BACK EUROP France

What BACK EUROP France does

BACK EUROP France is the central purchasing and logistics hub for a national network of independent local food distributors operating across France. The company serves artisan bakers, pastry chefs, restaurateurs, caterers, and broader food-trade professionals (métiers de bouche) by aggregating demand, negotiating supply terms, and providing a unified product catalog. Its geographic reach is domestic (France), with a single headquarters in Plougoumelen, Brittany, and the network of distributors providing local last-mile service.

The company's core offering is a private-label product portfolio of 461 SKUs organized into four ranges: Boulangerie Viennoiserie (bakery raw materials), Pâtisserie Chocolaterie (pastry and chocolate ingredients), Snacking Restauration (snacks and ready-to-use products), and Petit Matériel Emballage Hygiène (equipment, packaging, and hygiene supplies). The catalog is delivered through the distributor network and through an online catalog at catalogue.backeuropfrance.fr. There is no proprietary technology platform identified; the company relies on conventional wholesale distribution infrastructure augmented by a content and recipe ecosystem (BACKmag publication, chef tutorial videos, 244+ recipe articles, and an anti-food-waste content section).

Revenue is generated through wholesale product distribution, i.e., the markup on bulk purchasing of private-label and partner-brand products resold through affiliated distributors to artisan professionals. Pricing is not publicly disclosed and appears to be quote-based and negotiated through the distributor channel rather than published online. The business is differentiated by a hybrid model combining the purchasing scale of a national structure with the local proximity of independent distributors, supported by IFS Broker and IFS Logistics certifications (renewed at superior level) and supplier-chef content partnerships with brands such as Barilla, Vandemoortele, Ponthier, and Beauvallet. Ownership structure, founding date, funding, headcount, and revenue are not disclosed in the source material.

Name

BACK EUROP France

Legal name

BACK EUROP France

Website

https://backeuropfrance.fr

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BACK EUROP France is a French central purchasing and logistics hub that operates a national network of independent local food distributors serving artisan bakers, pastry chefs, restaurateurs, and food-trade professionals with a 461-SKU private-label catalog.

Ownership category

akta.pro rank

Product category

Bakery and Pastry Wholesale Distribution

NAICS

Other Food Manufacturing (3119)

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

akta.pro secondary industry

Contract Foodservice Management (Outsourced Catering) (THAFAIAH)

Keywords

• Bakery pastry distribution
• Food wholesale network
• Artisan bakery supplies
• Private label foodservice
• Pastry ingredients supply

Headquarters

HQ city

Plougoumelen

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Wholesale product distribution: BACK EUROP France generates revenue through the sale of its private-label BACK EUROP brand products (461 references across 4 ranges) to its network of independent local distributors. These distributors then serve artisan bakers, pastry chefs, restaurateurs, and food trade professionals. Revenue comes from the markup on bulk purchasing and distribution of bakery, pastry, snacking, and equipment/hygiene products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels9 records

Core offering

BACK EUROP France operates as the central purchasing and logistics hub for a national network of independent local food distributors serving artisan bakers, pastry chefs, restaurateurs, and food trade professionals across France. The company distributes its private-label BACK EUROP brand range of 461 product references across four complementary categories (bakery/viennoiserie, pastry/chocolate, snacking/restaurant, and small equipment/packaging/hygiene), supported by recipe inspiration content, chef partnerships, and the BACKmag publication.

Product overview

BACK EUROP France operates as a national network of food wholesalers and specialist distributors serving artisan bakers, pastry chefs, restaurateurs, and food trade professionals. The company offers a unified private-label product portfolio under the BACK EUROP brand, comprising 461 product references organized across 4 complementary product ranges: (1) Boulangerie Viennoiserie providing raw materials for bread and pastry production, (2) Pâtisserie Chocolaterie offering comprehensive ingredients for pastry and chocolate work, (3) Snacking Restauration covering ready-to-use and convenience products for quick-service and restaurant operations, and (4) Petit Matériel Emballage Hygiène supplying equipment, packaging, and cleaning supplies. The company also distributes partner brands through its catalog platform alongside its own brand products.

