The Grid - Racing

What The Grid - Racing does

The Grid - Racing is a privately held Dutch e-commerce and motorsport services company founded in 2018 and headquartered in Oss, Netherlands. It operates a bilingual Dutch/English webshop carrying approximately 391 SKUs across seven categories — Tillotson Racing (its anchor T4 kart and engine line), universal Kart Onderdelen (brakes, steering, chassis, seats, tools from brands including Tillett, Paoli, Sniper, Maxxis, and AIM), GreenKarting (electric kart components), Razor Crazy Carts and parts, Racing Lifestyle clothing (notably Honda Vintage F1 collectibles from 1983 and 1989), and specialty lines under 'The Grid Specials' such as The Edge, The Mark, and The Halo UV-C disinfection unit. The company serves both B2C hobbyist racers and B2B customers, with VAT-exempt international ordering for foreign businesses and direct contact for larger orders.

The Grid's business model combines one-time e-commerce product sales (karts €4,325-€5,438, parts €0.50-€600, lifestyle apparel €25-€145) with motorsport services including pit equipment supply to Formula 2 and Formula 3 teams, an in-house racing team competing in the Tillotson T4 Series, and a partnership with Den Hartog Racing in the NK Huurkart Championship. In late 2025 the company co-developed and launched a professional kart simulator with Build4Performance, marking a move from pure product resale into hardware and training/leisure experiences. The company employs 1-10 people, has no disclosed funding, and serves customers primarily in the Netherlands and Belgium.

Name

The Grid - Racing

Legal name

The Grid - Racing

Website

https://thegrid-racing.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

The Grid - Racing is a Dutch e-commerce and motorsport services company that sells Tillotson T4 karts, karting parts, electric ride-on vehicles, and motorsport lifestyle apparel to hobbyist racers, rental kart operators, and professional racing teams in the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Karting and Motorsport Equipment Retail

NAICS

Motor Vehicle Gasoline Engine and Engine Parts Manufacturing (33631), Motor Vehicle Manufacturing (3361)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Go-Kart & Recreational Kart Manufacturing (IMACAEAI)

akta.pro secondary industries

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB), Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS) (HDACANAE), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Karting parts retail
• Motorsport equipment
• Tillotson T4 karts
• Racing apparel
• Electric karting

Headquarters

HQ city

Oss

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Product Sales: Primary revenue stream from selling karting parts, Tillotson T4 engines and karts, kart components (brakes, steering, chassis), tires, and accessories through their webshop to both B2C consumers and B2B professional racers and teams.
2. Motorsport Services: Services including racing team participation in Tillotson T4 championship series, pit equipment supply to Formula 2 and Formula 3 teams, and kart simulator experiences for leisure and training purposes.
3. Racing Lifestyle Products: Sale of Honda vintage F1 collectible clothing, The Grid branded apparel including t-shirts, hoodies, jackets, and lifestyle merchandise.
4. Razor Electric Vehicle Products: Sale of Razor Crazy Carts, electric scooters, and replacement parts including batteries, chargers, wheels, and control modules for Razor electric vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Grid - Racing is a Netherlands-based e-commerce retailer and motorsport services provider specializing in karting and motorsport products. Its core offering spans complete Tillotson T4 racing karts (Senior/Junior/Mini), universal kart components (brake systems, steering, chassis, drive, fuel tanks), Razor Crazy Cart electric vehicles and parts, GreenKarting electric karting solutions, and racing lifestyle apparel including Honda Vintage F1 collections. The company also operates its own racing team in the Tillotson T4 championship, supplies pit equipment to Formula 2 and Formula 3 teams, and offers a professional kart simulator developed with Build4Performance.

Product overview

The Grid - Racing operates as a multi-brand motorsport and karting e-commerce platform based in The Netherlands. The product portfolio consists of: (1) Tillotson Racing - complete kart and parts line including T4 Sr/Jr and Mini karts with 225RS motors; (2) Kart Onderdelen - universal kart components from brands like Tillett, Paoli, Sniper, Maxxis, and AIM; (3) GreenKarting - electric karting solutions; (4) Razor Crazy Carts - electric drifty carts and parts; (5) Racing Lifestyle - Honda Vintage clothing collections and The Grid branded apparel; (6) Motorsport Solutions - professional services for F2/F3 teams; (7) Kart Simulator - professional training simulator with Build4Performance partnership; (8) UV-C Disinfection equipment. The company serves both B2B and B2C customers across recreational and competitive karting markets.

Differentiator

Problem solved

Functional benefit

Brands

• Tillotson Racing: T4 kart racing products including motors, chassis parts, and accessories
• GreenKarting
• Crazy Carts
• Racing Lifestyle
• The Edge
• The Mark
• The Halo

