Franmax
- Company typePrivate
- Founded2001
- HeadquartersVilnius, Lithuania
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Franmax does
FRANMAX, UAB is a private Lithuanian IT services company headquartered in Vilnius (Savanorių pr. 5) and a wholly-owned subsidiary of MAXIMA GRUPĖ, the Baltic retail group. Founded in 2011 and operating SAP systems since 2001, the company develops, implements, improves, and maintains the business management IT systems and IT infrastructure that run MAXIMA GRUPĖ's retail chains — Maxima LT (Lithuania), Maxima LV (Latvia), Maxima EE (Estonia), Stokrotka (Poland), TMarket (Bulgaria), and the Barbora e-commerce platform in the Baltic states.
Franmax's core offering is SAP-based business management system implementation and ongoing maintenance, covering master data, product assortment, pricing, stock management, supplier and purchasing processes, accounting for goods movements, and sales process management. Layered on top is end-to-end IT infrastructure delivery and electronic information security for those retail operations. The company runs a team of more than 100 IT professionals and reported 10 innovative system implementation projects plus 2 system launches completed in 2024 as part of MAXIMA GRUPĖ's digital transformation.
The business model is a single-customer, captive professional services arrangement: Franmax sells its services exclusively to its parent and its retail subsidiaries, with revenue flowing via internal transfer pricing rather than disclosed commercial contracts. Go-to-market is direct enterprise service delivery with no external sales motion, no app or API productization, no third-party marketing, and no independent investor base. Strategic direction — including a 2025 leadership rotation that placed Tomas Bazys as Director and a 2023-launched self-funded SAP Academy for non-IT candidates — is fully aligned with the parent group's digital transformation agenda.
Franmax firmographics
Firmographics- Name
- Franmax
- Legal name
- FRANMAX, UAB
- Website
- https://franmax.eu
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Franmax industry classification
Industry- Product category
- Enterprise IT Services
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- ERP Managed Services & AMS (Application Management) (BPAEAGAB)
- akta.pro secondary industry
- Distribution & Wholesale ERP (Inventory, Order, Warehouse) (HDAEAEAC)
Keywords
Where Franmax is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices1 record
Markets served
Franmax business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- IT Services for MAXIMA GRUPĖ: Provides ongoing IT systems development, implementation, maintenance, and infrastructure management services to MAXIMA GRUPĖ and its retail chain subsidiaries. Services include continuous improvement of IT environment for retail chains.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Franmax product offering
Product offeringCore offering
Franmax continuously develops, implements, improves, and maintains the business management IT systems and IT infrastructure of MAXIMA GRUPĖ companies. Its core offering is SAP ERP system implementation and ongoing support covering master data management, product assortment, pricing, stock management, supplier management, purchasing, accounting for goods movements, and sales process management, alongside broader IT infrastructure and electronic information security services for retail chains.
Product overview
Franmax is an IT services company that develops, implements, improves, and maintains IT systems and IT infrastructure for MAXIMA GROUP's retail chains across Lithuania, Latvia, Estonia, Poland, and Bulgaria. The company operates primarily as an IT solutions provider rather than a product company, offering SAP IT Solutions Implementation (using SAP business management system since 2001 covering master data, pricing, stock, supplier management, accounting, and sales) and IT Infrastructure Solutions for retail operations. The company has a team of over 100 IT professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- SAP IT Solutions Implementation Implementation, development, and ongoing maintenance of the SAP business management system for MAXIMA GRUPĖ companies. Covers master data management, product assortment, pricing, stock management, supplier management, purchasing processes, accounting for goods movements, and sales process management across retail operations.
- IT Infrastructure Solutions End-to-end IT infrastructure solutions and services for retail chains across Lithuania, Latvia, Estonia, Poland, and Bulgaria, supporting business operations from infrastructure through IT business solutions, including electronic information security.
Quantifiable outcome
- 10 innovative system implementation projects executed in 2024
- +1 more outcomes
Companies that use Franmax
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Franmax technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Franmax partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MAXIMA GRUPĖcoreMAXIMA GRUPĖ is the parent company and primary customer. Franmax provides ongoing IT systems development, implementation, improvement, and maintenance services for all MAXIMA GRUPĖ retail chains. Franmax is an integral part of MAXIMA GRUPĖ, providing essential IT infrastructure support for the group's operations across Lithuania, Latvia, Estonia, Poland, and Bulgaria.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Franmax competitors and assessment
Company assessmentBroad incumbents
- Accenture: Global consulting and IT services firm with an extensive SAP practice and large retail-industry vertical. Comparable in scale of SAP delivery capability, though operates across many industries rather than specializing in a single captive.
- Deloitte: Global professional services firm with a large SAP practice and dedicated retail industry group. Comparable in providing SAP advisory, implementation, and managed services to enterprise clients.
- Cognizant: Global IT services company with a large SAP practice and retail/consumer goods vertical. Comparable as a broad-based enterprise applications and managed services peer with global reach.
- EPAM Systems: Global IT services and digital engineering firm with major delivery centers in Eastern Europe, including a strong SAP and enterprise applications practice. Comparable in engineering talent base and IT services scale in the region.
- T-Systems: Deutsche Telekom's IT services arm, delivering SAP implementation, managed services, and IT infrastructure across Europe. Comparable in SAP and infrastructure managed services for large enterprise customers, including retail.
Regional players
- Atea: Leading Nordic and Baltic IT infrastructure and services provider with extensive managed services capability. Comparable in delivering IT infrastructure and services to enterprise customers in the same regional footprint.
- TietoEVRY: Leading IT services provider in the Nordics and Baltics with a strong SAP and managed services practice. Comparable as a regional IT services peer operating in the same geographic and SAP ecosystem as Franmax.
Direct peers
- Schwarz IT: Captive IT subsidiary of the Schwarz Group (Lidl, Kaufland), providing IT services and systems to its parent's retail operations across Europe. Closely matches Franmax's captive IT services model for a large retail group.
- Capgemini: Global IT services leader with one of the largest SAP implementation and managed services practices worldwide. Directly comparable in SAP ERP services delivery and IT infrastructure for enterprise and retail clients.
Emerging players
- SoftServe: Eastern European IT services firm with a strong SAP practice and software development capabilities. Comparable as a regional IT services peer with similar SAP delivery profile operating in Eastern Europe.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights1 record
Customer concentration
Franmax social profiles
Digital presenceFranmax financial estimates
Financial estimateRevenue estimate
Valuation estimate
Franmax leadership team
Management profileNumber of profiles
Profiles1 record
Franmax funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Franmax M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Franmax
What does Franmax do?
Franmax continuously develops, implements, improves, and maintains the business management IT systems and IT infrastructure of MAXIMA GRUPĖ companies. Its core offering is SAP ERP system implementation and ongoing support covering master data management, product assortment, pricing, stock management, supplier management, purchasing, accounting for goods movements, and sales process management, alongside broader IT infrastructure and electronic information security services for retail chains.
Is Franmax a public or private company?
Franmax is a private company. It is classified as corporate owned and is currently operating.
When was Franmax founded?
Franmax was founded in 2001. It employs 101 to 250 people.
Where is Franmax based?
Franmax is headquartered in Vilnius, Lithuania, in the Europe region.
How does Franmax make money?
One revenue line is on record: IT Services for MAXIMA GRUPĖ.
Who are Franmax's main competitors?
Broad incumbents on record are Accenture, Deloitte, Cognizant, EPAM Systems and T-Systems. Regional players are Atea and TietoEVRY. Direct peers are Schwarz IT and Capgemini. SoftServe is listed as an emerging player.
Does Franmax have an API?
No public API is recorded for Franmax.
What industry is Franmax in?
Franmax's product category is Enterprise IT Services. Its primary akta.pro industry code is BPAEAGAB, ERP Managed Services & AMS (Application Management), with a secondary code of HDAEAEAC, Distribution & Wholesale ERP (Inventory, Order, Warehouse). Its NAICS code is 54151 and its SIC code is 7373.