What Camp Wise does

Camp Wise LA is a Jewish summer day camp serving children entering Kindergarten through Grade 8, located on the Stephen Wise Temple campus in Bel Air, Los Angeles. The camp operates three sessions across approximately seven weeks (June 22 – August 7, 2026) and offers age-tiered programming including swimming, art, sports, cooking, science, martial arts, yoga, music, and weekly offsite field trips to destinations such as Universal Studios and Pacific Park. Leadership (Director Tatiana Soofer, Program Director Rabbi Yael Farber, Aquatics Director Gigi Sarmiento, Community Care Director Orlee Raymond, MFT) oversees a published 1:5 to 1:10 staff-to-camper ratio depending on grade. The MESSH (Mental, Emotional, Social, Spiritual Health) initiative, funded through the Foundation for Jewish Camp's Yedid Nefesh cohort and the Jewish Federation of Greater Los Angeles, embeds mental-health support and counselor training into the program.

Revenue is generated almost entirely from per-session camper fees tiered by grade and temple-membership status, ranging from approximately $725 to $2,835 per session, with a $150 discount for families enrolling in all three sessions. Auxiliary revenue streams include hot lunch (Vicki's Lunchbox, $12/lunch), extended care ($45/week or $15/day drop-in), and private/semi-private swim lessons ($45/$35 per 30-minute session). The Junior Counselor-in-Training (JCIT, grade 9) and Counselor-in-Training (CIT, grades 10-11) programs are sold at nominal per-session fees, effectively serving as a leadership pipeline rather than a margin driver. Priority registration is granted to members of Stephen Wise, Leo Baeck, and Kol Tikvah temples, creating a tiered GTM that fills capacity before opening to the general public.

Distribution is fully self-serve through the CampMinder online registration platform. There is no proprietary technology stack; the business is a service operation that runs on Squarespace for marketing/web, CampMinder for registration and forms, and Instagram plus email for parent communications. Year-round engagement products (Wise Afternoons after-school program, Wise Temple Youth, Madrichim teacher-aide program, Camp Wise Sundays bimonthly programming) extend the brand beyond summer and feed the summer pipeline. The entity is a nonprofit program of Stephen Wise Temple, has no external investors, and discloses no financial figures.

Name

Camp Wise

Legal name

Camp Wise LA

Website

https://campwisela.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Camp Wise LA is a Jewish summer day camp on the Stephen Wise Temple campus in Bel Air, Los Angeles, serving rising K-8th graders across three summer sessions with swimming, field trips, and MESSH mental-health programming, plus year-round youth engagement.

Ownership category

akta.pro rank

Product category

Children's Summer Day Camp Services

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO), Leadership, Debate & Model UN Camps (EDAMALAK)

Keywords

• Summer day camp
• Youth enrichment programs
• Jewish community education
• Children's camp services
• After school programs

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Camp Session Fees: Primary revenue stream from per-session camp fees charged to families. Fees vary by grade level (K-2nd, 3rd-6th, 7th-8th) and membership status (member vs non-member). Three sessions are offered: Session 1 (June 22-July 10), Session 2 (July 13-July 31), and Session 3 (August 3-August 7).
2. JCIT Program Fees: Junior Counselor-in-Training program charges session fees to cover training, supervision, program supplies, field trips, and special activities. JCITs pay a nominal fee per session.
3. Swim Lessons: Private and semi-private swim lessons offered during camp hours. 30-minute 1:1 lessons at $45/child and 2:1 lessons at $35/child.
4. Extended Care: Afternoon extended care service available for additional fee. Weekly rate of $45/week or $15/day drop-in.
5. Hot Lunch Program: Daily hot lunch prepared by Vicki's Lunchbox, priced at $12 per lunch. Not available on field trip days.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Camp Wise LA operates a Jewish summer day camp in Los Angeles serving campers entering Kindergarten through 8th grade across three summer sessions (June 22-August 7, 2026), offering age-appropriate activities including swimming, art, sports, cooking, gaga, science, martial arts, yoga, music, and weekly offsite field trips. The program also includes leadership tracks for rising 9th-11th graders (JCIT and CIT), on-site aquatics with private and semi-private swim lessons, extended care, daily kosher hot lunch via Vicki's Lunchbox, and year-round engagement through Wise Afternoons, Wise Temple Youth (WTY), Madrichim, and Camp Wise Sundays.

