What Noocube does

Noocube is presented as a direct-to-consumer dietary supplement brand selling over-the-counter cognitive and sleep products. According to the available firmographic and product records, the company is headquartered in Larnaca, Cyprus, was founded in 1987, and operates as a private, for-profit entity. Its product portfolio centers on nutraceutical formulations, with the most recent addition being Sleep Upgrade — a melatonin-free sleep supplement containing magnesium, lemon balm, and lavender, priced at $64.99 for a one-month supply and supported by a 60-day money-back guarantee. The company sells through its own e-commerce storefront and general retail channels, targeting adults experiencing insomnia symptoms who are seeking natural, non-prescription alternatives to pharmaceutical sleeping pills.

The business model is a one-time / pay-as-you-go unit sale of packaged supplements rather than a subscription, licensing, or SaaS construct. Go-to-market is direct-to-consumer, supported primarily by newswire and press-release distribution for product announcements (e.g., GlobeNewswire-style launches). There is no disclosed funding, no headcount, no management team, no parent company, and no revenue figure in the source data; legal entity name, incorporation details, and operating geographies are likewise unspecified. Customer segmentation is horizontal — a single persona of "adults with insomnia" — with no named enterprise or institutional buyers.

A material caveat in the underlying data: the URL associated with Noocube in the firmographic record (supplementforsale.com) is, per the included HugeDomains listing, a parked domain offered for sale at $995 rather than an active commercial storefront. This, combined with the absence of any operational metrics (employees, revenue, customers, funding), materially limits the ability to characterize the company as a functioning revenue-generating business versus a brand asset or marketing entity.

Name

Noocube

Website

https://supplementforsale.com

Company type

Private

Founded year

1987

Operating status

Operating

Short description

Noocube is a Cyprus-based, direct-to-consumer dietary supplement brand selling over-the-counter sleep and cognitive nutraceuticals such as Sleep Upgrade to adults seeking natural, melatonin-free alternatives to pharmaceutical sleep aids.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Sleep, Stress & Mood Support (HLAIADAG)

Keywords

• Dietary supplements
• Sleep supplements
• Melatonin-free sleep aids
• Natural health supplements
• Over-the-counter supplements

Headquarters

HQ city

Larnaca

HQ country

Cyprus

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Supply Chain

Revenue model

1. Sleep Supplement Sales: NooCube generates revenue through the direct sale of dietary supplements, primarily the Sleep Upgrade product launched in 2026. The company offers products directly to consumers at price points starting at $64.99 for a one-month supply, with a 60-day money-back guarantee as a purchase incentive.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Noocube develops and sells over-the-counter dietary supplements targeting sleep and wellness. Its current flagship product, Sleep Upgrade, is a melatonin-free natural sleep aid formulated with magnesium, lemon balm, and lavender, sold at $64.99 for a one-month supply with a 60-day money-back guarantee.

Product overview

NooCube offers a portfolio of cognitive enhancement and sleep support dietary supplements. The company has launched Sleep Upgrade as its newest product—a melatonin-free natural sleep aid positioned against pharmaceutical sleeping pills. The product line targets adults experiencing insomnia symptoms, with approximately 35% of adults dealing with insomnia according to referenced National Sleep Foundation data.

Differentiator

Problem solved

Functional benefit

Brands

• Sleep Upgrade: A melatonin-free over-the-counter sleep supplement positioned as a natural alternative to pharmaceutical sleeping pills for adults experiencing insomnia. Contains magnesium, lemon balm, and lavender. Priced starting at $64.99 for a one-month supply with a 60-day money-back guarantee.

Products and services

• Sleep Upgrade A melatonin-free over-the-counter sleep supplement formulated with magnesium, lemon balm, and lavender, designed for adults experiencing insomnia who seek a natural alternative to pharmaceutical sleeping pills. Sold as a one-month supply priced at $64.99 with a 60-day money-back guarantee.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Expansion highlights2 records

Broad incumbents

• Life Extension: Life Extension is a long-established supplement retailer with a wide catalog of melatonin-free sleep aids (e.g., magnesium-based formulas). Comparable on natural-ingredient sleep supplement positioning.
• Onnit: Onnit sells a broad portfolio of nootropics and sleep supplements (including melatonin-free formulations like New Mood/Sleep support) targeting similar health-conscious adult consumers.
• ZzzQuil (P&G): ZzzQuil is a flagship sleep aid brand from Procter & Gamble with melatonin-based and melatonin-free (PURE Zzzs) offerings. Comparable as a mass-market OTC sleep supplement incumbent with far greater distribution.

Direct peers

• Ritual: Ritual is a premium DTC supplement brand offering sleep and stress products with third-party testing and clinical positioning. Comparable on premium DTC supplement model and adult wellness target.
• Natrol: Natrol is one of the largest OTC sleep supplement brands, with melatonin and melatonin-free options (e.g., Natrol Melatonin-Free Sleep). Comparable product format, OTC retail distribution, and sleep-aid positioning.
• Olly: Olly is a direct-to-consumer wellness brand offering gummy supplements including a popular melatonin-free 'Sleep' product. Most directly comparable to NooCube on SKU format, retail channel, and target consumer.
• Care/of: Care/of is a personalized DTC vitamin and supplement brand offering sleep-focused products, comparable on direct-to-consumer subscription model and wellness positioning.
• Moon Juice: Moon Juice is a premium wellness brand selling magnesium-based sleep supplements (e.g., 'Magnesi-Om'). Closely comparable ingredient philosophy (magnesium-based, melatonin-free) and premium pricing.

Emerging players

• HUM Nutrition: HUM Nutrition is a DTC supplement brand offering sleep and stress products (e.g., 'Flatter Me', 'OMG!' Omega) with a focus on natural ingredients. Comparable as a premium DTC wellness brand with overlapping target consumer.
• Calm: Calm sells sleep aids (gummies, magnesium-based products) and sleep content, targeting the same adult insomnia segment as NooCube with a strong DTC brand and subscription model.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noocube