MI3

What MI3 does

MI3 Communications Financières Inc. is a privately held Montreal-based (Lorraine, Quebec) financial communications firm founded in 2012 that delivers investor relations, public relations, and TSX Venture Exchange Policy 3.4 market-making services to Canadian public companies. Its client base of more than 85 issuers is heavily weighted toward junior and mid-cap mining and mineral exploration companies listed on Canadian exchanges, with secondary exposure to biotech, cleantech, and advanced-technology issuers. The firm is led by President Mario Drolet and combines a bilingual English/French team whose collective financial markets experience exceeds 200 years across institutional sales, trading, brokerage, fund management, and market-making.

The service portfolio is organized into three Market Services (Market Awareness Campaigns for small-cap issuers, Market Intelligence for mid/large-cap issuers, and TSX Venture-compliant Market Making) supplemented by Other Services including one-on-one investor roadshows across five Canadian cities, proactive phone campaigns against a 3,500-name investor list, online press release distribution through partners Stockinvestorplace.com and VantageWire reaching 255,000+ investors, and independent Mining Insight Reports authored by mining engineer Terence S. Ortslan. Online IR tools are delivered in partnership with Phenix Communications. The firm also organizes mining-focused dinner-conferences in approximately 15 Quebec cities and runs the Nathalie Dion Memorial Bursary for women in mining studies.

The business model is project-based professional services with quote-based, non-publicly disclosed pricing across multiple service lines (retainers, roadshow fees, market-making spreads, event sponsorships, and report fees). Distribution is direct from the Lorraine, Quebec headquarters to Canadian public companies, augmented by partner-enabled online investor reach into North America. Revenue, funding, and headcount detail are not publicly disclosed beyond a 1-10 employee footprint, and no external investors or parent entities have been identified.

Name

MI3

Legal name

MI3 Communications financières Inc.

Website

https://mi3.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

MI3 Communications Financières is a Montreal-based financial communications firm that provides investor relations, public relations, and TSX Venture market-making services to 85+ Canadian public companies, primarily junior mining issuers.

Ownership category

akta.pro rank

Product category

Investor Relations Services

NAICS

Portfolio Management and Investment Advice (523940), Public Relations Agencies (541820)

SIC

Investment Advice (6282)

akta.pro primary industry

Investor Relations (IR) Services (BPAFADAC)

Keywords

• Investor relations services
• Market making services
• Financial communications
• Public company advisory
• Mining sector communications

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Financial Communications Services: Public relations, market-making activities and investor relations services provided to Canadian public companies.
2. Market Awareness Campaigns: Market awareness programs for small cap companies to meet investors and raise profile throughout North America with over 120,000 private investors.
3. Market Intelligence Services: In-depth analysis services for mid and large cap companies including gathering, analyzing, monitoring, profiling and supplying qualitative and quantitative market information.
4. Market Making: TSX Venture Exchange market-making services to maintain orderly markets for clients.
5. Event Organization: Roadshows and conference events organization connecting public companies with the investment community.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

MI3 is a Montreal-based financial communications firm that delivers investor relations (IR) services to Canadian public companies, with a strong focus on small- and mid-cap issuers in the mining exploration sector listed on the TSX Venture Exchange. Its offerings combine market awareness phone campaigns, market intelligence research, market making, roadshows, online press release distribution, independently produced mining insight reports, and online IR tools designed to broaden retail and institutional visibility for client issuers.

Product overview

MI3 is a Montreal-based financial communications company offering a suite of services for Canadian public companies. The core offerings include three main Market Services (Market Awareness Campaign for small caps, Market Intelligence for mid/large caps, and Market Making for TSX Venture companies), supplemented by Other Services (Roadshows, Proactive Phone Campaigns, Online Distribution, and Mining Insight Report) and Online IR Tools. The company has worked with over 85 small, mid, and large cap public companies, primarily in the mining sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Awareness Campaign Proactive awareness campaign in which MI3 telephones retail brokers to introduce client issuers and their investment thesis, designed to broaden the issuer's investor base and visibility.
• Market Intelligence Market intelligence research and reporting for mid- and large-cap public companies, providing ongoing visibility into shareholder composition, trading activity, and investor trends.
• Market Making Market making services on the TSX Venture Exchange, providing liquidity support for client issuers' shares and supporting orderly trading conditions.
• Investor Roadshows Organized investor roadshows introducing client issuers to prospective institutional and retail investors, typically conducted in Montreal and other Canadian cities.
• Proactive Phone Campaign Outbound phone outreach to MI3's curated database of 3,500+ retail broker contacts to communicate a client issuer's story, financings, and catalysts to the retail brokerage channel.
• Online Distribution Online distribution of client press releases and corporate communications through partner newswire and online distribution platforms, extending reach to the 120,000+ private investors in MI3's network.
• Mining Insight Report Independent research-style report on mining exploration companies, produced by MI3 as third-party editorial content to support issuer visibility and credibility with retail brokers and investors.
• Online IR Tools Online investor relations tools and programs for client issuers, supporting ongoing shareholder communication, document posting, and investor engagement through digital channels.

