Aqua Rex
- Company typePrivate
- Founded1993
- HeadquartersLas Vegas, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Aqua Rex firmographics
Firmographics- Name
- Aqua Rex
- Legal name
- Aqua-Rex LLC
- Website
- https://aqua-rex.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Aqua Rex industry classification
Industry- Product category
- Electronic Water Treatment Equipment
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- SIC
- Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Refrigerator & Ice Maker Water Filters (CRAJAJAF)
- akta.pro secondary industry
- Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ)
Keywords
Where Aqua Rex is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aqua Rex business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Physical Water Conditioner Hardware Sales: One-time purchase of electronic water conditioning devices (WK1 through WK5 models) with no ongoing subscription costs. Running costs are approximately $20/year in electricity. Products are sold through wholesalers, direct from website, and via manufacturer's representatives. Design life exceeds 25 years with a 20-year manufacturer's warranty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Consumer direct purchase through aquarex.shop website |
| One time/ perpetual license | Pay-as-you-go | Wholesale distribution through plumbing and pool wholesalers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Aqua Rex product offering
Product offeringCore offering
Aqua Rex designs, distributes, and sells electronic physical water conditioners that prevent calcium scale from adhering to pipe surfaces and water heating equipment without chemicals, salt, or plumbing modifications. The product line spans eight hardware models (WK1 through WK5) sized for residential, commercial, swimming pool, and large industrial pipe diameters, all using pre-programmed micro-chips that transmit electrical pulses via antenna coils wrapped around existing pipes. The units are sold as one-time hardware purchases through plumbing and pool wholesalers, manufacturer's representatives, and direct online channels.
Product overview
Aqua-Rex is an electronic Physical Water Conditioner system designed to inhibit scale formation in water systems, remove existing scale deposits, and partially soften hot water. The portfolio consists of a unified technology platform with eight product models sized for different applications: WK1 and WK1-E serve residential installations (with WK1P dedicated to swimming pools); WK2 and WK3/WK3RT target commercial properties; and WK4 and WK5 handle large pipe diameters up to 6 inches. All units use pre-programmed micro-chips to transmit electrical pulses at varying frequencies that cause calcium minerals to form suspended crystals rather than scale deposits. The product line shares common technical specifications including 1-10 kHz frequency range, 82V peak-to-peak output, USB power supply, and 25+ year design life, with scaling differentiated by pipe diameter capacity, antenna count, and BMS integration features.
Differentiator
Problem solved
Functional benefit
Products and services
- Aqua-Rex WK1 Entry-level residential electronic water conditioner with 2 antennas, suitable for gas water heaters on city water up to 1 inch pipe diameter. Designed for homeowners seeking chemical-free scale prevention without plumbing modifications.
- Aqua-Rex WK1-E Residential electronic water conditioner with 4 antennas, designed for electric water heaters and well water applications with gas or electric heaters, suitable for up to 1 inch pipe inlets.
- Aqua-Rex WK1P Fully waterproof residential electronic water conditioner for swimming pools and outdoor installations, with 2 antennas, operating on 2 inch re-circulation pipes between pump and filter.
- Aqua-Rex WK2 Intermediate commercial electronic water conditioner with 4 antennas, handles up to 1.5 inch pipe diameter, ideal for larger properties and especially hard water.
- Aqua-Rex WK3 Powerful commercial electronic water conditioner with 4 antennas, handles up to 3 inch pipe diameter, includes BMS output for power failure detection suitable for facility management integration.
- Aqua-Rex WK3RT Commercial electronic water conditioner variant with BMS output capability, suitable for larger commercial applications up to 3 inch pipes.
- Aqua-Rex WK4 Large commercial electronic water conditioner with 4 antennas, handles up to 4 inch pipe diameter, features internal transformers rated at 120 or 240 volts with IP65 enclosure rating.
- Aqua-Rex WK5 Largest standard Aqua Rex electronic water conditioner with 6 antennas arranged as three pairs, handles up to 6 inch pipe diameter, with the same transformer options (120 or 240 volts) and IP65 enclosure as the WK4.
Quantifiable outcome
- 83% scale reduction in Las Vegas water at 180°F for 23 hours under IAPMO IGC 335-2018 Rapid Scaling Test
- +3 more outcomes
Companies that use Aqua Rex
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Aqua Rex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Aqua Rex partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- PoolcorpcoreAqua Rex has been a listed vendor with Poolcorp since April 2013, providing swimming pool water conditioning products through Poolcorp's distribution network of pool wholesalers.
- SCP SuperiorminorSCP Superior is a pool wholesale brand mentioned alongside Poolcorp and NPT as sources where Aqua Rex products can be purchased.
- NPT (National Pool Tile)minorNPT is a pool wholesale brand mentioned alongside Poolcorp and SCP Superior as sources where Aqua Rex products can be purchased.
- Lifescience Products LtdcoreLifescience Products Ltd in England designs and manufactures the Water-King electronic water conditioner. Aqua Rex is the US brand name for Water-King, with all technical details identical between the UK Water-King and US Aqua Rex products.
- IAPMO R&T LabscoreIAPMO R&T Labs conducted independent third-party performance verification testing under protocol IGC 335-2018 Rapid Scaling Test, proving 83% scale reduction in Las Vegas water. Aqua Rex is the first device of its type with US independent third party performance verification.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Aqua Rex competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Aqua Rex social profiles
Digital presenceAqua Rex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aqua Rex leadership team
Management profileNumber of profiles
Profiles1 record
Aqua Rex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aqua Rex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aqua Rex
What does Aqua Rex do?
Aqua Rex designs, distributes, and sells electronic physical water conditioners that prevent calcium scale from adhering to pipe surfaces and water heating equipment without chemicals, salt, or plumbing modifications. The product line spans eight hardware models (WK1 through WK5) sized for residential, commercial, swimming pool, and large industrial pipe diameters, all using pre-programmed micro-chips that transmit electrical pulses via antenna coils wrapped around existing pipes. The units are sold as one-time hardware purchases through plumbing and pool wholesalers, manufacturer's representatives, and direct online channels.
Is Aqua Rex a public or private company?
Aqua Rex is a private company. It is classified as corporate owned and is currently operating.
When was Aqua Rex founded?
Aqua Rex was founded in 1993. It employs 11 to 50 people.
Where is Aqua Rex based?
Aqua Rex is headquartered in Las Vegas, United States, in the North America region.
How does Aqua Rex make money?
One revenue line is on record: physical Water Conditioner Hardware Sales.
Does Aqua Rex have an API?
No public API is recorded for Aqua Rex.
What industry is Aqua Rex in?
Aqua Rex's product category is Electronic Water Treatment Equipment. Its primary akta.pro industry code is CRAJAJAF, Refrigerator & Ice Maker Water Filters, with a secondary code of HSAIALAJ, Equipment Installation & Upgrades (Automation, Covers, Sanitizers). Its NAICS code is 334512 and its SIC code is 5070.