De Haardt
De Haardt bv, a privately held Dutch manufacturer, designs and sells radio-linked safety, timing, and positioning hardware for commercial go-kart tracks and racing facilities worldwide via its Xtra.Series platform.
- Company typePrivate
- Founded1999
- HeadquartersElst, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What De Haardt does
De Haardt bv, a privately held Dutch company headquartered in Elst, the Netherlands and operating under De Haardt Holding, designs, manufactures, and sells hardware-based safety, timing, and positioning systems for commercial go-kart tracks and racing facilities. Founded around 1999 and operating for over 25 years, the company has built the Xtra.Series product family around wireless radio communication between remote controls, transponders, sensors, beacons, and a central black box, supporting both petrol engines (via the Xtra.CDI Shutdown Transponder) and electric drivetrains (via the Xtra.EV Transponder and the OEM-co-developed Xtra.CAN Transponder PRO). Core functions include remote shutdown of individual karts, groups, or entire fleets; lap and split timing with up to ten beacons per track; pit-in/pit-out automatic speed control; and real-time positioning accurate to centimeters.
The commercial model is hardware-led: revenue is generated through sales of complete systems, accessories and replacement parts, and paid repair services for transponders and remotes. Pricing is not publicly disclosed and is delivered as bespoke proposals, with orders fulfilled directly from the Elst headquarters and through a global distributor network spanning more than 20 regional partners across Europe, North America, Asia, and Australia/New Zealand. The Xtra.CAN Transponder PRO is sold exclusively through premium go-kart manufacturers, embedding De Haardt into OEM electronics and BMS integrations.
The company positions itself as a global market leader in go-kart safety products, serving a fragmented international customer base of leisure and competitive karting operators with no disclosed anchor accounts. Operating geographies explicitly cover the Netherlands, Belgium, Denmark, France, Germany, Italy, Portugal, Spain, Sweden, the United Kingdom, the United States, China, Taiwan, Australia, and New Zealand. The business is small (headcount in the 11–50 band), founder-/family-controlled, and shows no disclosed external funding or institutional investment.
De Haardt firmographics
Firmographics- Name
- De Haardt
- Legal name
- De Haardt bv
- Website
- https://de-haardt.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- De Haardt bv, a privately held Dutch manufacturer, designs and sells radio-linked safety, timing, and positioning hardware for commercial go-kart tracks and racing facilities worldwide via its Xtra.Series platform.
- Ownership category
- akta.pro rank
De Haardt industry classification
Industry- Product category
- Karting Safety and Timing Equipment
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK)
- akta.pro secondary industry
- Racing Technology & Timing/Tracking Infrastructure (MPAEADAN)
Keywords
Where De Haardt is headquartered
LocationHeadquarters
- HQ city
- Elst
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Haardt business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Hardware Sales: Sale of safety systems, transponders, remote controls, sensors, beacons, and black boxes for go-kart tracks. Products include the Xtra.Series product line with both fuel and electric go-kart compatibility.
- Accessories and Replacement Parts: Sale of individual products such as antennas, batteries, adapters, and accessories. Repair services for transponders and remote controls.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
De Haardt product offering
Product offeringCore offering
De Haardt designs, manufactures, and sells hardware safety, timing, and positioning systems for go-kart tracks under its Xtra.Series brand, including remote-controlled shutdown transponders/beacons (Xtra.Safety), lap-timing and race-control systems (Xtra.Timing), and real-time kart positioning systems (Xtra.Location), along with associated sensors, decoders, and black boxes. Products are sold to commercial indoor and outdoor karting facilities worldwide.
Product overview
De Haardt is a global market leader in go-kart safety, timing, and positioning systems with 25 years of experience. The product portfolio centers on the Xtra.Safety System as the core offering, which enables remote shutdown of go-karts for safety. This is complemented by the Xtra.Timing System for lap time measurement and the Xtra.Location System for real-time positioning. Key hardware products include the Xtra.Track Remote and Xtra.Mini Remote Control for operator control, various shutdown transponders (Xtra.CDI for petrol, Xtra.EV and Xtra.CAN PRO for electric go-karts), the Xtra.Beacon for timing loops and sector control, the Xtra.Sensor MK2 for lap timing and pit lane speed control, and the Xtra.Black Box as a central hub for range extension, software integration, and timing host functionality. All products belong to the Xtra.Series, which is fully compatible with itself. A legacy Classic Series (discontinued since 2007) is not compatible with the Xtra.Series.
