Vitafoam Nigeria

What Vitafoam Nigeria does

Vitafoam Nigeria Plc is a Nigerian foam manufacturing company founded in 1962, headquartered at 140 Oba Akran Avenue, Ikeja, Lagos. It manufactures polyurethane and reconstituted foam products — mattresses, cushions, pillows, and sheetings — organized into seven product categories: Mattresses (weight-segmented from under 50kg to above 100kg, including Vita Shine, Vitaluxe, and Vitahelix lines), Pillows (fibre, memory, and therapeutic variants), Bedding (duvets, bedsheets, memory toppers), Furniture (bedroom, living room, school, office, hospital — including the Acada line), Mother & Child, and lifestyle accessories. The company claims to be the first foam manufacturer in Nigeria to subject its quality system to the Standards Organization of Nigeria (SON) Quality Management System and operates under ISO 9001-aligned processes, with manufacturing conforming to international standards.

The business operates a multi-channel go-to-market spanning direct e-commerce (vitafoamng.com with Visa, Verve, MasterCard, and Zenith Bank transfer payment options), Comfort Centre retail showrooms, an accredited distributor network, and over 40 accredited ordering centres across Nigeria. Pricing is unit-based and one-time transactional (no subscription model), with mattresses ranging from approximately ₦29,535.36 (Vita Shine) to ₦617,951.92 (Vitahelix), pillows ₦10,075.43–₦13,238.01, and furniture items such as hospital tables starting at ₦69,406.10. Free delivery is offered within Lagos for orders above ₦50,000. The primary customer base is Nigerian individual consumers, with secondary demand from healthcare facilities, educational institutions, and corporate/office buyers. No public stock exchange listing, ticker, or investor relations presence was identified in the source data, and no revenue, headcount, or ownership disclosures were available.

Name

Vitafoam Nigeria

Legal name

Vitafoam Nigeria Plc

Website

https://vitafoamng.com

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Vitafoam Nigeria Plc is a Lagos-based polyurethane and reconstituted foam manufacturer founded in 1962, producing mattresses, pillows, bedding, furniture, and lifestyle products for Nigerian consumers, healthcare facilities, schools, and corporate buyers through e-commerce, showrooms, and 40+ distributor/ordering centres.

Ownership category

akta.pro rank

Product category

Foam Mattresses and Bedding

NAICS

Mattress Manufacturing (337910), Urethane and Other Foam Product (except Polystyrene) Manufacturing (32615), Plastics and Rubber Products Manufacturing (326)

SIC

Plastics Foam Products (3086), Household Furniture (2510)

akta.pro primary industry

Foam Conversion & Fabrication (Cutting, Laminating, CNC, Packaging Inserts) (IMANAIAJ)

akta.pro secondary industries

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA), Mattress & Pillow Components Manufacturing (Ticking/Pillow Shells/Protectors) (IMAOAKAE)

Keywords

• Foam manufacturing
• Mattress production
• Polyurethane foam
• Sleep products
• Bedding furniture

Headquarters

HQ city

Ikeja

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Vitafoam generates revenue through the manufacture and sale of foam products including mattresses, pillows, bedding (duvets, bedsheets, mattress toppers), furniture, and lifestyle accessories. Products are sold through direct e-commerce, Comfort Centres, distributors, and ordering centers. Revenue is primarily one-time transactional with no recurring subscription model.

Pricing tiers

Distribution channels4 records

Marketing channels3 records

Core offering

Vitafoam Nigeria manufactures and sells polyurethane and reconstituted foam-based mattresses, pillows, bedding, and furniture for Nigerian homes, offices, schools, hospitals, and mother & child use. The company operates under SON Quality Management System certification and distributes its products through direct e-commerce, Comfort Centres, accredited distributors, and over 40 ordering centres across Nigeria.

Product overview

Vitafoam Nigeria is a foam manufacturing and sleep products company offering a comprehensive portfolio organized across seven main categories: Mattresses (including Vita Shine, Vitaluxe, and Vitahelix lines with weight-based variants from under 50kg to above 100kg), Pillows (Fibre, Memory, and specialty therapeutic pillows like Cervical Collar and Wedge), Bedding (Duvet Sets, Bedsheets, Memory Toppers), Furniture (Bedroom, Living Room, School, Office, and Hospital segments including the Acada furniture line), Mother & Child products (Kids, Babies including Wooden Baby Cot, and Maternity), and Lifestyle accessories (PU Desk, Leisure Mats, and Accessories). The company positions itself as Nigeria's first foam manufacturing company, emphasizing quality manufacturing, rigorous testing, and compliance with international standards. Products are available through online purchasing, accredited ordering centers, and comfort centers across Nigeria.

