What Muckle Media does

Muckle Media is a multi-award-winning creative PR and communications agency headquartered in Edinburgh, Scotland, operating as a founder-led group with three brands: the core Muckle Media agency, Spey (acquired July 2024 as a wholly-owned subsidiary), and Taste Communications (a wholly-owned food, drink and hospitality PR division). The firm serves public, private and third-sector clients across Scotland through regional teams in Edinburgh, Glasgow, Aberdeen and Inverness, delivering strategic communications, PR, digital marketing, social media management, events, video production, media training, branding/design, and crisis communications. Its service methodology is built around a proprietary Communications Wheel framework that benchmarks brands across ten strategic areas (Insights, Strategy, Reputation, Planning, Capacity, Stakeholders, Content, Channels, Crisis, Management) to develop futureproofing plans.

The business operates as a B2B professional services firm on retainer-based and project-based engagements, with no publicly disclosed pricing and a sales-led go-to-market driven by senior leadership and account directors. Muckle Media generated combined fee income target above £2 million following the Spey acquisition, with Spey alone having reported £1.1 million in revenue in 2023; headcount stands at over 35 across the group. The agency was the first in Scotland's PR industry to achieve B Corp certification in 2022, with a recertification score of 103.3, and has won PRCA DARE Large Consultancy of the Year, multiple PRCA DARE gold awards, Marketing Society Scotland Star Awards, and UK Best Workplaces in Advertising, Media & Marketing recognition. Notable customers span Glenfiddich, Berry Bros and Rudd Spirits, Graham's Family Dairy, Popeyes, Barrhead Travel, Loch Ness Centre, Highlands Rewilding, Edinburgh Napier University, The Prince's Trust Scotland, and Mark Beaumont, with no disclosed external institutional investors and ownership concentrated with founder and Managing Director Nathalie Agnew.

Name

Muckle Media

Legal name

Muckle Media

Website

https://mucklemedia.co.uk

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Muckle Media is a multi-award-winning Edinburgh-based creative PR agency group, operating through Muckle Media, Spey, and Taste Communications, serving public, private and third-sector brands across Scotland with PR, digital, social, events, video and crisis communications under a proprietary Communications Wheel methodology.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310)

akta.pro primary industry

PR, Corporate Communications & Crisis Management (BPAFAAAL)

akta.pro secondary industries

Media Relations & Press Office Services (BPAFADAF), Digital PR & Social Media Communications (MPAAADAJ), Media Relations, Monitoring & Rapid Response (MPAAAOAK), Reputation Management & Online PR (BPAFADAN)

Keywords

• Public relations services
• Creative communications
• Media relations
• Crisis communications
• Digital marketing

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR and Communications Services: Retainer-based and project-based PR and communications services for B2B clients across public, private, and third sectors. Services include strategic communications, media relations, crisis communications, digital marketing, social media management, and content creation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Muckle Media is a creative PR agency that delivers strategic communications, PR, digital marketing, social media management, events, influencer marketing, video production, media training, branding and design, and crisis communications to public, private and third sector brands. The agency works at two speeds—'Solve Now' for short-term campaign execution and 'Shape What's Next' for longer-term strategic positioning—and uses its proprietary Communications Wheel methodology to benchmark clients across ten strategic areas.

Product overview

Muckle Media is a multi-award-winning creative communications agency structured as a group of distinct brands. The core offering is Muckle Media, which provides PR, digital marketing, social media, events management, video production, media training, branding/design, and crisis communications. The group operates three main brands: Muckle Media (core PR agency), Spey (acquired Scottish PR agency operating as a fully-owned subsidiary), and Taste (specialist food, drink and hospitality PR division). All work is centered on the proprietary 'Communications Wheel' framework that benchmarks brands across ten strategic areas. The agency serves public, private and third sector clients across Scotland with regional teams in Aberdeen, Edinburgh, Glasgow and Inverness.

Differentiator

Problem solved

Functional benefit

Brands

• Taste: Food, drink and hospitality PR division of Muckle Media
• Spey

Products and services

• Muckle Media Creative PR Services Multi-award-winning creative PR agency offering strategic communications, PR, digital marketing, social media, events, video production, media training, branding and design, and crisis communications services to public, private and third sector brands across Scotland and internationally.
• Spey PR Agency Scotland-based PR agency specialising in brand experience, community-based campaigns, and food and drink sector PR, operating as a fully-owned subsidiary of Muckle Media with continued operational independence.
• Taste Communications Specialist food, drink and hospitality PR division of Muckle Media Group, supporting restaurant launches, chef profiles, and hospitality brands across Scotland with strategic communications and campaign management.

Quantifiable outcome

• 726 million+ reach achieved for Mark Beaumont's Artemis World Cycle campaign
• +5 more outcomes

Named customers19 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Spey MediacoreStrategic or Co-development Partner · 4 July 2024Muckle Media acquired 100% of Spey Media's shares, making it a fully owned subsidiary. Spey continues to operate separately under its existing client services. The acquisition expands the combined team to over 35 employees and adds clients including Glenfiddich and Berry Bros and Rudd Spirits. Spey had doubled its client base in 2023 and generated £1.1 million in revenue.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Stripe Communications: Edinburgh-based independent PR and communications agency. Most direct UK/Scotland peer with comparable size, full-service PR offering, and similar B2B and consumer client mix.
• Pagoda PR: Edinburgh-headquartered PR and communications agency focused on B2B, technology, and public sector clients in Scotland. Direct peer with overlapping service lines and target geography.
• Holyrood Communications: Scottish PR agency headquartered in Edinburgh with public affairs, public relations, and design services. Comparable independent Scottish agency with similar multi-sector client base.
• Beattie Group: UK-wide integrated communications group with PR, public affairs, and brand experience offering. Mid-sized independent agency with multi-office UK footprint, comparable in scale and service breadth to Muckle Media Group.

Broad incumbents

• Edelman UK: World's largest PR firm with UK operations. Competes for enterprise and B Corp-aligned briefs that Muckle targets; provides same full-service PR, digital, and content capabilities at much larger scale.
• Weber Shandwick UK: Top-tier global PR agency with UK operations competing for the same enterprise PR briefs in Scotland and across the UK. Overlaps significantly in crisis communications, public affairs, and consumer PR.
• FleishmanHillard UK: Global PR network with UK operations in London and Edinburgh. Offers the same full-service PR, crisis communications, and content services Muckle provides, but as part of a much larger global network.

Others

• Frame PR:
• Taste Communications: Food, drink and hospitality PR division of Muckle Media Group. Included as a subsidiary/peer for completeness given it operates as a specialist brand within the same group.
• Catherine West Communications:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MuckleMedia
• LinkedInuk.linkedin.com/company/muckle-media
• Instagraminstagram.com/muckle_media/?hl=en-gb
• Xx.com/mucklemedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muckle Media