Futsal UK

What Futsal UK does

Futsal UK operates as AtFutsal Group Limited, a privately held UK sports and education company headquartered in Birmingham and founded in 2008. The company runs the country's largest network of dedicated indoor 5-a-side Futsal arenas, anchored by three company-owned hubs — Birmingham International Futsal Arena (the largest indoor Futsal facility in the UK, with over 10 configurable pitches), the Leeds Northern Hub (8 pitches), and the Swindon Southern Hub (5 pitches) — supplemented by franchise and joint-venture venues in Sunderland, Stoke-on-Trent, Shrewsbury, Oldham, Newcastle, Mid Cornwall and the Isle of Wight.

The company's product portfolio spans pitch hire, league and tournament operations, kids' party packages, an online retail shop, corporate events, and a mobile coaching app (@Futsal Coaches Board). Education is a second core pillar: the National Colleges & Academies (NCA) programme and the Pro-Clubs National Development League (NDL) programme deliver BTEC Level 1-3 sports qualifications with Futsal as an enrichment tool, served through a proprietary Inspire virtual learning platform. Education partnerships include the Football League Trust, AoC Sport, the English Colleges Football Association, and multiple professional football clubs, with over 2,000 Futsal scholars reportedly enrolled across the network.

Revenue is generated through a hybrid mix: transactional pitch and league fees, fixed-price party and corporate event packages, recurring block-booking subscriptions (10/20-week plans with 5-10% discounts), franchise licence fees (Leagues package at £999), education-programme delivery, e-commerce merchandise sales, and corporate sponsorship via the Super 12 Partner programme. Customer acquisition is driven by community-led social media activity, FA-affiliated league play, and direct-to-consumer online booking via the Spawtz platform, with taster sessions at £15 serving as low-friction entry points. Distribution is hybrid: company-owned arenas plus a franchise/licensed-operator network, alongside channel partnerships with colleges and football club academies.

Name

Futsal UK

Legal name

AtFutsal Group Limited

Website

https://futsaluk.net

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Futsal UK (AtFutsal Group Limited) operates the UK's largest network of indoor 5-a-side Futsal arenas and delivers BTEC sports education programmes to youth aged 16-18 through its NCA and NDL programmes, supplementing arena revenue with a national franchise network, online retail, and corporate events.

Ownership category

akta.pro rank

Product category

Indoor Futsal Facilities & Sports Education

NAICS

Fitness and Recreational Sports Centers (713940), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Refereeing, Officiating & Rules Training (HSADAEAN)

akta.pro secondary industries

Soccer Equipment Retail (CRAMAEAC), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)

Keywords

• Indoor futsal facilities
• Sports education programmes
• Btec sports courses
• Franchise sports operations
• 5-a-side football arenas

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Pitch and Arena Bookings: Hourly and block booking fees for indoor Futsal pitches at company-owned arenas. 10-week and 20-week block bookings available with volume discounts.
2. Leagues and Tournaments: Team and individual registration fees for competitive leagues and tournament entries across national network.
3. Kids Party Packages: Fixed-price party packages at £159.99 for 10 children, with additional per-child fees.
4. Franchise Licensing: Franchise fees from national network of licensed operators. Options include Skills School, Leagues (£999), and Kids Parties packages.
5. Education Programmes: BTEC sports qualification programmes delivered through college and academy partnerships. Revenue from education institution partnerships and scholarship programmes.
6. Corporate Events and Sponsorship: Corporate tournament hosting, event management services, and Super 12 partner sponsorship programme.
7. Merchandise and Equipment Shop: Online retail of Futsal kit, equipment, and branded merchandise through e-commerce platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Futsal UK (AtFutsal Group Limited) operates the UK's largest network of indoor 5-a-side Futsal arenas in Birmingham, Leeds and Swindon, offering pitch hire, FA-affiliated leagues, tournaments, kids' party packages and corporate events. The company also delivers BTEC Level 1-3 sports education programmes (NCA and NDL) through partner colleges and professional football club academies, supported by its proprietary Inspire online learning platform. Revenue is supplemented by a national franchise network (Skills School, Leagues at £999, Kids Parties), an online Futsal merchandise shop, and coaching/refereeing courses.