Named customers75 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• Phenix CommunicationscoreChannel Partner/ Reseller/ DistributorPhenix Communications provides online investor relations tools offered through MI3, including sophisticated, proactive online IR solutions making financial data accessible to investors and providing shareholder service typically reserved for blue chip companies.
• Stockinvestorplace.comsupportingChannel Partner/ Reseller/ DistributorOnline distribution partner with list of 45,000 Canadian and 70,000 US investors who want to receive mining company information. Each month, press releases distributed to more than 115,000 investors in Canada and United States.
• VantageWiresupportingChannel Partner/ Reseller/ DistributorOnline distribution partner with approximately 140,000 investors offering news dissemination, corporate profiling, video and presentation hosting, newsletters, and banner advertisements through partnerships with BNN and Reuters Insider.
• Terence S. Ortslan (TSO and Associates)supportingStrategic or Co-development PartnerIndependent mining engineer with 35 years of experience produces Mining Insight Reports for MI3 clients, providing unbiased independent evaluation of flagship mining projects with one hard copy report and three updates per year.
• Mario Drolet (President)coreOthersPresident Mario Drolet leads MI3 with over 13 years of collaboration with Nathalie Dion (who passed away in July 2021). The company created a scholarship in her memory for students in mining-related studies.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• NATIONAL Equicom (NATIONAL Public Relations): Canadian IR and public relations subsidiary of NATIONAL, serving TSX-listed small and mid-cap issuers with financial communications, media relations, and investor events. Same client profile and service menu as MI3, with a broader agency backing.
• Hypercube Media (IR & Market Making): Canadian financial communications and market-making firm serving junior resource issuers on TSX Venture. Comparable to MI3 in combining market-making, video/IR content, and small-cap mining client focus.
• Renmark Financial Communications: Montreal-based IR and financial communications firm focused on Canadian small-cap and mid-cap public companies. Directly comparable to MI3 in service scope (IR, market awareness, roadshows) and Quebec/Canadian mining exposure.
• LodeRock Advisors: Toronto-based IR advisory firm serving small-cap and mid-cap public companies with investor communications, capital markets advisory, and market-making support. Directly comparable services to MI3's IR/market intelligence offering.
• Vector Investor Relations: Canadian IR firm providing investor relations, market-making support, and capital markets advisory to TSX and TSX-V issuers. Highly comparable service mix and customer segment (Canadian small-cap public companies, resource sector overlap).

Others

• Stockhouse Publishing: Canadian investor publishing and distribution platform providing news, press release distribution, and investor community tools used by junior mining issuers. Comparable as an ecosystem partner/advertiser channel that competes for the same IR marketing dollars MI3's clients spend.

Emerging players

• Q4 Inc. Toronto-headquartered IR software and communications platform serving public companies globally with IR websites, analytics, and investor targeting tools. Comparable as a digital-first IR alternative competing for the same small-cap IR wallet share MI3 addresses.

Broad incumbents

• TMX Investor Relations / TSX Trust IR services: Operator of the Toronto Stock Exchange and TSX Venture Exchange with adjacent IR-related services and market data products. Comparable as the dominant Canadian listing venue whose ecosystem MI3's market-making and event business depends on.
• PI Financial (market making and corporate finance): Canadian full-service investment dealer with an active TSX Venture market-making desk and resource-sector capital markets business. Comparable to MI3 in market-making capability and mining client focus, but at much larger scale.
• Haywood Securities (IR & market making): Canadian independent investment dealer active in TSX Venture market making and resource-sector corporate finance. Comparable to MI3 because it operates a TSX-V market-making business alongside broader brokerage services targeting the same junior mining client base.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MI3_Montreal

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MI3