TeaCha
TeaCha is a Hong Kong-based artisanal tea company founded in 2010 that combines Chinese tea traditions with Western science to create custom tea blends and retail teas for luxury hospitality clients and individual consumers, sourcing 300+ teas from 90+ countries for customers including Grand Hyatt, Gucci, and W-Hotel.
- Company typePrivate
- Founded2010
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What TeaCha does
TeaCha Company Limited is a Hong Kong-headquartered, privately held artisanal tea company founded in 2010 that blends Chinese tea master traditions with Western sensory and food science to produce premium, original tea blends. Its core offering is built around a curated catalog of more than 300 teas sourced from over 90 countries, with each blend designed and quality-controlled by certified master tea sommeliers; the company also supplies biodegradable cornstarch tea bags that are independently tested to Hong Kong Standards and Testing Centre and EU Commission Regulation (EU) No 10/2011 specifications.
TeaCha operates a dual-channel business model. The wholesale division sells bespoke tea programs, custom blending, personalized branding, corporate gifting, and made-to-measure service packages directly to five-star hotels, Michelin-starred restaurants, bars, clubhouses, and corporate clients, with named customers including Grand Hyatt, W-Hotel, Gucci, Eric Kayser, Artus, and Aesop. The direct-to-consumer division runs a Shopify-powered e-commerce storefront at teachatea.com that retails the same premium blends in consumer packaging (50 tea-bag pouches, 100g loose leaf, and premium tins) across categories including black, green, oolong, herbal, fruit, and white tea, alongside accessories, gift sets, and educational content on an Explore page covering recipes, food pairing, and tea history.
Pricing on the consumer side runs from approximately $12 to $140 per SKU with free shipping over HK$450 and multi-currency support across AUD, EUR, GBP, HKD, NZD, SGD, and USD; wholesale pricing is structured around multi-year contracts with made-to-measure budget and branding options. The company is certified as a Hong Kong Caring Company, holds no disclosed external funding, and additionally serves as the exclusive distributor of the Goive Tea brand in Hong Kong.
TeaCha firmographics
Firmographics- Name
- TeaCha
- Legal name
- TeaCha Company Limited
- Website
- https://teachatea.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TeaCha is a Hong Kong-based artisanal tea company founded in 2010 that combines Chinese tea traditions with Western science to create custom tea blends and retail teas for luxury hospitality clients and individual consumers, sourcing 300+ teas from 90+ countries for customers including Grand Hyatt, Gucci, and W-Hotel.
- Ownership category
- akta.pro rank
TeaCha industry classification
Industry- Product category
- Specialty Tea & Beverages
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Instant Tea, Tea Extracts & Concentrates Manufacturing (AFAFADAH)
- akta.pro secondary industries
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
Keywords
Where TeaCha is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
TeaCha business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Wholesale/B2B Sales: TeaCha serves the hospitality sector with premium tea products and services. They offer bespoke tea experiences, custom blends, and personalized branding to hotels, restaurants, bars, clubhouses, and corporate clients. Revenue comes from product sales and service packages with made-to-measure budget options.
- Retail E-commerce: Direct-to-consumer sales through the TeaCha online store, offering artisanal teas to individual customers. Products include loose leaf teas and tea bags across various categories (black, green, oolong, herbal, fruit teas) with prices ranging from approximately $12 to $140 USD.
- Custom Blending Services: Premium custom blending services for hospitality clients who want a signature tea that embodies their brand identity. Includes custom menus, bespoke pairings, and personalized branding packages.
- Corporate & Celebratory Gifting: Corporate and celebratory gifting solutions for events, creating memorable giveaways with custom packaging, display, and presentation materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual tea products available in multiple packaging formats |
| Subscription | Multi-year contract | Wholesale pricing for B2B/hospitality clients |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
TeaCha product offering
Product offeringCore offering
TeaCha is an artisanal tea specialist that curates 300+ premium teas sourced from over 90 countries and sells them through two channels: a B2B wholesale service for hotels, restaurants, bars, clubhouses, and corporate clients (with custom blending, bespoke menus, personalized branding, and corporate gifting), and a direct-to-consumer retail e-commerce store offering the same artisanal teas in loose leaf and tea bag formats. Teas are designed by master tea sommeliers combining Chinese tea master teachings with Western science, with third-party quality testing against EU food safety standards and biodegradable cornstarch tea bags.
Product overview
TeaCha is an artisanal tea specialist offering a dual business model comprising wholesale services for the hospitality sector and a retail tea shop for consumers. The wholesale division provides bespoke tea experiences, custom blending, and corporate gifting solutions to hotels, restaurants, bars, and corporate clients with over 300+ teas sourced from 90+ countries. The retail division offers the same premium teas in consumer-friendly packaging formats including loose leaf and tea bags. Product portfolio includes Black Tea (Earl Grey variants, Darjeeling, Assam, English Breakfast), Green Tea (Sencha, Genmaicha, Long Jing, Jasmine), Oolong Tea (Tie Guan Yin, Phoenix Dancong, Milk Oolong), Herbal Tea (Chamomile, Peppermint, Rooibos), Fruit Tea, White Tea, and Pu'erh varieties, along with accessories, gift sets, and tea education content. The company also distributes the Goive Tea brand as an exclusive partner.
Differentiator
Problem solved
Functional benefit
Products and services
- Wholesale Tea Service Bespoke tea experience packages for hotels, restaurants, bars, clubhouses, and corporate clients, with made-to-measure budget and branding options. Includes custom blending, custom menus, personalized branding, staff education, training, and equipment supply.
