Resurrection
Resurrection is an independent Liverpool-based multi-brand streetwear and outdoor fashion retailer, founded in 1991, operating a single Bold Street storefront alongside a Shopify-powered e-commerce site selling over 40 curated brands including Carhartt, Dickies, and Huf to UK and EU consumers.
- Company typePrivate
- Founded1991
- HeadquartersLiverpool, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Resurrection does
Resurrection is a privately held, independent multi-brand streetwear and outdoor fashion retailer founded in 1991 in Liverpool, United Kingdom. The company operates a dual-channel model consisting of a single two-storey physical store at 27-29 Bold Street, Liverpool, alongside a Shopify-based e-commerce website (resurrection-online.com) launched in November 2009. It sells branded apparel, footwear, and accessories for men and women drawn from over 40 curated partner brands including Carhartt, Dickies, Huf, Champion Reverse Weave, Berghaus, Napapijri, Santa Cruz, Fila, Ellesse, Ed Hardy, Lee, Timberland, Superga, and various skate labels. The product assortment spans casual streetwear, skate-inspired fashion, festival clothing, and outdoor/adventure wear, with individual unit prices broadly in the £10-£70 range and a free-UK-delivery threshold above £20.
The underlying technology stack is a commodity small-retailer configuration: the storefront is built and hosted by Visualsoft, a Shopify Premier Partner, with SagePay and PayPal handling payments and Google Analytics, Google Ads, and SalesFire used for traffic, advertising, and conversion optimization. There is no proprietary technology, no mobile app, no API surface, and no AI/ML capability evident in the input. Marketing is run through standard channels — Facebook, Twitter, Instagram, an email newsletter, and a blog — supplemented by seasonal website promotions tied to new collections (e.g., Dickies SS25, Service Works AW25, Sergio Tacchini).
Resurrection generates revenue through one-time unit sales of branded goods, both in-store and online, with international shipping available to selected EU markets (including Ireland) and multi-currency display support for GBP, EUR, USD, CNY, RUB, PLN, AUD, and JPY. Shipping is explicitly restricted to Italy, Australia, the United States, and Asia. There is no evidence of B2B or wholesale revenue streams, no disclosed funding history, no parent company, no subsidiaries, and no disclosed headcount. Ownership and key personnel are not publicly disclosed. The company remains a small, founder-controlled independent retailer with a long-standing brand identity but a narrow geographic and operational footprint.
Resurrection firmographics
Firmographics- Name
- Resurrection
- Legal name
- Resurrection
- Website
- https://resurrection-online.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Resurrection is an independent Liverpool-based multi-brand streetwear and outdoor fashion retailer, founded in 1991, operating a single Bold Street storefront alongside a Shopify-powered e-commerce site selling over 40 curated brands including Carhartt, Dickies, and Huf to UK and EU consumers.
- Ownership category
- akta.pro rank
Where Resurrection is headquartered
LocationHeadquarters
- HQ city
- Liverpool
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Resurrection business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Retail and E-commerce Sales: Resurrection generates revenue through direct sales of branded streetwear, outdoor wear, clothing, accessories, and footwear to consumers via their physical Liverpool store and e-commerce website. Products are sold at various price points across multiple brands including Carhartt, Dickies, Huf, Champion Reverse Weave, Berghaus, Napapijri, Santa Cruz, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing across categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Resurrection product offering
Product offeringCore offering
Resurrection is a multi-brand streetwear and outdoor fashion retailer that sells branded clothing, footwear, and accessories for men and women through a physical store on Bold Street in Liverpool and an e-commerce website at resurrection-online.com. The merchandise spans over 40 brand partners including Carhartt, Dickies, Huf, Champion Reverse Weave, Berghaus, Napapijri, Santa Cruz, Fila, Timberland, Ed Hardy, Lee, and Lois, organised across men's, women's, and accessories categories.
Product overview
Resurrection is a brick-and-mortar and e-commerce fashion retailer specializing in branded streetwear and outdoor wear for men and women. Founded in 1991 and headquartered in Liverpool, the company operates both a physical two-storey store and an online platform launched in November 2009. The product offering spans men's and women's clothing categories (jeans, hoodies, jackets, knitwear, t-shirts, shorts, workwear), footwear, and accessories (bags, belts, hats, beanies, socks). The portfolio includes over 40 branded partner collections including Carhartt, Dickies, Huf, Champion Reverse Weave, Berghaus, Napapijri, Santa Cruz, Fila, and various skate brands. The company operates on the Visualsoft e-commerce platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Men's Streetwear & Outdoor Clothing Full range of men's branded streetwear and outdoor fashion including jeans, hoodies, jackets, chinos, cargo pants, knitwear, polo shirts, shirts, t-shirts, vests, shorts, workpants, joggers, sweatpants, track tops, sweatshirts, cords, fleeces, quarter zips, swimwear, skate pants, and skate-specific apparel from brands such as Carhartt, Dickies, Huf, Berghaus, Champion Reverse Weave, Napapijri, Ed Hardy, Fila, Timberland, Lee, and Lois. Sold to individual consumers via the Liverpool store and the resurrection-online.com website.
