Little Man Parking
Little Man Parking is a privately held, owner-operated parking company founded in 1999 that operates 49 garages and lots across New York and New Jersey, serving hourly parkers, monthly commuters, event attendees, and commercial property owners through self-park, valet, and third-party management services.
- Company typePrivate
- Founded1999
- HeadquartersNew City, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Little Man Parking does
Little Man Parking is a privately held, owner-operated parking garage company founded in 1999 and headquartered in Manhattan. The company operates 49 parking facilities across New York and New Jersey — spanning Manhattan, all five NYC boroughs, and key New Jersey markets including Jersey City, Hoboken, Newark, Weehawken, Montclair, and Long Branch. Its portfolio ranges from full-service valet garages serving exclusive Upper East Side co-ops to large multi-facility operations near major transit hubs and event venues (Madison Square Garden, Prudential Center, MetLife Stadium, Port Imperial ferries). The business model combines owner-operated, leased, and managed locations under direct senior supervision, distinguishing it from larger corporate parking chains.
The company generates revenue through four primary streams: hourly self-park parking (usage-based, $5–$70 depending on location and duration), monthly self-park and valet subscriptions (recurring contracts distributed as downloadable PDFs), event parking at major venues (spiky, usage-based), and valet services at premium locations. Online discovery, reservation, and pass delivery are powered through a partnership with ParkChirp, which serves as the digital booking layer; the company itself maintains a traditional website, social media presence, and email newsletter as customer-acquisition channels. A 'Hire Us' Professional Parking Services offering extends the model into third-party parking management for commercial and residential property owners.
Operationally, Little Man Parking is bootstrapped, LLC-structured, and led by President & COO Lance Howard, with tiered regional and shift supervisors covering New York and New Jersey. The company does not disclose proprietary technology, AI/ML capabilities, or external institutional funding. Its competitive positioning centers on owner-operated, hands-on service quality at a regional scale rather than technology differentiation, with EV charging and oversized-vehicle accommodations representing recent service-line additions.
Little Man Parking firmographics
Firmographics- Name
- Little Man Parking
- Legal name
- Little Man Parking, LLC
- Website
- https://littlemanparking.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Little Man Parking is a privately held, owner-operated parking company founded in 1999 that operates 49 garages and lots across New York and New Jersey, serving hourly parkers, monthly commuters, event attendees, and commercial property owners through self-park, valet, and third-party management services.
- Ownership category
- akta.pro rank
Little Man Parking industry classification
Industry- Product category
- Parking Services
- NAICS
- Parking Lots and Garages (81293)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB)
- akta.pro secondary industries
- Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA), Parking Facilities Property Management (BPAJAGAN), Valet Parking Services (BPABAKAC)
Keywords
Where Little Man Parking is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Little Man Parking business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Hourly Parking: Customers pay for parking by the hour at daily rates, ranging from $5 to $70 depending on location and duration.
- Monthly Parking: Monthly parking passes for residents and commuters, with self-park and valet options available through downloadable PDF contracts.
- Valet Parking: Full-service valet parking at select facilities with extended operating hours.
- Event Parking: Special event parking rates at venues like Prudential Center, Madison Square Garden, and MetLife Stadium.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Standard hourly parking at premium NYC locations |
| Usage-based | Pay-as-you-go | Eastside Parking - Garage near Sutton Place |
| Usage-based | Pay-as-you-go | LM 29 Park - Garage near Penn Station/Madison Square Garden |
| Usage-based | Pay-as-you-go | LM Ferry Parking - Newark outdoor facility |
| Usage-based | Pay-as-you-go | Riverbend Parking Garage - Weehawken |
| Usage-based | Pay-as-you-go | LM Montclair Parking West Garage - near train station |
| Subscription | Monthly | Monthly Self-Park and Valet Contracts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Little Man Parking product offering
Product offeringCore offering
Little Man Parking operates 49 parking garages and lots across New York and New Jersey, providing hourly self-park parking, monthly self-park and valet parking contracts, event parking at major venues, and outsourced professional parking management for property owners. Customers access services through on-site visits or via online reservations powered by the ParkChirp third-party booking platform.
Product overview
Little Man Parking operates a network of 49 parking facilities across New York and New Jersey as a locally owned and operated parking company established in 1999. The company's product portfolio includes Hourly Self-Park Parking (short-term customer-operated parking), Monthly Self-Park Contracts (subscription-based parking), and Monthly Valet Parking Contracts (premium full-service parking). Additionally, the company offers Professional Parking Services under its 'Hire Us' program, providing dedicated parking management for commercial clients. The facilities are branded as individual garage/lot names (e.g., LM 29 Park Garage, Wolverine Parking Garage, River Street Garage) spanning various NYC neighborhoods and New Jersey municipalities. Reservations and bookings are processed through ParkChirp integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Hourly Self-Park Parking Short-term parking service where customers park their own vehicles in designated spaces at Little Man Parking facilities across New York and New Jersey, billed hourly at location-specific rates.
