Edam

What Edam does

EDAM — Escola de Dança Ana Mangericão — is a private dance conservatory founded in the 1977/78 academic year and headquartered in São Domingos de Rana, Cascais municipality, within Portugal's Lisbon metropolitan area. The institution operates from a purpose-built facility comprising three 100m² dance studios, a music room, two study support rooms, multiple changing rooms, and a fenced outdoor green space. EDAM holds definitive operating authorization (alvará nº2101) from the Portuguese Ministry of Education since October 9, 1990, allowing it to issue nationally recognized qualifications under the Quadro Nacional de Qualificações (QNQ) at Levels 2 and 4.

Its portfolio spans a full educational pathway: pre-school movement initiation (Iniciação ao Movimento, ages 3–5), certified specialized artistic education (Ensino Artístico Especializado, grades 1–9) delivered in articulation with public school groupings, complementary free courses (Cursos Livres, ages 10–15), a professional contemporary dance interpretation course (Curso Profissional, ages 15–18), and a youth dance company. Add-on modules include the CONTINUUM enhanced Saturday program, an annual Spring Intensive Easter course, study support, and virtual performance platforms (Palco Virtual and Festival Palco Virtual). Technology is modest: a Wix website, Musa Software student portal, Google Forms, Microsoft Outlook scheduling, and Ticketline ticketing. No proprietary technology or AI capability is disclosed.

The business model is diversified across four revenue streams: (1) recurring monthly tuition billed on an annual academic cycle, (2) professional services from studio and costume rentals to external dance companies, (3) transaction-based revenue from virtual stage ticket and photograph sales, and (4) one-time fees from the Spring Intensive and short courses. Spring Intensive pricing ranges from €162–€330 per student depending on status and timing. EDAM is founder-owned by Ana Mangericão, who serves as director and Entidade Titular; there is no evidence of external investment, parent company control, or M&A activity.

Name

Edam

Legal name

EDAM - Escola de Dança Ana Mangericão

Website

https://edam.pt

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

EDAM is a private dance conservatory in São Domingos de Rana, Portugal, offering certified dance education from age 3 to professional level (QNQ Level 4), serving students and families in the Cascais region with multi-tiered curriculum, performance, and studio-rental services.

Ownership category

akta.pro rank

Product category

Dance Education and Training

NAICS

Fine Arts Schools (61161), Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD)

Keywords

• Dance education
• Dance conservatory
• Performing arts training
• Contemporary dance
• Professional dance certification

Headquarters

HQ city

São Domingos De Rana

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Monthly Tuition / Enrollment Fees: The primary revenue stream comes from monthly tuition fees charged to students for dance courses. Fees vary by program (Iniciação ao Movimento, Ensino Artístico Especializado, Cursos Livres, Curso Profissional, Continuum). Payments are made through a cart/enrollment system on the website, with annual enrollment and pricing published through the 'Preçário' (fee schedule) page. The school operates on an annual academic year (Ano Letivo) billing cycle.
2. Space and Costume Rental: EDAM rents its studios and outdoor space to dance companies, independent dancers, film crews, and for private events (birthday parties, gatherings). Costume/wardrobe rental is also available for external performances, photo sessions, and themed events. Revenue is generated through rental inquiries and bookings.
3. Virtual Stage Performances and Photography Sales: The Palco Virtual (Virtual Stage) platform sells tickets to recorded performances and offers downloadable/printable photographs from school events. Donations from virtual stage audiences support student scholarships (bolsas de estudo).
4. Spring Intensive and Short Courses: The annual Spring Intensive Easter dance course charges enrollment fees (€162–€330 depending on early/late registration and EDAM/external student status). Additional short programs (e.g., Continuum weekend classes) generate supplemental enrollment revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Edam (Conservatório de Dança Ana Mangericão) is a private dance conservatory that delivers certified dance education and training from early childhood movement initiation (ages 3–5) through to professional contemporary dance interpretation, combining general academic schooling with classical and modern dance technique. In addition to tuition-based courses, the school rents out its studios, outdoor space, and costume wardrobe to dance companies and independent performers, and sells tickets and photographs from its Palco Virtual online performance platform.