Products and services

• Tillotson T4 Sr/Jr Karts Complete senior and junior class racing karts powered by Tillotson T4 225RS motors for competitive kart racing in the Tillotson T4 Series and national championships. Available in 225RS and 2026 Spec configurations.
• Tillotson T4 Mini Karts Mini/cadet class racing karts designed for young drivers (ages 8-12) featuring T4 196cc motors, intended for entry-level competitive kart racing.
• Tillotson Racing Parts and Components Comprehensive parts catalog for Tillotson T4 karts including brake systems, steering components, chassis parts, engine parts, carburetors, cylinder heads, and exhaust systems across Sr/Jr and Mini categories.
• Universal Kart Parts (Kart Onderdelen) Universal kart parts from multiple brands including Tillett seats, Paoli clutch components, Sniper laser alignment tools, AIM, Longacre, Maxxis tires, Kelgate, and Oppama. Covers brake systems, drive systems, fuel tanks, oils and lubricants, rear axles, seats, steering systems, and tools.
• GreenKarting Electric Karting Solutions Electric and eco-friendly karting solutions for sustainable racing, including electrical components for electric kart conversions, 36V/1000W motor controllers (EUR 66.95), MotorKit 36V/1000W (EUR 265), and rechargeable Li-ion battery packs (EUR 574.95).
• Razor Crazy Carts Electric drifty ride-on carts and extensive replacement parts catalog. Models include Crazy Cart (EUR 479), Crazy Cart Shift Lightshow (EUR 255), and Crazy Cart XL Pro Lithium (EUR 1,199), plus replacement batteries (EUR 52.65), tires (EUR 21.65), chargers, and control modules. Also covers Dirt Quad, E-Prime, E100, E300, Lil' Crazy, and PowerRider360 parts.
• Honda Vintage F1 Collection Authentic motorsport memorabilia and collectible clothing from the 1983 Honda F1 Team and 1989 F1 Championship seasons, including t-shirts, hoodies, and jackets priced from EUR 25 to EUR 145.
• The Grid Branded Apparel Company-branded racing lifestyle apparel including t-shirts, hoodies, and jackets priced between EUR 25 and EUR 65.
• Motorsport Solutions and Pit Equipment Supply Professional motorsport services and equipment supply for Formula 2 and Formula 3 racing teams, including pit equipment and racing supplies.
• Leisure Karting Recreational karting experiences and products aimed at leisure consumers and families seeking fun racing activities.
• Professional Kart Simulator Professional kart simulator developed in partnership with Build4Performance, launched in late 2025 after months of development, testing, and refinement. Provides racing training and entertainment solutions for racers and leisure users.
• The Halo UV-C Disinfection Unit UV-C disinfection equipment designed for sanitizing helmets and racing equipment, priced at EUR 4,900 per unit.
• Drift Kart Specialty drift kart product line offered under The Grid Specials brand.
• Self Driving Challenge Autonomous/self-driving kart challenge initiative offered as a specialty product line under The Grid Specials brand.
• The Edge Special product line offered under The Grid Specials brand.
• The Mark Special product line offered under The Grid Specials brand.

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Den Hartog RacingcoreStrategic or Co-development Partner · 1 March 2026The Grid and Den Hartog Racing announced a partnership for the NK Huurkart (Dutch Rental Kart) Championship. The collaboration represents a strategic alliance between The Grid's racing expertise and Den Hartog Racing's karting operations, combining their strengths in competitive rental kart racing.
• Build4PerformancecoreStrategic or Co-development Partner · 1 December 2025The Grid Racing and Build4Performance partnered to introduce a professional kart simulator of top quality. This collaboration led to the development and launch of The Grid's professional kart simulator product, combining Build4Performance's simulator technology with The Grid's motorsport expertise.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sodikart: French manufacturer and global distributor of rental and competition karts, including the popular Sodi SR5 used in rental kart centers worldwide; overlaps with The Grid's NK Huurkart partnership angle on the rental kart segment.
• IAME: Italian manufacturer of X30 and other kart engines that competes in the same single-make kart engine market as Tillotson; serves both kart manufacturers and aftermarket distributors with a comparable parts ecosystem.
• OTK Kart Group: Italian parent of Tony Kart, Kosmic, Exprit, and Redspeed kart brands; manufactures complete karts, chassis, and components and operates globally with factory-supported racing teams — a broad incumbent whose product portfolio competes with Tillotson across the kart market The Grid serves.
• CRG SpA: Italian kart manufacturer producing complete karts, chassis, and engines with global racing team operations; offers a competing portfolio of racing karts and components that competes with the Tillotson T4 product line The Grid distributes.

Emerging players

• Trak Racer: Australia-based manufacturer of racing simulation hardware (cockpits, wheel mounts, monitors) with global e-commerce distribution — comparable to The Grid's Build4Performance kart simulator product line and overlap in racing-simulation customer base.

Direct peers

• J3 Racing: UK-based kart retailer and racing team that sells complete karts, engines, parts, and apparel alongside running racing teams — directly mirroring The Grid's hybrid e-commerce/team business model, though operating in the UK rather than Benelux.
• RGMMC Karting: Dutch-based kart racing distributor and team operator with deep Tillotson T4 involvement and a multi-brand product portfolio spanning competitive karting and motorsport services — highly comparable to The Grid's positioning in the Dutch/Benelux karting market.

Regional players

• Comet Kart Sales: US-based kart retailer and racing team operator selling complete karts, engines, parts, and apparel across North America; mirrors The Grid's hybrid retail/team model but operates in a different geography.
• KartSport New Zealand: New Zealand karting federation and commercial retailer serving competitive and recreational karting; provides a comparable integrated racing/part-retail model to The Grid, though operating in the Oceania region.

Others

• Tillotson Racing: Irish-based manufacturer of the T4 kart engines and chassis that anchor The Grid's product line; also operates the Tillotson T4 Series championship. While primarily a supplier and OEM to The Grid, Tillotson's direct involvement in championship operations and product distribution makes it a meaningful adjacent peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheGridRacing
• LinkedInlinkedin.com/company/the-grid-racing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Grid - Racing