Lost Earth Adventures

What Lost Earth Adventures does

Lost Earth Adventures is a UK-based outdoor adventure activity provider operating since 2009 from York, England. The company delivers a broad portfolio of guided outdoor activities including rock climbing, abseiling, canyoning, gorge walking, caving, mountain biking, canoeing, stand-up paddleboarding, navigation courses, and multi-activity day (MAD) packages, alongside challenge events such as the National 3 Peaks and Edale Skyline. Operations span five UK regions — Yorkshire Dales, Peak District, Lake District, North Wales, and Scotland — plus the North York Moors, with operational bases in Ingleton, Hathersage, Brimham Rocks, and Studfold Activity Centre.

The company holds multiple sector-specific credentials — AALA license, Learning Outside the Classroom (LOtC) Quality Badge, JOSCAR registration, MOD Approved Provider status, and £10 million public liability insurance — that collectively enable institutional contracts with schools, cadet forces, and public sector clients. Delivery is human-instructor-led, with qualified guides (many ex-services), DBS-checked staff, and instructor-to-client ratios described as industry-leading.

Revenue is generated through unit-based per-person pricing across open group events, private guided sessions, and multi-night residential packages (priced from £35 for school groups up to £565 for 4-night youth residentials with transport), plus gift vouchers and bespoke corporate/MOD contracts. The customer base spans schools and youth groups (primary segment), MOD cadets and military, corporate teams, families, stag/hen parties, and charities. Distribution is primarily direct via website booking, phone, and email, with B2B direct sales into education and defence procurement channels.

Name

Lost Earth Adventures

Legal name

Lost Earth Adventures

Website

https://lostearthadventures.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Outdoor Adventure Activities & Guided Adventure Tours

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF)

akta.pro secondary industries

Hiking, Trekking & Backpacking Tour Operators (THAAADAA), Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA), Safety, Permitting & Logistics Support Services (Trip Leaders, Route Planning, Rescue Support) (THAAALAL)

Keywords

• Outdoor adventure tours
• Guided climbing experiences
• School residential programs
• Gorge walking activities
• Corporate team building

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Activity-based Pricing: Per-person pricing for outdoor activities including rock climbing, abseiling, caving, canoeing, gorge walking, mountain biking, and SUP. Prices vary by group size, duration (half-day vs full-day), and whether booked as private or open group event.
2. Multi-Activity Days (MAD): Combined activity packages (MAD 2, 3, 4, 5) offering multiple activities in a single day at various UK locations. Pricing tiers based on number of participants, with discounts for larger groups.
3. Youth Residential Packages: Multi-night accommodation packages (2-5 nights) for school and youth groups including activities, meals, equipment, and instructors. Priced per youth with transport options available.
4. Gift Vouchers: Pre-paid gift certificates available in various denominations (£5, £25, £50, £100) or for specific activities. Valid for open group events and private bookings.
5. Corporate and MOD Contracts: Bespoke adventure training packages for MOD cadet training, corporate team building, and charity challenges. Quote-based pricing for custom packages.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

Lost Earth Adventures is a UK outdoor adventure tour operator that sells guided outdoor activity experiences (rock climbing, abseiling, caving, canyoning, gorge walking, mountain biking, canoeing, SUP, navigation, multi-activity days) and packaged residential/educational programmes for schools, cadets, corporates and individuals, delivered across the Yorkshire Dales, Peak District, Lake District, North Wales and Scotland. Activities are offered as both private guided bookings and open group events, with all equipment and instruction included per person.

Product overview

Lost Earth Adventures is an outdoor adventure activity provider offering a comprehensive portfolio of guided outdoor activities and experiences across the UK. The company operates a multi-product service model centered around core adventure activities (rock climbing, abseiling, caving, canyoning, gorge walking, mountain biking, canoeing, SUP, and navigation courses), complemented by MAD (Multi-Activity Day) packages that combine multiple activities, youth educational programs (school trips, cadet training, public services courses), challenge events (Three Peaks, Edale Skyline, Nine Edges), and gift voucher products. Activities are delivered across multiple UK regions including Yorkshire Dales, Peak District, Lake District, Wales, Scotland, and North York Moors, with both open group events and privately guided experiences available.

