Modern Assistance Program

What Modern Assistance Program does

Modern Assistance Programs, Inc. is a privately held Employee Assistance Program (EAP) provider founded in 1987 and headquartered in Quincy, Massachusetts. The company delivers behavioral health services—including counseling, substance abuse assessment and treatment coordination, crisis intervention, family-inclusive support, and workplace drug testing—primarily to organized labor unions, AFL-CIO affiliates, Taft-Hartley Health & Welfare Funds, and blue-collar industries such as first responders, healthcare systems, manufacturing, and transportation. It monetizes primarily through subscription-based per-employee-per-month (PEPM) contracts under annual or multi-year agreements, supplemented by crisis intervention deployment fees and per-test drug testing revenue.

The company's service platform centers on a 24/7 crisis hotline staffed by licensed clinicians, a telehealth portal for face-to-face virtual counseling, secure online scheduling, and a nationwide network of behavioral health providers across all 50 states. Distinctive capabilities cited include on-site crisis intervention teams that deploy physically to workplaces during emergencies, family-inclusive treatment extending to spouses and dependents, and industry-specific program design across 15+ verticals. The company distributes through enterprise direct sales to HR and union leadership, channel partnerships with labor unions and benefit fund administrators, and event-driven engagement at industry conferences and peer support trainings.

Operationally, Modern Assistance is a small firm (11-50 employees) that has expanded its service catalog to include Benefits Management, Education & Training, Outpatient Treatment Programs, Alternative Health Care, and DOT-compliant testing. Recent strategic actions include designation as Behavioral Health Consultant to the International Ironworkers Union (December 2025), expansion with UA Locals 5 and 10 in Maryland and Virginia (May 2026), and a partnership with The Plymouth House for substance use treatment in New England (November 2025).

Name

Modern Assistance Program

Legal name

Modern Assistance Programs, Inc.

Website

https://modernassistance.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Modern Assistance Program is a privately held EAP provider delivering behavioral health, counseling, crisis intervention, and drug testing services primarily to labor unions, AFL-CIO affiliates, and blue-collar industries across all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Employee Assistance Programs (Behavioral Health Services)

NAICS

Individual and Family Services (6241), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Employee Assistance Programs (EAP) Management (HLAEAHAB)

akta.pro secondary industries

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Worksite Financial Wellness & Employee Assistance Programs (EAP) (FSAIAMAN)

Keywords

• Employee assistance programs
• Behavioral health services
• Mental health counseling
• Substance abuse treatment
• Crisis intervention services

Headquarters

HQ city

Quincy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Employee Assistance Program Services: Subscription-based EAP pricing model where organizations pay per-employee-per-month (PEPM) fees for access to comprehensive behavioral health services including counseling, crisis intervention, and substance abuse support. Services are typically contracted through annual or multi-year agreements with Taft-Hartley Health & Welfare Funds, union benefit plans, and employer-sponsored benefit programs.
2. Crisis Intervention Services: On-demand crisis response deployment to workplaces during emergencies, providing immediate behavioral health support. Revenue generated through service fees for deployment and ongoing crisis management consultation.
3. Drug Testing Services: Walk-in drug testing services with scheduled hours for transportation companies, construction firms, and other employers requiring DOT-compliant or workplace drug testing. Revenue generated on a per-test basis.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Modern Assistance Program delivers Employee Assistance Programs (EAPs) and behavioral health services to organizations and their employees, including 24/7 counseling, crisis intervention, family therapy, substance abuse treatment coordination, telehealth, benefits management, and workplace drug testing. The company holds specialized programs for labor unions, first responders, healthcare, manufacturing, transportation, and municipal workforces across all 50 U.S. states.

Product overview

Modern Assistance Program is a unified EAP solution provider offering comprehensive behavioral health services through an integrated platform. The core offering is the Employee Assistance Program (EAP) augmented by specialized industry-specific modules (Union, First Responder, Healthcare, Manufacturing, Transportation, Municipal, Education, Hospitality, Dockworker, Oil & Gas, Landscaping, Trade Association, Behavioral Health Provider, Automotive, and Engineering & Construction EAP programs). Additional services include Benefits Management, Education & Training (including Mental Health Awareness & Reasonable Suspicion Training), Outpatient Treatment Programs, Telehealth, Alternative Health Care, and Drug Testing. The platform delivers 24/7 crisis intervention, family-inclusive care, and on-site response capabilities through a network of licensed clinicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Employee Assistance Program (EAP) Comprehensive behavioral health employee assistance program providing personalized care from licensed clinicians, including same-day counseling sessions, family treatment programs, and on-site crisis interventions for employees and their families.
• Benefits Management Coordination and management of employee benefits related to behavioral health services, including insurance support and claims processing for client organizations.
• Education & Training Educational resources and training programs for employees and organizations, including Mental Health Awareness training and Reasonable Suspicion Training for managers and supervisors.
• Outpatient Treatment Programs Structured outpatient behavioral health treatment services for substance use and mental health conditions, supporting ongoing client recovery.
• Telehealth Virtual behavioral health counseling services enabling face-to-face therapy sessions via remote connectivity for employees regardless of location.
• Alternative Health Care Complementary and alternative behavioral health approaches including acupuncture and wellness services for employees.
• Drug Testing Workplace drug testing services with walk-in hours for employers requiring employee substance screening, including DOT-compliant testing for transportation companies.
• Union Employee Assistance Programs Specialized EAP services for AFL-CIO members and organized labor unions, honoring union values, providing culturally competent programming, family-centered support, and crisis intervention during labor disputes.
• First Responder Employee Assistance Programs Trauma-informed behavioral health support for police, firefighters, and EMS personnel, addressing PTSD, critical incident stress, and first responder-specific mental health challenges.
• Healthcare Employee Assistance Programs Specialized EAP services for hospitals, medical practices, and healthcare systems addressing burnout, compassion fatigue, and high-stress medical environment challenges.
• Transportation Employee Assistance Programs DOT-compliant behavioral health services for trucking, transit, and logistics professionals, supporting safety, regulatory compliance, and transportation family wellbeing.
• Municipal Employee Assistance Programs Government EAP services for city, county, and local public sector employees addressing budget constraints, public scrutiny, and crisis response challenges.

