Barque
- Company typePrivate
- Founded2009
- HeadquartersLubbock, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Barque firmographics
Firmographics- Name
- Barque
- Legal name
- Barque Gifts
- Website
- https://barquegifts.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Barque industry classification
Industry- Product category
- Specialty Gift Retail
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Gift, Novelty & Souvenir Variety Stores (CRAGAJAG)
- akta.pro secondary industries
- Greeting Cards, Wrap & Party Supplies Retail (CRALAJAE), Novelty & Humor Gifts Retail (CRALAJAB), Local Artisan, Handmade & Craft Gifts Retail (CRALAJAL)
Keywords
Where Barque is headquartered
LocationHeadquarters
- HQ city
- Lubbock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Barque business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Gift Cards: Digital gift cards sold in $10, $25, $50, and $100 denominations, delivered via email. No additional processing fees.
- Custom Invitation Services: Design and printing services for custom invitations including weddings, graduation announcements, baby showers, and party invitations. Local in-store design services complemented by pre-packaged invitation options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Gift Cards |
| Unit Pricing | Pay-as-you-go | Standard Retail Products |
| Other | Multi-year contract | Custom Invitations and Printing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
Barque product offering
Product offeringCore offering
Barque Gifts is a boutique gift retailer that curates and sells personalized gifts, custom stationery, custom invitations, home goods, apparel, pet products, baby and kids items, and party supplies through a Lubbock, Texas retail store and a Shopify e-commerce website. The business complements its merchandise with custom invitation design and printing services, personalization and engraving options, free wedding and graduation wish list registries, and digital gift cards. Its product catalog spans over 1,400 SKUs across categories such as gifts, stationery, kitchen, apparel, pet, baby, travel, and locally themed merchandise.
Product overview
Barque is a boutique gift retail business operating as a Shopify-based e-commerce platform with a physical store in Lubbock, Texas. The business offers a curated selection of personalized gifts, home goods, apparel, stationery, kitchen items, party supplies, pet products, and baby/kids items. Key products include custom invitations and announcements, personalized stationery and gift items, Jon Hart luggage and bags, mahjong-themed merchandise, Lubbock/Texas Tech branded products, and the Chilton cocktail collection. Services include free graduation and wedding registry/wish list creation. The product portfolio spans multiple categories including home décor, kitchen/pantry, apparel, stationery, party supplies, pet products, and baby/kids items, with personalization services for various products.
Differentiator
Problem solved
Functional benefit
Brands
- Jon Hart: A brand of bags, backpacks, luggage, and wallets featured in the store.
- Chilton Collection
- Mahjong Collection
- Lubbock Love
Products and services
- Barque Gifts E-commerce Storefront Shopify-powered online store offering the full curated catalog of gifts, stationery, home goods, apparel, pet products, baby and kids items, partyware, and locally themed merchandise, with gift card sales, wish list registry creation, and domestic U.S. shipping.
- Custom Invitations and Announcements Custom invitation design and printing service for weddings, graduations, baby showers, bridal showers, and birthday parties, combining in-store etiquette and design consultations with pre-packaged and locally printed custom invitation options.
- Personalized and Custom-Engraved Products Customizable merchandise including personalized stationery, gift tags, recipe cards, cutting boards, jewelry, and slippers with monogramming and custom engraving, with a $15 personalization upcharge added to base item pricing.
- Wish List and Registry Service Free wedding and graduation wish list registry service that lets customers build wish lists of desired items and share them with gift-givers.
- Digital Gift Cards Digital gift cards available in $10, $25, $50, and $100 denominations, delivered via email with no processing fees, redeemable in store.
- Jon Hart Bags and Luggage Curated retail of Jon Hart branded luggage, backpacks, totes, wallets, and travel accessories.
- Mahjong Collection Barque-designed mahjong-themed merchandise including tote bags, mats, beverage napkins, shatterproof cups, desk sets, coasters, and game accessories.
- Chilton Collection Signature Chilton-branded barware, bartender recipe cards, cocktail accessories, and adult drink pouches.
- Lubbock Love Collection Lubbock-themed and Texas Tech branded apparel, drinkware, home décor, and souvenirs featuring local landmarks.
- Home and Gift Collection Curated home décor and gift items including pillows, throws, candles, diffusers, barware, bathroom products, and gardening accessories.
- Stationery and Paper Products Flat and folded stationery, journals, address stamps, pens, desk accessories, vinyl stickers, and custom gift tags.
- Kitchen and Pantry Collection Kitchen tools, grilling accessories, cookbooks, entertaining supplies, charcuterie boards, food items, eco-friendly bags, and recipe cards.
- Apparel and Accessories Collection Vacation dresses, shirts, sleepwear, totes, bags, hats, slippers, and jewelry including enewton jewelry and charm bar collections.
