What Mobility Plus does

Mobility Plus is an Australian privately-held manufacturer of custom manual wheelchairs and distributor of complementary mobility equipment, headquartered and producing out of Fairfield, Victoria. Founded around 1982, the company has approximately 40 years of experience building Australian Made wheelchairs in Melbourne, with a portfolio anchored on two core manufactured models — the Elite rigid-frame wheelchair (high tensile heat-treated aluminium or titanium, reinforced subframe, optional suspension) and the Equaliser folding wheelchair (multidirectional adjustment, front-wheel-drive configurable, crash-tested). Both models are independently crash tested to ISO 7176-19:2022, allowing occupied vehicle transport.

The product surface extends beyond core chairs to power-assist devices (MTW Trekking Power motorisation kit, TriRide distribution), home and living aids (Roll-A-Ramp portable ramps, hoists, bathroom/commode equipment, beds, pool access), vehicle modifications (lifts, hand controls, securement, seating), paediatric equipment (Piper Comfort stroller, walkers, therapy trikes), and after-sales service and repairs. The go-to-market is hybrid: direct sales from Melbourne combined with a national distributor network covering NSW, QLD, NT, SA, TAS, VIC and WA.

Revenue is generated primarily through one-time sales of custom-built chairs and mobility equipment, supplemented by professional services for service, preventative maintenance, and repairs. Customer access is intermediated through Australian government funding schemes — Mobility Plus is an NDIS-registered provider, WorkSafe Victoria contracted supplier, MASS Queensland subsidised-product provider, and trusted provider to TAC and DVA participants. End customers span individuals with mobility disabilities (primary), NDIS/WorkSafe/TAC/DVA-funded participants, paediatric clients, and institutional buyers including hospitals, aged-care facilities, rehabilitation centres, and schools.

Name

Mobility Plus

Legal name

Mobility Plus

Website

https://mobilityplus.com.au

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobility Plus is a Melbourne-based Australian manufacturer of custom manual and power wheelchairs, serving individuals with disabilities, NDIS/WorkSafe/TAC/DVA participants, paediatric clients, and healthcare facilities across Australia through direct sales and a national distributor network.

Ownership category

akta.pro rank

Product category

Wheelchair and Mobility Equipment Manufacturing

NAICS

Surgical Appliance and Supplies Manufacturing (339113)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)

akta.pro secondary industries

Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB), Pediatric Rehabilitation & Mobility DME (Adaptive Seating, Pediatric Mobility) (HLAHAMAI), Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC), Equipment Installation, Maintenance, Repair & Sanitization Services (HSABAKAJ)

Keywords

• Custom wheelchair manufacturing
• Mobility equipment
• Assistive technology devices
• Rehabilitation equipment supply
• Home mobility solutions

Headquarters

HQ city

Fairfield

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wheelchair Sales: Sale of custom manual wheelchairs, power wheelchairs, and sports wheelchairs. Products are fully customized and manufactured to customer specifications.
2. Mobility Equipment Sales: Sale of mobility aids including ramps (Roll-A-Ramp), hoists, bathroom/commode equipment, beds, vehicle modifications, and accessories.
3. Service and Repairs: After-sales service including preventative maintenance, repairs, and scheduled servicing for all mobility equipment across NDIS, Worksafe, TAC, and DVA participants.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mobility Plus manufactures and supplies custom manual wheelchairs, power wheelchairs, sports wheelchairs, power assist devices, paediatric mobility equipment, ramps, hoists, commodes, beds, and vehicle modifications. The company designs each wheelchair to individual customer specifications (dimensions, geometry, components, accessories, and color) and is an NDIS-registered provider serving individuals, healthcare facilities, and rehabilitation centres across Australia.

Product overview

Mobility Plus is a custom wheelchair manufacturer with 40 years of experience making Australian Made wheelchairs in Melbourne. The product portfolio centers on custom manual wheelchairs (Elite rigid-frame and Equaliser folding models) as both the core manufactured products, complemented by power assist devices (TriRide range including MTW Trekking Power), home and living aids (Roll-A-Ramp portable ramps, Seatara travel commodes), paediatric equipment (Piper Comfort stroller), and vehicle modification products. All products are available through Australian government subsidy schemes including NDIS, MASS, WorkSafe Victoria, TAC, and DVA. The company also provides service and repairs for the full range of mobility equipment they supply.

