Susanville Indian Rancheria

What Susanville Indian Rancheria does

Susanville Indian Rancheria Corporation (SIRCO) is a diversified tribally-owned holding company established in 2009 and converted in 2010 to a Federally-chartered Section 17 Corporation under the Indian Reorganization Act, operating as the formal economic development arm of the federally-recognized Susanville Indian Rancheria in Northeastern California. SIRCO is wholly owned by the Rancheria and governed by an independent Board of Directors accountable to its tribal owner, with headquarters at 447-160 Lassen Avenue, Herlong, California. The corporation employs 51-100 people across multiple operating enterprises.

SIRCO's portfolio comprises four wholly-owned operating subsidiaries. SIRCO Property Management rents 60 duplex units (two-, three-, and four-bedroom configurations) in Herlong, CA, targeting tribal members, community residents, and employees of nearby FCI Herlong Prison and Sierra Army Depot, generating recurring rental revenue. Diamond Mountain Mini-Mart operates as a fuel and convenience store at 920 Skyline Road in Susanville adjacent to Diamond Mountain Casino Hotel, serving travelers, casino visitors, and local residents and claiming the lowest fuel prices in the region. Smokin' Bean, a coffee shop and cigarette retail outlet located adjacent to the Mini-Mart, provides beverages and tobacco products. TERRA Solutions & Services, Inc. is a Native-American-owned MBE-certified environmental services firm providing full-service environmental consulting, compliance, and remediation to public and private sector clients across Western states, with offices in Pleasant Hill, Grass Valley, and Long Beach, California.

The business model spans four distinct revenue mechanics: subscription-style recurring rental income from 60 duplex units, transaction-based retail fuel and convenience sales, transaction-based coffee and tobacco sales, and project-based professional services fees from environmental consulting. Go-to-market is direct and hybrid: retail is walk-in consumer-facing, rental is direct tenant management, environmental services is direct B2B sales to government and private clients, and partnership opportunities are pursued through the corporate office via the website's "Partnering with Us" channel. Customer segments include residential housing tenants, retail and traveler consumers, environmental services clients across Western U.S. states, and B2B partners seeking tribal sovereign-immunity-backed contractual arrangements. Technology infrastructure is not disclosed, and no proprietary AI/ML or digital products are referenced in available sources.

Name

Susanville Indian Rancheria

Legal name

Susanville Indian Rancheria Corporation

Website

https://sircorporation.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Susanville Indian Rancheria Corporation (SIRCO) is a federally-chartered Section 17 tribal holding company owning four wholly-operated subsidiaries: SIRCO Property Management (60 duplex rentals in Herlong, CA), Diamond Mountain Mini-Mart, Smokin' Bean coffee/tobacco retail, and TERRA Solutions & Services (environmental consulting across Western states), serving tribal members, travelers, and government clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Herlong

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Property Management: SIRCO Property Management rents 60 duplex units in Herlong, California (2, 3, and 4 bedroom units), generating rental income from tenants.
2. Retail Fuel and Convenience Sales: Diamond Mountain Mini-Mart provides fuel and convenience store products, serving travelers and visitors to Diamond Mountain Casino Hotel.
3. Coffee and Tobacco Retail: Smokin' Bean, located adjacent to Diamond Mountain Mini-Mart, serves hot beverages and cigarettes to customers.
4. Environmental Consulting Services: TERRA Solutions & Services, Inc. provides full-service environmental services to public and private sector clients throughout the Western states, operating from offices in Pleasant Hill (San Francisco Bay Area), Grass Valley (Sacramento/Sierra Foothill), and Long Beach (Los Angeles Area). TERRA is a Native-American-owned MBE-certified firm.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

SIRCO is a diversified tribal holding company that owns and operates four business enterprises: SIRCO Property Management (60 duplex rental units in Herlong, CA with 2, 3, and 4 bedroom configurations), Diamond Mountain Mini-Mart (convenience store and fuel station in Susanville), Smokin' Bean (coffee shop and tobacco retail), and TERRA Solutions & Services, Inc. (full-service environmental consulting for public and private sector clients across Western states). It is the economic development arm of the federally-recognized Susanville Indian Rancheria tribe, operating under a Section 17 Federal Charter since 2010.

