Royal Umbrella
Royal Umbrella is a Thai premium rice brand operated by C.P. Intertrade Co., Ltd. and Khao C.P. Co., Ltd. (within C.P. Group), producing and exporting Thai Hom Mali jasmine rice to 100+ countries via 3 owned mills, 30+ alliance mills, and 2 quality improvement plants.
- Company typePrivate
- Founded-
- HeadquartersBangkok, Thailand
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Royal Umbrella does
Royal Umbrella is a Thai branded rice business operated under C.P. Intertrade Co., Ltd. and Khao C.P. Co., Ltd., both entities within the C.P. Group (Charoen Pokphand Group). The company produces, processes, and exports premium Thai rice — primarily Thai Hom Mali jasmine rice — under the unified Royal Umbrella brand, sold in more than 100 countries. Operational infrastructure consists of three company-owned rice mills, more than 30 alliance rice mills, and two dedicated rice quality improvement plants, with a combined annual processing capacity of 1.66 million tons. Manufacturing facilities are certified under GMP, HACCP, and ISO 9001:2008, and the company received the Prime Minister's Export Award of 2021.
The product portfolio centers on the Royal Umbrella rice brand, extended through two differentiated sub-lines: DNA Tested Rice, which verifies varietal authenticity, and GAP Plus Certified Rice, which assures Good Agricultural Practices compliance and traceability from farm to finished product. Subsidiary C.P. Rice Co., Ltd. runs a cultivation encouragement program that applies the GAO (Good Agriculture Practices) framework to targeted Thai rice farms, addressing farmer price volatility while securing a quality-controlled supply base. Quality assurance technology spans DNA testing, advanced processing at two quality improvement plants, and full chain traceability.
Royal Umbrella makes money primarily through one-time sales of packaged branded rice to distributors, retailers, and consumers across 100+ countries, supplemented by direct-to-consumer e-commerce via cpthairice.com and royalumbrellarice.com. B2B pricing is quote-based and not publicly disclosed. GTM motion combines three channels: (1) global export to international distributors and retailers, (2) physical retail in supermarkets and grocery stores, and (3) direct online sales through the company's own e-commerce storefronts. Customer segments span global consumer households, distributors/retailers, and Thai rice farmers participating in the cultivation program. No revenue figures, pricing details, or named end-customer logos are disclosed in available material.
Royal Umbrella firmographics
Firmographics- Name
- Royal Umbrella
- Legal name
- C.P. Intertrade Co., Ltd. and Khao C.P. Co., Ltd.
- Website
- https://cpthairice.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Royal Umbrella is a Thai premium rice brand operated by C.P. Intertrade Co., Ltd. and Khao C.P. Co., Ltd. (within C.P. Group), producing and exporting Thai Hom Mali jasmine rice to 100+ countries via 3 owned mills, 30+ alliance mills, and 2 quality improvement plants.
- Ownership category
- akta.pro rank
Royal Umbrella industry classification
Industry- Product category
- Packaged Rice
- NAICS
- Rice Milling (311212)
- SIC
- Grain Mill Products (2040)
- akta.pro primary industry
- Rice & Grain Processing (milling, polishing, parboiling, blending) (AFAKABAE)
- akta.pro secondary industry
- Bonded & Customs Grain Warehousing (AFAOACAJ)
Keywords
Where Royal Umbrella is headquartered
LocationHeadquarters
- HQ city
- Bangkok
- HQ country
- Thailand
- HQ region
- Asia
Offices1 record
Markets served
Royal Umbrella business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Rice Product Sales: Royal Umbrella generates revenue through the sale of packaged rice products under the Royal Umbrella brand. The company operates rice mills and quality improvement facilities to process and sell rice globally to distributors, retailers, and consumers across 100+ countries.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Royal Umbrella product offering
Product offeringCore offering
Royal Umbrella mills, processes, and sells premium Thai jasmine rice (Thai Hom Mali) under a single global brand across more than 100 countries. The company operates three owned rice mills, more than 30 alliance rice mills, and two quality improvement plants producing a combined 1.66 million tons per year, with packaged product variants including DNA-tested rice for authenticity and GAP Plus certified rice for sustainable farming compliance.
Product overview
Royal Umbrella is a single-brand rice product portfolio operated by C.P. Intertrade Co., Ltd. and Khao C.P. Co., Ltd. The core offering is premium Thai jasmine rice (Thai Hom Mali) sold under the unified Royal Umbrella brand in over 100 countries globally. The portfolio includes the main Royal Umbrella branded rice products, supplemented by quality assurance sub-brands such as DNA Tested rice (for authenticity verification) and GAP Plus certified rice (for sustainable agriculture compliance). The company operates three owned rice mills and more than 30 alliance mills, with two rice quality improvement plants, producing a total capacity of 1.66 million tons per year.
