StudyLogic
StudyLogic is a private U.S. market research firm specializing in food services industry tracking, serving 300+ enterprise clients including McDonald's, Starbucks, and Marriott via syndicated quarterly studies, custom research, and a 900,000-member proprietary panel covering 200+ U.S. markets and nearly 30 countries.
- Company typePrivate
- Founded1990
- HeadquartersCedarhurst, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What StudyLogic does
StudyLogic is a privately-held U.S. market research and business intelligence firm founded in 1990 and headquartered in Cedarhurst, New York, with 51–100 employees. The company specializes in the food services industry and serves more than 300 enterprise clients globally — including McDonald's, Starbucks, Dunkin', 7-Eleven, Burger King, Marriott, Starwood/Westin, Lavazza, Mars, Jamba Juice, and KeyBanc Capital Markets — across the food services, investment banking, advertising, and hospitality verticals. Its offering addresses four distinct buyer segments (food services, investment banking, advertising agencies, hospitality chains) with a unified platform of syndicated quarterly tracking, custom primary research, market performance analytics, and food services market data licensing.
The company's core technology is a proprietary survey platform combining a digital panel reporting system (approximately 900,000 panel members reporting daily unit consumption by vendor and product category) with a statistical reconciliation methodology that cross-validates panel data against public company earnings, 10K/8K filings, and Edgar submissions. The flagship product, the Eye-On Competitive Retail Study, covers 200+ U.S. local markets (DMAs, MSAs, counties, cities) and nearly 30 countries, with time-series data extending back to Spring 2000. The product portfolio also includes Primary Research (15,000+ projects since inception), Syndicated Research (four ongoing quarterly reports), Market Performance tracking with real-time promotional ROI, and a Demographic Panel data product. SurveyAct, a wholly-owned subsidiary offering a free online survey tool, complements the platform.
StudyLogic's revenue model combines subscription/recurring revenue (quarterly syndicated reports, market data licensing) with professional services revenue (custom proprietary research projects) and a freemium trial platform (studylogictrial.com). Distribution is dominated by direct enterprise field sales to Fortune 1000 clients, supplemented by a co-marketing partnership with the National Coffee Association (NCA members receive a 20% discount via StudyLogicNCA.com). Pricing is not publicly disclosed; contracts are annual subscriptions or multi-year custom engagements. No revenue figure, funding history, or external institutional ownership is disclosed in the available materials.
StudyLogic firmographics
Firmographics- Name
- StudyLogic
- Legal name
- StudyLogic LLC
- Website
- https://studylogic.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- StudyLogic is a private U.S. market research firm specializing in food services industry tracking, serving 300+ enterprise clients including McDonald's, Starbucks, and Marriott via syndicated quarterly studies, custom research, and a 900,000-member proprietary panel covering 200+ U.S. markets and nearly 30 countries.
- Ownership category
- akta.pro rank
StudyLogic industry classification
Industry- Product category
- Market Research and Business Intelligence
- NAICS
- Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)
- akta.pro secondary industries
- Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL), Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)
Keywords
Where StudyLogic is headquartered
LocationHeadquarters
- HQ city
- Cedarhurst
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
StudyLogic business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Syndicated Research Reports: StudyLogic produces quarterly syndicated reports focusing on competitive market share, enabling companies to understand their geographic competition. This is their flagship recurring revenue product.
- Proprietary Research Projects: Custom primary research projects created and implemented for clients across industries. StudyLogic has managed over 15,000 proprietary research projects since inception.
- Market Data Licensing: Licensing of total U.S. and local market data to enterprise clients including data on sales, transactions, average check, population penetration, purchase frequency, demographics, and consumer ratings.
- Secondary Research Studies: Produces over 15 studies annually on industry trends, combining technology and synergies in secondary research methodology.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription data packages |
| Other | Multi-year contract | Proprietary research projects |
| Freemium | Pay-as-you-go | Free trial access |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
StudyLogic product offering
Product offeringCore offering
StudyLogic is a global market research and business intelligence firm that produces and licenses local competitive market share data, syndicated reports, proprietary custom research, and promotional ROI tracking for enterprise clients in the food services, investment banking, advertising, and hospitality industries. Its flagship Eye-On Competitive Retail Study tracks daily unit consumption by vendor and product category across 200+ U.S. local markets and nearly 30 countries using a panel of approximately 900,000 members, with data reconciled against public company earnings and SEC filings.
Product overview
StudyLogic is a leading global market research and business intelligence firm offering a unified platform of research products and data services. The core offerings include the Eye-On Competitive Retail Study (flagship quarterly tracking study covering 200+ U.S. markets and 30 countries), Primary Research (proprietary custom research), Syndicated Research (quarterly competitive market share reports), Market Performance tracking (real-time promotional ROI), and Business Intelligence products. The platform is complemented by specialized Food Services Market Data and a Demographic Panel of 900,000+ members. StudyLogic tracks consumption across Away-From-Home, In-Home, and At-Work channels, providing local market data, competitive intelligence, and promotional tracking to Fortune 1000 clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Eye-On Competitive Retail Study Quarterly syndicated study tracking local competitive market share by vendor, brand, and product across 200+ U.S. local markets and nearly 30 countries; based on a panel of approximately 900,000 food and beverage consumers.