Differentiator

Problem solved

Functional benefit

Products and services

• Rock Climbing Courses and Experience Days
• Abseiling Courses and Experience Days Abseiling (rappelling) experiences down cliffs and mountains in Yorkshire Dales, Peak District, North Wales and Lake District, with options for both beginners and those wanting to learn independent abseiling skills.
• Urban Abseiling City-centre abseiling from buildings and bridges across UK cities including Hull, Whitby, Buxton, London, Manchester, Birmingham, York and others, including risk assessment and professional event organisation.
• MAD (Multi-Activity Days) Multi-activity adventure days combining climbing, abseiling, canoeing, caving, gorge walking and canyon activities, available as MAD-3, MAD-4 and MAD-5 packages at UK locations with tiered per-person pricing.
• Youth Group Outdoor Education Outdoor education programmes for schools and youth groups aligned with curriculum learning outcomes, delivered as LOtC Quality Badge certified activities for personal development and classroom engagement.
• Cadet Adventure Training MOD-approved adventure training packages for cadets covering land-based and water-based activities, with programmes from single-day to residential, focused on leadership, teamwork, confidence, discipline and trust development.
• Public Services Adventure Courses Adventure courses for Public Services colleges delivering Outdoor Adventure, Expedition and Activities modules of the curriculum, including bushcraft, camp craft and team-building exercises.
• Youth Residential Packages Multi-night residential packages (2–5 nights) for youth groups including accommodation, meals, equipment, entrance fees, instructors, and an optional transport package, with a 1-free-leader-per-10-young-people ratio and minimum group size of 16.
• Canyoning and Gorge Scrambling Extreme canyoning experiences at Beezley Falls in the Western Yorkshire Dales plus gorge walking / ghyll scrambling suitable for families and youth groups, featuring jumps and chutes advertised as the highest in England.
• Caving Experiences Horizontal and vertical caving/potholing experiences in Yorkshire and Peak District cave systems, including guided trips, beginner courses and technical SRT courses for all skill levels.
• Mountain Biking Guided Rides and Courses Full-day and half-day guided mountain biking in the Peak District and Yorkshire Dales, with instruction options and e-bike courses available, plus optional bike hire.
• Stand Up Paddle Boarding (SUP) Stand-up paddle-boarding experiences and courses on lakes in the Yorkshire Dales and Peak District, offered to all skill levels.
• Canoeing and Raft Building Canoeing experiences and team-based raft-building competitions where teams plan, build and race rafts using barrels, poles and rope.
• Navigation Courses
• Challenge Events Full-day and multi-day endurance challenges across the UK including Nine Edges (Peak District), Peak to Peak Mega Challenge (Kinder Summit, 31 km, 5–8 hrs), Edale Skyline (Peak District) and National 3 Peaks (England, Scotland and Wales), with optional support vehicle.
• Gift Vouchers Pre-paid gift certificates and experience-day vouchers valid for all activities including open group events and private bookings, available in £35, £25, £50, £100 and custom denominations.
• Building Site Inspection for Abseil Professional technical site-inspection service assessing buildings for abseiling suitability, including risk assessment and written report for prospective charity or corporate abseil organisers.
• Mountain Bike Hire Mountain-bike rental including hardtail, full suspension and e-bike options for half-day and full-day durations in the Peak District and Yorkshire.
• Edale Skyline Challenge Guided challenge walking the Edale Skyline route in the Peak District with optional support vehicle, sold as a separate bookable event.
• National 3 Peaks Challenge Multi-location challenge climbing the three highest peaks in England, Scotland and Wales with optional support vehicle, sold as a separate bookable event.
• Technical Climbing Courses Advanced climbing instruction including top-rope rigging, learn-to-lead, scrambling, alpine skills and multi-pitch guiding across multiple UK locations.

Quantifiable outcome

• 900+ 5-star TripAdvisor reviews indicating high customer satisfaction
• +2 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Youth Hostel Association (YHA)coreStrategic or Co-development PartnerTrade partner for residential accommodation. Run programmes from YHA hostels set in beautiful locations with varied landscapes, inspiring views, and good food. Partnership enables delivery of multi-night residential adventure packages for schools and youth groups.
• Ministry of Defence (MOD)coreStrategic or Co-development PartnerApproved Provider for MOD adventure training. Specialised adventure training packages for cadets at military camps across the UK. All activities overseen by former serving officer. Focus on leadership, teamwork, confidence, discipline, and trust development.
• BBCminorGTM or Marketing PartnerBBC's Secret Britain programme joined Lost Earth Adventures for a climbing experience, featured on their website and video content. Demonstrates media partnership and content collaboration.
• Schools and Educational InstitutionscoreStrategic or Co-development PartnerLong-term partnerships with schools including curriculum-aligned outdoor learning. Provides resources for teachers, risk assessments, and learning outcome documentation. Learning Outside the Classroom Quality Badge holder working with educational providers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Discover Adventure: UK adventure challenge and charity event organiser offering UK and overseas treks, cycles, and challenges, directly comparable to Lost Earth's Nine Edges, Peak to Peak, and 3 Peaks challenge products.
• JCA Adventure: UK school adventure trip specialist offering residential outdoor activity experiences for primary and secondary schools, directly comparable to Lost Earth's youth and school segment offerings.
• Adventure Alternative: UK-based adventure tour operator offering climbing, trekking, and expedition experiences, sharing a similar direct-to-consumer adventure activity model and customer base.
• PGL (by Pertwee): One of the largest UK residential outdoor education and adventure activity providers, directly competing with Lost Earth Adventures in school trips, youth residentials, and adventure courses across multiple UK activity centres.
• The Bushcraft Company: UK residential outdoor education provider focused on bushcraft, survival skills, and adventure activities for school and youth groups, offering very similar multi-night residential packages to Lost Earth Adventures.
• Rockley Adventure: UK water sports and adventure activity centre operator offering multi-activity programmes including paddleboarding, canoeing, and team building, overlapping with Lost Earth's core activity portfolio.
• Manor Adventure: UK outdoor activity centre operator offering multi-activity days, residential trips, and adventure courses for schools and youth groups, directly comparable in scope and target market.
• Kingswood (formerly UKSA-acquired activity centres): UK outdoor education and adventure centre operator running school residentials and activity days, directly competing with Lost Earth Adventures in the schools and youth segment.

Broad incumbents

• HF Holidays: Established UK activity holiday operator offering guided walking, climbing, and outdoor activities across UK regions, with broader package offerings and a longer operating history than Lost Earth Adventures.
• Exodus Travels: UK adventure travel company offering guided walking, cycling, and multi-activity holidays, serving a similar adventure-seeking customer base with a broader global portfolio.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LostEarthTravel
• YouTubeyoutube.com/user/LostEarthAdventures/videos?view=0&sort=dd&shelf_id=0
• Facebookfacebook.com/lostearthadventures
• Instagraminstagram.com/lostearthadventures

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lost Earth Adventures