Oostappen Groep

What Oostappen Groep does

Oostappen Groep B.V. is a privately held Dutch holiday park operator headquartered in Asten, Netherlands, operating a portfolio of 11 vacation parks across the Netherlands (8 parks) and Belgium (3 parks) under the Oostappen Vakantieparken brand. The company sells short-stay accommodations (mobile homes, chalets, bungalows, safari tents, camping pitches), group accommodations (12–24 person villas), recurring season and year-round pitches for privately-owned static caravans, and ancillary services such as caravan sales through its wholly-owned subsidiary Oostappen Caravans (established 1986). Its target customers are budget-conscious families with children, outdoor enthusiasts (fishing, cycling, hiking), large group travelers, and owners seeking recurring seasonal pitches, with the proposition built on an 'almost everything included' pricing philosophy.

The technology stack is a conventional PHP/JavaScript web platform centered on oostappenvakantieparken.nl, with a BoekingPro-powered booking widget for real-time availability and reservations, iDEAL and bank-transfer payments, a MijnOostappen online check-in portal with kiosk printing of access passes and pool cards, and dedicated iOS (unified) and Android (per-park) mobile apps providing park maps, animation schedules, and opening hours. Distribution is exclusively direct-to-consumer via the website, central 0900 reservation line, per-park reception desks, and the mobile app — no OTAs or intermediaries are used. Marketing is multi-channel: SEO-optimized park pages, email newsletter, Facebook/Instagram/Pinterest/YouTube organic, and paid retargeting through Ve Interactive, Google Ads, and Facebook pixel. Per-night pricing is not publicly disclosed; guests must use the booking widget or phone line, with discounts of up to 50% advertised for early-bird, last-minute, and seasonal bookings.

The business is at a material inflection point: as of 11 April 2024, owner Peter Gillis exited management of all Dutch parks and transferred operations to a new operator, while the Belgian parks (Blauwe Meer, Hengelhoef, Parelstrand) continue under a new label. Six of the eleven parks (Prinsenmeer, De Berckt, Brugse Heide, Marina Beach, Heelderpeel, Slot Cranendonck) are listed as closed until further notice. Revenue figures are not publicly disclosed; the company appears to be founder/family-owned with no institutional investors, public listing, or disclosed funding rounds identified.

Name

Oostappen Groep

Legal name

Oostappen Groep B.V.

Website

https://oostappenvakantieparken.nl

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Oostappen Groep B.V. is a privately held Dutch holiday park operator running 11 parks across the Netherlands and Belgium, selling short-stay accommodations, camping pitches, group lodging, and recurring season/year-round pitches primarily to budget-conscious Benelux families.

Ownership category

akta.pro rank

Product category

Holiday Park Services

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214), RV (Recreational Vehicle) Parks and Recreational Camps (72121)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Campgrounds & RV Parks (Developed Sites) (THAGAOAA)

akta.pro secondary industries

Traditional Campgrounds (Tent & Mixed-Use) (THAMAJAB), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Holiday park services
• Vacation park rentals
• Camping pitch rentals
• Caravan sales
• Group accommodations

Headquarters

HQ city

Asten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Short-stay Accommodation & Camping Rentals: Oostappen generates the majority of its revenue through renting accommodations (mobile homes, chalets, safari tents, bungalows, camping pitches) for short stays (typically 1 night to 2 weeks). Customers book via the website or phone and pay via iDEAL, bank transfer, or credit card. Pricing varies by park, season, accommodation type, and length of stay. Early-bird and last-minute discounts are offered. A preference/priority booking surcharge of €17.50 applies for specific pitch requests.
2. Season and Year-Round Pitches: Oostappen sells and manages seasonal pitches (one season) and year-round pitches (annual contracts) where customers place their own static caravans or chalets on Oostappen-owned land. Year-round pitches are approximately 150 m2 with 6–16A electricity, water, sewer, gas, and CAI (approx. 25 TV channels). Revenue is recurring annual fees for these pitches.
3. Ancillary Guest Services: Additional revenue streams include pet surcharges (€5 per pet per day plus €10 end-cleaning fee), extra car fees (varying per park), bike and e-chopper rentals, camping shop sales, and optional preference/priority booking fees of €17.50–€50.
4. Oostappen Caravans (Chalet & Static Caravan Sales): Oostappen Caravans (oostappencaravans.nl) sells new and pre-owned static caravans and chalets, providing transport and placement services. This is a separate business line generating one-time hardware sales revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Oostappen Groep operates a network of 11 holiday parks across the Netherlands and Belgium, renting camping pitches, mobile homes, chalets, bungalows, safari tents and glamping accommodations to leisure guests. It also runs dedicated group-accommodation properties (De Wedertse Hoef, De Lommelse Hoef, De Lommelse Duinvilla), offers seasonal and year-round caravan pitches for static caravan owners, and operates a caravan and chalet sales business under the Oostappen Caravans brand.