Differentiator
Problem solved
Functional benefit
Products and services
- Royal Umbrella Rice (Thai Hom Mali Jasmine Rice)
Quantifiable outcome
- Production capacity of 1.66 million tons of rice per year
- +1 more outcomes
Companies that use Royal Umbrella
Customer profileSegments3 records
Ideal customer profiles3 records
Royal Umbrella technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Royal Umbrella partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Royal Umbrella competitors and assessment
Company assessmentRegional players
- Eastside Rice / Thai Hua Co: Thai Hua is another major Thai rice exporter with significant global shipments of Thai jasmine and white rice. It is a directly comparable Thai-origin peer competing in the same origin and product categories, often in overlapping distribution markets.
- Vinafood (Vietnam National Rice): Vinafood is a major Vietnamese state-affiliated rice exporter. It is a regional peer of Royal Umbrella in the global white rice export market, particularly relevant as a competitor in commodity-grade rice shipments rather than branded jasmine.
Others
- Associated British Foods (AB World Foods / Patak's, Blue Dragon - retail adjacency): AB World Foods is a global branded foods business within ABF, distributing ethnic and rice-based products through retailers internationally. It is adjacent to Royal Umbrella as a channel partner/customer in branded grocery distribution and as a potential private-label complement.
Direct peers
- LT Foods (Daawat, Royal): LT Foods is a major Indian rice miller and global brand owner (Daawat, Royal) specializing in basmati. It is comparable to Royal Umbrella as a globally distributed, branded rice exporter with strong distributor relationships and quality-certified products in 60+ countries.
- Mahatma Rice (Riviana / Ebro): Mahatma is a long-standing U.S. rice brand owned by Riviana/Ebro, selling jasmine, basmati, and long-grain rice across North America. It is comparable to Royal Umbrella as a premium branded jasmine rice offering in retail grocery channels with similar quality-assurance positioning.
- SunRice (Ricegrowers Limited): SunRice is one of the world's largest branded rice processors and exporters, operating across multiple origins including Australia and Asia. Like Royal Umbrella, it sells branded rice globally with quality certifications and supply-chain traceability, making it a closely comparable international rice miller and exporter.
- Tilda Rice: Tilda is a UK-based premium rice brand selling basmati and specialty rice worldwide through retail and foodservice. It is comparable to Royal Umbrella as a premium, quality-certification-driven rice brand competing in the same international grocery and hospitality channels.
- KRBL Limited (India Gate): KRBL is India's largest basmati rice miller and exporter, selling the India Gate brand worldwide. It competes directly with Royal Umbrella in the premium aromatic rice export segment to Middle East, Europe, and other markets with branded, certified basmati equivalents to Thai Hom Mali.
Broad incumbents
- Ebro Foods (Riviana, Tilda): Ebro Foods is a large Spanish food conglomerate that owns Riviana and recently acquired Tilda, making it one of the world's largest rice players. It overlaps with Royal Umbrella in international branded rice distribution but competes from a broader pasta-and-rice portfolio.
- Olam International (Olam Agri / rice): Olam Agri is a global agribusiness merchandiser and rice processor with significant operations across Africa, Asia, and the Middle East. It is comparable to Royal Umbrella at the upstream trading, origination, and milling layer, though it operates with a much broader product mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Royal Umbrella social profiles
Digital presenceRoyal Umbrella compliance and trust
Trust signalCompliance3 records
Royal Umbrella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Royal Umbrella leadership team
Management profileNumber of profiles
Royal Umbrella subsidiaries and ownership
Company hierarchySubsidiaries1 record
Royal Umbrella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Royal Umbrella M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Royal Umbrella
What does Royal Umbrella do?
Royal Umbrella mills, processes, and sells premium Thai jasmine rice (Thai Hom Mali) under a single global brand across more than 100 countries. The company operates three owned rice mills, more than 30 alliance rice mills, and two quality improvement plants producing a combined 1.66 million tons per year, with packaged product variants including DNA-tested rice for authenticity and GAP Plus certified rice for sustainable farming compliance.
Is Royal Umbrella a public or private company?
Royal Umbrella is a private company. It is classified as corporate owned and is currently operating.
When was Royal Umbrella founded?
Royal Umbrella was founded in -1. It employs 11 to 50 people.
Where is Royal Umbrella based?
Royal Umbrella is headquartered in Bangkok, Thailand, in the Asia region.
How does Royal Umbrella make money?
One revenue line is on record: rice Product Sales.
Who are Royal Umbrella's main competitors?
Regional players on record are Eastside Rice / Thai Hua Co and Vinafood (Vietnam National Rice). Associated British Foods (AB World Foods / Patak's, Blue Dragon - retail adjacency) is listed as an others. Direct peers are LT Foods (Daawat, Royal), Mahatma Rice (Riviana / Ebro), SunRice (Ricegrowers Limited), Tilda Rice and KRBL Limited (India Gate). Broad incumbents are Ebro Foods (Riviana, Tilda) and Olam International (Olam Agri / rice).
Does Royal Umbrella have an API?
No public API is recorded for Royal Umbrella.
What industry is Royal Umbrella in?
Royal Umbrella's product category is Packaged Rice. Its primary akta.pro industry code is AFAKABAE, Rice & Grain Processing (milling, polishing, parboiling, blending), with a secondary code of AFAOACAJ, Bonded & Customs Grain Warehousing. Its NAICS code is 311212 and its SIC code is 2040.