- Women's Streetwear & Casual Fashion Clothing Women's branded casual and streetwear fashion including dresses, jeans, hoodies, sweatshirts, jackets, coats, knitwear, tops, skirts, shorts, trousers, leggings, playsuits, jumpsuits, swimwear, footwear, and gifts from brands such as Dickies, Ed Hardy, Minga London, Motel, Msfts, Rock Off, and Timberland. Sold to individual consumers via the Liverpool store and the resurrection-online.com website.
- Accessories Branded accessories including bags (backpacks, bumbags, shoulder bags), belts, hats, socks, camping accessories, skate decks, festival items, ashtrays, beanies, and gifts, sourced from brands such as Berghaus, Napapijri, Penfield, Brixton, New Era, Stance, Eastpak, Carhartt WIP, Dickies, HUF, DGK, Santa Cruz, Magenta, Poetic Collective, Parlez, and Loser Machine Company. Sold to individual consumers via the Liverpool store and the resurrection-online.com website, with example unit prices ranging from £13.95 for beanies up to £70 for bags.
- Footwear Branded footwear for men and women (listed under women's category on the site) including streetwear and casual styles from partner brands. Sold to individual consumers via the Liverpool store and the resurrection-online.com website.
- Branded Partner Collections
Companies that use Resurrection
Customer profileSegments3 records
Ideal customer profiles3 records
Resurrection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Resurrection partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Resurrection competitors and assessment
Company assessmentDirect peers
- Footasylum: Footasylum is a UK streetwear and sneaker retailer with multiple physical stores and strong e-commerce. Comparable to Resurrection as a streetwear-focused multichannel retailer, though at significantly larger scale and with broader geographic reach.
- Size?: Size? is a JD Sports-owned UK streetwear and sneaker boutique with flagship stores and a strong online presence. Comparable to Resurrection as a curated multi-brand streetwear destination serving an overlapping customer base with similar premium brand mix.
- Oi Polloi: Oi Polloi is an independent UK menswear and streetwear boutique based in Manchester, also operating internationally online. Directly comparable to Resurrection as an independent, heritage multi-brand streetwear retailer with a curated mix of similar heritage and contemporary brands.
- END. END. is a UK-based multi-brand streetwear and contemporary menswear retailer operating both e-commerce and physical stores. Directly comparable to Resurrection as a curated destination for the same third-party streetwear and outdoor brands (Carhartt, Huf, Berghaus, etc.) with a similar brand mix and price positioning.
- Flatspot: Flatspot is a UK-based skate and streetwear retailer operating online. Comparable to Resurrection due to overlapping skate-brand mix (Santa Cruz, HUF, Sour Solution, DGK) and similar core customer demographic of streetwear and skate enthusiasts.
- HANON: HANON is a Scottish independent streetwear and sneaker boutique with a strong e-commerce operation. Comparable to Resurrection as a UK-based indie multi-brand streetwear retailer operating primarily online with selective physical presence and similar brand mix.
- Wellgosh: Wellgosh is a long-established independent UK streetwear and sneaker boutique in Leicester with e-commerce operations. Comparable to Resurrection as a heritage indie UK streetwear retailer carrying similar multi-brand streetwear and skate assortments.
- Offspring (UK): Offspring is an independent UK footwear and streetwear retailer. Comparable to Resurrection as a UK indie e-commerce-driven streetwear and casual apparel retailer with overlap in the Carhartt/Dickies/sneaker-adjacent product categories.
Broad incumbents
- Urban Outfitters (UK): Urban Outfitters operates UK stores and a strong e-commerce platform selling streetwear, casual apparel and accessories targeting a similar demographic. Comparable to Resurrection as a multi-brand casual/streetwear retailer, but at much larger scale and with proprietary/private label mix.
- JD Sports: JD Sports is the dominant UK sportswear and streetwear retailer with hundreds of stores and a large e-commerce operation. Comparable as a multichannel streetwear retailer overlapping significantly with Resurrection's product categories (trainers, hoodies, jackets, brands like Carhartt), but at vastly greater scale and capital base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Resurrection social profiles
Digital presenceResurrection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Resurrection leadership team
Management profileNumber of profiles
Resurrection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Resurrection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Resurrection
What does Resurrection do?
Resurrection is a multi-brand streetwear and outdoor fashion retailer that sells branded clothing, footwear, and accessories for men and women through a physical store on Bold Street in Liverpool and an e-commerce website at resurrection-online.com. The merchandise spans over 40 brand partners including Carhartt, Dickies, Huf, Champion Reverse Weave, Berghaus, Napapijri, Santa Cruz, Fila, Timberland, Ed Hardy, Lee, and Lois, organised across men's, women's, and accessories categories.
Is Resurrection a public or private company?
Resurrection is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Resurrection founded?
Resurrection was founded in 1991. It employs 11 to 50 people.
Where is Resurrection based?
Resurrection is headquartered in Liverpool, United Kingdom, in the Europe region.
How does Resurrection make money?
One revenue line is on record: retail and E-commerce Sales.
Who are Resurrection's main competitors?
Direct peers on record are Footasylum, Size?, Oi Polloi, END., Flatspot, HANON, Wellgosh and Offspring (UK). Broad incumbents are Urban Outfitters (UK) and JD Sports.
Does Resurrection have an API?
No public API is recorded for Resurrection.