What Allens Training does

Allens Training Pty Ltd is an Australian Registered Training Organisation (RTO 90909) regulated by the Australian Skills Quality Authority, specialising in nationally recognised first aid, health and safety, mental health, construction, and emergency response vocational education. The company operates a hybrid distribution model combining company-owned training venues on the Sunshine Coast (Queensland) and Goulburn (New South Wales) with a partner network of over 500 training businesses and 1,300+ trainers delivering courses at 600+ locations across Australia, certifying more than 500,000 students annually.

The technology backbone is Training Desk, a proprietary online business and course management platform exclusive to Allens Training that provides integrated course booking, student enrolment, assessment processing, certificate generation, and a built-in Learning Management System. The platform spans four user portals (Partner, Trainer, Client, Student) and is supported by a mobile application available on iOS and Android. The company offers 260+ course types spanning first aid, mental health and wellbeing, construction and industry, fire and emergency, food safety, healthcare, and sport and recreation, delivered via online, blended, and face-to-face modes.

Allens Training monetises through four primary revenue streams: per-student completion fees from partners (starting at $9 for units such as HLTAID009 CPR), direct online course sales to individuals and businesses, premium add-on services including custom website building and a national contact centre, and equipment and resources sales through an online shop integrated with Aero Healthcare drop shipping. The business is family-owned, with the Allen family holding directorships and C-suite roles, and operates with a core team of over 40 professionals alongside its extended partner ecosystem.

Name

Allens Training

Legal name

Allens Training Pty Ltd

Website

https://allenstraining.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Allens Training is an Australian Registered Training Organisation (RTO 90909) that certifies over 500,000 students annually across 600+ locations via a 500+ partner network, operating a proprietary Training Desk platform to deliver nationally recognised first aid, health and safety, and vocational courses.

Ownership category

akta.pro rank

Product category

Vocational Education and Training (First Aid and Workplace Safety)

NAICS

Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Technology & Software (EDABALAZ)

Keywords

• First aid training
• Vocational education
• Workplace health safety
• RTO compliance
• Registered training organisation

Headquarters

HQ city

Noosa Heads

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Per-Student Certificate Fees: Partners pay a completion fee per competent student trained. Fees vary by course type, from $9 for single units like HLTAID009 (CPR) up to higher amounts for course sets with multiple units of competency.
2. Online Course Sales: Direct sales of online courses to individual students and businesses through the Training Desk platform and website shop.
3. Premium Services: Additional paid services including custom-built mobile-responsive websites for partners, national contact centre for student inquiries, and First Aid shop integration.
4. Equipment and Resources Sales: Sale of first aid training equipment, branded first aid charts, manuals, and course materials through the online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Allens Training is a Registered Training Organisation (RTO 90909) that provides nationally recognised first aid, health, safety, construction, fire and emergency, mental health, and other vocational education courses. The company sells and partners these courses to individuals, businesses, and a 500+ partner network of training businesses that deliver training under Allens Training's RTO scope, using the proprietary Training Desk platform for course management, enrolments, assessments, and certificate generation.