Product overview

Futsal UK is a sports and education company operating the UK's largest network of indoor Futsal (5-a-side football) arenas. The company offers a multi-faceted portfolio including: (1) Arena Facilities - three main hub arenas (Birmingham, Leeds, Swindon) plus franchise and partner venues providing pitch bookings, leagues, and tournaments; (2) Education Programmes - BTEC sports courses (Levels 1-3) with Futsal enrichment through the NCA (Colleges & Academies) and NDL (Pro-Clubs) programmes, delivered via the proprietary Inspire online learning platform; (3) Retail - an online Futsal shop with exclusive branded merchandise; (4) Corporate Services - event hosting and the Super 12 Partner Programme; (5) Mobile App - @Futsal Coaches Board tactical tool; and (6) Franchise Network - a national operator network for leagues, tournaments, and kids activities. The company serves youth, adults, educational institutions, and corporate clients across the UK.

Differentiator

Problem solved

Functional benefit

Brands

• NCA Futsal Programme: National Colleges & Academies Futsal Programme - a pioneering sport and work-skills BTEC study programme delivered in partnership with colleges and academies nationwide.
• NDL - National Development League
• Futsal Academy
• Inspire

Products and services

• Futsal Arena Facilities State-of-the-art indoor Futsal arenas providing 5-a-side football pitches, leagues, tournaments, and venue hire. Includes Birmingham International Futsal Arena (largest indoor Futsal facility in the UK), Leeds Futsal Arena (Northern Hub), and Swindon Futsal Arena (Southern Hub). Targeted at adult players, youth players, families, corporate clients and education partners.
• Futsal Leagues Structured competitive Futsal leagues affiliated with The FA, played nightly across arenas with online team management, qualified referees and FIFA-specification flooring. Targeted at amateur and competitive adult players.
• Futsal Tournaments National and regional Futsal tournaments themed and sponsored by leading brands, including youth and adult competitions with trophies, medals, cash prizes and online entry. Targeted at competitive teams and individual entrants.
• Pitch Bookings Indoor pitch hire ranging from standard 5-a-side Futsal pitch to full-sized international FIFA Futsal pitch, available from 1 hour with 10 or 20-week block booking options and discounted rates. Targeted at teams and individual players.
• Kids Parties Indoor 5-a-side football birthday party packages at Futsal arenas including FA qualified coaching, party food, medals, certificates and party bags. £159.99 per package for up to 10 children. Targeted at families organising children's parties.
• Futsal Shop Online retail store for Futsal and football kit including exclusive NCA and NDL branded merchandise, with discounted prices and special offers. Targeted at players, clubs and league participants.
• Futsal Franchise Network National network of official Futsal operators providing leagues, tournaments, parties, coaching and soccer schools. Franchise options include Leagues (£999), Kids Parties, Skills Schools and Youth Skills Schools packages. Targeted at entrepreneurs and organisations licensing the @Futsal brand.
• National Colleges & Academies (NCA) Programme Official NCA Futsal Programme providing BTEC Level 1, 2 and 3 sports qualifications with Futsal as an enrichment tool, delivered in partnership with colleges and academies nationwide. Includes the NCA Futsal Super League. Targeted at 16-19 year olds seeking BTEC qualifications and career pathways.
• Pro-Clubs (NDL) Programme Futsal National Development League (NDL) programme delivered in partnership with professional football clubs. Includes BTEC Level 3 Extended Diploma in Sport, FA coaching certificates and national Futsal competition. Targeted at aspiring players progressing toward professional football.
• Inspire Learning Platform State-of-the-art online Virtual Learning Resource for BTEC sports education programmes, enabling remote learning, online marking, assessment and media content delivery. Targeted at BTEC sports students enrolled in NCA and NDL programmes.
• Corporate Events Corporate Futsal tournaments and events for team building, client entertainment and business leagues, including event management, hospitality packages and conference facilities. Part of the Super 12 Partner Programme. Targeted at businesses seeking team building and entertainment experiences.
• @Futsal Coaches Board App Free mobile app for iOS and Android providing tactical coaching tools including team display, tactics visualisation, movement recording, video sharing and customisable player icons. Targeted at Futsal coaches and players.
• Futsal Coaching & Refereeing Courses Official FA Futsal coaching and refereeing courses delivered in partnership with county and national FAs, including goalkeeping, team management and masterclass sessions. Targeted at aspiring coaches and referees.

Quantifiable outcome

• Over 2000 Futsal scholars enrolled in Football League Trust education programmes
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, major, minor and notable.