Quantifiable outcome

• Improved workplace safety records through enhanced mental health support and stress reduction
• +4 more outcomes

Named customers8 records

Segments15 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• International Association of Bridge, Structural, Ornamental and Reinforcing Iron Workers (IMPACT)flagshipStrategic or Co-development Partner · 1 December 2025Modern Assistance named official Behavioral Health Consultant for the International Ironworkers Union, providing 24/7 behavioral health consultation and crisis support, clinical guidance and triage for members and leadership, training for peer support programs and job-site mental health awareness, and strategic advisement to strengthen mental health policies and benefit design across North America.
• The Plymouth HousecoreStrategic or Co-development Partner · 14 November 2025Partnership between Modern Assistance and The Plymouth House to expand substance use and mental health treatment services across New England. Collaboration aims to improve access, care coordination, and insurance support for individuals in the region.
• UA Local 5 and UA Local 10coreChannel Partner/ Reseller/ Distributor · 28 May 2025Expanded union partnerships with United Association of Journeymen and Apprentices of the Plumbing and Pipefitting Industry (UA) Locals 5 and 10 in Maryland and Virginia. Partnership provides specialized behavioral health services for union members and their families in the plumbing and pipefitting trades.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ComPsych: ComPsych is one of the world's largest EAP providers, offering employee assistance programs, behavioral health, wellness, and work-life services. It directly competes with Modern Assistance in the EAP category with similar PEPM subscription pricing and employer/union client base, but operates at much larger scale.
• Chestnut Global Partners: Chestnut Global Partners is an EAP provider with a strong presence in serving labor unions, manufacturing, and industrial clients - a customer base that closely overlaps with Modern Assistance's organized labor and blue-collar focus. Both compete on industry-specific customization of EAP services.
• Behavioral Health Systems (BHS): BHS is an EAP and behavioral health company serving employer, union, and government clients across the United States. It competes in the same vertical segments as Modern Assistance with subscription-based EAP delivery, crisis support, and managed behavioral health offerings.
• AllOne Health: AllOne Health is a mid-size EAP and behavioral health provider serving employers, unions, and government clients with counseling, crisis intervention, and managed behavioral health services. Its service mix and customer overlap with labor union and municipal segments closely mirror Modern Assistance's positioning.

Emerging players

• Lyra Health: Lyra Health is a venture-backed digital mental health benefits platform combining EAP-style access with high-quality therapy networks, serving large enterprise employers. It represents the tech-forward approach Modern Assistance competes against in employer benefits procurement, though it lacks the labor-union vertical specialization.
• Modern Health: Modern Health is a global mental health platform offering EAP, therapy, coaching, and self-guided programs to enterprise employers. Despite the similar name, it is a separately operated company targeting tech-forward employer benefits buyers rather than the labor union and blue-collar segments where Modern Assistance specializes.

Regional players

• Carilion Clinic EAP / First Sun EAP: First Sun EAP is a regional EAP provider focused on employer and government clients in the southeastern United States. Comparable to Modern Assistance's regional customer base and service mix, though it serves a different primary geography and does not compete directly in New England.

Broad incumbents

• Magellan Health (EAP Division): Magellan Health is a large managed behavioral health organization offering EAP services as part of its broader portfolio of behavioral, specialty pharmacy, and managed care solutions. It is a broad incumbent competitor in employer and government EAP procurement but offers EAP as one product among many.
• Aetna Resources for Living (CVS Health): Aetna Resources for Living is the EAP offering from one of the largest U.S. health insurers, providing behavioral health, work-life, and crisis support to employer clients. It competes as a broad incumbent in EAP procurement with the advantage of being bundled into Aetna/CVS health plan relationships.
• Optum Behavioral Health: Optum, a UnitedHealth Group subsidiary, operates one of the largest behavioral health and EAP platforms in the U.S. It competes with Modern Assistance at the enterprise employer level with broader scale, technology infrastructure, and integrated health plan positioning, but is less specialized in labor unions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Assistance Program