Product overview

Oostappen Groep operates a portfolio of 11 holiday parks across the Netherlands and Belgium under the Oostappen Vakantieparken brand. The core offering centers on camping pitches and rental accommodations (mobile homes, chalets, bungalows, camping bungalows, safari tents, and camping hotels) available across all parks, supplemented by group accommodations at select locations (De Wedertse Hoef, De Lommelse Hoef, De Lommelse Duinvilla). The company also offers ancillary services including caravan/chalet sales and placement (Oostappen Caravans), annual pitches (Jaarplaatsen), and seasonal pitches (Seizoenplaatsen), alongside a companion mobile application for park information access. Several parks are currently closed (Prinsenmeer, De Berckt, Brugse Heide, Marina Beach, Heelderpeel, Slot Cranendonck). The business model emphasizes an 'inclusive' pricing philosophy where most facilities are included in the holiday price.

Differentiator

Problem solved

Functional benefit

Brands

• Oostappen Caravans: Sale and placement of static caravans and chalets for vacation park use, established 1986.
• Camping Den Driesch

Products and services

• Oostappen Vakantieparken rental accommodations A portfolio of rental accommodations across 11 Oostappen holiday parks in the Netherlands and Belgium, including mobile homes, chalets, bungalows, safari tents and glamping tents, rented nightly or weekly to leisure guests.
• Camping pitches Tent, caravan and motorhome pitches available across Oostappen holiday parks for short camping stays, booked per night or per stay.
• Seasonal pitches (Seizoenplaatsen) Subscription-style seasonal pitches at Oostappen parks for static caravan owners who occupy the site for an extended holiday season each year.
• Year-round pitches (Jaarplaatsen) Year-round pitch subscriptions at Oostappen parks for static caravan owners who keep their caravan on site across all seasons.
• De Wedertse Hoef (group accommodation) A dedicated group accommodation property within the Oostappen portfolio, marketed for larger parties such as friend groups, family reunions, clubs and events.
• De Lommelse Hoef (group accommodation) A dedicated group accommodation property within the Oostappen portfolio, used for larger group stays and gatherings at the Lommel park.
• De Lommelse Duinvilla (group accommodation) A dedicated group accommodation property within the Oostappen portfolio, positioned as a group villa at the Lommel park.
• Oostappen Caravans The group's caravan and chalet sales operation, selling new touring caravans and chalets to private buyers through an associated online sales channel.
• Oostappen mobile app Mobile application that supports guest interactions with the Oostappen parks, alongside the MijnOostappen online portal.

Quantifiable outcome

• Up to 50% discount offered on early-bird bookings
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Molecaten: Dutch family camping and holiday park group operating ~20 parks in the Netherlands. Highly comparable on tent/RV pitches, mobile homes, family animation programs, and the Benelux budget-conscious family customer base.
• Roompot: Largest holiday park operator in the Netherlands with a comparable portfolio of family-oriented parks across NL/BE. Closest direct competitor to Oostappen on product (camping pitches, bungalows, mobile homes), target customer (Benelux families), and pricing philosophy.
• RCN Vakantieparken: Dutch holiday park cooperative operating ~20 parks across the Netherlands with camping pitches, mobile homes, and family facilities. Directly comparable on park format, family programming, and the Benelux regional focus.
• EuroParcs: Dutch holiday park operator with a growing portfolio across the Netherlands offering bungalows, chalets, and camping pitches near nature areas. Direct competitor on park format, family segment, and recurring-pitch business model.
• Landal GreenParks: Major Dutch/Belgian holiday park chain offering bungalows, lodges, and family amenities (pools, animation) in similar natural settings. Directly comparable on accommodation types, family target segment, and bundled-facility value proposition.
• Ardoer: Dutch cooperative of independently owned campgrounds marketed under a shared brand across the Netherlands. Comparable on campground format, family-tourism positioning, and shared-marketing scale benefits versus single-park operators.
• Center Parcs: European holiday-village operator (owned by Pierre & Vacances) with multiple Dutch parks featuring indoor subtropical pools, animation, and family cottages. Competes for the same Benelux family holiday budget with a comparable all-inclusive amenity model.

Regional players

• Duinrell: Dutch holiday park and amusement-park resort in Wassenaar combining bungalow-style accommodation with the Tikibad water park and theme park. Comparable on the family all-inclusive holiday experience within the Netherlands, though with a single-site model.

Emerging players

• Sunweb Group: Dutch tour operator selling package holidays (including own-brand Sunparks holiday parks) to Benelux families. Adjacent competitor that combines tour-operator distribution with proprietary park inventory, partially overlapping Oostappen's customer journey.

Broad incumbents

• Pierre & Vacances: European vacation-residence group and owner of Center Parcs, operating a broad portfolio of holiday residences and resorts across Europe. Relevant as the parent of a direct competitor and as a broader incumbent in the same family-holiday accommodation category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4aA8fd4FV5EWdAN1tEnv7A
• Facebookfacebook.com/oostappengroep
• Instagraminstagram.com/oostappen
• Pinterestpinterest.com/oostappen
• Xx.com/Oostappen
• LinkedInlinkedin.com/company/oostappen-groep-vakantieparken

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oostappen Groep