Differentiator
Problem solved
Functional benefit
Brands
- Xtra.Series: Product family including Xtra.Track Remote, Xtra.Mini Remote Control, Xtra.CDI Shutdown Transponder, Xtra.EV Transponder, Xtra.CAN Transponder PRO, Xtra.Beacon, Xtra.Sensor, and Xtra.Black Box
- Xtra.Safety System
- Xtra.Timing System
- Xtra.Location System
Products and services
- Xtra.Safety System Remote-controlled safety shutdown system for go-kart tracks, using onboard transponders and trackside beacons to stop individual karts or the entire circuit wirelessly in case of an incident; sold to commercial karting track operators.
- Xtra.Timing System Lap-timing and race-control hardware system for go-kart tracks, detecting kart transponders crossing timing loops or sensors to record lap times and race results; sold to commercial karting track operators.
- Xtra.Location System Real-time positioning and tracking system for go-karts on track, providing location data of each kart for safety monitoring, race visualization, and post-incident analysis; sold to commercial karting track operators.
- Onboard Kart Transponders and Beacons Wireless transponder and beacon hardware mounted on individual karts, communicating with trackside receivers to enable safety shutdown, timing, and positioning functions.
- Trackside Sensors, Decoders, and Black Boxes Trackside hardware infrastructure including sensors, decoders, and incident-recording black boxes that capture and process data from onboard transponders for safety, timing, and positioning use.
Quantifiable outcome
- Remote range up to 300 meters with Xtra.Black Box extension
- +2 more outcomes
Companies that use De Haardt
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
De Haardt technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature10 records
De Haardt partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and regional.
- Premium Go-kart ManufacturerscoreXtra.CAN Transponder PRO was developed in cooperation with different go-kart manufacturers. The product is designed for advanced electric go-karts with custom settings and features per manufacturer. Sold exclusively through these manufacturers.
- BMI LeisureregionalBelgian distributor for De Haardt products located in Geel, Belgium.
- Dino A/SregionalDanish distributor for De Haardt products located in Auning, Denmark.
- SodikartregionalFrench distributor for De Haardt products located in Saint-Herblain, France.
- RiMO Germany GmbH & Co. KGregionalGerman distributor for De Haardt products located in Hemer, Germany.
- Kloft-TimingregionalGerman distributor for De Haardt products located in Reutlingen-Sondelfingen, Germany.
- OTK Kart Group S.R.LregionalItalian distributor for De Haardt products located in Prevalle, Italy.
- CRG S.p.AregionalItalian distributor for De Haardt products located in Lonato d/Garda, Italy.
- Kart 2000 International S.R.LregionalItalian distributor for De Haardt products located in Oderzo, Italy.
- Birel Art S.R.LregionalItalian distributor for De Haardt products located in Lissone, Italy.
- TBKart S.R.LregionalItalian distributor for De Haardt products located in Orsenigo, Italy.
- RiakartregionalPortuguese distributor for De Haardt products located in Viana do Castelo, Portugal.
- Dino Artefactos, S.L.regionalSpanish distributor for De Haardt products located in Dolores, Spain.
- Caroli Motor ABregionalSwedish distributor for De Haardt products located in Bjuv, Sweden.
- The Grid – RacingregionalDutch distributor for De Haardt products located in Oss, Netherlands.
- Biz KartsregionalUK distributor for De Haardt products located in Enfield, United Kingdom.
- Fastline GroupregionalUK distributor for De Haardt products located in Grantham, United Kingdom.
- SuperSport International Ltd.regionalUK distributor for De Haardt products located in Hereford, United Kingdom.
- Club SpeedregionalUS distributor for De Haardt products located in Irvine, California.
- FKPregionalUS distributor for De Haardt products located in Boynton Beach, Florida.
- ShallerregionalUS distributor for De Haardt products located in Schulenburg, Texas.
- Biz Karts IncregionalUS distributor for De Haardt products located in Pompano Beach, Florida.
- Disckart Indoor KartingregionalChinese distributor for De Haardt products located in Shanghai, China.
- Rosso KartingregionalTaiwanese distributor for De Haardt products located in Taichung City, Taiwan.
- Xtreme Leisure SolutionsregionalAustralian distributor covering Australia, New Zealand, and Oceania, located in Braeside, Victoria.
