa Card (Classic and Gold) issued by UBS. Members receive free Classic card, CHF 100 fuel voucher on sign-up (until July 2026), Priority Pass for Gold card, and KeyClub points. Free partner card with ACS partner membership.
• Quality1minorGTM or Marketing PartnerVehicle warranty partnership providing exclusive conditions on ACS Fahrzeuggarantie (vehicle warranty) for members.
• ShellminorGTM or Marketing PartnerFuel discount partner through Migrolcard acceptance at Shell stations with migrolino or mio shops.
• EniliveminorGTM or Marketing PartnerFuel discount partner providing Vergünstigung on fuels for ACS members.
• HotelCardminorGTM or Marketing PartnerExclusive discount on first HotelCard purchase for ACS members.
• ASSR / Driving Center Schweiz AGcoreStrategic or Co-development PartnerAnti-skid driving school founded in 1968, providing driving safety courses. ACS members receive CHF 60 discount on all day courses including WAB4u courses. Specializes in customized events for companies, clubs, and associations.
• Fulli Nomade +minorChannel Partner/ Reseller/ DistributorElectronic toll box service for France, Italy, Spain, and Portugal. ACS offers exclusive first-year fee waiver for administrative charges in France. Box costs CHF 29 with monthly usage fees of EUR 1.90-2.40 depending on country.
• Automobil RevueminorGTM or Marketing Partner20% discount on annual subscription for Automobil Revue magazine.
• Moto Sport SchweizminorGTM or Marketing Partner20% discount on annual subscription for Moto Sport Schweiz magazine.
• Autoscout24minorGTM or Marketing Partner30% discount on vehicle listing for ACS members.
• Motoscout24minorGTM or Marketing Partner20% discount on vehicle listing for ACS members.
• Sunny CarsminorGTM or Marketing Partner5% discount on car rentals for ACS members.
• SixtminorGTM or Marketing PartnerUp to 20% discount on daily rates for ACS members.
• Sixt rideminorGTM or Marketing Partner10% discount on taxi and chauffeur transfer services.
• Flughafen Zürich AGminorGTM or Marketing Partner10% permanent discount on already reduced online parking products at Zurich Airport.
• Allianz (Swiss insurance partner)minorGTM or Marketing PartnerInsurance partnership offering up to 15% discount on motor vehicle, household, boat and valuables insurance.
• HelsanaminorGTM or Marketing Partner5% discount on selected supplementary insurance for ACS members.
• Swiss Camping and Caravanning Association (SCCV)minorGTM or Marketing PartnerPartnership providing Camping Card International discounts and Camping-Revue subscription for camping card holders.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/acs-schweiz

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACS Reisen AG