Product overview

Camp Wise LA is a Jewish summer day camp operated by the Center for Youth Engagement at Stephen Wise Temple in Los Angeles. The core product is the Summer Day Camp serving campers entering Kindergarten through 8th grade, structured across three sessions (June 22-August 7, 2026) with age-differentiated programming. The portfolio includes leadership development programs (JCIT for grade 9, CIT for grades 10-11), an Aquatics program with swim lessons, hot lunch service through Vicki's Lunchbox, extended care, and the MESSH mental health initiative through the FJC Yedid Nefesh Grant. Year-round engagement products include Wise Afternoons after-school program, Wise Temple Youth (WTY) for grades 7-12, the Madrichim teacher aide program, and Camp Wise Sundays. The camp uses CampMinder as its registration and administration platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Camp Wise Summer Day Camp (Sessions 1, 2, and 3) Jewish summer day camp in Los Angeles for campers entering Kindergarten through 8th grade, organized across three multi-week sessions. Programming includes swimming, art, sports, cooking, gaga, science, martial arts, yoga, music, and weekly offsite field trips for 1st-8th graders, plus leadership tracks for rising high school students.
• Junior Counselor-in-Training (JCIT) Program Leadership program for teens entering grade 9. JCITs build leadership skills, learn camp programming, and experience weekly camp activities with special training. Limited to 5 spots per session with fees covering training, supervision, supplies, and field trips (Session 1: $1,050 members / $1,400 non-members).
• Counselor-in-Training (CIT) Program Volunteer leadership program for teens entering grades 10-11. CITs deepen leadership skills, work directly with camper groups for the full camp day, and support Head Counselors and Co-Counselors while taking on increasing responsibility in group management and activity leadership.
• Swim Lessons (Private and Semi-Private) 30-minute 1:1 lessons at $45/child and 2:1 lessons at $35/child, available morning (8:00-9:00 AM) and afternoon (3:00-4:00 PM Monday-Thursday). Children must be at least 3 years old and lessons are taught by certified lifeguard staff at the 85-degree heated on-site pool.
• Extended Care Afternoon extended care service available Mondays-Thursdays from 3:15 PM to 4:30 PM and Fridays from 3:15 PM to 4:00 PM. Weekly fee is $45/week with a $15/day drop-in option. Designed to support working families needing later pickup.
• Hot Lunch Program Daily hot lunch prepared fresh and prepackaged with utensils by Vicki's Lunchbox, certified kosher with vegetarian, gluten-free, and dairy-free options available. Priced at $12 per lunch, available Monday-Friday for campers in Kindergarten through Grade 8 on non-field trip days, with orders due by Thursday 5:00 PM the week prior.
• Wise Afternoons Year-round after-school program for students in grades K-6, running Mondays-Thursdays from 2-5 PM and Fridays from 2-4 PM. Staff assist students with enrichment programs, games, crafts, and carpool transitions. Also serves as a part-time job opportunity for teens and young adults at the Center for Youth Engagement.
• Wise Temple Youth (WTY) Year-round youth group for grades 7-12 exploring teen life, Jewish identity, and social action through facilitated conversations, field trips, holiday celebrations, and leadership positions (President, Vice President, Communications, Grade Reps).
• Madrichim Program Teacher's aide program for students in grades 9 and up, assigned to groups across K-6th grade. Madrichim assist teachers or counselors and serve as role models, with compensation including community service hours for first-timers and potential hourly pay for returning Madrichim. Opportunities include T'filah Tuesdays, Camp Wise Sundays, and 1:1 Tutoring.
• Camp Wise Sundays Monthly/bimonthly camp program running from 8:15 AM to 1:15 PM on select Sundays, providing year-round engagement for K-12 students outside the summer camp calendar.