- RiMO AustralasiaregionalAustralian distributor covering Australia and New Zealand, located in Moore Park, NSW.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
De Haardt competitors and assessment
Company assessmentDirect peers
- Alfano Racing Systems: Alfano supplies lap timers, data acquisition, and electronic dashboards for kart and motorsport use. Directly comparable to De Haardt on track-side timing instrumentation and on-kart electronics serving go-kart racing applications.
- Kloft-Timing: German timing-system specialist for go-kart tracks, providing transponders, detection loops, and race-management software. A De Haardt distributor (mentioned in supplied data) but also a peer offering integrated timing solutions to the same end customers.
- Unipro (Kart Timing / UNIPRO Timing): Unipro manufactures transponders and timing systems engineered specifically for indoor and outdoor karting tracks. Direct competitor in De Haardt's core go-kart timing and lap-counting segment across Europe.
- MyLaps: MyLaps (formerly AMB, including Tag Heuer Timing) is the dominant supplier of transponder-based timing systems across motorsport, including go-kart and indoor karting tracks. Direct competitor to De Haardt on lap-timing transponders, decoders, and track-side timing infrastructure serving the same customer base.
Others
- OTK Kart Group (Tony Kart): Major Italian kart manufacturer and De Haardt distributor. Strategic OEM partner through which the CAN Transponder PRO reaches end customers — important channel and integration partner that could alternatively become a vertical-integrator.
- Sodikart: French go-kart and electric-kart manufacturer listed as a De Haardt distributor. Strategic OEM partner and distribution channel for the Xtra.CAN Transponder PRO, comparable as a customer/partner rather than a direct competitor — but materially influential in shaping De Haardt's go-to-market.
Broad incumbents
- Tag Heuer Timing (legacy): Historical incumbent in precision motorsport timing now consolidated under MyLaps. Provides the legacy benchmarks that kart tracks compare De Haardt timing accuracy and transponder reliability against in procurement decisions.
- Stilo SRL: Italian motorsport safety equipment specialist (helmets, communication systems, intercoms) serving professional kart racing. Adjacent peer competing for the same kart venue's safety-equipment budget, though with a different product category focus than De Haardt.
- AIM Sports / SoloDL: AIM produces professional motorsport data loggers, lap timers, and displays used in karting through to GT racing. Competes with De Haardt on the on-kart instrumentation layer (timing/positioning display) for kart racers and track operators.
Emerging players
- RaceResult: RaceResult provides transponder-based active timing systems (including the active KartTag for karting) and turnkey race-management software for motorsport venues. Emerging competitor with growing penetration in European karting that overlaps with De Haardt's timing and event-management business.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
De Haardt social profiles
Digital presenceDe Haardt compliance and trust
Trust signalCompliance1 record
De Haardt financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Haardt leadership team
Management profileNumber of profiles
Profiles1 record
De Haardt funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Haardt M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Haardt
What does De Haardt do?
De Haardt designs, manufactures, and sells hardware safety, timing, and positioning systems for go-kart tracks under its Xtra.Series brand, including remote-controlled shutdown transponders/beacons (Xtra.Safety), lap-timing and race-control systems (Xtra.Timing), and real-time kart positioning systems (Xtra.Location), along with associated sensors, decoders, and black boxes. Products are sold to commercial indoor and outdoor karting facilities worldwide.
Is De Haardt a public or private company?
De Haardt is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was De Haardt founded?
De Haardt was founded in 1999. It employs 11 to 50 people.
Where is De Haardt based?
De Haardt is headquartered in Elst, Netherlands, in the Europe region.
How does De Haardt make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are accessories and Replacement Parts.
Who are De Haardt's main competitors?
Direct peers on record are Alfano Racing Systems, Kloft-Timing, Unipro (Kart Timing / UNIPRO Timing) and MyLaps. Others are OTK Kart Group (Tony Kart) and Sodikart. Broad incumbents are Tag Heuer Timing (legacy), Stilo SRL and AIM Sports / SoloDL. RaceResult is listed as an emerging player.
Does De Haardt have an API?
No public API is recorded for De Haardt.
What industry is De Haardt in?
De Haardt's product category is Karting Safety and Timing Equipment. Its primary akta.pro industry code is THAJAEAK, Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes), with a secondary code of MPAEADAN, Racing Technology & Timing/Tracking Infrastructure. Its NAICS code is 3345 and its SIC code is 7948.