What Moretime does

Moretime (legal entity Moretime Finland Oy) is a Helsinki-based automation services firm founded in 2022 that builds and maintains robotic process automation (RPA) and AI agent solutions on the Microsoft Power Platform for Finnish enterprises. The company implements cloud automation using Power Automate, attended/unattended RPA with Power Automate Desktop, low-code business applications with Power Apps, and — since November 2024 — custom AI agents built with Microsoft Copilot Studio that query internal data sources (SharePoint, Dataverse, ERP/CRM systems) and execute actions in external applications. Document understanding is handled through AI Builder and Azure Document Intelligence, with customer-specific models trained on each client's PDF templates. Moretime integrates with Dynamics 365 (Finance, F&O, Business Central), SAP, Salesforce, Workday, Basware, Power BI, and Finnish public registries (YTJ, PRH, EU VIES).

The company sells to enterprise and mid-market customers primarily in finance, HR, sales operations, and project management, addressing routine, manual processes such as invoice processing, supplier creation, payment file generation, employee onboarding, sales order entry, and profitability monitoring. Its business model is hybrid: one-time implementation fees (EUR 450–4,000 per automation) combined with monthly recurring maintenance subscriptions (EUR 20–300 per month per solution), supplemented by process consulting, training (most notably Power Automate basics), and 30-minute free demo sessions. Go-to-market is sales-led and direct, supported by a content marketing blog, SEO, LinkedIn, webinars, and Microsoft partner co-marketing. Named customers include Avarn Security, Viking Line, Martela, ST1, Restel, Neova, Finnfoam, Metropolia, and Leaddesk.

Operationally, Moretime is a three-co-founder boutique (CEO Jenni Kynnos, Process Automation lead Atte Mäkinen, Technology & Development lead Tatu Peltonen) with 1–10 total employees, operating only in Finland with no disclosed external funding, M&A, or geographic expansion outside the domestic market. Its growth lever is depth within the Microsoft ecosystem rather than scale, and its competitive position is tied to specialized implementation expertise and low-code cost efficiency rather than proprietary technology.

Name

Moretime

Legal name

Moretime Finland Oy

Website

https://moretime.fi

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Moretime is a Helsinki-based Microsoft Power Platform specialist implementing business process automation, RPA, and AI agents for Finnish enterprises. Founded in 2022, the firm serves finance, HR, and operations teams with hybrid implementation-plus-maintenance pricing.

Ownership category

akta.pro rank

Product category

Robotic Process Automation Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Computer Facilities Management Services (541513)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373), Services-Management Consulting Services (8742)

akta.pro primary industry

Digital Process Automation (DPA) & Orchestration Suites (HDAEAHAF)

akta.pro secondary industries

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), IT Workflow Automation & Orchestration Platforms (HDAEALAF), Workflow Automation & No-Code Collaboration (BPAMAMAK)

Keywords

• Robotic process automation
• Business process automation
• Microsoft Power Platform
• AI document processing
• Low-code automation

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Automation Implementation Fees: One-time fees for implementing automation solutions, ranging from 450€ to 4000€ per implementation depending on complexity
2. Monthly Recurring Subscriptions: Recurring monthly fees for automation maintenance and support, typically ranging from 20€ to 245€ per month per solution
3. Process Consulting and Discovery: Automation mapping services to identify automatable processes with time and cost savings analysis
4. Training Services: Customer training programs including Power Automate basics courses

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Moretime designs, implements, and maintains business process automations for Finnish enterprises using the Microsoft Power Platform. Core offerings include Power Automate cloud workflows, Power Automate Desktop RPA, Power Apps custom interfaces, and Microsoft Copilot Studio AI agents, plus Azure Document Intelligence for PDF and invoice parsing. Engagements are delivered as fixed-price implementations with optional monthly maintenance and training.

Product overview

Moretime is a Microsoft partner providing business process automation services built on the Microsoft Power Platform. The core offering combines Power Automate (cloud automation and RPA), Power Apps (custom applications), and Microsoft Copilot Studio (AI agents) to automate routine finance, HR, and administrative tasks. Solutions are implemented as a service rather than a software product, with Moretime handling process mapping, solution development, deployment, and ongoing maintenance. The company also utilizes Azure AI services (Document Intelligence, AI Builder) for document processing and integrates with enterprise systems including Dynamics 365, SAP, Salesforce, and Workday.