Product overview

Allens Training Pty Ltd (RTO 90909) is a registered training organization offering a comprehensive portfolio of nationally recognized vocational education and training courses across Australia. The company's product ecosystem centers on Training Desk, a proprietary online business and course management platform that serves as the operational backbone for over 500 partner organizations. Training Desk provides integrated course booking, student enrollment, assessment processing, certificate generation, and a built-in Learning Management System (LMS) for online learning components. The company offers 260+ course types organized into major categories including: First Aid (70+ courses covering HLTAID009/011/012/014/015), Mental Health & Wellbeing, Construction & Industry, Fire & Emergency, Agriculture & Chemicals, Food Safety, Health & Safety, Healthcare Settings, and Sport & Recreation. Delivery modes include online-only, blended (online pre-study plus face-to-face assessment), and full face-to-face training. Beyond core training delivery, the company provides premium add-on services including a custom website builder, first aid equipment e-commerce shop (with drop shipping), and national contact centre support. The Training Desk Student App extends accessibility to mobile devices via Apple and Google Play stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Desk Platform A proprietary online business and course management platform providing course booking, student enrolment, assessment processing, certificate generation, and an integrated Learning Management System (LMS). Available exclusively to Allens Training Pty Ltd and its partner network, with separate Partner, Trainer, Client, and Student portals.
• Training Desk Student App A mobile application that lets students access instant certificates, complete smarter course check-ins, take in-app assessments, view course information, and track their progress. Available on the Apple App Store and Google Play Store.
• First Aid Courses Nationally recognised first aid training courses covering CPR (HLTAID009), Provide First Aid (HLTAID011), First Aid in Education and Care (HLTAID012), Advanced First Aid (HLTAID014), and Advanced Resuscitation and Oxygen Therapy (HLTAID015). 70+ courses delivered via online, blended, or face-to-face modes to individuals and businesses.
• Wellbeing & Mental Health Courses Mental health support training including the Course in Mental Health Support for First Responders (11244NAT) and Youth Mental Health Support courses, providing skills to recognise signs of distress and provide initial support.
• Construction, Industry & Resources Courses 52+ courses covering White Card training (CPCWHS1001), Low Voltage Rescue (LVR) training, and industry-specific workplace safety training for construction, industry, and resources sectors.
• Fire & Emergency Courses 19 fire and emergency training courses covering emergency response procedures, evacuation protocols, and related compliance training.
• Online Courses 27 online-only course options providing flexible distance learning for various training needs, delivered via the Training Desk LMS.
• Qualifications 4 nationally recognised qualification packages offering comprehensive competency-based credentials across multiple industry areas.
• Premium Website Builder Service A custom-built, mobile-responsive website solution offered to partners, featuring strategic conversion optimisation, bespoke branding, comprehensive course showcase, marketing compliance assurance, public booking calendar integration, and Google/Facebook review integration.
• Customisable First Aid Shop An online shop feature enabling partners to sell first aid equipment and resources, supporting both traditional retail inventory management and drop shipping through Aero Healthcare, with integration into existing websites or social media.
• National Contact Centre Service A dedicated national contact centre service that manages student inquiries and bookings for partners, freeing up their time to focus on business expansion.
• Chainsaw Training Courses 6 chainsaw operation and safety training courses for forestry and agricultural workers.
• Anaphylaxis Training Courses 5 anaphylaxis management training courses covering recognition and response to allergic emergencies, typically for education and care settings.
• Food Safety Courses 4 food safety and handling training courses for hospitality, food service, and related industries.
• Health & Safety Courses 11 workplace health and safety courses covering general occupational health and safety requirements across multiple industries.
• Health Care Setting Courses 8 training courses designed for healthcare professionals and clinical settings, covering clinical skills and compliance.
• Home & Community Care Courses 9 courses for caregivers and community service workers covering essential home and community care skills, including NDIS-related content.
• Sport, Fitness and Recreation Courses 18 courses covering sports, fitness, and recreation industry training requirements, including first aid for sporting settings.
• Pool Safety Inspector Professional Development 6 courses for pool safety inspector accreditation and ongoing professional development across Australian states.
• RTO Partnership Program A third-party/co-provider partnership arrangement allowing individuals and businesses to deliver nationally recognised training under Allens Training's RTO scope (90909), with access to the Training Desk platform, training resources, compliance support, and professional development. Partners pay per-student completion fees.

Quantifiable outcome

• 500,000+ students certified annually
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Training Partners Network (500+)coreChannel Partner/ Reseller/ Distributor · 16 October 2025Over 500 training businesses across Australia partner with Allens Training to deliver nationally recognised courses. Partners use Training Desk platform for course management and pay per-student completion fees. Partners maintain their own business operations while delivering under Allens Training's RTO scope.
• VELG TrainingminorOthersVELG Training is a supporting organisation for quality in Vocational Education. Allens Training is a proud corporate member of VELG Training.
• Surfair Event CentreminorStrategic or Co-development PartnerVenue partner for Allens Training National Conference 2025 held in Marcoola, QLD on the Sunshine Coast.
• Aero HealthcareminorOEM/ Whitelabel/ Licensing PartnerDrop shipping partner for first aid equipment and supplies. Partners can utilise Aero Healthcare for fulfilling product orders through the First Aid Shop feature.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Healthcorp: Australian RTO providing workplace first aid, health, and safety training with both direct and partner channels. Comparable in target market (employers needing compliance) and course mix.
• St John Ambulance Australia: One of Australia's largest first aid and workplace safety training providers delivering nationally recognised courses through a branch and partner network. Closest direct competitor to Allens Training's HLTAID course portfolio and RTO partnership model.
• First Aid Pro: Australian first aid training provider offering HLTAID courses across multiple locations with both direct and partner delivery. Directly comparable in scope and target customer base.
• MyFirstAid: Online-first first aid training RTO offering express certification pathways. Competes with Allens Training's online/blended delivery mode for time-sensitive CPR renewals.
• Skills Certified Australia: Australian RTO delivering first aid, construction White Card, and workplace safety training with online and on-site options. Comparable in regulated short-course delivery and enterprise compliance training.
• Australia Wide First Aid: National RTO delivering first aid and CPR courses via face-to-face, blended, and online formats. Comparable to Allens Training in course catalog, delivery model, and end-customer segments.
• Australian Red Cross Training Services: Delivers nationally recognised first aid, CPR, and resuscitation training across Australia with strong brand trust. Competes head-to-head with Allens Training in core HLTAID course categories and enterprise workplace training.

Emerging players

• Surf Life Saving Australia: Delivers surf rescue and first aid training/certification across Australia through its club network. Comparable in first aid training scope but specialised in aquatic and community safety contexts.

Broad incumbents

• TAFE Queensland: Largest vocational education provider in Queensland delivering hundreds of accredited courses across many industries. Overlaps with Allens Training on regulated vocational credentials but operates at vastly broader scale and scope.

Others

• Aero Healthcare: Manufacturer and distributor of first aid equipment and supplies that drop-ships through Allens Training's partner First Aid Shop. Adjacent ecosystem participant and commercial partner rather than direct competitor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@AllensTrainingTV

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allens Training