- Primary Research
Quantifiable outcome
- K-cup consumption increased 104% YoY in December quarter to 1.7 billion cups (2012 data)
- +4 more outcomes
Companies that use StudyLogic
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
StudyLogic technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
StudyLogic partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- National Coffee Association (NCA)coreStudyLogic has partnered with the National Coffee Association to provide their members with access to competitive market data at a reduced cost. They have a joint registration site (StudyLogicNCA.com) where NCA members can create credentials and build customized reports. NCA members receive a 20% discount off standard and custom data package rates.
Scale indicators12 records
Recent moves7 records
Expansion highlights5 records
StudyLogic competitors and assessment
Company assessmentBroad incumbents
- Kantar: Kantar is a global market research and consumer insights firm with panel data, syndicated tracking, and consulting across CPG, retail, and food service. Comparable to StudyLogic's panel-based syndicated research at the high end of the market.
- NielsenIQ: NielsenIQ is a global leader in consumer intelligence and measurement, including foodservice and CPG tracking through its panel, retail measurement, and consumer panel datasets. Directly comparable to StudyLogic in syndicated consumer/retail tracking but at vastly larger scale with broader vertical and geographic reach.
- Mintel: Mintel is a global market research firm providing syndicated research, consumer insights, and competitive intelligence across food and beverage, among other categories. Comparable to StudyLogic's industry research and competitive intelligence offerings at a broader scale.
- Circana: Circana (the combination of IRI and NPD Group) provides syndicated point-of-sale and consumer panel data across foodservice, CPG, and retail. Comparable to StudyLogic's Eye-On Competitive Retail study through its foodservice and consumer tracking offerings, with broader portfolio and global reach.
- Ipsos: Ipsos is a global market research and consulting firm offering syndicated research, consumer panels, and custom research across industries. Comparable to StudyLogic's primary research and syndicated capabilities at much larger scale.
- Euromonitor International: Euromonitor provides syndicated market research, consumer trends, and industry data across global markets including food services. Comparable to StudyLogic's international market coverage and syndicated research products, with broader category scope.
Emerging players
- Numerator: Numerator provides panel-based consumer purchase behavior data using receipt-scanning technology, overlapping with StudyLogic's panel methodology. Comparable as a next-generation panel + transaction data provider for CPG/foodservice clients.
Direct peers
- NPD Group: NPD Group (now part of Circana) operated consumer panel-based tracking of foodservice and consumer industries, providing market share and consumption tracking highly similar to StudyLogic's Eye-On Competitive Retail Study. Direct competitor in syndicated consumer tracking for food services.
- Black Box Intelligence: Black Box Intelligence (formerly TDn2K) provides restaurant industry sales tracking, consumer insights, and workforce intelligence directly comparable to StudyLogic's foodservice competitive intelligence and market share tracking.
Regional players
- Sandstone Group: Sandstone Group is a market research firm providing custom research, focus groups, and survey analytics for foodservice, retail, and consumer brands. Comparable to StudyLogic's custom primary research services but with a smaller geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
StudyLogic social profiles
Digital presenceStudyLogic financial estimates
Financial estimateRevenue estimate
Valuation estimate
StudyLogic leadership team
Management profileNumber of profiles
Profiles2 records
StudyLogic subsidiaries and ownership
Company hierarchySubsidiaries1 record
StudyLogic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StudyLogic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StudyLogic
What does StudyLogic do?
StudyLogic is a global market research and business intelligence firm that produces and licenses local competitive market share data, syndicated reports, proprietary custom research, and promotional ROI tracking for enterprise clients in the food services, investment banking, advertising, and hospitality industries. Its flagship Eye-On Competitive Retail Study tracks daily unit consumption by vendor and product category across 200+ U.S. local markets and nearly 30 countries using a panel of approximately 900,000 members, with data reconciled against public company earnings and SEC filings.
Is StudyLogic a public or private company?
StudyLogic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StudyLogic founded?
StudyLogic was founded in 1990. It employs 51 to 100 people.
Where is StudyLogic based?
StudyLogic is headquartered in Cedarhurst, United States, in the North America region.
How does StudyLogic make money?
Four revenue lines are on record. Syndicated Research Reports are the primary driver. The others are proprietary Research Projects, market Data Licensing and secondary Research Studies.
Who are StudyLogic's main competitors?
Broad incumbents on record are Kantar, NielsenIQ, Mintel, Circana, Ipsos and Euromonitor International. Numerator is listed as an emerging player. Direct peers are NPD Group and Black Box Intelligence. Sandstone Group is listed as a regional player.
Does StudyLogic have an API?
No public API is recorded for StudyLogic.
What industry is StudyLogic in?
StudyLogic's product category is Market Research and Business Intelligence. Its primary akta.pro industry code is MPAAALAB, Syndicated Market Research (Panels, Omnibus, Tracker Studies), with a secondary code of MPAAALAL, Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM). Its NAICS code is 54191 and its SIC code is 8742.