Quantifiable outcome

• Over 100 events and programs offered throughout the summer
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Foundation for Jewish Camp (FJC)coreStrategic or Co-development Partner · 1 January 2023FJC selected Camp Wise LA for the Yedid Nefesh initiative, a ground-breaking program to enhance mental, emotional, spiritual, and social health (MESSH) of camp community. FJC provides extensive financial and educational resources, access to a community of nearly 100 Jewish day and overnight camps across North America. FJC supports Camp Wise in providing lifelong connection to Judaism.
• Vicki's LunchboxcoreOthersVicki's Lunchbox provides daily hot lunch options for Camp Wise campers and staff. All lunches are prepared fresh daily, prepackaged with utensils included. Lunches are certified Kosher. Vegetarian, Gluten-Free, and Dairy-Free options may be available.
• Stephen Wise TemplecoreStrategic or Co-development PartnerCamp Wise LA is part of the Center for Youth Engagement at Stephen Wise Temple. The temple provides campus facilities including onsite pool and new gym. Temple membership provides priority registration access and member discounts for camp.
• Leo Baeck TempleminorOthersLeo Baeck Temple members receive priority registration access and member discount rates for Camp Wise registration.
• Kol TikvahminorOthersKol Tikvah members receive priority registration access and member discount rates for Camp Wise registration.
• CampMindercoreTechnology or IntegrationCampMinder provides the online registration and camp management platform used by Camp Wise for all camper applications, staff applications, medical forms, session management, and waitlist functionality.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Milken JCC Day Camps: Jewish Community Center in Los Angeles running day camps for K-8th graders with similar activity breadth (swim, sports, arts). Directly competes for the same Jewish-family customer base in the LA basin.
• Camp JCAST: Jewish day camp in the Los Angeles area serving K-8th graders with multi-activity programming. Competes for the same niche Jewish-family customer base in the LA market.
• Steve & Kate's Camp: Non-sectarian LA-area day camp serving K-8th graders with flexible self-directed programming. Competes for the same parent wallet on summer childcare even though it lacks Jewish community positioning.
• Camp JCA Shalom: Jewish day camp in West Hills, California serving LA-area families with multi-activity programming and field trips. Overlaps directly on K-8 day camp offering and Jewish community positioning.
• Kadima Day Camp: Jewish day camp operated by Wilshire Boulevard Temple in Los Angeles, serving K-8th graders with similar multi-activity programming, swim lessons, and member-priority registration. Closest like-for-like competitor in the LA Jewish day camp category.

Broad incumbents

• Camp Ramah in California: Established overnight Jewish camp in Ojai, CA, part of the national Ramah network. Competes for the same Jewish-family summer spend but offers a residential model; brand and scale dwarf Camp Wise.
• YMCA of Metropolitan Los Angeles Day Camps: Large-scale LA-area day camp operator with multiple sites across the basin. Provides broad summer childcare with swim and sports; competes on convenience and location breadth rather than community/Jewish specialization.
• Camp Alonim: Jewish overnight camp in Simi Valley, CA affiliated with the American Jewish University. Competes for LA Jewish families seeking summer experiences but at a different price point and residential model.

Emerging players

• Galileo Innovation Camps: LA-area day camp focused on STEM, arts, and outdoor play for K-8th graders. Partial overlap with Camp Wise's activity set (science, art) and same age band, but with a secular, innovation-themed positioning.

Regional players

• Camp Mountain Chai: Jewish overnight camp in Julian, CA serving San Diego-area Jewish families. Same Federation ecosystem and FJC affiliation but Southern California geography reduces direct overlap with Camp Wise LA families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/campwisela
• Xx.com/CampWiseLA
• Facebookfacebook.com/CampWiseLa
• LinkedInlinkedin.com/company/campwisela

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camp Wise