Alexandra Farms
Alexandra Farms is a family-owned Colombian boutique grower of nearly 80 varieties of fresh-cut garden roses, dahlias, and accent flowers, producing 42,000+ stems daily across 50 acres of greenhouses and distributing exclusively through floral wholesalers worldwide.
- Company typePrivate
- Founded2005
- HeadquartersBogotá, Colombia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Alexandra Farms does
Alexandra Farms is a family-owned boutique grower of fresh-cut garden roses, dahlias, and accent flowers headquartered in the fertile savanna of Bogotá, Colombia, at high altitude in the Andes mountains. Founded in 2005 by Jose R. Azout and named after his daughter, the company operates 50 acres of greenhouses across its El Jardin and San Ignacio farms, where more than 400 employees hand-graft, harvest, grade, and pack more than 42,000 stems daily across nearly 80 garden rose, dahlia, and accent varieties. Its product portfolio is organized into five core collections: David Austin Wedding Roses (licensed from the English breeder), Princess Garden Roses and Wabara Garden Roses (Japanese collections), Deluxe Garden Roses (Dutch, German, French, and other international breeders), and Spray Garden Roses, supplemented by dahlias, hellebores, and accent flowers.
The company's underlying technology is horticultural rather than digital: greenhouse cultivation optimized to the equatorial highland climate, sustainable growing practices (water collection, composting, beneficial insect pest control, and reforestation with 400+ native trees), and formal sustainability verification through UNFCCC Carbon Neutral certification (ISO 14064, PAS 2060), Florverde Sustainable Flowers, and BASC. Alexandra Farms distributes exclusively through a B2B wholesale channel, selling fresh-cut stems to floral wholesalers globally who in turn supply florists, wedding designers, and event planners; the company does not sell directly to consumers and does not publicly disclose pricing. Marketing is driven by a content blog, active social presence across TikTok, Facebook, Instagram, Pinterest, and YouTube, an email newsletter, podcast appearances, and industry trade show participation at Proflora and the Society of American Florists convention. The business is privately held with no disclosed institutional investors, no public listing, and no parent company.
Alexandra Farms firmographics
Firmographics- Name
- Alexandra Farms
- Legal name
- Alexandra Farms
- Website
- https://alexandrafarms.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Alexandra Farms is a family-owned Colombian boutique grower of nearly 80 varieties of fresh-cut garden roses, dahlias, and accent flowers, producing 42,000+ stems daily across 50 acres of greenhouses and distributing exclusively through floral wholesalers worldwide.
- Ownership category
- akta.pro rank
Alexandra Farms industry classification
Industry- Product category
- Cut Flowers
- NAICS
- Floriculture Production (111422), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Greenhouse Floriculture (Cut Flowers) (AFAGAHAD)
Keywords
Where Alexandra Farms is headquartered
LocationHeadquarters
- HQ city
- Bogotá
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Alexandra Farms business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Fresh-cut flower wholesale: Alexandra Farms sells fresh-cut garden roses and dahlias through floral wholesalers globally. Products are available year-round with distribution through the wholesale channel.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Alexandra Farms product offering
Product offeringCore offering
Alexandra Farms cultivates and sells fresh-cut garden roses, dahlias, and accent flowers from 50 acres of greenhouses in the Bogotá savanna of Colombia. The company offers nearly 80 varieties organized into five core collections (David Austin Wedding Roses, Princess Garden Roses, Deluxe Garden Roses, Wabara Garden Roses, and Spray Garden Roses), plus dahlias, hellebores, and accent flowers, distributed year-round through floral wholesalers to florists and floral designers globally.
Product overview
Alexandra Farms is a family-owned boutique grower of fresh-cut garden roses, dahlias, and accent flowers located in the fertile savanna of Bogotá, Colombia. Founded in 2005, the company operates 50 acres of greenhouses with over 400 employees, producing more than 42,000 stems daily. The product portfolio centers on four distinct rose collections: David Austin Wedding Roses (English garden roses bred by David Austin Roses in England), Princess Garden Roses (Japanese varieties with refined sculptural forms), Deluxe Garden Roses (diverse premium varieties from Dutch, German, French, and other global breeders), and Wabara Garden Roses (Japanese roses with organic natural aesthetics). The company also offers Spray Garden Roses across collections, dahlias including the new Cryfield Harmony, hellebores, and accent flowers. All products require a minimum 10-day vase life and are available year-round through floral wholesalers worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- David Austin Wedding Roses: Collection of English garden roses bred by David Austin Roses in England, featuring varieties like Juliet, Constance, Patience, and others.
- Princess Garden Roses
- Deluxe Garden Roses
- Wabara Garden Roses
- Spray Garden Roses
Products and services
- David Austin Wedding Roses
Quantifiable outcome
- 42,000+ stems processed daily
- +2 more outcomes
Companies that use Alexandra Farms
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Alexandra Farms technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Alexandra Farms partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, minor and major.
- One Carbon WorldcoreOne Carbon World is a non-profit organization supported by UNFCCC with the goal of reducing and compensating 20 million tonnes of CO2e from the atmosphere. Alexandra Farms earned Carbon Neutral certification through monthly verification to One Carbon World standards including ISO 14064 and PAS 2060.
