The Peace Canning
The Peace Canning is a Thai private food manufacturer founded in 1950, producing canned pickled mustard greens, tropical fruits, vegetables, and fish under its heritage Pigeon brand. It serves Thai domestic retail, export markets, and online channels including Shopee and Lazada.
- Company typePrivate
- Founded1950
- HeadquartersSamut Prakan, Thailand
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Peace Canning does
The Peace Canning (Peacecanning) is a Thai private food manufacturer founded in 1950 by Mr. Kaeo Ratchatsawan in Samut Prakan province (Phra Pradaeng district), Thailand, and structured as a private limited company under Thai law. The company specializes in canned and preserved food products, with its core offering being pickled mustard greens (ผักกาดดอง) sold under the heritage "Pigeon" (Nok Phิราบ / Nok Phirap) brand. Its broader portfolio spans five categories: pickled greens (can and packet formats), canned tropical fruits (longan, lychee, rambutan, coconut palm fruit), canned vegetables (baby corn, sweet corn, green peas, young jackfruit), canned fish (sardines, mackerel in tomato sauce), and secondary-brand SKUs under P.Jeelian (Pijian) and the premium Double Pigeon sub-brand. Underlying technology is conventional canning and pickling preservation, with formulation variants including a 25% reduced-sodium option and flavor extensions such as kimchi sauce and mala sauce.
The company operates from a single headquarters in Samut Prakan with a headcount of 11-50 employees and serves a horizontal mix of general Thai consumers (household use), food-service operators, and international export buyers via wholesale/distributor channels. Go-to-market is multi-channel: domestic Thai retail, an own-brand e-commerce storefront, Shopee and Lazada marketplaces, and social commerce on Facebook, LINE, and TikTok. Marketing relies on owned organic social content plus marketplace presence, with no disclosed paid acquisition, B2B enterprise sales motion, or subscription pricing model. The company is privately held by the founding family with no external investors, funding rounds, M&A activity, certifications, management disclosures, or AI/technology stack documented in available sources; revenue and financial performance are not publicly disclosed.
The Peace Canning firmographics
Firmographics- Name
- The Peace Canning
- Legal name
- บริษัท สันติภาพ (ฮั่วเพ้ง 1958) จำกัด
- Website
- https://peacecanning.com
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Peace Canning is a Thai private food manufacturer founded in 1950, producing canned pickled mustard greens, tropical fruits, vegetables, and fish under its heritage Pigeon brand. It serves Thai domestic retail, export markets, and online channels including Shopee and Lazada.
- Ownership category
- akta.pro rank
The Peace Canning industry classification
Industry- Product category
- Canned and Preserved Foods
- NAICS
- Fruit and Vegetable Canning, Pickling, and Drying (31142), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Specialty Canning (311422), Seafood Product Preparation and Packaging (31171)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Canned, Fruits, Veg, Preserves, Jams & Jellies (2033)
- akta.pro primary industry
- Canned & Jarred Fruit & Vegetable Processing (Canning, Bottling) (AFAKAFAH)
- akta.pro secondary industry
- Canned Meat, Poultry & Seafood Manufacturing (AFAKACAD)
Keywords
Where The Peace Canning is headquartered
LocationHeadquarters
- HQ city
- Samut Prakan
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
The Peace Canning business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Canned and Preserved Food Product Sales: The company generates revenue through the manufacture and sale of canned and preserved food products including pickled mustard greens, canned fruits, canned vegetables, and canned fish, sold under its Pigeon (ตรานกพิราบ) and P.Jeelian (ตราพีเจี้ยน) brands. Products are sold via domestic retail, export markets, and online channels.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Peace Canning product offering
Product offeringCore offering
The Peace Canning manufactures and sells canned and preserved foods under its Pigeon (นกพิราบ) and P.J./Pijian (พีเจี้ยน) brands, including pickled mustard greens in cans and pouches, canned tropical fruits, canned vegetables, and canned fish. Its core product is pickled mustard greens (ผักกาดดอง), offered in multiple flavor profiles and a 25% reduced-sodium variant, sold to Thai households through domestic retail, online marketplaces (Shopee, Lazada), its own e-commerce shop, and to international buyers via export channels.
Product overview
The Peace Canning (Peacecanning) is a Thai food manufacturing company specializing in canned and preserved foods. The company's product portfolio consists of five main categories: (1) Pickled mustard greens (ผักกาดดอง) offered in both canned and packet formats under the Pigeon brand (ตรานกพิราบ) and premium Double Pigeon sub-brand (ตรานกพิราบคู่), (2) Canned tropical fruits including longan, lychee, rambutan, and coconut palm fruit in syrup, (3) Canned vegetables such as baby corn, sweet corn, and peas, (4) Canned fish products including sardines and mackerel in tomato sauce, and (5) A secondary P.J. brand (ตราพีเจี้ยน) offering similar product lines. The company operates as a traditional food processing business with no digital or AI-enabled products; all offerings are physical food products distributed through both domestic Thai markets and export channels.
