Moes & Tuin

What Moes & Tuin does

Moes & Tuin is a founder-operated Dutch moestuin (kitchen garden) nursery and online seed retailer, established in 2015 by Rianne Moes and headquartered in Vinkel, Netherlands. The company sells unsprayed (onbespoten) vegetable plants, herb plants, vegetable and flower seeds, seed potatoes, plant onions, shallots, garlic, strawberry plants, and asparagus through three channels: a physical retail store at Van Rijckevorselweg 23a in Vinkel, a weekly Monday-morning presence at the market in Uden, and an online webshop shipping to customers across the Netherlands.

The product range is unusually broad for a single-location nursery, spanning over 90 herb varieties (including specialty items such as Vietnamese coriander, Wasabi, Yacon, and Curcuma root), a full vegetable and flower seed catalogue, bulbs, small fruits, green manures, seedling supplies, Euro Serre aluminium greenhouses, and seasonal gift items. All vegetable plants are explicitly marketed as untreated and free of artificial fertilizer, positioning the assortment on an organic-leaning quality axis rather than a price axis. Shipping costs are €4.95 (letterbox) and €8.50 (parcel) within the Netherlands, and same-day handling is offered on fresh-plant orders.

The business is bootstrapped, founder-owned, and employs 1-10 people. Revenue is generated primarily through one-time direct-to-consumer plant and seed sales, supplemented by professional-services revenue from seasonal workshops (e.g., December Christmas workshops) and gift-item sales. The company has no institutional investors, no disclosed funding, no parent company, and no technology stack beyond a standard e-commerce storefront; competitive positioning rests on assortment depth, personal service and gardening advice, and a regional cooperative membership (Aa-land) that supports local tourism channel exposure.

Name

Moes & Tuin

Legal name

Moes & Tuin

Website

https://moesentuin.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Moes & Tuin is a founder-operated Dutch nursery and online store selling unsprayed vegetable plants, herb plants, seeds, and seed potatoes to individual home gardeners across the Netherlands through a Vinkel store, a weekly Uden market, and a webshop.

Ownership category

akta.pro rank

Product category

Garden Nursery and Seed Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Production-Crops (100)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industry

Herb Farming (Basil, Parsley, Cilantro, Mint, Dill) (AFAGADAK)

Keywords

• Vegetable plant nursery
• Herb plant sales
• Garden seed retail
• Seed potatoes and bulbs
• Home gardening supplies

Headquarters

HQ city

Vinkel

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Plant and Seed Sales: Sale of vegetable plants, herb plants, vegetable seeds, flower seeds, seed potatoes, plant onions, shallots, garlic, strawberry plants, and asparagus plants through online shop and physical store.
2. Workshops: Christmas workshops offered between December 6-20, available in morning, afternoon, and evening sessions.
3. Gift Items: Sale of garden-related gift items and decorative products in the store.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Moes & Tuin operates a Dutch moestuin (kitchen garden) nursery that sells vegetable plants, herb plants, vegetable seeds, flower seeds, seed potatoes, plant onions, shallots, garlic, strawberry plants, and asparagus plants through an online webshop and a physical retail store in Vinkel. The company also sells flower bulbs, small fruit plants, green manure seeds, gardening supplies, Euro Serre greenhouses, gift items, and runs seasonal workshops such as Christmas workshops. All vegetable plants are untreated (onbespoten) and free of artificial fertilizers, and the founder personally provides gardening advice.

Product overview

Moes & Tuin is a traditional Dutch plant nursery and online webshop based in Vinkel, offering a comprehensive range of vegetable plants, herb plants, vegetable seeds, flower seeds, seed potatoes, asparagus plants, flower bulbs, small fruits, green manures, and gardening supplies. The company operates both a physical store and online shop, selling unsprayed vegetable and herb plants along with an extensive selection of seeds. The core product portfolio centers on groenteplanten (vegetable plants) and kruidenplanten (herb plants) as the primary offerings, complemented by groentezaden and bloemenzaden (vegetable and flower seeds), with supporting product categories including pootaardappelen, aspergeplanten, bloembollen, kleinfruit, and accessories like zaai benodigdheden (seedling supplies) and groenbemesters (green manures). The company also offers Euro Serre greenhouses for season extension and seasonal workshops including Christmas workshops. All products can be ordered online for delivery or pickup, with personal advice offered as a key service differentiator.

