Onpack
Onpack is a family-owned Australian label and packaging printing company offering digital labels, flexographic labels, direct can printing, folded cartons, and retail price markers to B2B customers across eight industry verticals in Australia and New Zealand.
- Company typePrivate
- Founded2016
- HeadquartersMount Waverley, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Onpack does
Onpack (Onpack Pty Ltd) is a family-owned, 100% Australian-operated label and packaging printing company headquartered in Mount Waverley, Victoria, with a Cans Division manufacturing facility in Dandenong South and an additional office in Brunswick. The company was founded in 2016 and operates with a headcount of 11-50 employees, serving business customers across Australia and New Zealand.
The company's product portfolio spans five core printing services: digital labels (CMYK digital printing with variable data capability), flexographic labels, direct can printing on aluminium cans, folded carton packaging, and retail price markers. Its technology stack centres on a capital-intensive press fleet including the OMET X6.0 (10-colour), L350 UV Inkjet press, Prati Digifast One flexographic finishing line, and Prati Saturn Omnia dual-die cutting station. The notable capability is direct can printing, which offers low minimum order quantities, no plate costs, and fast setup, positioning the company for craft beverage and short-run specialty applications.
Onpack operates a B2B sales-led model with quote-based pricing, targeting enterprise and mid-market customers across eight vertical segments: Beverage, Craft Beer, Food & FMCG, Wine, Industrial & Chemical, Logistics, Personal Care, and Pharmaceutical. Revenue is generated through per-order custom printing services with no disclosed recurring contracts. The company is privately held with no external VC, PE, or public market involvement, and its ownership remains with the founding family. No revenue figures, funding events, acquisitions, or AI capabilities are disclosed in the available source data.
Onpack firmographics
Firmographics- Name
- Onpack
- Legal name
- Onpack Pty Ltd
- Website
- https://onpack.com.au
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Onpack is a family-owned Australian label and packaging printing company offering digital labels, flexographic labels, direct can printing, folded cartons, and retail price markers to B2B customers across eight industry verticals in Australia and New Zealand.
- Ownership category
- akta.pro rank
Onpack industry classification
Industry- Product category
- Label and Packaging Printing Services
- NAICS
- Folding Paperboard Box Manufacturing (322212), Printing and Related Support Activities (3231)
- SIC
- Paperboard Containers & Boxes (2650)
- akta.pro primary industry
- Folding Carton & Paperboard Packaging Printing (IMALAKAH)
- akta.pro secondary industry
- Wraparound Roll-Fed Labels (IMALAKAE)
Keywords
Where Onpack is headquartered
LocationHeadquarters
- HQ city
- Mount Waverley
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Onpack business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Infrastructure, Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Custom Label Printing Services: One-time printing services for custom labels, providing digital labels, flexographic labels, and specialty labels to B2B customers. Revenue generated through per-order pricing based on quantity, materials, and complexity.
- Direct Can Printing: Aluminium can printing services with premium quality output. Suitable for craft beer, beverages, and special editions. Low MOQs enable short-run customisation.
- Folded Cartons & Retail Markers: Carton packaging and retail price marker printing services for various industries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Quote-Based Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Onpack product offering
Product offeringCore offering
Onpack manufactures custom labels and packaging on a B2B, quote-based basis, offering Digital Labels (CMYK), Flexographic Labels, Direct Can Printing on aluminium, Folded Carton Packaging, and Retail Price Markers. Orders are produced in-house using an OMET X6.0 10-colour press, an L350 UV Inkjet press, Prati Digifast One flexographic finishing, and Prati Saturn Omnia dual die-cutting for Australian and New Zealand brand owners across beverage, food, pharmaceutical and industrial sectors.
Product overview
Onpack is a family-owned Australian packaging and label printing company offering a portfolio of five core printing services. The main offerings are Digital Labels and Flexographic Labels (traditional printing), supplemented by Direct Can Printing for beverage containers, Carton Packaging for folded cartons, and Retail Price Markers. The company serves diverse industries including Food & FMCG, Craft Beer, Wine, Beverage, Personal Care, Pharmaceutical, Industrial & Chemical, and Logistics sectors across Australia and New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Labels CMYK digital label printing service that allows flexibility in number of SKUs, variable data printing, and reduced costs and lead-times, with artwork going directly from PDF to press. Sold to B2B brand owners across beverage, food, FMCG, pharmaceutical, personal care and industrial sectors.
- Flexographic Labels Flexographic printing service for labels across various substrate materials and production runs, supported by Prati Digifast One in-line flexographic units with lamination and die cutting. Sold to B2B customers in beverage, food, FMCG, industrial and personal care industries.
