ireckon
ireckon is a Brisbane-based collective operating a small web agency (design, development, SEO, hosting), a small-press publishing arm, author discovery directories for Australian and British markets, and ancillary digital products. It serves SMBs needing web services and independent authors seeking publishing and discovery support.
- Company typePrivate
- Founded1998
- HeadquartersBrisbane, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ireckon does
ireckon is a privately held, Brisbane-based collective of small businesses operating under the ireckon Collective umbrella. Founded in 1998, the group employs between 11 and 50 people and is led by CEO Darryl King. Its core operating subsidiary, ireckon digital, provides web design, development, online marketing, search optimisation and hosting services to businesses and organizations that need an external digital partner. Beyond this traditional web-agency function, the collective has expanded into publishing and content-adjacent businesses: ireckon publishing operates as a small press for independent authors, while sub-brands such as Australian Authors and British Authors function as discovery directories for finding indie books and their creators. Additional sub-brands include The Complete Website Planning Guide (a planning workbook/manual for website projects) and D.E. King Author (an Epic Fantasy Series branded site).
The underlying technology stack is not disclosed in the available source material, and there is no evidence of a proprietary platform or API. The operating model appears to be a combination of project-based digital services (the agency arm) and productized or content-based assets (publishing, directories, a planning workbook, and owned creative IP). Revenue mechanics are not publicly disclosed — no pricing, no transaction data and no segment-level economics are available — and there is no indication of external investment, private-equity involvement or a parent company. Geographic reach is anchored in Australia with an initial UK push via the British Authors platform, and customer concentration cannot be determined because no named logos or case studies are published.
ireckon firmographics
Firmographics- Name
- ireckon
- Legal name
- ireckon Collective
- Website
- https://ireckon.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ireckon is a Brisbane-based collective operating a small web agency (design, development, SEO, hosting), a small-press publishing arm, author discovery directories for Australian and British markets, and ancillary digital products. It serves SMBs needing web services and independent authors seeking publishing and discovery support.
- Ownership category
- akta.pro rank
ireckon industry classification
Industry- Product category
- Web Design and Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Book Publishers (513130), Web Search Portals and All Other Information Services (51929)
- SIC
- Services-Advertising Agencies (7311), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Author Marketing, PR & Launch Services (Ads, Book Tours, Influencers) (MPAJAJAL)
- akta.pro secondary industries
- Cover Design, Illustration & Book Interior Design Services (MPAJAJAH), Author Business Tools & Analytics (Royalty Tracking, Pricing, Keyword/Market Research) (MPAJAJAO)
Keywords
Where ireckon is headquartered
LocationHeadquarters
- HQ city
- Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Markets served
ireckon business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
ireckon product offering
Product offeringCore offering
ireckon is a multi-brand collective offering web design, development, online marketing, and search optimisation services (ireckon digital), small press publishing for independent authors (ireckon publishing), and author discovery platforms (Australian Authors, British Authors). It also publishes its own title and workbook, including the epic fantasy series In All Jest and The Complete Website Planning Guide.
Product overview
The ireckon Collective is a collective of businesses offering diverse services including web design and digital marketing (ireckon digital), independent book publishing (ireckon publishing), author discovery platforms (Australian Authors, British Authors), an epic fantasy book series (D.E. King Author), and a website planning workbook (The Complete Website Planning Guide).
Differentiator
Problem solved
Functional benefit
Brands
- The Complete Website Planning Guide: A manual and workbook providing instructions on how to better plan your next web project.
- D.E. King Author
- Australian Authors
- British Authors
Products and services
- ireckon digital Web design, development, marketing, and search optimisation services for businesses and organisations seeking a professional web presence.
- ireckon publishing Small press publishing of independent books, providing publishing services to independent authors.
- The Complete Website Planning Guide A manual and workbook providing instructions and guidance on how to better plan a web project, aimed at businesses and individuals undertaking website development.
- D.E. King Author (In All Jest) Epic Fantasy Series 'In All Jest' published and made available through the D.E. King Author site, targeting readers of the fantasy genre.