Differentiator

Problem solved

Functional benefit

Products and services

• Groenteplanten (Vegetable Plants) Live vegetable plants for home moestuin (kitchen garden) use, including aardbeiplanten (strawberry), aardpeer, aubergine, courgette, kool (cabbage), komkommer, meloen, paprika, peper, pompoen, prei, rabarber, sla, selderij, tomaten, yacon, and gember. All plants are untreated and free of artificial fertilizers. Available in-store, at the Monday-morning market in Uden, and partially via the online webshop for delivery.
• Kruidenplanten (Herb Plants) Over 90 varieties of herb plants for kitchen and garden use, including basilicum, bieslook, citroenmelisse, dille, dragon, kamille, kervel, koriander, lavendel, munt, oregano, peterselie, rozemarijn, salie, tijm, venkel, Vietnamese koriander, plus specialty and heirloom herbs such as curry, daslook, hyssop, mierikswortel, oesterblad, rucola, shiso, stevia, wasabi, and zeekraal. Available in-store, at market, and selectively online.
• Groentezaden (Vegetable Seeds) Vegetable seeds for home sowing, including andijvie, aubergine, bieten, bloemkool, boerenkool, bonen (multiple types), broccoli, courgette, doperwten, komkommer, meloen, paprika, pastinaak, pepers, pompoen, prei, radijs, sla, spinazie, spruiten, suikermais, tomaten, uien, venkel, wortelen, and seed tapes (zaden op lint). Available at the store, at market, and via the online webshop with Dutch shipping.
• Bloemenzaden (Flower Seeds) Flower seeds for ornamental and wildlife-friendly gardens, including acroclinium, Afrikaantje Tagetes, aster, calendula, cosmea, duizendschoon, goudsbloem, klaproos, korenbloem, lavatera, lathyrus, lupine, stokroos, zinnia, zonnebloem, zonnehoed Echinacea, and various flower mixes.
• Pootaardappelen (Seed Potatoes) Seed potatoes sold in early, mid-season, and late varieties, with biological/organic options available. Distributed via the online webshop, in-store, and at the weekly market.
• Aspergeplanten (Asparagus Plants) Asparagus plants sold in green, white, and purple varieties for establishing a home asparagus bed.
• Plantuien, Sjalotten, Knoflook (Plant Onions, Shallots, Garlic) Plant onions, shallots, and garlic (including biologische plantui Sturon and other varieties) sold as planting stock for the home vegetable garden.
• Bloembollen (Flower Bulbs) Flower bulbs including voorjaarsbloembollen (spring-flowering) and najaarsbollen (autumn-flowering) varieties for seasonal ornamental planting.
• Kleinfruit (Small Fruit Plants) Small fruit plants for home orchards, including braam (blackberry), framboos (raspberry), blauwe bes (blueberry), druif (grape), ribes, kruisbes (gooseberry), goji bes, kiwi, and fruit trees.
• Zaai benodigdheden (Seedling Supplies) Gardening supplies for sowing and propagation, including vijzel (mortar), kiemgroente kweken (sprouting pots), zaaiplug/stekplug (seed plugs), kweekpotjes (growing pots), kweektray sets, kweekbak (growing trays), zaai doosje (seed boxes), steek etiketten (plant labels), potpers (pot press), moestuinmix potgrond (vegetable garden soil mix), and various gardening tools.
• Groenbemesters (Green Manures / Cover Crops) Green manure and cover crop seeds for soil improvement and nematode control, including boekweit (buckwheat), gele mosterd, lupine, phacelia, incarnaatklaver, luzerne, rode/witte klaver, wikke, and tagetes varieties.
• Bloemzaden voor vogels-bijen-vlinders (Wildflower Mixes for Birds, Bees, Butterflies) Specialty flower seed mixes designed to attract birds, bees, butterflies, and native pollinators, including bijen bloemenmengsel, vlinder bloemenmengsel, vogel bloemenmengsel, wilde bloemenmengsel, and inheemse bloemen mixes.
• Euro Serre Greenhouses Freestanding home greenhouses including Euro Serre Maxi (2.36m width, 3.80m length, aluminium frame) and Euro Serre Maxi Rustiq (decorative nostalgic design) for extending the home growing season.
• Seasonal Workshops (e.g., Christmas Workshops) Seasonal hands-on workshops such as Christmas workshops (kerstworkshops), run between December 6 and 20 in morning, afternoon, and evening sessions, providing a fee-based experiential offering alongside plant and seed sales.
• Kado tips / Garden Gift Items Garden-themed gift items and decorative products sold in the physical store and via the online webshop, presented as gift ideas under the Kado tips category.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Aa-land CoöperatieminorOthersMoes&Tuin is a member of the Aa-land cooperative, a regional network of businesses and attractions in the area along the Aa river between 's-Hertogenbosch, Veghel, Oss, Uden, and Rosmalen. The cooperative promotes local tourism and regional products.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Suttons Seeds: Long-running UK seeds and plants retailer focused on vegetable, herb, and flower varieties for the home gardener — matches Moes & Tuin's product mix and direct-to-consumer model.
• Thompson & Morgan: UK-based specialist seeds and plants retailer with a large vegetable, herb, and flower seed range — directly comparable assortment-led model targeting home gardeners.
• De Bolster: Dutch organic seed producer and retailer specializing in vegetable, herb, and flower seeds with a strong sustainability focus — directly comparable to Moes & Tuin on assortment and customer base of home gardeners in the Netherlands.
• Buzzy Seeds: Dutch seed brand offering vegetable, herb, and flower seeds to home gardeners through retail and online — comparable assortment, target customer, and Dutch market positioning.
• Mr Fothergill's Seeds: Australian-founded seeds retailer offering vegetable, herb, and flower seeds and young plants to home gardeners across UK/EU — comparable product portfolio and audience.

Regional players

• Baldur-Garten: German mail-order and online garden retailer selling plants, seeds, bulbs, and gardening accessories — operates in the broader DACH garden retail market with a comparable direct-to-consumer model.

Emerging players

• Kokopelli: European organic and heirloom seed producer specializing in rare vegetable and herb varieties — overlaps with Moes & Tuin's specialty/heirloom assortment and unsprayed positioning.

Broad incumbents

• Bakker Home & Garden: Large established Dutch/European garden retailer selling plants, seeds, bulbs, and gardening supplies across a broad catalog — overlaps with Moes & Tuin's moestuin customer but operates at far greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/moesentuinvinkel
• Instagraminstagram.com/moesentuin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moes & Tuin