Product overview

SIRCO (Susanville Indian Rancheria Corporation) operates as a diversified tribal holding company established in 2009, managing a portfolio of four distinct tribal enterprises: SIRCO Property Management (housing/rental property), Diamond Mountain Mini-Mart (convenience store and fueling station), Smokin' Bean (coffee shop and retail), and TERRA Solutions & Services (environmental services). The company serves as the economic development arm of the federally-recognized Susanville Indian Rancheria Tribe, operating under a Section 17 Federal Charter issued in 2010.

Differentiator

Problem solved

Functional benefit

Products and services

• SIRCO Property Management Manages and rents 60 duplex units in Herlong, California, providing 2, 3, and 4 bedroom rental housing options to tribal members and general community residents near FCI Herlong Prison and Sierra Army Depot employment centers.
• Diamond Mountain Mini-Mart Convenience store and fuel station at 920 Skyline Rd, Susanville, CA, offering fuel (advertised as lowest fuel prices in the Susanville region) and convenience store products to travelers on Highway 395, visitors to Diamond Mountain Casino Hotel, and local residents.
• Smokin' Bean Coffee shop and tobacco retail outlet located adjacent to Diamond Mountain Mini-Mart at 920 Skyline Rd, Susanville, CA, serving hot beverages, cigarettes, and related convenience products to travelers and local customers.
• TERRA Solutions & Services, Inc. Native-American-owned, MBE-certified full-service environmental consulting firm providing environmental services and solutions to public and private sector clients throughout Western states. Operates offices in Pleasant Hill (San Francisco Bay Area), Grass Valley (Sacramento/Sierra Foothill Area), and Long Beach (Los Angeles Area), California.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Tetra Tech: Leading global consulting and engineering firm specializing in water, environment, and sustainable infrastructure. Directly comparable to TERRA Solutions' environmental consulting practice but operates as a multi-billion-dollar incumbent across all of North America.
• AECOM: Global infrastructure consulting firm with a major environmental services practice serving public and private clients across the Western U.S. Directly competes with TERRA Solutions for environmental contracts, but operates at vastly larger scale as a multi-billion-dollar broad incumbent.
• TRC Companies: U.S.-based engineering, environmental consulting, and construction management firm serving public and private clients in the Western U.S. Overlaps with TERRA Solutions in environmental compliance, permitting, and remediation services, but at substantially greater scale.
• 7-Eleven: Largest convenience store chain in the U.S., combining fuel and convenience retail at thousands of locations. Comparable to Diamond Mountain Mini-Mart's fuel and convenience offering, though SIRCO operates at the opposite end of the scale spectrum in a small rural market.
• Kleinfelder: Engineering, architecture, and environmental science firm with a strong California presence. Directly comparable to TERRA Solutions in environmental and geotechnical services, but operates as a multi-hundred-million-dollar broad incumbent.
• Pilot Travel Centers: Largest operator of travel centers and truck stops in North America, combining fuel, convenience retail, and food service. Comparable to Diamond Mountain Mini-Mart and Smokin' Bean in retail fuel and food/beverage, but at vastly greater scale and broader geography.

Direct peers

• Pechanga Development Company: Economic development arm of the Pechanga Band of Luiseño Indians, operating a diversified portfolio of tribal enterprises including hospitality, retail, and real estate. Highly comparable to SIRCO as another diversified tribal holding corporation pursuing Section 17-style sovereign, multi-vertical business strategy in California.
• Morongo Commerce: Commercial enterprise arm of the Morongo Band of Mission Indians, operating diversified tribal businesses including hospitality, retail fuel, and real estate. Directly comparable to SIRCO as a California-based federally-recognized tribal economic development holding company with multi-subsidiary structure.
• Poarch Band of Creek Indians Economic Development Authority: Economic development arm of the Poarch Band of Creek Indians, operating a diversified portfolio of tribal enterprises across multiple industries and geographies. Comparable to SIRCO as a federally-recognized tribal holding company structure, though at materially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SUSANVILLEINDIANRANCHERIACORPORATION
• LinkedInlinkedin.com/company/sirco-susanville-indian-rancheria-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Susanville Indian Rancheria