• AoC SportcoreStrategic or Co-development Partner · 1 January 2015Strategic partnership with the leading organisation for post-16 sporting development. Agreement signed spring 2015 to establish Futsal at the forefront of post-16 football development for colleges and academies nationwide.
• The FAcoreStrategic or Co-development PartnerThe Football Association provides official affiliation and endorsement for Futsal leagues. Futsal is the only FIFA-approved form of indoor 5-a-side football. The partnership supports national competition pathways and coaching qualification development.
• English Colleges Football Association (ECFA)coreStrategic or Co-development PartnerOfficial league sanctions for the NCA Futsal Super League national competitions. Partnership enables official recognition and competitive structure for college and academy Futsal programmes.
• Football League TrustcoreStrategic or Co-development PartnerFlagship education partnership delivering Futsal BTEC programmes through professional football club academies. Each club has Futsal pods of learners competing in a national league structure, with over 2000 scholars enrolled.
• Oldham CollegemajorStrategic or Co-development PartnerJoint venture to transform college sports facilities into a vibrant Futsal and multi-sports hub. Partnership provides sports education facilities for the college alongside public arena access.
• Isle of Wight CollegemajorStrategic or Co-development PartnerJoint venture arena making Isle of Wight College the only provider on the Island to offer NCA Futsal programmes. Provides both education facilities and community sports access.
• Reading FCmajorChannel Partner/ Reseller/ DistributorProfessional football club partner in NDL (National Development League) programme. Delivers Futsal academy and scholarship opportunities with pathways to professional football.
• British Blind Sports AssociationminorStrategic or Co-development PartnerPartnership for disability sports development alongside mainstream Futsal programmes. Enables inclusive sports opportunities.
• Sky Sports / Soccer AMnotableGTM or Marketing PartnerFootball League Trust Futsal pods games programme has been televised by Sky Sports/Soccer AM, providing media exposure for the national league structure.
• Premier LeaguecoreStrategic or Co-development PartnerCollaboration with Premier League clubs in education programme delivery alongside The FA and Football League Trust for sports development.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Goals Soccer Centres: UK's largest operator of dedicated 5-a-side football centres with a national multi-site estate. Direct competitor in indoor small-sided football pitch hire, leagues, and tournaments serving the same recreational and corporate customer base as Futsal UK.
• SoccerWorld: UK-based small-sided football facility operator providing indoor pitch hire and league programmes. Closely comparable offering to Futsal UK's owned arenas in pitch-booking and league formats.
• Premier Education Group: UK provider of sports coaching, PE curriculum delivery, and sport-related qualifications to schools and academies. Directly comparable in the education-plus-sport delivery model that Futsal UK uses through its NCA and NDL programmes.
• Powerleague: Established UK 5-a-side football operator with nationwide pitch-and-league venues, structured leagues, and tournament offerings. Competes head-to-head with Futsal UK for adult league registrations and corporate bookings.

Broad incumbents

• Active Nation: UK charitable sports and leisure operator managing a network of multi-sport facilities, leagues, and community programmes. Comparable as a multi-site leisure and sports facility operator, though broader in sport mix than Futsal UK's futsal-focused approach.
• David Lloyd Leisure: Premium UK health, sport, and leisure club operator with racquet, fitness, and family facilities. Overlaps with Futsal UK in indoor sports facility operations and family programming (kids parties, holiday clubs).
• Topgolf: Global sports entertainment operator combining technology-enabled play venues with food, beverage, and corporate event offerings. Comparable to Futsal UK in the indoor sports entertainment and corporate events segment, though centred on golf rather than football.
• Better (Greenwich Leisure Limited): Large UK public leisure operator running gyms, swimming, and sports facilities on behalf of local authorities. Comparable at scale in UK leisure facility operations, though with a broader public-sector mandate than Futsal UK's private model.

Others

• Snap Fitness: Global fitness franchise network with a model of licensing brand and operations to local owners. Useful analogue for Futsal UK's franchise expansion playbook in scaling a sports business nationally without owning all real estate.
• NCFE: UK awarding organisation and educational charity providing vocational qualifications, including in sport. Relevant to Futsal UK as a stakeholder and infrastructure layer in the BTEC-equivalent education ecosystem underpinning its NCA and NDL programmes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/futsaluk_group
• YouTubeyoutube.com/user/futsalgroup
• Facebookfacebook.com/futsaluk.net
• LinkedInlinkedin.com/company/-futsal-group-ltd
• Instagraminstagram.com/futsaluk

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Futsal UK