Experience Club
- Company typePrivate
- Founded2006
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
Experience Club firmographics
Firmographics- Name
- Experience Club
- Legal name
- 1,2,3 Marketing de Eventos LTDA
- Website
- https://experienceclub.com.br
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Experience Club industry classification
Industry- Product category
- Business Media and Events
- NAICS
- Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)
- SIC
- Services-Membership Organizations (8600), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)
- akta.pro secondary industry
- E-commerce & Digital Membership Clubs (CRAEADAF)
Keywords
Where Experience Club is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Experience Club business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event participation fees: Revenue generated from corporate events including Fórum CEO Brasil, Confraria de CEOs, RH Experience, CMO Experience, RH Week, Retail Dinner, and SXSW partnerships. Events include registration fees for executives and business leaders.
- Digital subscription (Planos free e pass): Subscription-based content service offering individual and corporate plans. The platform provides access to videos, interviews, podcasts, reports, book summaries, and live streaming content. Automatic renewal with 30-day cancellation notice required.
- Single product purchases: Occasional offers, promotions, and single product sales available to subscribers, including avulsive (one-time) purchases of content products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free plan with basic content access |
| Subscription | Monthly | Pass plan with full content access |
| Subscription | Annual | Corporate plans for enterprise teams |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Experience Club product offering
Product offeringCore offering
Experience Club is a Brazilian B2B media and events business that runs a digital subscription knowledge platform called [EXP] — delivering business, technology, ESG, and innovation content via videos, interviews, podcasts, live streaming, reports, articles, and book summaries — alongside a calendar of flagship in-person corporate events (Fórum CEO Brasil, Confraria de CEOs, RH Experience, CMO Experience, RH Week, Retail Dinner) and an SXSW Brazil partnership. It monetizes via paid individual and corporate 'pass' subscriptions and corporate event participation fees, paid through the PAGSEGURO platform.
Product overview
Experience Club operates as a B2B media and events platform combining in-person corporate events with a digital content subscription service. The core offering, EXP, is a digital knowledge platform delivering multimedia business content (videos, interviews, podcasts, live streaming, reports, articles, book summaries, and opinion columns) targeting businessmen, CEOs, and C-Level executives. Complementing the digital platform are flagship in-person events including SXSW, CEO Confraria, RH Experience, CMO Experience, and RH Week. The company generates revenue through content subscription plans (individual and corporate) and event participation fees.
Differentiator
Problem solved
Functional benefit
Products and services
- EXP (Experience Club Digital) [EXP] is a subscription-based digital knowledge platform offering individual free and paid 'pass' plans plus corporate team subscriptions. It delivers multi-format business content (videos, interviews, podcasts, live streaming, reports, articles, book summaries, and opinion columns) to Brazilian executives, CEOs, and C-Level business leaders for fast learning about market, management, technology, ESG, and innovation trends. Payment is processed via PAGSEGURO with automatic monthly renewal and a 30-day cancellation notice.
- Corporate Events Portfolio A calendar of in-person flagship corporate events including Fórum CEO Brasil, Confraria de CEOs, RH Experience, CMO Experience, RH Week, and Retail Dinner, plus the SXSW Brazil partnership and Brazil at Silicon Valley 2026. Events generate revenue through paid corporate participation fees and serve as the company's primary networking and content-generation platform for C-Level executives, HR leaders, and CMOs in Brazil.
Companies that use Experience Club
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Experience Club technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Experience Club partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- SXSW (South by Southwest)flagshipExperience Club partners with SXSW to bring the festival experience to Brazil, organizing 'Brazil at Silicon Valley 2026' and related events. The partnership includes content coverage, event programming, and exclusive insights from SXSW sessions on technology, innovation, and business trends.
- AWS (Amazon Web Services)coreAWS is used for international data storage and cloud infrastructure services. AWS provides data hosting capabilities for the Experience Club digital platform, supporting content delivery and data management.
- Microsoft AzurecoreMicrosoft Azure is used for international data storage alongside AWS, providing cloud infrastructure for the Experience Club digital platform and enabling data transfers outside Brazil.
- VimeocoreVimeo is the video hosting platform used for distributing content to platform users. Videos on tv.experienceclub.com.br and other content are hosted through Vimeo's streaming infrastructure.
- PAGSEGUROcorePAGSEGURO is the payment platform used for subscription processing. The platform handles monthly fees and charges, supporting various payment methods including credit cards for subscription plans.
- FIA Business SchoolminorPartnership for hosting events such as the World Happiness Week inauguration at FIA Business School in São Paulo, combining academic institutions with corporate learning initiatives.
- FairJobminorFairJob and World Happiness Foundation partnered with Experience Club for the World Happiness Week event, featuring talks on Gross National Happiness principles and organizational wellbeing.
- World Happiness FoundationminorPartnership for organizing World Happiness Week events in Brazil, focusing on happiness, wellbeing, and psychological safety in the workplace.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Experience Club competitors and assessment
Company assessmentBroad incumbents
- Valor Econômico: Brazilian flagship business newspaper from Globo group with extensive corporate coverage, executive interviews, and business events. Comparable as a B2B business media brand serving C-level executives in Brazil.
- Harvard Business Review Brasil: Localized edition of HBR targeting Brazilian executives with management content, case studies, and HBR events. Comparable audience and premium content positioning but backed by a globally established brand.
- Forbes Brasil: Brazilian edition of Forbes, combining business journalism, CEO rankings, and Forbes events. Comparable audience and content mix but backed by a globally recognized brand and broader editorial resources.
Direct peers
- HSM Group: Brazil's largest business events and executive education company (HSM University, HSM Expo, HSM Summit). Directly comparable as it serves the same C-level audience with events, content, and corporate learning programs in Brazil.
- EXAME: Brazilian flagship business magazine and digital media brand with extensive event programming (EXAME Forum, CEO Summit). Comparable in combining premium business content, executive interviews, and high-level corporate events for the same C-level audience.
- Endeavor Brasil: Brazilian entrepreneurship organization running high-profile events (Endeavor Summit, CEO gatherings) and content programs for high-growth founders and executives. Comparable as a curated C-level community with events and content.
- IT Mídia: Brazilian technology media company with flagship events including The Developer Conference and CIO conferences. Comparable as a B2B media + events platform targeting technology leaders and corporate executives.
Emerging players
- RD Summit: Annual marketing and digital business conference organized by Resultados Digitais. Comparable in hosting a large-scale Brazilian corporate event with executive-level content and sponsorship-driven monetization.
- Brazil at Silicon Valley: Initiative bringing Brazilian executives to Silicon Valley events and partnerships. Comparable as a bridge between Brazilian C-levels and global tech ecosystems — directly related to Experience Club's SXSW partnership theme.
- Brazil Conference at Harvard: Student-organized conference at Harvard connecting Brazilian and global leaders. Comparable audience (Brazilian C-level, policymakers, executives) and event-driven model, though focused on a single annual gathering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Experience Club social profiles
Digital presenceExperience Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Experience Club leadership team
Management profileNumber of profiles
Profiles1 record
Experience Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Experience Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Experience Club
What does Experience Club do?
Experience Club is a Brazilian B2B media and events business that runs a digital subscription knowledge platform called [EXP] — delivering business, technology, ESG, and innovation content via videos, interviews, podcasts, live streaming, reports, articles, and book summaries — alongside a calendar of flagship in-person corporate events (Fórum CEO Brasil, Confraria de CEOs, RH Experience, CMO Experience, RH Week, Retail Dinner) and an SXSW Brazil partnership. It monetizes via paid individual and corporate 'pass' subscriptions and corporate event participation fees, paid through the PAGSEGURO platform.
Is Experience Club a public or private company?
Experience Club is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Experience Club founded?
Experience Club was founded in 2006. It employs 11 to 50 people.
Where is Experience Club based?
Experience Club is headquartered in São Paulo, Brazil, in the Latin America region.
How does Experience Club make money?
Three revenue lines are on record. Event participation fees are the primary driver. The others are digital subscription (Planos free e pass) and single product purchases.
Who are Experience Club's main competitors?
Broad incumbents on record are Valor Econômico, Harvard Business Review Brasil and Forbes Brasil. Direct peers are HSM Group, EXAME, Endeavor Brasil and IT Mídia. Emerging players are RD Summit, Brazil at Silicon Valley and Brazil Conference at Harvard.
Does Experience Club have an API?
No public API is recorded for Experience Club.
What industry is Experience Club in?
Experience Club's product category is Business Media and Events. Its primary akta.pro industry code is THAHACAK, Sponsorship, Exhibitor & Partnership Management Services, with a secondary code of CRAEADAF, E-commerce & Digital Membership Clubs. Its NAICS code is 56192 and its SIC code is 8600.