Product overview

Edam (Conservatório de Dança Ana Mangericão) is a private dance conservatory in São Domingos de Rana, Portugal, offering a comprehensive multi-level dance education portfolio. The institution operates a unified platform structure comprising: core educational programs including Iniciação ao Movimento (ages 3-5), specialized artistic education from 1st to 9th grade (Ensino Artístico Especializado), free courses for ages 10-15 (Cursos Livres), professional certification (Curso Profissional de Intérprete de Dança Contemporânea), and youth dance company (Companhia de Dança Jovem). These are supplemented by add-on modules including the CONTINUUM enhanced Saturday program, Spring Intensive Easter course, complementary activities (pointe technique, fitness training, Irish dance), study support rooms, and virtual performance services (Palco Virtual and Festival Palco Virtual). The institution holds authorization from 1990 and provides academic credentials aligned with Portuguese National Qualifications Framework.

Differentiator

Problem solved

Functional benefit

Products and services

• Movement Initiation (Iniciação ao Movimento) Movement initiation program for pre-school children (ages 3-4) at Level 00, providing 1-hour weekly sessions on two weekdays that develop fundamental movement, cognitive, motor, and affective competencies as preparation for future dance technique study.
• Specialized Artistic Education – Dance Initiation (Ensino Artístico Especializado - Iniciação em Dança) Specialized artistic education program for 1st cycle students (ages 6-10) offering foundational training in classical and modern dance techniques, delivered as an extra-curricular course following Portaria n.º 223-A/2018.
• Integrated Specialized Artistic Education (Ensino Artístico Especializado Articulado) Integrated specialized artistic education from 5th to 9th grade that combines general education (delivered through partner public schools) with intensive dance training in classical and modern techniques. Leads to Level 2 QNQ certification under Portuguese law.
• Free Dance Courses (Cursos Livres de Dança) Complementary free dance education program for ages 10-15 (2nd and 3rd cycles) covering classical and modern dance techniques at Elementary, Intermediate, and Advanced levels, with optional pointe and tap dance classes for students who do not want the commitment of the formal EAE program.
• Professional Course in Contemporary Dance Performance (Curso Profissional de Intérprete de Dança Contemporânea) Three-year professional secondary education program in contemporary dance performance providing double certification: secondary education plus Level 4 QNQ professional qualification. Includes classical technique, contemporary technique, dance workshops, voice training, and FCT work placements with Companhia de Dança de Almada, Companhia Portuguesa de Bailado Contemporâneo, Companhia Olga Roriz, CiM, and Quorum Dance Company.
• Youth Dance Company Project (Projeto Companhia de Dança Jovem) Complementary dance education program for students aged 15+ with prior classical and modern/contemporary dance experience. Offers classical technique, contemporary technique, choreographic workshops, and masterclasses with visiting guest teachers and choreographers.
• CONTINUUM Program Enhanced Saturday program for advanced students aged 7+ offering specialized preparation, classical technique, modern/contemporary technique, choreography, and repertoire classes with both EDAM and external specialized teachers. Designed to provide more dynamism, diversity, and challenges beyond regular class schedules.
• Spring Intensive Dance Course Easter intensive dance course for ages 7-18 running April 6-10, 2026 at CriArte Auditorium. Three age-specific modules with international guest faculty including Barbora Hruskova, Tiago Coelho, and Denise Mantovani, culminating in a final public presentation. Early-bird fees €162–€270 (EDAM) / €180–€300 (external); late fees €178.20–€297 (EDAM) / €198–€330 (external). Payment in full or two installments (50% at registration, 50% by March 27, 2026). 5% discount for Apoio ao Estudo or Continuum students.
• Virtual Stage Platform (Palco Virtual) Online streaming platform launched in 2020/21 enabling EDAM students to present recorded dance performances to wider audiences beyond physical venue constraints. Tickets sold through Ticketline; voluntary audience donations support the student scholarship fund (bolsas de estudo).
• Virtual Stage Festival (Festival Palco Virtual) Annual virtual dance festival for EDAM students ages 6-21 featuring competition categories for solo, duet, trio, and ensemble performances across classical, contemporary, jazz, and tap dance styles, with online submission and judging.
• Performance Photographic Studio (Estúdio Fotográfico) Photographic studio service that captures and preserves end-of-year EDAM performance memories, offering downloadable/printable photographs to families. Donations from photo purchases support the student scholarship fund.
• Studio and Outdoor Space Rental (Aluguer de Espaço) Rental of EDAM's three 100m² dance studios and fenced outdoor green space to dance companies, independent dancers, film crews, and event organizers for rehearsals, performances, film shoots, lectures, and birthday parties or gatherings. Rental inquiries submitted via website budget request form or email.
• Costume Rental (Aluguer de Figurinos) Rental of EDAM's extensive dance costume and wardrobe inventory for external dance performances, photo sessions, themed events, and birthday parties. Rental inquiries handled by email with custom quotes based on costume type, size, color, and quantity.

