Prime House

What Prime House does

Prime House (legal entity: PRIME HOUSE COSTA DEL SOL SL) is a Spanish private real estate company that operates as the dedicated sales and commercialization unit of an established Costa del Sol development firm with over 40 years of experience in luxury residential construction. Headquartered at Plaza Costa del Sol 15 in Torremolinos, Málaga, the company markets and sells new construction (obra nueva) residential properties — primarily apartments, penthouses, and family homes ranging from studios to four-bedroom configurations — through a portfolio of five named developments: Las Lomas (65 units, Torremolinos), Montemar Garden (22 units, a co-development with Grupo Santanderino), Vistasur Nevada (43 units, Sierra Nevada area), Alexia (85 units, Los Álamos, Torremolinos), and Picasso Towers (a luxury three-tower project in Málaga Capital). Pricing starts at approximately €145,000–€147,000 for mid-market units and reaches €329,000+ for exclusive developments, with units commonly including parking and storage.

The company runs a sales-led, consultative go-to-market: buyers are acquired through a WordPress website (primehouse.es), email newsletters, organic social on Facebook/Instagram/YouTube/LinkedIn/Twitter, WhatsApp direct contact, trade-show participation (notably SIMED), and physical office consultations. Distribution relies on standard SaaS tooling (Mailchimp, ActiveCampaign, Stripe, PayPal, Calendly, Typeform, Manychat, Google Analytics, SiteGround hosting) rather than proprietary technology, and the company has no API, no proprietary data assets, and no disclosed AI capabilities. Revenue is generated through one-time unit sales transactions on new construction inventory sourced primarily from its parent development firm.

Prime House targets two primary customer segments: foreign buyers from Northern Europe (British, French, German, Swiss, and Belgian purchasers seeking second residences or retirement homes, with an average disclosed budget of €338,515 and 76.8% purchasing for second-residence use) and high-net-worth property buyers seeking luxury new construction in prime coastal locations. A secondary segment comprises domestic Spanish buyers in the Torremolinos, Benalmádena, and Málaga areas seeking primary residences. Differentiators emphasized in the company's positioning include the 40-year parent-firm brand heritage, eco-sustainable construction criteria, Porcelanosa premium materials, comprehensive advisory services across the full purchase process, and proximity to the Mediterranean coast.

Name

Prime House

Legal name

PRIME HOUSE COSTA DEL SOL SL

Website

https://primehouse.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Prime House (PRIME HOUSE COSTA DEL SOL SL) is a Torremolinos-based Spanish real estate firm that commercializes new construction residential developments on the Costa del Sol for its parent development group, targeting Northern European second-residence buyers, high-net-worth purchasers, and domestic Spanish buyers across five active projects.

Ownership category

akta.pro rank

Headquarters

HQ city

Torremolinos-málaga

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. New Construction Property Sales: Prime House generates revenue through the commercialization of new construction residential properties on the Costa del Sol. They act as the sales unit for a development firm with over 40 years of experience, selling properties including apartments, penthouses, and residential units to end buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Prime House commercializes and sells new-construction (obra nueva) residential properties on Spain's Costa del Sol, operating as the dedicated sales unit of a development firm with over 40 years of experience in luxury home building. Its offering centers on a curated portfolio of named residential developments (apartments, penthouses, studios and houses with 1–4 bedrooms) in Torremolinos, Benalmádena, Málaga and Sierra Nevada, paired with comprehensive advisory services covering the entire home-buying process for end buyers.

Product overview

Prime House (PRIME HOUSE COSTA DEL SOL SL) is a real estate company specializing in the sale and marketing of new construction residential developments on Spain's Costa del Sol. Operating as the sales unit of a development firm with over 40 years of experience, the company offers a portfolio of residential projects targeting both primary residences and vacation homes for domestic and international buyers. Their product portfolio includes five named residential developments: Las Lomas (65-unit mid-range development in Torremolinos), Montemar Garden (22-unit exclusive apartments by Grupo Santanderino), Vistasur Nevada (43-unit development near Sierra Nevada ski resort), Alexia (85-unit development in Los Álamos, Torremolinos), and Picasso Towers (luxury three-tower project in Málaga). The company provides comprehensive services including residential development project management, asset prospecting, property sales management, and residential development sales and marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Las Lomas

Quantifiable outcome

• 76.8% of potential new construction buyers in Costa del Sol intend to purchase as second residence
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Gestilar: Spanish residential developer focused on quality new construction homes in prime Spanish locations. Comparable as a for-sale homebuilder with similar quality-positioning strategy and apartment-led product offerings.
• Vía Célere: Spanish residential developer specializing in new construction homes across major Spanish cities and coastal areas. Comparable as a for-sale homebuilder targeting similar urban/suburban segments with broader geographic coverage than Prime House.
• Habitat Inmobiliaria: Spanish residential developer offering new construction apartments with similar quality positioning and target buyer profile. Comparable as a for-sale homebuilder in Spain operating at larger scale across multiple regions.
• Metrovacesa: Spanish residential developer with a diversified portfolio of new construction projects across Spain. Comparable as a for-sale homebuilder with broader scale, established brand, and similar apartment-led product mix.
• Neinor Homes: Spanish residential developer focused on new construction primary residences with a portfolio of apartments and homes across Spain. Comparable as a for-sale homebuilder with a similar apartment-led product type, but operating at substantially larger scale.
• Aedas Homes: Leading Spanish for-sale residential developer operating across multiple regions with a portfolio of new construction apartments and homes. Comparable as a Spanish for-sale homebuilder, though at significantly larger scale and with broader geographic reach than Prime House.
• Engel & Völkers Spain: International real estate brokerage with a strong presence in Spain's Costa del Sol, specializing in luxury and premium property sales including new construction. Comparable in the commercialization/sales function and luxury Costa del Sol market segment, though operating as a brokerage rather than a developer.

Direct peers

• Taylor Wimpey España: Major British homebuilder with an established presence on Spain's Costa del Sol, selling new construction apartments and villas primarily to international second-home buyers. The most directly comparable peer given the shared Costa del Sol geography and foreign buyer target segment.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/PrimeHouseES
• LinkedInlinkedin.com/company/primehouserealestate

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime House