k-konzept

What k-konzept does

k-konzept GmbH is a Detmold-based, full-service German advertising and design agency founded in 1997 by Peter Keißelt and Burkhard Knocks, with ownership and management transferred in 2022 to Tim Keißelt and Jessika Voß. The agency operates a three-module service structure — Konzeption (strategy, positioning, naming, workshops), Kreation (brand design, corporate identity, logo, typography, UI/UX, motion, web), and Kommunikation (editorial, social media, presentations, events, video, packaging) — delivering integrated branding and communication projects end-to-end.

The agency's underlying technology stack is conventional for the sector: design tools for identity and editorial work, with WordPress and Elementor for website and webshop builds. There are no proprietary platforms, APIs, or software products disclosed; revenue is generated entirely through bespoke professional-services engagements on a project-based, individually negotiated fee basis (hourly consulting and production oversight), with net-plus-VAT terms payable within two weeks per its AGB.

Go-to-market is sales-led and relationship-driven: the agency serves primarily medium-sized regional businesses, public institutions (Kreis Lippe, Stadtwerke Detmold, KVG Lippe/''Lippemobil'', Technische Hochschule OWL, Naturpark Teutoburger Wald/Eggegebirge), and social/nonprofit organizations in the Lippe region and broader North Rhine-Westphalia, supplemented by a small number of consumer/lifestyle projects such as the Foodwerk influencer brand. Long-term retainers span decades (Naturpark since 1997, Lippemobil since 2003), supported by referral networks, workshops, an IHK magazine Fachbeitrag, and an active social presence on Facebook, Instagram, and LinkedIn.

Name

k-konzept

Legal name

k-konzept GmbH

Website

https://k-konzept.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

k-konzept GmbH is a Detmold, Germany-based full-service design and advertising agency founded in 1997, serving regional public-sector clients, mid-sized businesses, and nonprofits in Lippe/NRW with strategy, branding, corporate identity, web, and campaign services.

Ownership category

akta.pro rank

Headquarters

HQ city

Detmold

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Design and Branding Services: Full-service design agency providing concept, creation, and communication services including brand design, corporate identity, campaigns, websites, print materials, and editorial design. Revenue generated through project-based fees, hourly consulting, and production oversight services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

k-konzept is a full-service design and advertising agency providing concepting, creation, and communication services. Core offerings include brand strategy, corporate identity and logo design, website and webshop development, campaign creation, editorial design, and cross-media communication for medium-sized companies, public institutions, and nonprofit organizations. The agency operates on a project-based professional services model from its Detmold headquarters.

Product overview

k-konzept is a design and advertising agency founded in 1997 in Detmold, Germany. The company operates three integrated service modules: Konzeption (strategic concepting and brand strategy), Kreation (visual identity design and digital creation), and Kommunikation (content development and media execution). Their core offerings include Corporate Design & Logo Design, website and webshop development, campaign creation, editorial design, and event branding. The agency serves public administration clients (Kreis Lippe, Stadtwerke Detmold, Technische Hochschule OWL), mobility brands (Lippemobil, Bielefeld fährt Rad), food/lifestyle brands (Foodwerk), and non-profit organizations. They maintain long-term client relationships spanning decades, with services spanning brand strategy, visual identity systems, digital platforms, print materials, and multi-channel marketing campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• Konzeption (Concepting & Brand Strategy) Strategic brand development service covering analysis, workshops, positioning, brand architecture, communication strategy, and naming to establish the foundational pillars of a client's visual identity. Sold to medium-sized companies, public institutions, and nonprofits seeking long-term brand positioning.
• Kreation (Visual Identity & Design) Visual identity design service encompassing brand design, corporate identity, claims and language, logo and wordmarks, typography, color systems, image world, illustrations, pictograms and icons, information design, UI/UX, animation and motion design, design guides, brand books, websites, and cross-media applications. Sold to organizations needing cohesive visual identity systems.
• Kommunikation (Content & Media Execution) Content development and media execution service covering social media, presentations, book and editorial design, business equipment, annual reports, orientation systems and signaletics, events, trade shows and exhibitions, video and film, and packaging. Sold to clients needing ongoing multi-channel communication.
• Corporate Design & Logo Design Complete corporate identity development including logo design, wordmarks, brand systems, and visual identity guidelines for organizations including public administration, businesses, and non-profits. Sold as a discrete project to clients seeking comprehensive brand identity work.
• Website & Webshop Development Website and e-commerce webshop design and development using WordPress and Elementor, with UI/UX design and cross-media application. Sold to clients needing digital platforms integrated with their brand identity.
• Editorial Design & Publication Editorial design for books, magazines, cookbooks, annual reports, and business equipment including typography, layout, and image direction. Sold to clients requiring long-form print and digital publications.
• Campaign Development & Cross-Media Execution Multi-channel campaign creation including image campaigns, social media management, events, trade shows, packaging, video and film, and orientation systems. Sold to clients needing integrated campaign execution across print, digital, and physical touchpoints.

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Skylift StudiosminorStrategic or Co-development PartnerVideo production partner for projects including BieNe project and ohne auto mobil event. Collaboration on animated content and video materials for campaigns and project documentation.
• Hendrik Lemke/Patrick Pantze ImagesminorStrategic or Co-development PartnerPhotography collaboration for Foodwerk cookbook project. Cover and additional book photography produced in collaboration with this photography team.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• DDB Germany: German arm of the global DDB network, offering integrated advertising, branding, and digital services. Comparable in offering breadth but benefits from global network resources k-konzept lacks.
• Jung von Matt: Leading Hamburg-based German creative agency with integrated brand strategy, campaign, and digital offerings. Comparable in service mix (concept, creation, communication) but operates at a national/international scale well beyond k-konzept's regional footprint.
• Scholz & Friends: Major German creative advertising agency group with full-service brand, campaign, and digital capabilities. Comparable as a national-level brand and campaign provider, but at substantially larger scale and broader geographic reach than k-konzept.
• Kolle Rebbe: Hamburg-based creative agency with strong brand, campaign, and digital capabilities. Matches k-konzept's positioning around brand design and integrated campaigns, but serves larger national clients.
• Serviceplan Group: Largest German-owned integrated agency group, combining strategy, creative, digital, and media. Comparable in that it offers the same concept-to-communication pipeline k-konzept describes, but at a vastly larger and multi-office scale.
• Grabarz & Partner: German creative agency known for brand, campaign, and design work. Comparable service mix to k-konzept but with a national client base and substantially larger team.

Direct peers

• Meiré und Meiré: Cologne-based brand design and advertising agency with strong focus on corporate identity, brand strategy, and cross-media design. Closely aligned with k-konzept's brand-design-led positioning, though typically serving larger German clients.
• Mutabor: Hamburg-based brand design and communication agency specializing in brand identity, corporate design, and strategic communication. Highly comparable in service profile to k-konzept's Konzeption-Kreation-Kommunikation model.
• MetaDesign: German brand and design consultancy with deep expertise in brand strategy, corporate identity, and design systems. Highly comparable in brand-design-led service mix, though part of a larger international group.
• Strichpunkt Design: Stuttgart-based brand and corporate design agency with strong focus on visual identity, brand systems, and editorial design. Comparable to k-konzept's core brand design and editorial work, though typically at larger enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kkonzept1
• LinkedInlinkedin.com/company/k-konzept
• Instagraminstagram.com/kkonzept

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about k-konzept