What Pic PR does

Pic PR is a UK-based creative communications agency founded in 2012 by David Barrett and headquartered in Beckford in the Cotswolds, with additional offices in London and Edinburgh. The firm positions itself as a 'New(s) PR' agency purpose-built for the social, digital, and mobile age, delivering integrated services across five core modules: press relations and digital PR, social media management, video and photography production, copywriting, and graphic design. Clients can engage the full integrated offering or select individual services through a 'Pic' N' Mix' modular model, which creates both flexibility for buyers and cross-sell density for the agency. Pic PR does not operate a proprietary technology platform; its production is delivered by a specialist in-house team of PR strategists, creatives, video producers, designers, and account directors.

The agency's commercial focus is concentrated in two primary verticals (hospitality and care/healthcare), with secondary exposure to technology, food & drink, and HR/professional services. Named enterprise clients include Alexander Hotels, Altis Hotels, CHD Living, Euronet Worldwide, University of Gloucestershire, Bespoke Hotels, Nellsar, Macc Care, and Wellbeing Care, alongside charity sector engagements such as Adopt-a-Grandparent, which the agency played a foundational role in creating. Distribution is direct: a sales-led go-to-market model with no third-party resellers, relying on the agency's website, case study library, content marketing, organic social channels, and award credentials to generate inbound interest and retain clients on multi-year engagements.

The business runs on professional services revenue, structured around retainer arrangements and project-based fees, with pricing not publicly disclosed and customized per client scope. Since 2012 the firm has accumulated over 50 award recognitions or shortlistings across CIPR, PRCA, PRmoment, The Drum, Hotel Marketing Association, and Care Home Awards programmes, including a PRmoment Global Public Relations Sector Campaign of the Year win in 2021. Operating geographies are primarily UK, with an additional corporate venture in Portugal (the Pic Hotel development near Alcobaça). Pic PR is privately held by its founder and named partners, with no institutional capital disclosed.

Name

Pic PR

Legal name

Pic PR

Website

https://picpr.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Pic PR is a UK-based creative communications agency founded in 2012 that delivers integrated press relations, social media, video, copywriting, and design services to enterprise clients across hospitality, care, technology, food and drink, and professional services verticals.

Ownership category

akta.pro rank

Product category

Public Relations and Creative Communications Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418), Commercial Photography (541922), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Digital PR & Social Media Communications (MPAAADAJ)

akta.pro secondary industries

Social Media & Community Management (PR-led) (BPAFADAM), Consumer & Lifestyle PR (MPAAADAB), Technology & B2B PR (BPAFADAI), Photography & Photo Production (BPAFAIAF), Event PR & Communications Support (BPAFADAO)

Keywords

• Public relations services
• Social media management
• Creative communications agency
• Video and photography production
• Press relations services

Headquarters

HQ city

Cheltenham

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Services: Pic PR generates revenue through providing integrated communications services including press relations, digital PR, social media management, video and photography production, copywriting, and design services. Clients can opt for the full-service offering or select individual services (Pic' N' Mix model). Revenue is derived from professional service fees, likely structured as retainer arrangements or project-based engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Pic PR is a creative communications agency delivering an integrated suite of five service modules: Press Relations & Digital PR, Social Media Services, Video & Photography, Copywriting Services, and Design Services. Clients can either opt for the full-service offering or select individual services via a modular 'Pic' N' Mix' approach, with services delivered directly by the agency's in-house team across UK offices in the Cotswolds, London, and Edinburgh.

