Flores Timaná

What Flores Timaná does

Flores Timaná S.A.S. is a Colombian rose farm and exporter founded in 1976, headquartered in El Rosal, Cundinamarca. The company operates Los Melos Farm, a 14-hectare property situated approximately 20km from Bogotá, of which more than 9 hectares are dedicated to state-of-the-art greenhouses. The business is family-owned across two generations and employs 51-100 people, producing premium cut roses across 15+ named varieties organized into four product categories (mass-market staples including Freedom and Priceless; wedding and event favorites including Mondial and Pink Mondial; trend colors including Sahara and Deep Purple; and seasonal varieties) along with Kangaroo Paw filler flowers in four proprietary variants.

The company's technology centers on traditional horticulture augmented by modern greenhouse infrastructure, proprietary propagation programs for genetic consistency, and a 2°C cold chain maintained from farm to airport. Post-harvest protocols include strict grading for uniform head sizes and hydration treatments supporting 12-18 day vase life depending on variety. Packaging is engineered for air freight efficiency with HB and QB pack configurations across 40-70cm stem lengths.

Flores Timaná operates a direct B2B export model selling FOB Bogotá to importers, wholesalers, bouquet makers, and supermarket programs in more than 15 countries, primarily the USA, Canada, Europe, Russia, and the Caribbean. Sales are managed through dual operations with a Colombia HQ and a USA sales office, supported by WhatsApp Business and an online quote request system with under-2-hour response commitments. Pricing is custom-quote-based on variety, grade, stem length, and volume, with standing programs and spot orders both supported. The company cites a 98% on-time delivery rate to major hubs and serves as a supplier to importers in Miami, wholesalers in Amsterdam, and supermarket programs in Toronto.

Name

Flores Timaná

Legal name

Flores Timaná S.A.S.

Website

https://florestimana.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Cut Flower Cultivation & Export

NAICS

Floriculture Production (111422)

akta.pro primary industry

Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)

Keywords

• Premium rose cultivation
• Cut flower export
• Rose wholesale distribution
• Greenhouse flower farming
• Floral import supply

Headquarters

HQ city

El Rosal

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Rose and Floral Export Sales: Direct farm-to-importer/export sales model. Company grows, harvests, packages and exports premium roses and kangaroo paw directly to importers, wholesalers, bouquet makers, and supermarket programs worldwide. Revenue generated through FOB Bogotá sales with shipments to Miami, Amsterdam, and other international hubs. Standing orders and spot orders supported.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Flores Timaná cultivates and exports premium cut roses (16+ varieties) and Kangaroo Paw filler flowers from its Los Melos farm in El Rosal, Cundinamarca, Colombia. Founded in 1976, the family-owned operation supplies importers, wholesalers, bouquet makers, and supermarket floral programs across the USA, Canada, Europe, Russia, and the Caribbean under FOB Bogotá terms.

Product overview

Flores Timaná is a Colombian rose farm and exporter offering premium cut roses and Kangaroo Paw filler flowers. The company operates Los Melos Farm (14 hectares, 9+ hectares of greenhouses) near Bogotá, growing roses in four product categories: Mass-Market Staples (Freedom, Priceless, Pink Floyd) for volume and Valentine's programs; Wedding & Event Favorites (Mondial, Pink Mondial, Vendela, Escimo, Tiffany) for premium arrangements; Trend Colors (Sahara, Deep Purple, Cool Water, Gold Star, Goldfinch) for fashion-forward palettes; and Seasonal varieties (Cherry Brandy, High & Magic) for fall and event use. The company also offers Kangaroo Paw as a premium textural filler in four color variants. Products ship FOB Bogotá to importers, wholesalers, bouquet makers, and supermarket programs in USA, Canada, Europe, Russia, and the Caribbean.

Differentiator

Problem solved

Functional benefit

Brands

• Los Melos Farm: The company's primary farm operation situated near El Rosal, Colombia, spanning 14 hectares with over 9 hectares of state-of-the-art greenhouses. Known for proprietary propagation programs and sustainable water management practices including rainwater collection and composting.

Quantifiable outcome

• 98% on-time delivery rate to major hubs during regular season
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Ecuadorian Quality Roses (EQR): Ecuadorian rose farm exporter serving importers, wholesalers, and supermarket programs in North America and Europe. Comparable in product portfolio, export scale, and B2B distribution.
• Rosamina: Colombian-based rose farm with broad variety range exporting to global floral importers. Comparable Colombian production and direct-export business model targeting similar importer/wholesale customer segments.
• Esmeralda Farms: One of the largest premium rose growers in Ecuador/Colombia, exporting a wide rose portfolio to global importers, wholesalers, and supermarket programs. Closely comparable to Flores Timaná in product mix, export model, and customer base.
• Alexandra Farms: Colombian-based premium garden rose specialist exporting distinctive varieties to wholesalers and event florists worldwide. Comparable premium positioning, Colombian production base, and direct-to-importer export motion.
• Subati Group: Large Kenyan rose farm exporting premium cut roses to European and global markets. Comparable in scale, premium variety focus, and direct-to-importer export channel, though located in Africa rather than Colombia.
• Matina Flowers: Colombian rose farm exporter specializing in premium varieties with direct exports to wholesalers and supermarket chains. Comparable in Colombian production base, export motion, and customer segmentation.
• Red Lands Roses: Premium Kenyan rose grower exporting to European and Middle Eastern wholesale markets. Comparable in premium positioning, large-scale greenhouse production, and direct export model.

Broad incumbents

• Döhler Group: Global producer of natural ingredients including botanical extracts with agricultural sourcing operations. Adjacent in agricultural production and botanical supply chain expertise, though broader in scope than cut flowers.
• Royal FloraHolland: Dutch cooperative flower auction and global floral marketplace connecting growers with buyers worldwide. Comparable in that it serves the same global floral supply chain, but operates as a marketplace platform rather than a producer.

Others

• Marginpar: Dutch-based supplier of exclusive summer flowers and fillers (including specialty varieties) sold through the same global wholesale and supermarket channels. Comparable as an adjacent cut flower supplier in the same downstream floral ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/flores-timana

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flores Timaná