Training Partners Inc.
Training Partners Inc. is a privately held Asheville, NC personal training studio founded in 1996 that serves active adults 50+ through one-on-one training, small group classes, Pilates, group fitness, and nutrition coaching delivered by certified trainers with 180+ combined years of experience.
- Company typePrivate
- Founded1996
- HeadquartersAsheville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Training Partners Inc. does
Training Partners Inc. is a privately held, single-location personal training studio founded in 1996 and headquartered at 862 Merrimon Avenue in Asheville, North Carolina. The company delivers in-person and virtual fitness services — one-on-one and partner personal training, small group training (capped at five participants), large group classes, Pilates, and senior-specific programs (Senior Yoga, Senior Tai Chi, Senior Pilates, Senior Strength) — to active adults aged 50 and older, with a sub-focus on the 65+ cohort. Service delivery is built around eight certified trainers holding credentials from NASM, ACE, Gray Institute, TRX, and Precision Nutrition, with 180+ years of combined experience and long trainer tenure.
The underlying "technology" is conventional fitness equipment and certified human coaching rather than software: TRX suspension systems, Pilates reformers and chairs, Life Fitness cardio machines, Cybex weight machines, kettlebells, bands, and free weights, combined with individualized program design and quarterly movement assessments. The business runs on appointment-only personal training and scheduled group classes, with virtual delivery layered on for remote participants. The owner-operator model (Charlene Reeves, 24+ years) and absence of any funding rounds, parent entity, or subsidiaries underscore its character as an independent local service business.
The revenue model combines unit-priced services (personal training at $80/hour or $275 intro package; small group at $25/class; large group at $15/class; Pilates at $70/hour or $250 intro) with a recurring subscription layer (Senior Special Membership at $55/month or $150/quarter). Customer acquisition is community-led, driven by referrals, word-of-mouth from long-tenured clients, local SEO, content marketing via a structured blog, and local awards (2024 Nextdoor Neighborhood Faves), with free first sessions across all services as the trial mechanism. No revenue, funding, or financial performance figures are disclosed.
Training Partners Inc. firmographics
Firmographics- Name
- Training Partners Inc.
- Legal name
- Training Partners, Inc.
- Website
- https://trainingpartnersinc.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Training Partners Inc. is a privately held Asheville, NC personal training studio founded in 1996 that serves active adults 50+ through one-on-one training, small group classes, Pilates, group fitness, and nutrition coaching delivered by certified trainers with 180+ combined years of experience.
- Ownership category
- akta.pro rank
Training Partners Inc. industry classification
Industry- Product category
- Personal Fitness Services
- NAICS
- Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Senior & Active Aging Personal Training (HSADAAAI)
- akta.pro secondary industries
- Small-Group Personal Training (Semi-Private) (HSADAAAN), General Personal Training (In-Person & Virtual) (HSADAAAA), Senior/Low-Impact Group Fitness (HSADABAI), Pilates Instruction (Mat & Reformer) (HSADACAB), Online/Remote Personal Training & Programming (HSADAAAM)
Keywords
Where Training Partners Inc. is headquartered
LocationHeadquarters
- HQ city
- Asheville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Training Partners Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Personal Training Sessions: One-on-one and partner personal training sessions offered at multiple price points. Clients can purchase individual sessions or packages. Sessions include movement quality assessment, individualized program design, and quarterly evaluations.
- Small Group Training: Small group training sessions limited to 5 participants, offered in-studio and virtually at $25/class. First session is free. Sessions are tailored to participants with individualized attention.
- Large Group Classes: Large group fitness classes including Cardio/Strength, Pilates, Yoga, Senior Yoga, Senior Tai Chi, Senior Strength. First class is complimentary. Classes offered in-person and virtual.
- Senior Membership Programs: Senior special membership at $55/month or $150/quarter for access to senior-specific classes (Senior Yoga, Tai Chi, Pilates, Strength) held 4 mornings per week. First class complimentary.
- Pilates Training: Pilates sessions offered one-on-one or in group settings. Equipment includes reformer, chair, bands. Intro package available for new clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Personal Training Intro Package - $275 |
| Unit Pricing | Pay-as-you-go | Personal Training Hourly Sessions - $80/hour, $45/half hour |
| Unit Pricing | Pay-as-you-go | Small Group Training (SGT) - $25/class |
| Unit Pricing | Pay-as-you-go | Large Group Classes - $15/class |
| Subscription | Monthly | Senior Special Membership - $55/month or $150/quarter |
| Unit Pricing | Pay-as-you-go | Pilates Training - Intro $250, Hour $70, Half Hour $45 |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Training Partners Inc. product offering
Product offeringCore offering
Training Partners Inc. operates a personal training studio in Asheville, NC providing one-on-one personal training, small group training (capped at five participants), large group fitness classes (TRX, Pilates, Yoga, Cardio/Strength, Senior Yoga, Senior Tai Chi, Senior Strength), Pilates instruction, and nutritional coaching. The studio targets active adults aged 50 and older and delivers services both in-studio at 862 Merrimon Avenue and virtually.