Quantifiable outcome

• Certification under the Quadro Nacional de Qualificações (QNQ): Level 2 for basic artistic courses, Level 4 for professional course
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

25 partnerships are on record, tiered core and minor.

• Agrupamento de Escolas da ParedecoreStrategic or Co-development PartnerPrimary partner for the delivery of the Ensino Artístico Especializado (EAE) program. EDAM provides dance training while the Agrupamento provides general education subjects. Also the host school for the Curso Profissional de Intérprete de Dança Contemporânea.
• Agrupamento de Escolas de CarcaveloscoreStrategic or Co-development PartnerPartner school for the delivery of the Ensino Artístico Especializado (EAE) program, providing general education alongside EDAM's dance training.
• Agrupamento Conde de OeirascoreStrategic or Co-development PartnerPartner school for the delivery of the Ensino Artístico Especializado (EAE) program.
• Associação Escola 31 de JaneirocoreStrategic or Co-development PartnerPartner institution for the Ensino Artístico Especializado (EAE) program as per Resolução da Assembleia da República n.º 89/2023.
• Salesianos de ManiquecoreStrategic or Co-development PartnerPartner school for the Ensino Artístico Especializado (EAE) program as per Resolução da Assembleia da República n.º 89/2023.
• Câmara Municipal de Cascais (CMC)coreStrategic or Co-development PartnerMunicipal government partner that co-founded the Curso Profissional de Intérprete de Dança Contemporânea together with EDAM and Agrupamento de Escolas da Parede.
• Royal Academy of DancecoreStrategic or Co-development PartnerInternational dance education body providing technical and scientific support to EDAM's curriculum and teacher training programs.
• Imperial Society of Teachers of Dancing (ISTD)coreStrategic or Co-development PartnerInternational dance education organization providing technical and scientific support to EDAM's curriculum and teacher training programs.
• Escola Secundária Fernando Lopes Graça (ESFLG)coreStrategic or Co-development PartnerHost school for the Curso Profissional de Intérprete de Dança Contemporânea, providing the sociocultural and scientific training components.
• Escola Superior de DançaminorStrategic or Co-development PartnerProfessional dance education institution in Portugal, partner for the formation in context of work (FCT) component of the professional course.
• Companhia de Dança de AlmadaminorStrategic or Co-development PartnerProfessional dance company providing formation in context of work (FCT) opportunities for professional course students.
• Companhia Portuguesa de Bailado ContemporâneominorStrategic or Co-development PartnerProfessional dance company providing FCT placement opportunities for professional course students.
• Companhia Olga RorizminorStrategic or Co-development PartnerProfessional dance company providing FCT placement opportunities for professional course students.
• CiM - Companhia de DançaminorStrategic or Co-development PartnerProfessional dance company providing FCT placement opportunities for professional course students.
• Quorum Dance CompanyminorStrategic or Co-development PartnerProfessional dance company providing FCT placement opportunities for professional course students.
• ABLA - Associação de Beneficência Luso-AlemãminorChannel Partner/ Reseller/ DistributorOfficial partner school offering a discount on EDAM tuition to students who attend ABLA, as part of the official schools network partnership.
• Jardim-Escola João de Deus (Albarraque)minorChannel Partner/ Reseller/ DistributorPartner school offering a tuition discount to EDAM for students who attend Jardim-Escola João de Deus.
• BalletshopminorOthersRecommended partner for dance clothing and accessories. EDAM directs students and families to Balletshop for dance wear purchases.
• Clínica Naturalyrio (Dr. Alexandra Gonçalves)minorOthersRecommended partner for osteopathy services, with Dr. Alexandra Gonçalves providing healthcare support to EDAM students.