- Australian Authors Search and discovery platform for finding Australian authors and their books, helping readers discover independent Australian writers.
- British Authors Search and discovery platform for finding British authors and their books, helping readers discover independent British writers.
Companies that use ireckon
Customer profileSegments2 records
Ideal customer profiles3 records
ireckon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ireckon partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights3 records
ireckon competitors and assessment
Company assessmentDirect peers
- BookBub: BookBub runs featured-deal email promotions and author discovery tools used by indie authors to reach readers. It is the closest direct competitor to the author-marketing and discovery function ireckon delivers through its publishing and author-platform arms.
- Reedsy: Reedsy is a marketplace and tools platform serving self-published authors with editing, design, marketing, and discovery services. It directly mirrors ireckon's integrated indie-author stack across publishing support, author services, and book discovery.
- Smashwords: Smashwords is an indie-author ebook distribution and publishing platform offering self-publishing services. It is directly comparable to ireckon publishing as a small-press / self-publishing enabler for independent authors.
- Goodreads: Goodreads is the dominant reader and author discovery platform, including author profile pages, book listings, and review functionality. It competes directly with ireckon's Australian Authors and British Authors directories as the global incumbent in book/author discovery.
- Draft2Digital: Draft2Digital is an ebook aggregation and distribution service for indie authors, offering publishing tools and storefront distribution. It overlaps with ireckon publishing on the self-publishing enablement layer.
Emerging players
- Lulu Press: Lulu is a self-publishing and print-on-demand platform enabling authors to produce and distribute books. It is comparable to ireckon publishing as a niche indie-publishing enabler with adjacent author-tooling services.
- Bookswarm: Bookswarm is a UK-focused web design agency specializing in author and publisher websites. It mirrors the ireckon digital × publishing intersection, building sites for the same author/publisher customer base.
Broad incumbents
- Wix: Wix is a leading DIY website builder serving SMBs globally. It is the broad incumbent whose commoditization pressures the ireckon digital web design and development business, particularly for entry-level client projects.
- Squarespace: Squarespace is a website builder and hosting platform targeting creatives and small businesses. Like Wix, it competes for the same end customers ireckon digital serves, raising the substitution risk against the agency's services.
Regional players
- Affordable Websites Brisbane (regional agency peers): A Brisbane-based regional web design and development agency serving the same Australian SMB market as ireckon digital. It is comparable as a geographic peer competing for similar local clients.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
ireckon social profiles
Digital presenceireckon financial estimates
Financial estimateRevenue estimate
Valuation estimate
ireckon leadership team
Management profileNumber of profiles
Profiles1 record
ireckon subsidiaries and ownership
Company hierarchySubsidiaries6 records
ireckon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ireckon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ireckon
What does ireckon do?
ireckon is a multi-brand collective offering web design, development, online marketing, and search optimisation services (ireckon digital), small press publishing for independent authors (ireckon publishing), and author discovery platforms (Australian Authors, British Authors). It also publishes its own title and workbook, including the epic fantasy series In All Jest and The Complete Website Planning Guide.
Is ireckon a public or private company?
ireckon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ireckon founded?
ireckon was founded in 1998. It employs 11 to 50 people.
Where is ireckon based?
ireckon is headquartered in Brisbane, Australia, in the Oceania region.
Who are ireckon's main competitors?
Direct peers on record are BookBub, Reedsy, Smashwords, Goodreads and Draft2Digital. Emerging players are Lulu Press and Bookswarm. Broad incumbents are Wix and Squarespace. Affordable Websites Brisbane (regional agency peers) is listed as a regional player.
Does ireckon have an API?
No public API is recorded for ireckon.
What industry is ireckon in?
ireckon's product category is Web Design and Digital Marketing Services. Its primary akta.pro industry code is MPAJAJAL, Author Marketing, PR & Launch Services (Ads, Book Tours, Influencers), with a secondary code of MPAJAJAH, Cover Design, Illustration & Book Interior Design Services. Its NAICS code is 541810 and its SIC code is 7311.