Zoomarine

What Zoomarine does

Zoomarine is a privately held zoological and theme park operator founded in 2005, headquartered in Torvaianica, Pomezia, roughly 30 km south of Rome. The destination combines a traditional zoo (over 400 animals across 40 species, including what the company describes as the largest dolphin collection in Italy) with an integrated water park (Acquapark), a dinosaur-themed exhibition (Jurassic Adventure), on-site restaurants and kiosks, premium Extra Experience animal encounters, and seasonal evening programming (Zoomarine Summer Nights). Core physical infrastructure includes the Dolphin Stadium and marine mammal habitats, Pinniped Bay, Penguin Beach, Tropical Aviary, the Acquapark pool and slide system, beach areas (Dolphin Beach, Playa Punta Cana, Tortuga Bay), and the Jurassic Adventure life-sized dinosaur reconstructions developed with paleontologists.

The business operates a direct-to-consumer model with diversified revenue streams: day tickets (starting at €17.60 with a 20% early-bird online discount valid until March 21, 2026), annual subscriptions priced slightly above a single ticket, on-site F&B (€8–20 per person across multiple themed restaurants), rental services (beach access from €10, umbrella oases from €6, wardrobes €5), premium Extra Experiences (dolphin, seal, sea lion, penguin, lemur, alpaca, parrot, and sugar glider encounters), dedicated school and summer-camp channels with special group pricing, and Parco+Hotel multi-day packages with partner hotels (up to 4 nights, up to 5 days of park access). Distribution runs through the company's own digital storefront (prezzi.zoomarine.it), a separate school/group sales portal (shop.zoomarine.it), physical box office, partner hotel resellers, and integration with the Cotral public bus network.

The company holds EAZA and EAAM memberships and operates the affiliated nonprofit Openature Foundation (Fondazione Openature) for conservation. Target customers are families with children, school groups, summer camps, and general tourist groups in the Lazio region. The business is private with no disclosed funding rounds, M&A, or revenue figures, and operates with 251–500 employees from a single site.

Name

Zoomarine

Legal name

Zoomarine

Website

https://zoomarine.it

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Zoomarine is a private Italian zoological and theme park near Rome, combining a zoo with over 400 animals across 40 species, a water park, dinosaur exhibits, and educational programs for families, schools, and tourist groups in the Lazio region.

Ownership category

akta.pro rank

Product category

Theme Park and Zoological Garden

NAICS

Zoos and Botanical Gardens (712130), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Zoo & Aquarium Parks (Ticketed Wildlife Attractions) (THAJAEAE)

akta.pro secondary industries

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA), Wildlife Watching & Encounters (Birding, Whale Watching, Primates) (THAJAIAC)

Keywords

• Theme park attractions
• Water park recreation
• Zoological park experiences
• Marine animal encounters
• Family entertainment venues

Headquarters

HQ city

Pomezia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Ticket Sales: Day tickets to the park starting at €17.60 for early-bird online purchases. Standard 1-day admission provides access to animal habitats, shows, attractions, and the water park area.
2. Annual Subscriptions: Annual pass (abbonamenti) allowing unlimited access to the park throughout the year at a price slightly above a single ticket, including access to themed events.
3. Food and Beverage: On-site dining through multiple restaurants (Taverna La Famiglia, A Tutta Pasta, Zoorassico Pizza&Grill) and kiosks (Malibù Cafè, Cancun Cafè, Ristoro della Foresta) with price points ranging from €8-20.
4. Extra Experiences: Premium animal encounter experiences including dolphin interactions, seal and sea lion encounters, penguin visits, lemur experiences, tropical aviary, alpaca encounters, and parrot encounters, each priced separately.
5. Beach and Relaxation Services: Rental services including beach access (from €10), umbrella and lounger oases (from €6), solarium areas, and wardrobe facilities (€5).
6. School and Group Programs: Dedicated educational programs for schools (Scuole) and summer camps (Centri estivi) with special group pricing and curriculum-aligned experiences.
7. Parco+Hotel Packages: Combined park and hotel packages allowing stays up to 4 nights at partner hotels with up to 5 days of park access.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Zoomarine operates an integrated theme park, water park, and zoological garden near Rome, offering day tickets, annual subscriptions, and premium animal encounters. The park combines over 400 animals across 40 species (including the largest dolphin collection in Italy), marine mammal shows, the Acquapark water attractions, the Jurassic Adventure dinosaur exhibition, beach and relaxation areas, on-site dining, and educational programs for schools and summer camps.

Product overview

Zoomarine is a unified theme park and zoological garden product located near Rome, Italy, founded in 2005. The core offering combines a traditional zoo experience (featuring over 400 animals including Italy's largest dolphin collection) with theme park attractions and an aquapark. The portfolio consists of the main Zoomarine Theme Park, enhanced by premium Extra Experience animal encounter modules, the Acquapark water attraction area, the Jurassic Adventure dinosaur exhibit, and seasonal Zoomarine Summer Nights evening events. Ancillary offerings include Parco+Hotel stay packages, on-site Dining Services across multiple themed restaurants and kiosks, Accessibility Services for disabled visitors, and School Programs for educational groups. The Openature Foundation provides conservation initiatives. The park operates as a member of EAZA (European Association of Zoos and Aquaria) and EAAM (European Association for Aquatic Mammals).