- Florverde Sustainable FlowerscoreAlexandra Farms holds Florverde Sustainable Flowers certification, a Colombian sustainability standard for the floral industry.
- Business Alliance for Secure Commerce (BASC)minorAlexandra Farms holds BASC certification for secure business commerce standards.
- AsocolflorescoreAsocolflores is the Colombian Association of Flower Producers. Alexandra Farms participates in carbon monitoring through Asocolflores Colombian Initiative for Carbon Monitoring through Florverde, and participates in meetings and workshops provided by Asocolflores.
- UNFCCC (United Nations Climate Change)coreAlexandra Farms earned Carbon Neutral International Standard Certification from UNFCCC through One Carbon World verification.
- David Austin RosescoreAlexandra Farms is an authorized grower of David Austin Wedding Roses collection, including varieties like Juliet, Beatrice, Constance, Patience, and others bred by David Austin Roses in England.
- ProfloramajorAlexandra Farms participates in Proflora, one of the largest floral trade shows in the world held in Bogotá, Colombia. At Proflora 2025, Alexandra Farms celebrated its 20th anniversary and showcased over 70 products.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Alexandra Farms competitors and assessment
Company assessmentDirect peers
- Jet Fresh Flower Distributors: Wholesale distributor and grower of premium fresh-cut roses and garden roses sourced from Ecuador and Colombia; overlaps with Alexandra Farms in garden rose categories and shared florist customer base.
- DOS Gringos: Premium fresh-cut rose grower in Colombia supplying florists via wholesale; competes directly with Alexandra Farms in the cut-rose category from the same growing region.
- Rosaprima: Premium Ecuadorian rose grower offering fresh-cut garden and standard roses to wholesalers worldwide; directly comparable as a premium-positioned, large-scale South American cut rose producer serving the same florist and event channel.
- Pajarosa: California-based grower and wholesale distributor of premium cut roses and fresh flowers; competes in the same high-end fresh-cut rose category serving U.S. florists and event designers.
- The Queen's Flowers: Colombian grower and global distributor of fresh-cut roses and garden roses; operates a similar B2B wholesale model targeting florists and event designers worldwide.
- Sunrite Floral: U.S./Ecuadorian wholesale floral distributor focused on premium fresh-cut roses and seasonal flowers; overlaps as a wholesale buyer of South American garden roses for the florist channel.
- Equiflor (Rio Roses): Major Ecuadorian/Colombian fresh-cut rose grower and distributor; competes directly with Alexandra Farms in the wholesale fresh-cut rose channel serving U.S. florists.
Broad incumbents
- Florabundance: U.S. wholesale floral distributor carrying garden roses and premium stems to event florists; comparable as a wholesale channel partner and customer ecosystem rather than a grower competitor.
Others
- Mayesh Wholesale Florist: U.S. floral wholesaler supplying premium fresh-cut flowers including garden roses to wedding and event designers; comparable as a downstream wholesale channel that distributes Alexandra Farms' product.
Emerging players
- Bloomaker: U.S.-based grower-distributor of fresh-cut flowers including roses; overlaps in wholesale distribution but more diversified across bulbs and floral categories rather than specializing in garden roses.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Alexandra Farms social profiles
Digital presenceAlexandra Farms compliance and trust
Trust signalCompliance5 records
Alexandra Farms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alexandra Farms leadership team
Management profileNumber of profiles
Profiles1 record
Alexandra Farms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alexandra Farms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alexandra Farms
What does Alexandra Farms do?
Alexandra Farms cultivates and sells fresh-cut garden roses, dahlias, and accent flowers from 50 acres of greenhouses in the Bogotá savanna of Colombia. The company offers nearly 80 varieties organized into five core collections (David Austin Wedding Roses, Princess Garden Roses, Deluxe Garden Roses, Wabara Garden Roses, and Spray Garden Roses), plus dahlias, hellebores, and accent flowers, distributed year-round through floral wholesalers to florists and floral designers globally.
Is Alexandra Farms a public or private company?
Alexandra Farms is a private company. It is classified as family owned and is currently operating.
When was Alexandra Farms founded?
Alexandra Farms was founded in 2005. It employs 101 to 250 people.
Where is Alexandra Farms based?
Alexandra Farms is headquartered in Bogotá, Colombia, in the Latin America region.
How does Alexandra Farms make money?
One revenue line is on record: fresh-cut flower wholesale.
Who are Alexandra Farms's main competitors?
Direct peers on record are Jet Fresh Flower Distributors, DOS Gringos, Rosaprima, Pajarosa, The Queen's Flowers, Sunrite Floral and Equiflor (Rio Roses). Florabundance is listed as a broad incumbent. Mayesh Wholesale Florist is listed as an others. Bloomaker is listed as an emerging player.
Does Alexandra Farms have an API?
No public API is recorded for Alexandra Farms.
What industry is Alexandra Farms in?
Alexandra Farms's product category is Cut Flowers. Its primary akta.pro industry code is AFAGAHAD, Greenhouse Floriculture (Cut Flowers). Its NAICS code is 111422 and its SIC code is 100.