Differentiator

Problem solved

Functional benefit

Products and services

• Vita Shine Mattress Entry-level Vitafoam mattress priced at approximately ₦29,535.36, designed for everyday comfort with basic foam support for individual consumers seeking affordable sleep products.
• Vitaluxe Mattress Premium Vitafoam mattress line positioned at a higher price point for a superior sleep experience with enhanced comfort features.
• Vitahelix Mattress Advanced Vitafoam mattress priced up to approximately ₦617,951.92, featuring helical coil technology for targeted support and durability.
• Flamingo Fibre Pillow Breathable fibre pillow priced at approximately ₦11,249.04, designed for everyday comfort and support during sleep.
• Vita Quilted Pillow Quilted pillow priced at approximately ₦10,490.64, offering enhanced softness and traditional comfort design.
• Vita Jumbo Pillow Oversized Vitafoam pillow providing extra coverage and comfort for larger bed sizes.
• Cervical Collar Pillow Therapeutic Vitafoam pillow designed to support neck alignment and relieve cervical spine discomfort.
• Wedge Pillow Inclined foam pillow for elevated sleeping or sitting positions, used for medical or comfort purposes.
• Acada Ballon (Single) Bed Frame Single-size balloon-style bed frame from the Acada furniture line, priced at approximately ₦46,740.73.
• Acada Ballon (Combine Double) Bed Frame Double-size combined balloon bed frame from the Acada furniture line, priced at approximately ₦89,559.08.
• Adjustable Hospital Overhead Table Adjustable overbed table priced at approximately ₦69,406.10, designed for patient care in medical and hospital settings.
• PU Desk Polyurethane desk for home or office use, part of the Vitafoam lifestyle accessories collection.
• Wooden Baby Cot with Storage Wooden crib with integrated storage compartments designed for infant care and baby sleeping arrangements, targeted at expectant mothers and families with infants.
• Memory Foam Topper Memory foam mattress topper designed to add a comfort layer to existing mattresses.
• Duvet Set Complete Vitafoam duvet ensemble including cover and pillowcases for bed styling.
• Duvet (Insert Only) Standalone Vitafoam duvet insert without additional bedding pieces.
• Bedsheets Individual Vitafoam bedsheet purchases separate from complete bedding sets.
• Leisure Mat Recreational Vitafoam mat designed for leisure activities and relaxation.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Serta Simmons Bedding: Serta Simmons is a major US-based mattress manufacturer with significant foam and innerspring product lines. Relevant peer for understanding mattress retail strategy, comfort segmentation, and orthopedic positioning comparable to Vitafoam's weight-segmented approach.
• Sleep Number Corporation: Sleep Number is a premium mattress brand selling through direct and retail channels, with foam-based offerings. Comparable on multi-channel distribution strategy and comfort-segmented mattress positioning to Vitafoam's tiered product portfolio.
• PZ Cussons Nigeria: PZ Cussons Nigeria is a diversified consumer goods manufacturer with foam and bedding products within its broader household portfolio. Operates through similar mass-market distribution channels and competes in the Nigerian home furnishings category.
• Tempur Sealy International: Tempur Sealy is a global mattress manufacturer specializing in memory foam and polyurethane-based mattresses, comparable to Vitafoam's foam-based product lines but at global premium scale. Useful for understanding foam mattress technology and brand-building best practices.

Direct peers

• Casper Sleep: Casper is a direct-to-consumer foam mattress brand that disrupted traditional mattress retail. Comparable to Vitafoam in core foam mattress category and e-commerce-led distribution strategy targeting direct consumer sales.
• Mouka Foam Nigeria: Mouka Foam is one of Vitafoam's closest direct competitors in Nigeria, manufacturing polyurethane foam mattresses, pillows, and bedding products for the Nigerian consumer market. Both companies compete head-to-head on quality positioning, SON certification, and national distribution.
• Dunlop Foam Nigeria: Dunlop Foam manufactures foam mattresses and bedding products in Nigeria, competing directly with Vitafoam in the mid-market polyurethane mattress segment. Both target similar consumer weight categories and distribute through similar retail and distributor channels nationally.

Regional players

• Foam Concepts Nigeria: Foam Concepts is a Nigerian-based foam converter and manufacturer producing polyurethane foam for industrial and consumer use. Comparable on foam manufacturing technology and Nigerian market focus though typically more focused on raw foam supply than finished mattresses.

Emerging players

• Aile d'Or Industries: Aile d'Or Industries is an emerging West African foam manufacturer expanding into Nigeria and neighboring markets. Comparable on polyurethane foam manufacturing technology and West African regional market overlap with Vitafoam.
• Kingdom Beds & Furniture: Kingdom Beds is a Nigerian bedroom furniture and bedding retailer with its own foam product lines. Comparable as a regional emerging competitor offering mattresses and complementary furniture in the same Nigerian market segment as Vitafoam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vitafoamng

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitafoam Nigeria