Product overview

Pic PR is a creative communications agency offering an integrated suite of PR and marketing services rather than a software product. Their core offering consists of five interconnected service modules: Press Relations & Digital PR, Social Media Services, Video & Photography, Copywriting Services, and Design Services. Clients can opt for the full-service offering or select individual services ('pic and mix') based on their needs. The agency specializes in sectors including Hospitality, Care, Technology, HR & Professional Services, and Food & Drink, delivering visually-led communications strategies focused on digital, social, and mobile channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Press Relations & Digital PR Traditional media relations putting brands in front of relevant journalists, combined with digital PR capabilities for link building and online visibility. Designed for businesses seeking earned media coverage across regional, national, and broadcast outlets.
• Social Media Services Comprehensive social media management including content creation, platform management, and strategic planning across social channels. Designed for businesses seeking to grow and engage audiences on platforms such as Instagram, Facebook, LinkedIn, and Twitter/X.
• Video & Photography Creation of compelling visual content including video production and photography to support and showcase brand storytelling. Designed for businesses needing visual assets for campaigns, social media, and branded content.
• Copywriting Services Professional copywriting services covering websites, blogs, advertisements, emails, and other marketing materials designed to communicate brand messages effectively. Aimed at businesses needing editorial-grade written content.
• Design Services Visual asset creation and design work to underpin and reinforce brand offerings, bringing brand vision to life through visual design. Designed for businesses needing brand-aligned graphic assets.

Quantifiable outcome

• 200+ pieces of press coverage achieved for imabi Euros campaign
• +5 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• White Ribbon UKcoreStrategic or Co-development Partner · 1 June 2024White Ribbon UK is a leading violence against women and girls prevention charity. Pic PR works with imabi, a safeguarding brand partnered with White Ribbon UK, on campaigns addressing gender-based violence awareness, particularly during major sporting events like the Euros.
• Adopt-a-GrandparentcoreStrategic or Co-development PartnerPic PR played a foundational role in creating the Adopt-a-Grandparent charity, which combats loneliness through intergenerational connections between volunteers and care home residents. The charity now has 90,000 volunteers. Pic PR actively supports this charity and it represents a core social purpose initiative for the agency.
• Blue Badge Access AwardsminorStrategic or Co-development PartnerPic PR regularly supports the Blue Badge Access Awards, which celebrate venues that use thoughtful and inclusive design to improve accessibility. This aligns with the agency's work in the care and hospitality sectors.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Citypress: UK regional PR and communications agency with strong consumer, property, and public sector practice. Comparable to Pic PR in mid-sized UK agency profile, multi-sector specialism, and integrated communications services.
• The PHA Group: Independent UK PR and communications agency with strong hospitality, travel, and consumer sector specialisation. Comparable to Pic PR in client base (hotels, leisure, lifestyle), integrated service offering, and mid-sized UK footprint.
• Beattie Communications: UK-based integrated communications agency serving consumer, hospitality, healthcare, and public sector clients. Comparable to Pic PR in B2B professional services model, multi-sector positioning, and award-active profile within the UK PR industry.
• Threepipe Communications: UK digital communications and integrated marketing agency. Comparable to Pic PR in combining PR, social, content, and creative services for UK consumer-facing brands.
• Hotwire: Global tech and B2B PR agency with strong digital and social communications capabilities. Comparable to Pic PR in its emphasis on digital/social PR and integrated communications, though larger and more international in scope.
• Milk & Honey PR: UK-based creative communications and PR agency focused on purpose-driven and award-winning campaigns. Comparable to Pic PR in creative-led positioning, social purpose award track record, and integrated PR/social/video service offering.
• Wild Card PR: UK-based creative and lifestyle PR agency with strong hospitality, food & drink, and consumer focus. Comparable to Pic PR in sector mix (hospitality, F&B), creative positioning, and award-active independent profile.
• PR Agency One: Mid-sized UK PR and integrated communications agency serving B2B and consumer clients. Comparable to Pic PR in scale, UK regional positioning, and combined PR/digital/social service offering.

Broad incumbents

• Havas PR: Global PR network within Havas Creative Group offering integrated communications across consumer, healthcare, and corporate sectors. Comparable to Pic PR in integrated service model but vastly larger and globally networked.
• FleishmanHillard: Large global PR and communications network with broad sector coverage including healthcare, consumer, and tech. Comparable to Pic PR in offering integrated PR/social/content services but operates at far greater scale and international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/picpr
• YouTubevimeo.com/picpublicrelations
• Facebookfacebook.com/picpr
• LinkedInlinkedin.com/company/3110456
• Instagraminstagram.com/picpublicrelations

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pic PR