- Pet Products Collection Dog treats, supplements, toys, leashes, collars, bandanas, grooming supplies, and memorial items for pet loss, plus gifts for dog parents.
- Baby and Kids Collection Baby and kids products including swaddles, rompers, hooded towels, toys, books, and personalized stationery for children.
- Party Supplies Collection Party decorations, plates, cups, napkins, balloons, candles, and themed party supplies for various celebrations.
- Travel Essentials Collection Travel bags, passport covers, packing accessories, toiletries, and travel-themed gifts including Jon Hart luggage.
- In-Store Custom Invitation Consultation (TimeTrade Appointments) Bookable in-store consultation appointments for custom invitation design and wedding planning, scheduled through the TimeTrade online booking system.
Companies that use Barque
Customer profileSegments8 records
Ideal customer profiles6 records
Barque technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Barque partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Barque competitors and assessment
Company assessmentDirect peers
- Uncommon Goods: Direct-to-consumer e-commerce retailer of unique, often personalized gifts and home goods across stationery, pet, baby, kitchen, and novelty categories — closely comparable to Barque's curated multi-category gift assortment and personalization services.
- Personalization Mall: E-commerce personalized-gifts retailer offering monogrammed and engraved items across home, kitchen, apparel, and novelty categories — closely comparable to Barque's custom-engraved and personalized product offering.
- Tiny Prints (Shutterfly): Online retailer specializing in custom invitations, stationery, and personalized gifts for weddings, graduations, and parties — mirroring Barque's custom invitation design service and personalized product category.
- Crane & Co. Heritage stationery and paper goods brand selling premium stationery, invitations, and gift stationery — a directly comparable specialty stationery/invitation retailer serving a similar wedding and celebrations occasion.
- Paper Source: Specialty retailer of custom stationery, invitations, and paper gifts with both physical showrooms and an e-commerce site — directly comparable to Barque's custom invitation services and stationery category focus.
Others
- The Knot: Wedding planning platform including wedding websites, registry, and invitation services — an adjacent ecosystem player that competes for the same wedding stationery and invitation budget Barque addresses via its custom invitation service.
Broad incumbents
- Etsy: Massive online marketplace aggregating personalized, local, and handmade gifts and invitations — a much larger incumbent that competes for the same custom invitation and personalized gift demand Barque serves.
- Hallmark Gold Crown: Established national card, stationery, and gift retailer with broad assortment across greetings, party supplies, and novelty — overlapping with Barque's greeting card, stationery, and gift categories at much greater scale.
Emerging players
- Rifle Paper Co. Lifestyle brand producing illustrated stationery, gifts, and home goods with a strong e-commerce presence — comparable to Barque's signature lifestyle collections like Mahjong and Chilton, and its stationery focus.
- Mpix: Online photo-printing and personalized stationery/gift retailer offering cards, invitations, and keepsakes — comparable to Barque's personalized and custom-printed invitation product line.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Barque social profiles
Digital presenceBarque financial estimates
Financial estimateRevenue estimate
Valuation estimate
Barque leadership team
Management profileNumber of profiles
Barque funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Barque M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Barque
What does Barque do?
Barque Gifts is a boutique gift retailer that curates and sells personalized gifts, custom stationery, custom invitations, home goods, apparel, pet products, baby and kids items, and party supplies through a Lubbock, Texas retail store and a Shopify e-commerce website. The business complements its merchandise with custom invitation design and printing services, personalization and engraving options, free wedding and graduation wish list registries, and digital gift cards. Its product catalog spans over 1,400 SKUs across categories such as gifts, stationery, kitchen, apparel, pet, baby, travel, and locally themed merchandise.
Is Barque a public or private company?
Barque is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Barque founded?
Barque was founded in 2009. It employs 1 to 10 people.
Where is Barque based?
Barque is headquartered in Lubbock, United States, in the North America region.
How does Barque make money?
Two revenue lines are on record. Gift Cards are the primary driver. The others are custom Invitation Services.
Who are Barque's main competitors?
Direct peers on record are Uncommon Goods, Personalization Mall, Tiny Prints (Shutterfly), Crane & Co. and Paper Source. The Knot is listed as an others. Broad incumbents are Etsy and Hallmark Gold Crown. Emerging players are Rifle Paper Co. and Mpix.
Does Barque have an API?
No public API is recorded for Barque.
What industry is Barque in?
Barque's product category is Specialty Gift Retail. Its primary akta.pro industry code is CRAGAJAG, Gift, Novelty & Souvenir Variety Stores, with a secondary code of CRALAJAE, Greeting Cards, Wrap & Party Supplies Retail. Its NAICS code is 45942 and its SIC code is 5940.