Differentiator
Problem solved
Functional benefit
Brands
- Nok Phirap (นกพิราบ): Primary brand for standard product lines including pickled vegetables, canned fruits, canned vegetables, and canned fish.
- Nok Phirap Khu (นกพิราบคู่)
- Pijian (ตราพีเจี้ยน)
Products and services
- Pigeon Brand Canned Pickled Mustard Greens (ผักกาดดองกระป๋อง)
Companies that use The Peace Canning
Customer profileSegments1 record
Ideal customer profiles2 records
The Peace Canning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Peace Canning partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights4 records
The Peace Canning competitors and assessment
Company assessmentDirect peers
- Ayam Brand: Ayam Brand is a heritage Southeast Asian canned foods brand producing canned sardines, pickled vegetables, and canned fruits, closely comparable to Peace Canning's product mix and regional reach.
- Raja Brand (R&B Food Supply): Raja is a Thailand-based manufacturer of canned fish (mackerel, sardines) and canned vegetables, directly competing with Peace Canning in domestic retail and export channels.
- Pataya Food Group: Pataya is a Thai manufacturer specializing in canned seafood and processed seafood products, comparable in size and category overlap with Peace Canning's canned fish business.
- Prantalay Marketing: Prantalay produces Thai canned mackerel, sardines, and chili pastes for domestic and international markets, directly overlapping with Peace Canning's canned fish and condiment-adjacent preserved products.
- Royal Umbrella: Royal Umbrella is a leading Thai manufacturer of canned sardines and mackerel in tomato sauce, directly competing with Peace Canning's canned fish line within the same retail channels in Thailand.
- Seng Thai Food Industry: Seng Thai Food is a Thai-based manufacturer of canned vegetables, canned fruits, and pickled products, operating as a direct domestic competitor producing similar shelf-stable Thai food categories.
Broad incumbents
- Thai Union Group: Thai Union is the world's largest canned tuna producer (Chicken of the Sea, King Oscar, John West) and a Thai-based broad incumbent in canned seafood, significantly larger than Peace Canning but operating in the same canned fish category.
- Del Monte Foods (Philippines): Del Monte Philippines is a major producer of canned tropical fruits (pineapple, mixed fruits) and tomato sauces, a broader incumbent that overlaps with Peace Canning's canned fruit line in regional retail channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
The Peace Canning social profiles
Digital presenceThe Peace Canning financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Peace Canning leadership team
Management profileNumber of profiles
The Peace Canning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Peace Canning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Peace Canning
What does The Peace Canning do?
The Peace Canning manufactures and sells canned and preserved foods under its Pigeon (นกพิราบ) and P.J./Pijian (พีเจี้ยน) brands, including pickled mustard greens in cans and pouches, canned tropical fruits, canned vegetables, and canned fish. Its core product is pickled mustard greens (ผักกาดดอง), offered in multiple flavor profiles and a 25% reduced-sodium variant, sold to Thai households through domestic retail, online marketplaces (Shopee, Lazada), its own e-commerce shop, and to international buyers via export channels.
Is The Peace Canning a public or private company?
The Peace Canning is a private company. It is classified as family owned and is currently operating.
When was The Peace Canning founded?
The Peace Canning was founded in 1950. It employs 11 to 50 people.
Where is The Peace Canning based?
The Peace Canning is headquartered in Samut Prakan, Thailand, in the Asia region.
How does The Peace Canning make money?
One revenue line is on record: canned and Preserved Food Product Sales.
Who are The Peace Canning's main competitors?
Direct peers on record are Ayam Brand, Raja Brand (R&B Food Supply), Pataya Food Group, Prantalay Marketing, Royal Umbrella and Seng Thai Food Industry. Broad incumbents are Thai Union Group and Del Monte Foods (Philippines).
Does The Peace Canning have an API?
No public API is recorded for The Peace Canning.
What industry is The Peace Canning in?
The Peace Canning's product category is Canned and Preserved Foods. Its primary akta.pro industry code is AFAKAFAH, Canned & Jarred Fruit & Vegetable Processing (Canning, Bottling), with a secondary code of AFAKACAD, Canned Meat, Poultry & Seafood Manufacturing. Its NAICS code is 31142 and its SIC code is 2030.