Differentiator

Problem solved

Functional benefit

Products and services

• BACK EUROP Private-Label Brand (461 references) The company's private-label brand offering 461 product references across bakery, pastry, snacking, and equipment categories. Designed for artisan bakers, pastry chefs, restaurateurs, and food trade professionals sourced through the independent distributor network.
• Boulangerie Viennoiserie Product Range Range for bread and viennoiserie production providing essential raw materials including flours, yeasts, starches, butters, grains, dried fruits, baker chocolates, and frozen viennoiseries for artisan bakers.
• Pâtisserie Chocolaterie Product Range Comprehensive pastry and chocolate range including dairy products, sugars, pastry mixes, egg products, frozen raw pastes, chocolates, fruits, fruit purees, toppings, decorations, and frozen pastries for professional pastry chefs.
• Snacking Restauration Product Range Snacking and restaurant product range including sauces, seasonings, canned vegetables and seafood, poultry, charcuterie, ready-to-use products, dairy products, and ice cream products for restaurateurs and caterers.
• Petit Matériel Emballage Hygiène Product Range Equipment, packaging, and hygiene supplies including pastry bags, scrapers, baking paper, cleaning products, and hygiene essentials for professional food laboratories.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• CooperlminorStrategic or Co-development PartnerCooperl is a pork producer cooperative featured in company content about animal welfare practices. The company featured an interview with Mickaël, a pig farmer and Vice President of Cooperl, along with Noémie, the animal welfare manager at Cooperl, to discuss animal welfare practices. This appears to be editorial content rather than formal commercial partnership.
• BarillaminorStrategic or Co-development PartnerBarilla appears as a supplier partner featured in recipe content. Barilla provides products like Fusilloni Al Bronzo pasta used in recipe demonstrations on the BACK EUROP France website, particularly in the Snacking du Chef section featuring chef tutorials.
• VandemoorteleminorStrategic or Co-development PartnerVandemoortele is featured as a supplier partner providing products for recipe demonstrations. The company supplied ingredients like RISSO andalouse sauce used in the kefta sandwich recipe featured in the Snacking du Chef section.
• PonthierminorStrategic or Co-development PartnerPonthier is featured as a supplier partner providing fruit products for recipe demonstrations, including the red fruit, lychee, and rose yule log recipe featured in the inspiration section.
• BeauvalletminorStrategic or Co-development PartnerBeauvallet is a partner featured in promotional banners on the inspiration pages, providing poultry products (Hapi brand) for promotional content about BBQ-style poultry snacks.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Distriborg: French specialist distributor focused on organic, vegetarian, and specialty food products for food professionals. Comparable wholesale-to-professional business model with a differentiated assortment focus.

Direct peers

• Transgourmet France: One of France's largest food service wholesalers, serving restaurants, bakeries, and HoReCa professionals with broad grocery, fresh, and bakery assortments. Highly comparable business model: B2B wholesale distribution to food professionals with multi-category assortment.
• Bridor: French manufacturer and supplier of premium bakery and viennoiserie products (now part of General Mills/Davigel group). Competes with portions of BACK EUROP France's frozen viennoiserie and pastry assortment for the same artisan bakery customers.
• Davigel: French frozen and fresh food specialist distributor (part of the Brake/Sysco France group) with a strong bakery-pastry product range. Highly comparable to BACK EUROP France's frozen viennoiseries, pastries, and ready-to-use snacking lines.
• Pomona (PassionFroid, Relais d'Or, etc.): France's specialist food service distributor with multiple operating divisions including Relais d'Or (bakery-pastry focused). Most directly comparable peer given its dedicated bakery-pastry distribution arm serving the same artisan customer base as BACK EUROP France.

Broad incumbents

• Sysco France (Brake Group): Subsidiary of the global food service leader Sysco, formed from the merger of Brake France and Davigel. Operates broad-line food service distribution in France with both national scale and specialized bakery/frozen categories — directly competes with BACK EUROP France for artisan and foodservice customers.
• Promocash: Cash & carry chain of the Auchan group serving independent food professionals including bakers and restaurateurs. Overlaps with BACK EUROP France in supplying artisan and small HoReCa customers across France.
• Metro France: Cash & carry operator serving HoReCa and food professionals across France with broad assortment including bakery, pastry, and foodservice categories. Competes on convenience and assortment breadth rather than specialist bakery focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC3XHxWfmGz9CJ-uuCJEq8Sw
• Facebookfacebook.com/backeuropfrance
• LinkedInlinkedin.com/company/reseau-back-europ-france

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BACK EUROP France