- Direct Can Printing Premium quality direct-to-aluminium-can printing service with low MOQs, fast setup and no plate costs, suitable for small runs, special editions and larger quantities for high-turnover products. Sold to B2B customers in craft beer, beverage and other canned product sectors.
- Folded Carton Packaging Folded carton packaging solutions for various product categories, produced in-house as part of Onpack's full packaging service suite. Sold to B2B brand owners across food, FMCG, beverage, personal care and pharmaceutical sectors.
- Retail Price Markers Retail price marker printing service for pricing and labeling applications. Sold to B2B retailers and brand owners requiring in-store shelf-edge and pricing markers.
Companies that use Onpack
Customer profileSegments8 records
Ideal customer profiles5 records
Onpack technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Onpack partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Onpack competitors and assessment
Company assessmentEmerging players
- Sticker Mule: Online-first digital label and sticker printer with transparent pricing and short-run MOQs. Comparable to Onpack's digital label offering on customer use case (short-run custom labels), but competes via self-service rather than bespoke B2B sales.
Direct peers
- Collmarq Labels: Australian label printing specialist offering digital and flexo labels to beverage, food, and industrial customers. Comparable to Onpack on product line, end markets, and ANZ regional focus.
- Labelmakers Group: Australian label printing specialist offering digital, flexo, and specialty labels across beverage, food, and industrial end markets. Directly comparable to Onpack on product line, customer verticals, and ANZ regional focus.
- Signet: Australian-owned packaging and label manufacturer with digital and flexo label printing, sleeves, and cartons. Comparable to Onpack across both labels and carton packaging, with a similar ANZ footprint and multi-vertical customer base.
- Detmold Group: Australia-based packaging manufacturer producing folding cartons, labels, and paper-based packaging for food, beverage, and retail customers. Directly comparable to Onpack's carton and label printing business in the ANZ market.
- HM Technologies (HM Advanced): Australian label and packaging provider serving wine, beverage, and FMCG customers with digital and flexo printing. Directly comparable to Onpack on product mix and ANZ customer verticals.
- Multi-Color Corporation (now part of Resource Label Group): One of the world's largest label converters, with digital, flexo, and specialty labels across beverage, food, personal care, and industrial verticals. Comparable to Onpack on product type and the same end-customer verticals, but at much larger scale.
Broad incumbents
- CCL Industries: Global leader in specialty labels and packaging, including beverage cans/closures, healthcare, and consumer goods. Overlaps with Onpack's labels and direct-can offerings as a much larger incumbent with global reach.
- Orora Limited: Australian-listed packaging company with fibre, cans, and packaging distribution businesses, including beverage can manufacturing and label/carton printing. Overlaps with Onpack's direct can printing and carton packaging in the ANZ market.
- Avery Dennison: Global pressure-sensitive label materials and solutions provider serving FMCG, beverage, and industrial customers. Comparable to Onpack on label substrate and finishing capabilities, but at global incumbent scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Onpack social profiles
Digital presenceOnpack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onpack leadership team
Management profileNumber of profiles
Onpack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onpack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onpack
What does Onpack do?
Onpack manufactures custom labels and packaging on a B2B, quote-based basis, offering Digital Labels (CMYK), Flexographic Labels, Direct Can Printing on aluminium, Folded Carton Packaging, and Retail Price Markers. Orders are produced in-house using an OMET X6.0 10-colour press, an L350 UV Inkjet press, Prati Digifast One flexographic finishing, and Prati Saturn Omnia dual die-cutting for Australian and New Zealand brand owners across beverage, food, pharmaceutical and industrial sectors.
Is Onpack a public or private company?
Onpack is a private company. It is classified as family owned and is currently operating.
When was Onpack founded?
Onpack was founded in 2016. It employs 11 to 50 people.
Where is Onpack based?
Onpack is headquartered in Mount Waverley, Australia, in the Oceania region.
How does Onpack make money?
Three revenue lines are on record. Custom Label Printing Services are the primary driver. The others are direct Can Printing and folded Cartons & Retail Markers.
Who are Onpack's main competitors?
Sticker Mule is listed as an emerging player. Direct peers are Collmarq Labels, Labelmakers Group, Signet, Detmold Group, HM Technologies (HM Advanced) and Multi-Color Corporation (now part of Resource Label Group). Broad incumbents are CCL Industries, Orora Limited and Avery Dennison.
Does Onpack have an API?
No public API is recorded for Onpack.
What industry is Onpack in?
Onpack's product category is Label and Packaging Printing Services. Its primary akta.pro industry code is IMALAKAH, Folding Carton & Paperboard Packaging Printing, with a secondary code of IMALAKAE, Wraparound Roll-Fed Labels. Its NAICS code is 322212 and its SIC code is 2650.