Pastello Ceramica
Pastello Ceramica is an India-based ceramic and porcelain tile manufacturer headquartered in Gujarat that produces wall tiles, floor tiles, porcelain tiles, porcelain slabs, and full body tiles for residential, commercial, and international export customers across 15+ countries.
- Company typePrivate
- Founded2000
- HeadquartersAhmedabad, India
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Pastello Ceramica does
Pastello Ceramica is a Gujarat, India-based manufacturer of ceramic and porcelain tiles founded in 2000 and headquartered in Ahmedabad. Its product portfolio spans five categories — wall tiles (600x300mm), floor tiles (600x600mm), porcelain tiles (600x600mm and 600x1200mm), porcelain slabs (800x1600mm and 800x2400mm), and full body tiles (600x600mm and 600x1200mm) — offered across multiple design collections including Nano Soluble Salt, Carara (Carrara marble-look), Crema, Onyx, Satvario, and Travertino, in glossy and matt finishes. Technical differentiators include high-depth elevation tiles with 3D relief for wall cladding and Carrara marble porcelain tiles with L.Value of 91+ indicating high whiteness. Production is conducted at a Gujarat manufacturing facility with visible production lines; the company holds IEC (Import Export Code), RCMC, and Udyam MSME registrations.
The company operates a hybrid go-to-market combining a domestic direct-to-consumer motion via website, e-catalogue, blog, and WhatsApp contact with an international export motion to more than 15 countries across the Middle East, Europe, the Americas, Asia-Pacific, and Africa, with shipping routed through Mundra port. Customer segments are split across residential homeowners (bathrooms, living rooms, study rooms, bedrooms), commercial spaces (hotels, retail stores, offices), and international distributors/buyers. Marketing mixes organic search/content marketing at the top of the funnel, an interactive tiles calculator at mid-funnel, and WhatsApp-based direct contact at bottom-of-funnel led by representative Vishal Patel. Pricing is not publicly disclosed; quotes are provided on request.
Pastello is privately held with no parent company, no institutional investors, no documented funding rounds, and no M&A activity in the available data. The only named member of the management team is a contact representative (Vishal Patel); broader leadership and ownership details are undisclosed. The firm identifies itself as 'India's fastest growing company in the ceramic tile segment' and cites 26k+ customers and 700+ completed projects on its public profile, though no audited revenue, headcount trend, or third-party validation of these claims is available. Headcount is reported in the 51-100 range, and Udyam MSME registration confirms the company operates within India's small-enterprise classification thresholds.
Pastello Ceramica firmographics
Firmographics- Name
- Pastello Ceramica
- Legal name
- Pastello Ceramica
- Website
- https://pastelloceramica.in
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pastello Ceramica is an India-based ceramic and porcelain tile manufacturer headquartered in Gujarat that produces wall tiles, floor tiles, porcelain tiles, porcelain slabs, and full body tiles for residential, commercial, and international export customers across 15+ countries.
- Ownership category
- akta.pro rank
Pastello Ceramica industry classification
Industry- Product category
- Ceramic & Porcelain Tiles
- NAICS
- Clay Building Material and Refractories Manufacturing (327120), Pottery, Ceramics, and Plumbing Fixture Manufacturing (32711)
- SIC
- Pottery & Related Products (3260)
- akta.pro primary industry
- Ceramic, Porcelain & Natural Stone Tile Flooring (IMADAJAE)
- akta.pro secondary industry
- Clay & Concrete Roof Tiles (IMADAFAC)
Keywords
Where Pastello Ceramica is headquartered
LocationHeadquarters
- HQ city
- Ahmedabad
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Pastello Ceramica business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Tile Product Sales: One-time sale of ceramic and porcelain tiles including wall tiles, floor tiles, porcelain tiles, porcelain slabs, and full body tiles. Revenue generated through direct B2B and B2C sales in domestic Indian market and international exports to 15+ countries.
- International Exports: Export of ceramic tiles to global markets with strategic focus on Middle East region and expansion into Europe, Americas, Asia-Pacific, and Africa. Ships through Mundra port.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Pastello Ceramica product offering
Product offeringCore offering
Pastello Ceramica manufactures and exports ceramic and porcelain tiles across five core categories: wall tiles (600x300mm), floor tiles (600x600mm), porcelain tiles (600x600mm and 600x1200mm), porcelain slabs (800x1600mm and 800x2400mm), and full body tiles (600x600mm and 600x1200mm). Products are sold under in-house collections including Nano Soluble Salt, Carrara, Crema, Onyx, Satvario, and Travertino, in glossy and matt finishes, with direct website sales serving Indian residential buyers and export distribution to 15+ countries internationally.
Product overview
Pastello Ceramica is India's fastest-growing ceramic tiles company, offering a comprehensive portfolio of tile products organized into five core categories: Wall Tiles (600x300mm), Floor Tiles (600x600mm), Porcelain Tiles (600x600mm and 600x1200mm), Porcelain Slabs (800x1600mm and 800x2400mm), and Full Body Tiles (600x600mm and 600x1200mm). Their products combine aesthetics with functionality, featuring various collections including Carrara marble-look tiles, stone-look stoneware, cemented tile designs, high-depth elevation tiles with 3D surface relief, and pastel shade collections. The company operates since 2000 and exports to over 15 countries worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- Wall Tiles Ceramic wall tiles designed for interior wall applications in residential and commercial spaces, available in 600x300mm size at approximately 9.50mm thickness.