Differentiator

Problem solved

Functional benefit

Products and services

• Elite Rigid-Frame Wheelchair Flagship lightweight, rigid-frame, crash-tested custom wheelchair manufactured in Melbourne using high tensile heat-treated aluminium or titanium with adjustable rear wheel position, fixed or folding backrest, and optional front and rear suspension. Designed for individual users with mobility impairments seeking a durable, fully customized rigid chair.
• Equaliser Folding Wheelchair Custom-made, lightweight, folding wheelchair with multidirectional adjustment for rear wheel position and height, enabling changes to seat angle and balance point; configurable to Front Wheel Drive, with total weight starting from 11 kg and independent crash testing to ISO 7176-19:2022.
• MTW Trekking Power Motorisation Kit Rear motorisation kit that transforms manual wheelchairs into electronic wheelchairs, available in 600W to 2400W power ratings with single or double 36V/48V battery options and up to 50 km range, programmable via Triride software.
• Roll-A-Ramp Portable Ramp Portable, flexible ramp constructed from 6061 aerospace aluminium that rolls up for storage, supports up to 450 kg load (a 2.4 m ramp weighs 20 kg), and offers customizable length via link construction backed by a 10-year warranty.
• Piper Comfort Paediatric Rehab Stroller Lightweight, compact umbrella-folding rehab buggy (stroller) with stroller-style handlebar, backrest recline 90-135 degrees, 5-point harness, adjustable footrest, available in multiple colours, and a maximum load of 50 kg.
• Seatara Wheelable Travel Commode Ultra-compact and portable shower commode designed for travel, weighing 11.6 kg with foldaway armrests and supporting up to 100 kg, folding into a disability-labelled carry case for transport.
• Service and Repairs After-sales preventative maintenance, repairs, and scheduled servicing for the full range of mobility equipment supplied by Mobility Plus, delivered by dedicated in-house service technicians for NDIS, WorkSafe, TAC, and DVA participants.
• Vehicle Modifications Supply and fitting of vehicle accessibility modifications including lifts and vehicle accessories, chair and driving systems, hand controls, hoists and trailers, vehicle seating solutions, and wheelchair securement products.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• NDIScoreOthersMobility Plus is a registered NDIS provider, enabling participants to access mobility equipment and services through NDIS funding plans.
• MASS (Medical Aids Subsidy Scheme Queensland)coreOthersMobility Plus provides products available under the MASS Subsidy Scheme including specific wheelchairs (Equaliser, Elite, Ecco), paediatric products, and Supracor cushion range.
• WorkSafe VictoriacoreOthersMobility Plus is a contracted supplier to WorkSafe Victoria equipment, providing standard items included in the contracted supplier equipment list for injured workers.
• TAC (Transport Accident Commission)coreOthersMobility Plus is a trusted service provider to TAC participants for mobility equipment needs following transport accidents.
• DVA (Department of Veterans' Affairs)coreOthersMobility Plus is a trusted service provider to DVA participants, providing mobility equipment for veterans.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TiLite (Permobil): Premium US brand of custom rigid and folding manual wheelchairs, now part of Permobil. Direct peer in fully customisable, crash-tested ultralight manual wheelchairs targeting the same active-user and clinical prescription market as Mobility Plus's Elite and Equaliser.
• Magic Mobility: Australian manufacturer of power and all-terrain wheelchairs, headquartered in Melbourne region. Direct peer because it competes in the same Australian funded mobility market (NDIS, MASS, etc.) with custom-engineered wheelchairs for active users, just as Mobility Plus does for manual chairs.
• Motion Composites: Canadian manufacturer of ultralight custom manual wheelchairs (carbon fibre and aluminium). Direct peer in the customisable, ultralight rigid-frame manual wheelchair category that Mobility Plus's Elite competes in, including active-user and sports applications.
• Kuschall (Ottobock): Swiss-origin brand of custom active manual wheelchairs owned by Ottobock. Direct peer in custom-built rigid and folding wheelchairs for active users, and a frequent competitor on NDIS, MASS, and other funded equipment frameworks.

Broad incumbents

• Ottobock: German global leader in prosthetics, orthotics, and mobility solutions including the Kuschall wheelchair brand. Broad incumbent that competes with Mobility Plus across custom manual wheelchairs, seating, and paediatric mobility, with a strong presence in Australian rehabilitation and funding channels.
• Permobil: Global Swedish-headquartered manufacturer of power wheelchairs, custom manual wheelchairs (via TiLite), and seating systems. Broad incumbent active across NDIS and state schemes, with the scale and clinical-evidence base to pressure smaller Australian custom builders on institutional contracts.
• Quickie (Sunrise Medical): Sunrise Medical's flagship manual and powered wheelchair brand, offering a full range from basic to custom. Broad incumbent competitor with much larger scale and global manufacturing, present in Australian funded schemes and competing directly with Mobility Plus's custom range on standard and active manual wheelchairs.

Regional players

• Aidacare: Large Australian distributor and manufacturer of mobility, aged-care, and rehabilitation equipment. Regional player that supplies many of the same product categories (manual wheelchairs, scooters, seating, daily-living aids) into the same Australian NDIS, MASS, and aged-care channels that Mobility Plus serves.

Emerging players

• Panthera: Swedish manufacturer of ultralight carbon-fibre manual wheelchairs focused on active users. Emerging direct competitor in the premium custom ultralight category where Mobility Plus positions Elite, and a brand clinicians may specify as an alternative on NDIS plans.
• Batec Mobility: Spanish maker of power-assist add-ons that clip onto manual wheelchairs. Emerging direct peer to Mobility Plus's TriRide/MTW Trekking Power offer, targeting the same use case of converting a manual chair into a powered one for active users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Mobility_PlusAU
• Facebookfacebook.com/MobilityPlusmelbourne
• LinkedInlinkedin.com/company/mobility-plus-wheelchairs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobility Plus