What SourceSecurity.com does

SourceSecurity.com is a London-headquartered B2B media portal for the global physical security industry, operated by Notting Hill Media Limited since 2000. The platform functions as a centralized discovery and information resource, cataloging 45,117+ security and surveillance products across CCTV, access control, and intruder alarm categories, alongside a company directory spanning manufacturers, distributors, resellers, installers, consultants, and systems integrators. Complementary content services include industry news, white papers, case studies, video content, event listings (including virtual events), and editorial coverage of major industry trade shows such as ISC West, IFSEC, and Intersec.

The platform is built on a content-led, SEO-driven web architecture with email newsletters as a secondary distribution channel, targeting security manufacturers, distributors, systems integrators, and end-user organizations across verticals including airports, banking, education, healthcare, government, retail, transportation, and commercial facilities. Featured manufacturer participants include Hikvision, Dahua Technology, Verkada, Brivo, HID, ASSA ABLOY, Johnson Controls, Delta Scientific, DNAKE, and Anviz.

Revenue is generated primarily through advertising placements, sponsored content, featured product listings, white paper sponsorships, and recurring directory/listing subscriptions. Pricing is not publicly disclosed and is handled via direct sales. The company maintains a regional US edition (SecurityInformed.com) and a portfolio of adjacent B2B industry portals (HVACinformed.com, MaritimeInformed.com, ElectricalsInformed.com, TheBigRedGuide.com) under the same corporate umbrella. Headcount is in the 11-50 range; ownership is private with no disclosed venture capital or private equity backing.

Name

SourceSecurity.com

Legal name

Notting Hill Media Limited

Website

https://sourcesecurity.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

SourceSecurity.com is a UK-based B2B media portal for the physical security industry, cataloging 45,000+ CCTV, access control, and intruder alarm products alongside industry news, white papers, and company directories, monetized through advertising, sponsorship, and listing services for manufacturers and integrators globally.

Ownership category

akta.pro rank

Product category

B2B Security Industry Media

NAICS

Directory and Mailing List Publishers (513140), Web Search Portals, Libraries, Archives, and Other Information Services (519)

SIC

Miscellaneous Publishing (2741)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Security industry portal
• B2B media platform
• Product directory listings
• White paper publishing
• Security news coverage

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising and Sponsorship: SourceSecurity.com generates revenue through advertising placements, sponsored content, featured product listings, and white paper sponsorships. The platform displays product advertisements, company logos, and promotional content from security industry manufacturers and vendors.
2. Directory and Listing Services: The platform offers company directory listings and product catalog features that allow security manufacturers and service providers to increase their online visibility within the security industry.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SourceSecurity.com operates a B2B media and information portal for the global physical security industry, providing searchable product catalogs (CCTV, access control, intruder alarms), company directories, industry news, white papers, event listings, and video content. The platform serves as a discovery and research resource for security manufacturers, distributors, integrators, consultants, and end-user organizations, generating revenue primarily through advertising, sponsorship, and directory listing services.

Product overview

SourceSecurity.com is a B2B content aggregation and product directory portal for the global security industry, offering a comprehensive platform that spans multiple product categories and content services. The platform provides access to over 45,117 security and surveillance products through three main product directories: CCTV Systems & Surveillance Equipment (including IP cameras, NVRs, DVRs, dome cameras, and CCTV software), Access Control Systems (including readers, controllers, electronic locks, intercoms, and access control software), and Intruder Alarm Systems (including control panels, detectors, and warning devices). These product directories are complemented by a Security Company Directory (covering manufacturers, distributors, integrators, and consultants), Security News & Insights content service, White Paper Resources library, Security Events listings, and Security Video Content. The platform also features collaborative content like the Hikvision-SourceSecurity.com white paper on Guanlan Encoding, an AI-powered video compression technology that enables intelligent region-of-interest-based selective compression.