- Custom Tea Blending Signature tea blends created by master tea sommeliers to embody a client's brand identity, combining decades of expertise with creativity for venues seeking unique tea offerings unavailable elsewhere.
- Corporate & Celebratory Gifting Custom-made packaging, display, and presentation materials for corporate events, celebrations, and retail/private label purposes, designed to create memorable giveaways.
- Retail Tea Shop Consumer-facing tea store offering artisanal teas from the wholesale collection in retail format, including black, green, oolong, herbal, fruit, white, and iced teas in 50-tea-bag pouches, 100g loose leaf, or premium atelier tins, priced from approximately $12.75 to $140.54 USD.
- Accessories & Tea Ware Exquisite accessories, ironware, and hand-thrown porcelain tea ware sourced from around the world, sold through the TeaCha storefront to complement the tea program.
- Ultimate Tea Tasting Set A chess set themed gift box featuring 25 of the world's most revered teas, designed for comprehensive tea tasting experiences for enthusiasts and gifting.
- Goive Tea (Distributed Brand) Exclusive distribution of the Goive Tea brand, which has a uniquely Hong Kong story and focuses on delivering a premium tea experience at an affordable price through TeaCha's channels.
Quantifiable outcome
- Independent third-party lot tested ingredients according to EU standards
- +1 more outcomes
Companies that use TeaCha
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
TeaCha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
TeaCha partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Goive TeaminorTeaCha is the exclusive distributor of Goive Tea, a brand with a uniquely Hong Kong story focusing on delivering a premium tea experience at an affordable price. This partnership allows TeaCha to share the joy and passion behind this tea brand with their customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
TeaCha competitors and assessment
Company assessmentDirect peers
- T2 Tea: Australian-born premium tea brand (now owned by Unilever) with a strong retail store network and a modern, design-led catalogue of loose-leaf and bagged teas. Direct peer on the premium DTC-plus-hospitality axis.
- Mariage Frères: French heritage luxury tea house famous for bespoke blending and a flagship tea-room/salon experience. Direct comparable in custom-blending craftsmanship and five-star hospitality supply.
- TWG Tea: Singapore-based luxury tea brand with a hospitality-first model, global retail footprint, and a deep catalogue of bespoke and signature blends. Closest direct competitor to TeaCha's premium B2B-plus-retail positioning.
- Adagio Teas: US-based online-first premium tea retailer with a large catalogue and a custom-blending program. Comparable DTC-led, catalogue-driven premium tea model.
- Whittard of Chelsea: UK heritage specialty tea and coffee retailer with strong hospitality, gifting, and DTC operations. Comparable on premium positioning, gifting SKUs, and multi-channel distribution.
- Harney & Sons: US premium tea company with broad wholesale presence in hotels, restaurants, and foodservice plus a global DTC catalogue. Comparable in serving both luxury hospitality and retail channels.
- The Republic of Tea: US premium tea specialist with a curated catalogue, hospitality supply program, and direct-to-consumer e-commerce — closely mirroring TeaCha's dual B2B/B2C model.
Broad incumbents
- Fortnum & Mason: Iconic British luxury retailer with a heritage tea line and food-hall / hampers distribution. A broader incumbent competing for the same luxury hospitality gifting and premium consumer wallet.
- Dilmah: Vertically integrated Sri Lankan tea producer with a global premium brand and significant foodservice and hospitality presence. Larger-scale incumbent serving a similar customer base.
- Twinings: Mass-market heritage tea brand with deep global retail and foodservice distribution. Competes indirectly with TeaCha at the value end of hospitality tea service and on grocery shelves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
TeaCha social profiles
Digital presenceTeaCha compliance and trust
Trust signalCompliance2 records
TeaCha financial estimates
Financial estimateRevenue estimate
Valuation estimate
TeaCha leadership team
Management profileNumber of profiles
TeaCha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TeaCha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TeaCha
What does TeaCha do?
TeaCha is an artisanal tea specialist that curates 300+ premium teas sourced from over 90 countries and sells them through two channels: a B2B wholesale service for hotels, restaurants, bars, clubhouses, and corporate clients (with custom blending, bespoke menus, personalized branding, and corporate gifting), and a direct-to-consumer retail e-commerce store offering the same artisanal teas in loose leaf and tea bag formats. Teas are designed by master tea sommeliers combining Chinese tea master teachings with Western science, with third-party quality testing against EU food safety standards and biodegradable cornstarch tea bags.
Is TeaCha a public or private company?
TeaCha is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TeaCha founded?
TeaCha was founded in 2010. It employs 11 to 50 people.
Where is TeaCha based?
TeaCha is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does TeaCha make money?
Four revenue lines are on record. Wholesale/B2B Sales are the primary driver. The others are retail E-commerce, custom Blending Services and corporate & Celebratory Gifting.
Who are TeaCha's main competitors?
Direct peers on record are T2 Tea, Mariage Frères, TWG Tea, Adagio Teas, Whittard of Chelsea, Harney & Sons and The Republic of Tea. Broad incumbents are Fortnum & Mason, Dilmah and Twinings.
Does TeaCha have an API?
No public API is recorded for TeaCha.
What industry is TeaCha in?
TeaCha's product category is Specialty Tea & Beverages. Its primary akta.pro industry code is AFAFADAH, Instant Tea, Tea Extracts & Concentrates Manufacturing, with a secondary code of CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates). Its NAICS code is 311920 and its SIC code is 2090.