- Floor Tiles Ceramic floor tiles for residential and commercial flooring applications, available in 600x600mm size with approximately 9mm thickness, packed 4 tiles per box covering 1.44 sq. meters.
- Porcelain Tiles Premium porcelain tiles with enhanced durability, scratch resistance, and stain resistance for indoor residential and commercial applications including living rooms, bathrooms, and commercial spaces; available in 600x600mm and 600x1200mm formats.
- Porcelain Slabs Large-format porcelain slabs for countertops, feature walls, and premium interior applications, available in 800x1600mm and 800x2400mm sizes with a glossy finish.
- Full Body Tiles Through-body porcelain tiles with uniform color and pattern throughout the tile body, designed for high-traffic areas, outdoor applications, and spaces requiring extra durability; available in 600x600mm (9.5mm thickness) and 600x1200mm (10mm thickness) formats with matt finish.
Quantifiable outcome
- L.Value of 91+ for Carrara marble porcelain tiles indicating high whiteness and quality.
Companies that use Pastello Ceramica
Customer profileSegments3 records
Ideal customer profiles3 records
Pastello Ceramica technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Pastello Ceramica partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Pastello Ceramica competitors and assessment
Company assessmentDirect peers
- RAK Ceramics: UAE-based global ceramics manufacturer producing ceramic tiles, porcelain tiles, and sanitaryware with strong Middle East presence. Comparable as Pastello's export market overlaps with RAK's core Middle East territory and both target similar commercial and residential segments.
- Bell Ceramics: Indian ceramic tile manufacturer focused on wall and floor tiles with both domestic and export operations. Comparable small-to-mid scale Indian player competing in similar product categories and price segments as Pastello.
- Asian Granito India: Gujarat-based Indian tile manufacturer producing ceramic floor tiles, wall tiles, porcelain tiles, and slabs. Highly comparable to Pastello given shared Gujarat manufacturing base and similar product portfolio targeting both domestic and export markets.
- Somany Ceramics: Indian ceramic tile manufacturer offering wall tiles, floor tiles, and porcelain tiles across domestic and export markets. Directly comparable to Pastello in product range and Indian manufacturing base, though at significantly larger scale.
- Nitco Limited: Indian tile manufacturer producing ceramic floor and wall tiles, marble, and mosaic products with domestic and export presence. Comparable in product range and target segments, though focused more on premium and designer tiles.
- Orientbell Tiles: Indian manufacturer of ceramic wall and floor tiles, vitrified tiles, and porcelain tiles with nationwide distribution. Comparable product mix and customer segments (residential and commercial) as Pastello, though with broader domestic retail presence.
Broad incumbents
- Marazzi Group: Italian global leader in ceramic and porcelain tiles with premium positioning worldwide. Comparable in product technology and design focus (especially Carrara marble-look category Pastello targets), though at much larger scale and global brand presence.
- Mohawk Industries: Global flooring products giant including ceramic tiles (via Marazzi acquisition), with worldwide manufacturing and distribution. Represents the global incumbent that competes in export markets where Pastello operates, though at vastly larger scale.
- Kajaria Ceramics: India's largest manufacturer of ceramic and vitrified tiles with extensive domestic distribution and growing exports. Represents the scaled incumbent that Pastello competes against; comparable product categories but vastly larger operations and brand recognition.
Regional players
- Saudi Ceramic Company: Saudi Arabia-based ceramic tile and sanitaryware manufacturer with strong Middle East presence. Regional competitor in Pastello's strategic export market, offering similar tile categories but focused on Gulf region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
Pastello Ceramica social profiles
Digital presencePastello Ceramica compliance and trust
Trust signalCompliance3 records
Pastello Ceramica financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pastello Ceramica leadership team
Management profileNumber of profiles
Profiles1 record
Pastello Ceramica funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pastello Ceramica M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pastello Ceramica
What does Pastello Ceramica do?
Pastello Ceramica manufactures and exports ceramic and porcelain tiles across five core categories: wall tiles (600x300mm), floor tiles (600x600mm), porcelain tiles (600x600mm and 600x1200mm), porcelain slabs (800x1600mm and 800x2400mm), and full body tiles (600x600mm and 600x1200mm). Products are sold under in-house collections including Nano Soluble Salt, Carrara, Crema, Onyx, Satvario, and Travertino, in glossy and matt finishes, with direct website sales serving Indian residential buyers and export distribution to 15+ countries internationally.
Is Pastello Ceramica a public or private company?
Pastello Ceramica is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pastello Ceramica founded?
Pastello Ceramica was founded in 2000. It employs 51 to 100 people.
Where is Pastello Ceramica based?
Pastello Ceramica is headquartered in Ahmedabad, India, in the Asia region.
How does Pastello Ceramica make money?
Two revenue lines are on record. Tile Product Sales are the primary driver. The others are international Exports.
Who are Pastello Ceramica's main competitors?
Direct peers on record are RAK Ceramics, Bell Ceramics, Asian Granito India, Somany Ceramics, Nitco Limited and Orientbell Tiles. Broad incumbents are Marazzi Group, Mohawk Industries and Kajaria Ceramics. Saudi Ceramic Company is listed as a regional player.
Does Pastello Ceramica have an API?
No public API is recorded for Pastello Ceramica.
What industry is Pastello Ceramica in?
Pastello Ceramica's product category is Ceramic & Porcelain Tiles. Its primary akta.pro industry code is IMADAJAE, Ceramic, Porcelain & Natural Stone Tile Flooring, with a secondary code of IMADAFAC, Clay & Concrete Roof Tiles. Its NAICS code is 327120 and its SIC code is 3260.