Security InfoWatch
SecurityInfoWatch is a B2B digital media platform covering the physical and cybersecurity industries since 2004, publishing news, analysis, newsletters, webinars, and multimedia content for security executives, integrators, and technology buyers under Endeavor Business Media.
- Company typePrivate
- Founded2004
- HeadquartersAlpharetta, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Security InfoWatch does
SecurityInfoWatch is a B2B digital media platform serving the physical and cybersecurity industries, operating since 2004 from Alpharetta, USA, as part of Endeavor Business Media's portfolio of trade publications. The platform publishes daily news, analysis, product insights, webinars, white papers, videos, and podcasts across 14 content verticals including video surveillance, access and identity management, artificial intelligence, alarms and monitoring, cybersecurity, fire/life safety, and residential technologies. It maintains a content library of 61,688+ indexed pages and distributes through five specialized newsletters (Integrator Newswire, Product Watch, Frontline, Security Insights, TechEDGE), social channels, a YouTube presence, and dedicated coverage of major industry events (ISC-West, GSX, CES). The company also operates an industry Buyer's Guide directory, the Security DNA podcast, and the SIW Readers' Choice and Innovator Awards program, with affiliated publications Security Executive Magazine, Security Business Magazine, and Locksmith Ledger International extending its reach into distinct security buyer personas.
Revenue is generated through three primary streams: display and brand advertising from security industry vendors, sponsored content and webinar programs produced in partnership with technology vendors, and magazine subscriptions for the affiliated Security Business Magazine and Security Executive Magazine titles (both print and digital with archived access). The go-to-market model is community-led and content-driven, reaching security executives, integrators and dealers, and specialized professionals (video surveillance, access control, AI/cybersecurity, residential, healthcare, school, government, and critical infrastructure verticals) through owned and earned channels. Headcount is reported at 1-10 employees, indicating a lean editorial operation that likely leverages shared infrastructure (advertising sales, event production, publishing technology) from parent company Endeavor Business Media. Pricing for advertising and subscriptions is not publicly disclosed; news content is offered free with premium and sponsored content available to registered users.
Security InfoWatch firmographics
Firmographics- Name
- Security InfoWatch
- Legal name
- Security Info Watch (operated by Endeavor Business Media)
- Website
- https://securityinfowatch.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SecurityInfoWatch is a B2B digital media platform covering the physical and cybersecurity industries since 2004, publishing news, analysis, newsletters, webinars, and multimedia content for security executives, integrators, and technology buyers under Endeavor Business Media.
- Ownership category
- akta.pro rank
Where Security InfoWatch is headquartered
LocationHeadquarters
- HQ city
- Alpharetta
- HQ country
- United States
- HQ region
- North America
Markets served
Security InfoWatch business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Advertising: Display advertising, sponsored content placements, and brand advertising from security industry vendors and solution providers seeking to reach security professionals.
- Sponsored Content and Webinars: Sponsored articles, webinars, white papers, and multimedia content produced in partnership with technology vendors and industry stakeholders.
- Magazine Subscriptions and Archives: Physical and digital magazine subscriptions for Security Business Magazine and Security Executive Magazine with archived content access.
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
Security InfoWatch product offering
Product offeringCore offering
Security InfoWatch is a B2B digital media platform serving the physical security industry. It publishes news, analysis, product insights, webinars, white papers, videos, podcasts, and a buyer's guide directory targeted at security professionals and integrators. The platform is operated by Endeavor Business Media as a vertical trade media brand within the security sector.
Product overview
Security InfoWatch is a media and publishing platform serving the security industry. It functions as a news, analysis, and product insights resource rather than a product/software company. The site publishes industry news, articles, webinars, white papers, videos, and podcasts covering security sectors including video surveillance, access control, cybersecurity, AI, alarms and monitoring, residential technologies, fire life safety, and more. The platform also offers newsletters, a buyer's guide directory, and event coverage. It is affiliated with Security Executive Magazine, Security Business Magazine, and Locksmith Ledger International.
Differentiator
Problem solved
Functional benefit
Brands
- SIW Buyer's Guide: Product and service directory for security industry buyers
- SIW Readers' Choice and Innovator Awards
- Security DNA Podcast
Companies that use Security InfoWatch
Customer profileSegments10 records
Ideal customer profiles3 records
Security InfoWatch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Security InfoWatch partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, minor and flagship.