Differentiator

Problem solved

Functional benefit

Products and services

• CCTV Product Catalog Comprehensive directory of CCTV systems and surveillance equipment including cameras, lenses, software, transmission systems, recording devices, and accessories from multiple manufacturers. Targeted at security professionals researching video surveillance products.

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Partnerships

Two partnerships are on record, tiered minor.

• HikvisionminorStrategic or Co-development Partner · 18 June 2026SourceSecurity.com and Hikvision collaborated to release a white paper on June 18, 2026, detailing how large-scale visual AI models are transforming video encoding. The white paper covers Guanlan Encoding technology that preserves HD detail on dynamic subjects while compressing static backgrounds, reportedly reducing storage requirements by 50%. This represents a content co-development partnership where SourceSecurity.com serves as a publishing platform for industry thought leadership.
• HikvisionminorStrategic or Co-development PartnerSourceSecurity.com and Hikvision collaborated to release a white paper on Guanlan Encoding, an AI-powered video compression technology that selectively compresses security footage based on regions of interest. The technology addresses the inefficiency of conventional encoding where approximately 70% of security footage is static or low-value content.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Detektor International: Detektor International is a European security trade publication covering intrusion detection, access control, and surveillance. It competes with SourceSecurity.com for EMEA manufacturer advertising and shares the niche trade-media positioning in the physical security vertical.
• IFSEC Global: IFSEC Global is the editorial platform associated with the IFSEC International trade show, covering physical security news, products, and industry insights primarily for EMEA audiences. It directly competes with SourceSecurity.com for European security manufacturer mindshare and integrated event/news coverage.
• Security Sales & Integration (SSI): Security Sales & Integration is a US trade publication targeting security systems integrators, dealers, and installers. It overlaps with SourceSecurity.com's distributor/integrator audience segment and competes for manufacturer advertising spend in the North American channel.
• A&S International (asmag.com): asmag.com is a global B2B trade publication focused on security, smart buildings, and AIoT, with strong APAC coverage. It directly competes with SourceSecurity.com for manufacturer advertising and global integrator readership, particularly across Asia-Pacific markets.
• Security Today (securitytoday.com): Security Today is a US-based B2B media outlet covering commercial security products, technologies, and trends. It directly competes with SourceSecurity.com for product-discovery traffic and security end-user readership in North America.
• SP&T News (Security Products & Technology): SP&T News is a North American trade publication serving security dealers, integrators, and end-users with product news and installation insights. It is comparable to SourceSecurity.com in target audience and B2B advertising model, though with a narrower geographic footprint.
• SecurityInfoWatch.com: SecurityInfoWatch.com is the leading US-based B2B trade media outlet for the physical security industry, covering news, product information, and integrator insights. It is the closest direct competitor to SourceSecurity.com in editorial coverage and advertiser base, serving overlapping North American and global audiences.

Others

• Notting Hill Media sister sites (HVACinformed, MaritimeInformed): HVACinformed.com is a sister B2B portal operated by Notting Hill Media Limited using the same vertical-B2B-media template as SourceSecurity.com but applied to the HVAC industry. It is not a direct competitor but illustrates the company's repeatable trade-media unit across adjacent verticals.

Emerging players

• Trade Media Group / Security Dealer Magazine: Security Dealer is a niche trade publication targeting North American security dealers and installers. It is comparable to SourceSecurity.com in vertical focus but operates at a smaller scale and more narrowly defined audience segment within the security channel.

Regional players

• Security Journal (Perimeter Publications): Security Journal UK is a UK-focused trade publication covering physical and cyber security. It is geographically comparable to SourceSecurity.com's UK base and overlaps in advertiser base, though it serves a more UK-domestic audience rather than the global scope SourceSecurity.com claims.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sourcesecurity
• Facebookfacebook.com/SourceSecuritycom-122726484417962
• LinkedInlinkedin.com/company/sourcesecurity

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SourceSecurity.com