• FisiosevenminorOthersRecommended partner physiotherapy clinic that provides physical therapy services to EDAM students.
• Carla AugustominorOthersRecommended costume maker who creates custom dance costumes for EDAM performances.
• Pilates Feline Studio Cascais (Maria Gama)minorOthersRecommended partner offering Gyrotonic training through instructor Maria Gama, complementary to dance conditioning.
• Rhythmic - Academia de GinásticaminorOthersRecommended partner for physical conditioning training (Treino de Condição Física) that complements dance training.
• Égide - Associação Portuguesa das ArtesminorOthersRecommended partner organization for Portuguese arts advocacy and support.
• Ministério da Educação / Direção-Geral dos Estabelecimentos EscolarescoreOthersPortuguese Ministry of Education regulatory body that granted the school's definitive operating authorization (alvará definitivo) and oversees its certified programs under the national qualifications framework.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Forum Dança: Lisbon-based dance organization promoting dance training, creation, and contemporary dance development, directly comparable to EDAM as a Portuguese peer combining dance education and performance activity.
• Elmhurst Ballet School: Long-established UK dance training school offering age 11+ entry with structured progression to professional certification, directly comparable to EDAM's multi-year certified pathway from introductory to pre-professional levels.
• Central School of Ballet: UK-based vocational ballet school offering classical and contemporary training with accredited programs, directly comparable to EDAM's EAE and professional course model in pathway structure and certification approach.
• The Royal Ballet School: World-leading classical and contemporary dance training institution offering certified vocational education from age 11 through pre-professional levels, directly comparable to EDAM's age-tiered specialized art and professional courses.
• Escola Superior de Dança: Lisbon-based higher education institution of the Instituto Politécnico de Lisboa offering degree programs in dance, partnered with EDAM for FCT placements of professional-course students and operating in the same Portuguese dance education ecosystem.
• Balleteatro: Porto-based dance school and production company combining professional training with performance output, comparable to EDAM's integrated conservatory model of certified training plus performance programming in the Portuguese market.
• London Contemporary Dance School (at Trinity Laban): Higher education contemporary dance school delivering professional training programs, directly comparable to EDAM's Curso Profissional de Intérprete de Dança Contemporânea in curriculum orientation and student outcomes.

Broad incumbents

• Imperial Society of Teachers of Dancing: International dance examination and teacher training organization that partners with EDAM; delivers certifications across multiple dance genres globally at much larger scale, making it a broad incumbent in the same dance education ecosystem.
• Royal Academy of Dance: International dance education and examination body that provides technical and scientific support to EDAM; operates a much larger global footprint with its own teacher training and certification programs, serving as both a partner and a broader incumbent in dance education.

Regional players

• Companhia de Dança de Almada: Portuguese contemporary dance company providing FCT placements to EDAM professional-course students; operates in the same country with overlapping dance education and production activities but focused primarily on performance rather than school-age training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC4rA1Zsmh6bw1ChyalIPe8A
• Facebookfacebook.com/EDAMdanca
• LinkedInlinkedin.com/company/escolaedam
• Instagraminstagram.com/edam.danca

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edam