Differentiator

Problem solved

Functional benefit

Products and services

• Automation Process Mapping (Automaatiokartoitus) Consulting service for prospective customers to walk through their processes via Microsoft Teams, identify which tasks can be automated, and receive a proposal with recommended technology and indicative pricing. Aimed at Finnish enterprise and mid-market companies seeking to scope automation opportunities.
• Power Automate Cloud Automation Implementation Implementation service that builds cloud-based workflow automations on Microsoft Power Automate for use cases such as invoice reference reading, payment file generation, accounts receivable reporting, and supplier creation. Designed for Finnish finance and operations teams seeking reliable integrations via APIs and connectors.
• RPA Implementation with Power Automate Desktop Robotic Process Automation service using Power Automate Desktop to mimic human actions across systems that lack APIs (e.g., SAP VBScript-based PDF order entry, Workday onboarding). Delivered in attended or unattended modes for finance, HR, and operations teams.
• Power Apps Custom Application Development Custom low-code application development on Microsoft Power Apps to replace spreadsheets and paper forms with branded web and mobile interfaces, integrated with Power Automate workflows (e.g., Project and Budget Creation Power App). Aimed at business units needing bespoke process UIs.
• Microsoft Copilot Studio AI Agent Implementation Implementation service that builds custom AI agents on Microsoft Copilot Studio that query internal data sources (SharePoint, Dataverse, ERP systems) and perform actions in external systems (e.g., create expense reports, book time, submit leave requests). Targeted at Finnish organizations already using Microsoft 365 Copilot who want to extend AI capabilities across business processes.
• AI Document Intelligence Implementation Implementation of Azure Document Intelligence to parse customer-specific PDF templates (e.g., sales orders, invoices) and extract structured data for automated downstream processing. Intended for mid-market and enterprise customers with high volumes of inbound PDF orders or invoices.
• Automation Maintenance Service Monthly subscription maintenance service covering monitoring, troubleshooting, and adaptation of deployed automations to system updates. Monthly fees range from €20 to €300 per solution depending on scope, criticality, and the customer's required response time. Sold to existing automation customers.
• Power Automate Training Training programs (most popular: Power Automate basics) that upskill customer teams to build and maintain their own automations on the Microsoft Power Platform. Sold as a paid service to enterprise and mid-market customers in Finland.

Quantifiable outcome

• 840 hours saved per year per automation
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability9 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• MicrosoftcoreTechnology or IntegrationCertified Microsoft partner specializing in Power Platform solutions. Moretime builds solutions using Microsoft Power Automate, Power Apps, and Copilot Studio technologies. The partnership provides access to Microsoft's automation platform, licensing programs, and co-marketing opportunities.
• ArrowminorStrategic or Co-development PartnerArrow participated as co-host in Moretime's webinar on Power Automate for financial administration, providing industry expertise and audience reach for joint educational content.
• Microsoft FinlandminorStrategic or Co-development PartnerJoint webinar partner on topics related to education automation using Microsoft Power Automate. Microsoft representatives participated as experts in the session.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• CGI: Global IT and business consulting services firm with a strong Nordic and Finnish presence. Comparable to Moretime as a broad incumbent competing for enterprise digital transformation and automation mandates on Microsoft and other stacks.
• Capgemini: Global IT services and consulting firm with significant Microsoft, automation, and AI practices. Comparable to Moretime at the broad-incumbent tier competing for enterprise intelligent automation mandates.
• Accenture: Global professional services firm with a large Microsoft Business Group practice delivering Power Platform, Copilot, and automation services. Represents the global SI tier that Moretime competes against on larger enterprise automation deals.
• TietoEVRY: Nordic-headquartered IT services and software company with a wide portfolio including business process automation, ERP, and AI services. Competes with Moretime for enterprise automation and Microsoft-stack projects in Finland and the Nordics.

Direct peers

• Innofactor: Nordic Microsoft-focused IT services and software company delivering solutions on Power Platform, Dynamics 365, and Azure. Competes with Moretime for Microsoft-stack automation and AI projects in the Nordics.
• Sulava: Finnish-born Microsoft-focused consultancy and one of the most prominent Microsoft Power Platform and Modern Work partners in the Nordics. Directly competes with Moretime in Power Automate, Copilot Studio, and Microsoft 365 automation services for Finnish enterprises.
• Siili Solutions: Helsinki-headquartered digital engineering and design consultancy with strong Microsoft and data capabilities. Comparable to Moretime as a Finnish tech services firm that designs and builds enterprise digital and automation solutions.

Emerging players

• UiPath: Leading global RPA and intelligent automation platform vendor. Comparable to Moretime at the category level (enterprise process automation), though it operates as a software vendor with a partner ecosystem rather than as a Finnish implementation specialist.

Regional players

• Vincit: Finnish software design and development company offering custom software, integrations, and emerging technology services. Comparable to Moretime as a domestic services competitor with overlapping enterprise client base in Finland.

Others

• Arrow ECS Finland: Global technology distributor and Microsoft partner ecosystem participant that co-markets with Moretime (e.g., joint webinars on Power Automate). Relevant as an ecosystem enabler rather than a direct competitor, but adjacent to the company's go-to-market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/moretimefi
• LinkedInlinkedin.com/company/moretimefi

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moretime