- Monthly Self-Park Contract Monthly subscription offering a dedicated parking space at a Little Man Parking facility for regular commuters and residents, contractually agreed via a downloadable PDF agreement.
- Monthly Valet Parking Contract Premium monthly valet parking service where Little Man Parking staff park and retrieve subscribers' vehicles, with extended operating hours available at select facilities.
- Event Parking Special event parking service offering dedicated rates at Little Man Parking garages near major NYC and NJ venues for concerts, sports games, and other live events.
- Professional Parking Services (Hire Us) Outsourced parking management service for property owners and commercial clients, where Little Man Parking operates leased or owned facilities on behalf of asset owners to maximize parking asset value and customer service levels.
Companies that use Little Man Parking
Customer profileSegments4 records
Ideal customer profiles4 records
Little Man Parking technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Little Man Parking partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ParkChirpcoreParkChirp provides the reservation and booking technology platform that powers Little Man Parking's online parking reservations. The website displays 'Powered by ParkChirp' and customers are directed to ParkChirp for processing reservations, receiving parking passes, and handling refund requests.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Little Man Parking competitors and assessment
Company assessmentEmerging players
- SpotHero: SpotHero is a digital parking marketplace that aggregates inventory from operators like Little Man and sells it directly to drivers. It is comparable as an emerging digital layer over traditional parking operators and competes for online-discovered parking demand in NYC.
- Metropolis Technologies: Metropolis uses computer vision and AI to enable checkout-free parking at urban garages and lots. It is comparable as an emerging technology-driven player reshaping the same off-street parking operations that Little Man runs, particularly in major US metros.
Direct peers
- Icon Parking: Icon Parking is one of the largest NYC-focused parking operators, running hundreds of garages and lots across Manhattan and the surrounding boroughs. It competes head-to-head with Little Man Parking for hourly, monthly, and event parking customers in the same dense urban footprint.
- GGMC Parking: GGMC Parking is a long-standing NYC parking operator with a portfolio of garages and lots in Manhattan. It competes with Little Man on hourly, monthly, and contract parking for commercial buildings and residential co-ops.
- LAZ Parking: LAZ Parking is a national, family-owned parking management company with strong presence in the Northeast and major metropolitan markets. It mirrors Little Man's owner-operated identity and competes directly for management contracts and facility operations in NYC and New Jersey.
- Champion Parking: Champion Parking operates a portfolio of Manhattan garages offering hourly, monthly, and event parking, with a similar mid-size, locally operated profile to Little Man Parking. It is a direct competitor for the same NYC driver and monthly-parker segments.
- Manhattan Parking Group (MPG): MPG operates a portfolio of parking facilities in Manhattan and surrounding areas, offering hourly, monthly, and event parking. It is a direct competitor for the same NYC monthly commuter and event-attendee customer segments.
Broad incumbents
- Impark: Impark is a large North American parking management company operating thousands of facilities across the US and Canada. It is a comparable incumbent competing in the same urban parking-management space as Little Man, with broader geographic reach.
- ABM Industries: ABM Industries is a large facility-services conglomerate with a parking and transportation segment serving commercial real estate across the US. It competes with Little Man for property-owner management contracts in NYC/NJ as part of a wider facilities portfolio.
- SP+ Corporation: SP+ (now part of Metropolis) is a large national parking and mobility services provider with broad coverage across the US. While it operates at a much larger scale, it overlaps with Little Man in NYC/NJ on managed-facility and event-parking services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Little Man Parking social profiles
Digital presenceLittle Man Parking financial estimates
Financial estimateRevenue estimate
Valuation estimate
Little Man Parking leadership team
Management profileNumber of profiles
Profiles7 records
Little Man Parking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Little Man Parking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Little Man Parking
What does Little Man Parking do?
Little Man Parking operates 49 parking garages and lots across New York and New Jersey, providing hourly self-park parking, monthly self-park and valet parking contracts, event parking at major venues, and outsourced professional parking management for property owners. Customers access services through on-site visits or via online reservations powered by the ParkChirp third-party booking platform.
Is Little Man Parking a public or private company?
Little Man Parking is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Little Man Parking founded?
Little Man Parking was founded in 1999. It employs 101 to 250 people.
Where is Little Man Parking based?
Little Man Parking is headquartered in New City, United States, in the North America region.
How does Little Man Parking make money?
Four revenue lines are on record. Hourly Parking is the primary driver. The others are monthly Parking, valet Parking and event Parking.
Who are Little Man Parking's main competitors?
Emerging players on record are SpotHero and Metropolis Technologies. Direct peers are Icon Parking, GGMC Parking, LAZ Parking, Champion Parking and Manhattan Parking Group (MPG). Broad incumbents are Impark, ABM Industries and SP+ Corporation.
Does Little Man Parking have an API?
No public API is recorded for Little Man Parking.
What industry is Little Man Parking in?
Little Man Parking's product category is Parking Services. Its primary akta.pro industry code is TLAJAIAB, Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride), with a secondary code of BPABAKAA, Parking Facility Operations (Garages, Lots, On-/Off-Street). Its NAICS code is 81293 and its SIC code is 7500.