Storks

What Storks does

Stork Workwear Ltd is a UK private limited company (registered number 12065202) operating a small, owner-run personalised workwear and country clothing business from a single showroom and production site in Singleborough, near Buckingham. The company sources wholesale garments — primarily through two stocked apparel brands, CottonRidge (hoodies and sweatshirts up to 6XL) and Orn (durable workwear including combat trousers, polos and fleeces) — and applies in-house customisation through machine embroidery, screen printing, and digital printing. Its defining commercial proposition is the absence of minimum-order requirements alongside a stated capacity to fulfil single units up to '500 plus garments', supported by a four-step consultative sales workflow (garment selection, design, decoration method, order approval) and physical clothing samples provided before purchase.

The business sells direct-to-consumer through a WooCommerce online shop, phone (01296 929036), email ([email protected]), and an appointment-based showroom, with a parallel Stork Countrywear storefront dedicated to the rural consumer segment. Pricing is unit-based with no minimum quantities; pre-configured bundles (Country, Essentials £99.95, Softshell £139.95, Startup £74.95, Waterproof £74.95, Winter Warmer £129.95, all inc VAT) are sold at package prices that include left-breast embroidery, logo set-up, and free mainland UK delivery. A discretionary Trade pricing tier is available for sub-contract work but is closed to end-user businesses and consumers. No minimum credit terms are standard; 14-day credit may be granted at supplier discretion.

The customer base is highly fragmented: named accounts include sole-trader and micro-business buyers (Mobile Veterinary Physio, Pitchfork & Pencil, Piglets Equestrian, Silwood Group), clubs and community organisations (VAH Pony Club, Whaddon Chase Pony Club, Wing Raiders JFC, 1st Grendon & Edgcott Scout Group, Volucris Gundog Training, Winslow Primestock Show), and a small number of SMBs across accountancy, security, and business services. Owner Jackie Card personally holds copyright in all digitised designs and is repeatedly named in customer testimonials, making the business effectively founder-led with key-person dependency. There is no disclosed external funding, no parent company, no M&A activity, no patent portfolio, and no regulatory or certification credentials beyond standard VAT registration (257509483).

Name

Storks

Legal name

Stork Workwear Ltd

Website

https://storkworkwear.co.uk

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

UK-based, owner-run personalised workwear and country clothing business near Buckingham, providing custom embroidery and printing on supplied garments with no minimum order requirements for sole traders, small businesses, clubs, and equestrian organisations via a WooCommerce shop and showroom.

Ownership category

akta.pro rank

Headquarters

HQ city

Buckingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations

Revenue model

1. Personalised Workwear Sales: Sale of decorated garments including embroidered or printed workwear, country clothing, and team apparel. Products include hoodies, polo shirts, t-shirts, softshell jackets, fleece gilets, waterproof jackets, and workwear bundles.
2. Embroidery Services: Machine embroidery decoration services applied to customer-supplied garments or garments sourced by the company
3. Print Services: Screen printing and digital printing services for customer-supplied items or company-sourced garments
4. Workwear Bundles: Pre-configured bundles (Winter Warmer, Softshell, Waterproof, Essentials, Startup, Country) sold at discounted package prices

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Storks is a UK-based personal workwear service located near Buckingham that supplies customized work clothing to individual workers. The business focuses on personalized apparel provision rather than mass-market uniform distribution, and is operated under the trading name Storks by Stork Workwear Ltd.

Product overview

Stork Workwear Ltd is a UK-based provider of personalized workwear and branded clothing, specializing in embroidery and printing services. The company operates a single-location business model near Buckingham, offering custom decoration on garments from their portfolio of branded workwear lines (CottonRidge, Orn) alongside pre-configured workwear bundles (Country, Essentials, Softshell, Startup, Waterproof, Winter Warmer). Their product range spans apparel categories including softshell jackets, fleeces, hoodies, polo shirts, T-shirts, base layers, gilets, waterproofs, and equestrian accessories. The company serves diverse market segments including clubs, schools, equestrian centers, and businesses through their WooCommerce-based e-commerce platform, with no minimum order requirements for both single and bulk orders up to 500+ garments.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Workwear Service A personalized work clothing supply service providing custom workwear to individual workers in the Buckingham, UK area.

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Printful: Global print-on-demand and embroidery platform serving small businesses and creators. Adjacent competitor representing the digital-first, scaled fulfilment model that competes with small decorators like Stork on price and convenience, albeit without the local personal service element.

Broad incumbents

• AWDis: UK-based clothing brand supplying hoodies, polo shirts, and workwear blanks used by decorators across the industry. Comparable as the underlying brand source Stork uses (e.g., CottonRidge range) and as a competitor at the wholesale apparel layer.
• PenCarrie: UK wholesaler of promotional clothing, workwear, and corporate apparel, offering decoration services. Broader incumbent in the personalised workwear space, supplying resellers and decorators rather than competing primarily as a direct decorator.
• Regatta Professional: UK outdoor and workwear brand offering fleeces, softshells, and waterproof jackets. Comparable because Regatta garments feature in Stork's product range (e.g., waterproof bundles) and represent the broader workwear brand competitive set.
• Front Row®: UK-based corporate clothing and workwear brand offering embroidered uniforms and teamwear. Comparable as an established brand in the same custom workwear category, with broader distribution and corporate contracts.

Direct peers

• Custom Planet: UK-based personalised clothing and embroidery company offering custom-printed and embroidered apparel for teams, businesses, and clubs. Directly comparable business model to Stork Workwear, including club shop services, with a broader catalogue and online configurator.
• Clothes2Order: UK personalised clothing specialist offering embroidery, printing, and custom workwear with no minimum order policy. Closest scaled direct competitor to Stork's offering, serving SMBs, clubs, and corporate accounts with online ordering.
• Premier Workwear: UK-based workwear supplier providing embroidered and printed team clothing for small businesses and clubs. Similar SMB-focused custom workwear offering with comparable club shop and decoration service model.
• Brigade Clothing: UK personalised clothing and embroidery company serving sports clubs, schools, and businesses with custom apparel and teamwear. Highly comparable custom-decoration business model targeting the same club and SMB segments.

Regional players

• Personalised Gift Shop: UK-based personalised apparel and gift company offering embroidery and printing services. Comparable embroidery/printing capability and small-batch custom work, though oriented toward consumer gifting rather than workwear teams.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/storkworkwear
• Instagraminstagram.com/storkworkwear

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storks