BRUNTON SHAW
Brunton Shaw UK is a Worksop-based B2B manufacturer of high-performance steel wire ropes and coated wire products serving oil and gas, offshore wind, mining, cranes, elevator, fishing, and mooring industries, operating as a subsidiary of the Usha Martin Group.
- Company typePrivate
- Founded1890
- HeadquartersWorksop, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What BRUNTON SHAW does
Brunton Shaw UK is a Worksop, Nottinghamshire-based manufacturer of high-performance steel wire ropes and coated wire products serving B2B customers across oil and gas, offshore wind, mining and quarrying, cranes and industrial, fishing, elevator, mooring and anchoring, and steel mill segments. The company is a wholly-owned subsidiary of the Usha Martin Group, an Indian integrated specialty steel and global wire rope conglomerate, and combines more than 130 years of wire rope manufacturing heritage with modern product lines certified to BS EN ISO 9001. Operations are anchored at the Worksop head office and factory, with a dedicated Scottish Sales Office in Aberdeen operated through partner European Management and Marine Corporation (EMMC) for North Sea oil and gas coverage.
The product portfolio spans more than 15 registered brands including OCEANMAX, WINDMAX, MINEMAX, CRANEMAX, TITAN, TRAWLSTAR, TRAWLMASTER, TUNASTAR, TUNAMASTER, ELSTAR, STEELMAX, HARBOURMAX, TOWERMAX, NORSELAY, SPACELAY, and DRILLMAX. Core manufacturing capabilities include plastic extrusion coating of wire, strand, and rope from 0.25mm to 90mm in PVC, polypropylene, nylon, polyethylene, and urethane; Talurit and Flemish Eye splicing with steel sleeves; hot metal and resin socketing; swaging from 50 to 1500 tonnes; and an in-house computer-controlled 600-tonne (5884kN) destruction test bed calibrated by the National Physical Laboratory to Class 1, supporting both internal QA and third-party witnessed testing by Lloyds Register and ABS. Many products conform to sector-specific standards including BS EN ISO 12385:Part 5 and ISO 4344 for elevators, and API Specification 9A for mooring ropes.
Revenue is generated through one-time sales of manufactured wire rope and coated wire products (the majority available from stock), supplemented by fee-for-service rigging (cutting, coiling, splicing, socketing, swaging, hand splicing) and standalone destruction testing offered as an independent test house. Pricing is entirely quote-based with no public list pricing or e-commerce channel; sales are direct via the Worksop factory and the Aberdeen Scottish Sales Office, with additional reach via sister company De Ruiter Staalkabel BV in Dordrecht, Netherlands. The company claims sole supplier status with multiple partners and approved supplier status with internationally recognised companies across its served verticals.
BRUNTON SHAW firmographics
Firmographics- Name
- BRUNTON SHAW
- Legal name
- Brunton Shaw UK
- Website
- https://brunton-shaw.com
- Company type
- Private
- Founded year
- 1890
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Brunton Shaw UK is a Worksop-based B2B manufacturer of high-performance steel wire ropes and coated wire products serving oil and gas, offshore wind, mining, cranes, elevator, fishing, and mooring industries, operating as a subsidiary of the Usha Martin Group.
- Ownership category
- akta.pro rank
BRUNTON SHAW industry classification
Industry- Product category
- Industrial Wire Rope Manufacturing
- NAICS
- Other Fabricated Wire Product Manufacturing (332618)
- akta.pro primary industry
- Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls) (IMAHAJAK)
- akta.pro secondary industry
- Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders) (IMAHAJAI)
Keywords
Where BRUNTON SHAW is headquartered
LocationHeadquarters
- HQ city
- Worksop
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
BRUNTON SHAW business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Wire Rope and Wire Rope Product Sales: The primary revenue stream is the manufacture and sale of high-performance wire ropes across multiple product families (OCEANMAX, CRANEMAX, MINEMAX, TITAN, TOWERMAX, HARBOURMAX, STEELMAX, WINDMAX, ELSTAR, TRAWLSTAR, TUNASTAR, TRAWLMASTER, TUNAMASTER) and coated wire products. The majority of products are available from stock. Revenue is generated through one-time product sales with no recurring subscription component.
- Rigging and Wire Coating Services: Brunton Shaw offers fee-for-service rigging services including cutting and coiling, Talurit splicing, Flemish Eye splicing, hot metal and resin socketing, swaging, hand splicing, and a wire and rope coating (plastic extrusion) service. These services complement product sales and represent an additional revenue stream.
- Destruction Testing Services: In-house destruction testing is offered as a standalone service to both internal manufacturing and third-party customers. The test bed is also available as an independent test house for external parties, generating fee-for-service revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard product catalogue (majority available from stock) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BRUNTON SHAW product offering
Product offeringCore offering
Brunton Shaw UK manufactures and supplies high-performance steel wire ropes and coated wire products across multiple industrial sectors including oil and gas, offshore wind, cranes, mining, fishing, elevator, and mooring. The company also provides in-house rigging services (cutting, splicing, socketing, swaging) and certified destruction testing up to 600 tonnes. Products are produced under BS EN ISO 9001 certified systems with the majority available from stock, serving enterprise customers globally as part of the Usha Martin Group.