- Security Executive MagazinecoreAffiliated publication under Endeavor Business Media, serving security executives with strategic leadership content, board-level cybersecurity insights, and industry analysis.
- Security Business MagazinecoreAffiliated publication covering business trends, technology developments, and integration strategies for security dealers and integrators.
- Locksmith Ledger InternationalminorAffiliated brand serving locksmith professionals and access control technicians with industry-specific content and resources.
- Endeavor Business MediaflagshipParent company providing publishing infrastructure, advertising sales, event production, and media distribution capabilities across B2B technology markets including security, healthcare, government, and manufacturing.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Security InfoWatch competitors and assessment
Company assessmentDirect peers
- SourceSecurity.com: Online B2B media platform covering surveillance, access control, and physical security products. Direct competitor in security trade media with similar buyer-guide and product-directory monetization.
- Security Dealer Magazine: Trade publication targeting security dealers and installers with product news, business resources, and industry analysis. Direct competitor in the dealer/integrator media segment.
- Security Sales & Integration (SSI): B2B media brand covering security installation, integration, and dealer business trends. Closely comparable audience (integrators and dealers) and overlapping advertiser base with SecurityInfoWatch.
- SDM Magazine: Long-running B2B trade publication serving security dealers, integrators, and installers. Direct competitor in security trade media with overlapping editorial coverage and similar advertising-driven revenue model.
- Security Magazine: B2B publication covering enterprise physical security, cybersecurity convergence, and security leadership. Direct competitor serving security executives and CISOs with overlapping content categories.
- Security Today: Security industry media brand covering products, technology, and trends for enterprise and integrator audiences. Comparable trade media positioning with overlapping newsletter, webinar, and event coverage.
Emerging players
- Campus Safety Magazine: B2B trade media brand focused on security and safety in K-12 and higher education. Comparable vertical-specialist trade media model with overlapping advertisers serving the school security segment.
- Government Security News: B2B media brand covering government, homeland security, and critical infrastructure protection. Comparable vertical trade media model with overlapping advertisers serving the government security segment.
Broad incumbents
- IFSEC Global: Established international security industry media and event brand serving global integrators, end-users, and vendors. Comparable B2B security media model but with stronger UK/EMEA geographic footprint and event-anchored revenue.
- ASIS International (Security Management magazine): Largest global security industry association, publisher of Security Management magazine and operator of GSX. Overlapping audience of security executives and overlapping event sponsorship with SecurityInfoWatch's GSX coverage.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Security InfoWatch social profiles
Digital presenceSecurity InfoWatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Security InfoWatch leadership team
Management profileNumber of profiles
Security InfoWatch subsidiaries and ownership
Company hierarchySubsidiaries3 records
Security InfoWatch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Security InfoWatch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Security InfoWatch
What does Security InfoWatch do?
Security InfoWatch is a B2B digital media platform serving the physical security industry. It publishes news, analysis, product insights, webinars, white papers, videos, podcasts, and a buyer's guide directory targeted at security professionals and integrators. The platform is operated by Endeavor Business Media as a vertical trade media brand within the security sector.
Is Security InfoWatch a public or private company?
Security InfoWatch is a private company. It is classified as corporate owned and is currently operating.
When was Security InfoWatch founded?
Security InfoWatch was founded in 2004. It employs 1 to 10 people.
Where is Security InfoWatch based?
Security InfoWatch is headquartered in Alpharetta, United States, in the North America region.
How does Security InfoWatch make money?
Three revenue lines are on record. Advertising is the primary driver. The others are sponsored Content and Webinars and magazine Subscriptions and Archives.
Who are Security InfoWatch's main competitors?
Direct peers on record are SourceSecurity.com, Security Dealer Magazine, Security Sales & Integration (SSI), SDM Magazine, Security Magazine and Security Today. Emerging players are Campus Safety Magazine and Government Security News. Broad incumbents are IFSEC Global and ASIS International (Security Management magazine).
Does Security InfoWatch have an API?
No public API is recorded for Security InfoWatch.