Product overview
Training Partners Inc. is a small personal training studio offering a suite of fitness services centered on personal training for active adults aged 50+. The core offerings include Personal Training (one-on-one and partner sessions), Small Group Training (SGT, max 5 participants), Large Group Classes (LGC including TRX, Pilates, Yoga, Cardio/Strength), and specialized Senior Programs. Pilates instruction is available as both individual and group sessions. Nutritional coaching by resident nutritionist Ashleigh supplements the fitness programs. All services are available in-person at their Asheville studio or virtually.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 7 minutes added to lifespan per minute of exercise
- +2 more outcomes
Companies that use Training Partners Inc.
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Training Partners Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Training Partners Inc. partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Training Partners Inc. competitors and assessment
Company assessmentBroad incumbents
- Life Time Fitness: Premium national fitness operator with senior wellness and small-group training programs; broad incumbent alternative for older affluent adults considering Training Partners.
- Orange Theory Fitness: National boutique fitness chain offering coached group workouts; competes for adult fitness share in Asheville and beyond with a tech-enabled, scalable model.
- YMCA of the USA: National nonprofit with senior-focused programming (e.g., SilverSneakers host sites) and group classes; competes on price and breadth but lacks Training Partners' personalization and 50+ specialization.
Direct peers
- SilverSneakers: Senior-focused fitness program offered through Medicare Advantage and partner gyms; competes for the same 50+/65+ active adult demographic that Training Partners specializes in serving.
- Club Pilates: Largest Pilates-focused franchise with reformer-based group classes; directly comparable to Training Partners' Pilates service line in equipment and class format, though at a lower price point and broader demographic.
- Fitness Together: Franchise of small-studio 1:1 and small-group personal training studios; the closest business-model analog to Training Partners' appointment-based, low-volume, high-touch model.
- StretchLab: Assisted-stretching franchise operating in small retail studios; comparable boutique, appointment-based service model aimed at older adults seeking mobility and recovery benefits.
- GYMGUYZ: In-home and on-site personal training franchise; comparable in service mix (1:1 PT, small group) and target customer (general adults seeking convenience), though differentiated by mobile delivery.
Emerging players
- The Bar Method: Boutique barre and strength-focused fitness franchise; partially overlaps with Training Partners' small-group strength, Pilates-adjacent, and female-skewing adult programming.
Regional players
- Chuze Fitness: Regional low-cost gym chain with senior-friendly amenities and group classes; competes in similar adult fitness categories but at a much lower price point than Training Partners' premium model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Training Partners Inc. social profiles
Digital presenceTraining Partners Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Training Partners Inc. leadership team
Management profileNumber of profiles
Profiles8 records
Training Partners Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Training Partners Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Training Partners Inc.
What does Training Partners Inc. do?
Training Partners Inc. operates a personal training studio in Asheville, NC providing one-on-one personal training, small group training (capped at five participants), large group fitness classes (TRX, Pilates, Yoga, Cardio/Strength, Senior Yoga, Senior Tai Chi, Senior Strength), Pilates instruction, and nutritional coaching. The studio targets active adults aged 50 and older and delivers services both in-studio at 862 Merrimon Avenue and virtually.
Is Training Partners Inc. a public or private company?
Training Partners Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Training Partners Inc. founded?
Training Partners Inc. was founded in 1996. It employs 1 to 10 people.
Where is Training Partners Inc. based?
Training Partners Inc. is headquartered in Asheville, United States, in the North America region.
How does Training Partners Inc. make money?
Five revenue lines are on record. Personal Training Sessions are the primary driver. The others are small Group Training, large Group Classes, senior Membership Programs and pilates Training.
Who are Training Partners Inc.'s main competitors?
Broad incumbents on record are Life Time Fitness, Orange Theory Fitness and YMCA of the USA. Direct peers are SilverSneakers, Club Pilates, Fitness Together, StretchLab and GYMGUYZ. The Bar Method is listed as an emerging player. Chuze Fitness is listed as a regional player.
Does Training Partners Inc. have an API?
No public API is recorded for Training Partners Inc..
What industry is Training Partners Inc. in?
Training Partners Inc.'s product category is Personal Fitness Services. Its primary akta.pro industry code is HSADAAAI, Senior & Active Aging Personal Training, with a secondary code of HSADAAAN, Small-Group Personal Training (Semi-Private). Its NAICS code is 611620 and its SIC code is 8200.