Differentiator

Problem solved

Functional benefit

Products and services

• Zoomarine Theme Park Modern zoological garden near Rome combining entertainment, knowledge, and animal respect. Features over 400 animals of 40 species, marine mammal shows, educational presentations, and immersive habitats, claiming to be the zoo with the most dolphins in Italy.
• Extra Experience animal encounters Premium animal encounter experiences allowing visitors to interact with park animals guided by keepers and biologists, including dolphin encounters, seal and sea lion meetings, penguin observations, lemur discovery, tropical aviary visits, alpaca encounters, parrot forest experiences, and sugar glider education.
• Acquapark water park Water park section featuring pools, water slides, and aquatic attractions, including Cancun pool, Malibù pool, Hawaii Family Area, and beach areas (Dolphin Beach, Playa Punta Cana, Tortuga Bay) with white sand.
• Jurassic Adventure dinosaur exhibition Themed dinosaur area featuring life-sized reconstructions based on the latest scientific discoveries, created in collaboration with paleontologists, artists, and modelers, including Brachiosaurus exhibits and prehistoric animal encounters.
• Zoomarine Summer Nights Evening event program running from June to September featuring talks, entertainment, dinner under the stars, pool access, and shows extending park hours until late evening.
• Parco+Hotel stay packages Stay overnight packages allowing visitors to extend their park visit up to 4 nights at partner hotels, with up to 5 days of park access, shows, and entertainment included.
• School and summer camp educational programs Educational programs for schools (Scuole) and summer camps (Centri estivi) providing hands-on animal encounters and environmental education experiences, with special group pricing and curriculum-aligned content.
• On-site dining services On-site food and beverage services including restaurants (Taverna La Famiglia, A Tutta Pasta, Zoorassico Pizza&Grill) and kiosks (Malibù Cafè, Cancun Cafè, Ristoro della Foresta) offering traditional Roman cuisine, pizza, grill, and fast food options at price points ranging from €8-20.

Quantifiable outcome

• 20% early-bird discount on tickets and experiences for online purchases until March 21, 2026

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• EAZA (European Association of Zoos and Aquaria)coreStrategic or Co-development PartnerZoomarine is a member of EAZA, participating in conservation initiatives, species protection programs, and biodiversity education efforts. EAZA membership provides access to collaborative research programs, breeding programs for endangered species, and knowledge sharing across European zoos and aquariums.
• EAAM (European Association for Aquatic Mammals)coreStrategic or Co-development PartnerZoomarine is a member of EAAM, supporting initiatives dedicated to aquatic mammal welfare, conservation, research, and best practices. The association promotes responsible management of marine mammals in zoological settings and advances scientific knowledge about marine mammal biology and behavior.
• Research Institutions and UniversitiescoreStrategic or Co-development PartnerZoomarine collaborates with research institutions, universities, and international organizations for non-invasive research programs studying animal behavior, welfare, and biology. The park contributes to conservation science and biodiversity protection through these partnerships.
• Partner HotelsminorChannel Partner/ Reseller/ DistributorPartner hotels participate in the Parco+Hotel program, offering accommodation packages that include park access. Visitors can stay up to 4 nights and enjoy up to 5 days of park entry, extending the park experience into a multi-day vacation.
• Openature Foundation (Fondazione Openature)coreStrategic or Co-development PartnerThe Openature Foundation is linked to Zoomarine for conservation and environmental education initiatives. The foundation supports biodiversity protection efforts and environmental awareness programs associated with the park.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oceanogràfic: Largest aquarium in Europe, located within the City of Arts and Sciences complex in Valencia. Directly comparable marine-mammal and biodiversity focus, with a dolphinarium and beluga encounters, targeting similar family and school demographics.
• Zoomarine Algarve: Portuguese marine-themed park (Guia, Albufeira) operating dolphin shows, animal encounters, water slides, and beach areas. Essentially the same product concept as Zoomarine Italy in a different geography, sharing the iconic brand and animal encounter model.
• Mirabilandia: Major Italian theme park (Savio, Ravenna) with rides, shows, and a seasonally re-themed program. Competes directly with Zoomarine for family and school group visitation across Italy, with a longer operating history and similar mid-market positioning.
• Leolandia: Family theme park and zoo (Capriate San Gervasio, near Bergamo) combining animal habitats with themed rides and shows. Highly comparable to Zoomarine's combined zoo-and-amusement model, targeting the same under-12 family segment.
• Gardaland: Italy's largest theme park (Castelnuovo del Garda, near Verona), operating rides, shows, and a branded hotel. Direct competitor for Italian family day-trip and school group demand, with comparable ticket pricing and a much larger brand footprint.
• Loro Parque: World-class zoo and marine park in Tenerife (Spain) combining orcas, dolphins, penguins, and big cats with botanical gardens and shows. Closest international analog to Zoomarine's integrated zoo plus entertainment plus education model, with a strong premium encounter offering.
• Bioparc Valencia: Immersive zoo in Valencia, Spain, using multispecies 'zooimmersion' habitats for over 800 animals. Comparable to Zoomarine in its emphasis on integrated habitats, conservation messaging, and educational programming around mixed-species exhibits.
• Oltremare: Marine and nature park in Riccione, Italy, featuring a large dolphin lagoon, interactive lagoons, and educational programs. Closest Italian geographic competitor to Zoomarine for marine-mammal-based family entertainment along the Adriatic coast.
• Parco Natura Viva (Bussolengo): Italian zoological park and safari near Verona with over 1,500 animals and a dedicated Safari Park drive-through. Notable as the naming overlap with Zoomarine's Parco NaturaViva DBA; targets a similar school-group and family demographic with a strong conservation focus.

Broad incumbents

• PortAventura World: Major Spanish resort destination including PortAventura Park, Ferrari Land, and multiple hotels. Much larger scale than Zoomarine but competes for the same European family leisure segment and school calendar demand, with stronger brand and capex firepower.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/parconaturaviva
• Facebookfacebook.com/ParcoNaturaViva
• Instagraminstagram.com/parconaturaviva
• Xx.com/zoomarine

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zoomarine