Product overview
Brunton Shaw UK is a manufacturer of high quality, high performance wire ropes serving multiple industries including Oil & Energy, Offshore Wind, Mooring & Anchoring, Cranes & Industrial, Mining & Quarrying, Fishing, Elevator, and Steel Mills. The company operates as part of the Usha Martin Group and combines over 130 years of experience with a comprehensive product portfolio. Core product lines include OCEANMAX (oil and gas applications), WINDMAX (offshore wind), TITAN (mooring), CRANEMAX (cranes), MINEMAX (mining), TRAWLSTAR/TRAWLMASTER (trawling fishing ropes), TUNASTAR/TUNAMASTER (purse-seining ropes), ELSTAR (elevators), and STEELMAX (steel mills). The company also offers value-added services including rigging (cutting, coiling, splicing, socketing, swaging), destruction testing up to 600 tonne, and coated wire products (plastic impregnation, Norselay, Spacelay). Products are certified to ISO 9001 quality standards and are available from stock with technical support for rope handling, storage, installation, maintenance, and lubrication.
Differentiator
Problem solved
Functional benefit
Brands
- OCEANMAX: Specialist steel wire ropes for the Oil & Energy Industry
- WINDMAX
- TITAN
- CRANEMAX
- MINEMAX
- TRAWLSTAR
- TRAWLMASTER
- TUNASTAR
- TUNAMASTER
- ELSTAR
- STEELMAX
- HARBOURMAX
- TOWERMAX
- Norselay
- Spacelay
- Plastic Impregnated Ropes (PIR)
Products and services
- OCEANMAX
Quantifiable outcome
- NORSELAY has been used for radio antenna tower stays in tropical marine conditions with an expected life in excess of stainless steel and other materials.
- +1 more outcomes
Companies that use BRUNTON SHAW
Customer profileNamed customers5 records
Segments8 records
Ideal customer profiles6 records
BRUNTON SHAW technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
BRUNTON SHAW partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Usha Martin LimitedcoreParent company — an integrated speciality steel and global wire rope conglomerate headquartered in India. As the ultimate parent, Usha Martin Limited provides strategic oversight, group-level resources, and global distribution support across multiple manufacturing facilities worldwide.
- European Management & Marine Corporation (EMMC)coreA leading Oil & Gas service company located in Aberdeen, Scotland. EMMC operates as the Scottish Sales Office for Brunton Shaw UK (Howe Moss Place, Kirkhill Industrial Estate, Aberdeen, AB21 0GS), providing dedicated sales coverage for the North Sea oil and gas sector with local sales and support capability.
- De Ruiter Staalkabel BVminorA sister company within the Usha Martin Group operating in the Hi-Tech, hoisting and rigging sectors from Dordrecht near Rotterdam, The Netherlands. Functions as a regional sales and service partner for Brunton Shaw products in the Dutch and wider European market.
- Usha Martin ItaliaminorUsha Martin Italia serves as the Technical Direction and Global Design Centre for the group. Based in Italy, this facility provides research and development support, global technical leadership, and design capability that benefits Brunton Shaw UK's product development and engineering functions.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
BRUNTON SHAW competitors and assessment
Company assessmentDirect peers
- WireCo WorldGroup: Global wire rope manufacturer serving oil & gas, mining, crane, and industrial markets with a multi-plant footprint. Direct competitor in the same heavy-duty industrial rope categories as Brunton Shaw.
- Usha Martin Limited: Indian parent company and one of the world's largest wire rope manufacturers. Directly comparable product portfolio across mining, oil & gas, elevator, and crane verticals; Brunton Shaw shares group R&D and product technology with Usha Martin.
- Teufelberger: Austrian manufacturer of steel wire ropes, synthetic ropes, and strapping for crane, elevator, and offshore applications. Overlaps directly with Brunton Shaw's CRANEMAX, ELSTAR, and offshore product lines.
- Verope: Specialty non-rotating wire rope maker focused on crane applications, with comparable product positioning to Brunton Shaw's CRANEMAX rotation-resistant range. Similar premium/specialty go-to-market.
- Kiswire: Korean global wire rope manufacturer with broad product portfolio across elevator, crane, mining, fishing, and offshore segments. Direct competitor in ELSTAR, CRANEMAX, and TITAN-adjacent categories.
- Gustav Wolf: German sister company within the Usha Martin Group, manufacturing wire ropes for elevator, crane, and industrial applications. Shares group technology and distribution with Brunton Shaw and competes in similar European markets.
- Bridon-Bekaert (Bekaert): Global steel wire rope and synthetic rope manufacturer with deep presence in oil & gas, mining, cranes, and fishing. Direct competitor to Brunton Shaw across most core product families, particularly OCEANMAX and MINEMAX equivalents.
- DSR Wire Corporation: Korean wire rope producer specializing in elevator ropes and general industrial applications. Closely comparable to Brunton Shaw's ELSTAR elevator product line and overall B2B industrial rope manufacturing model.
- Tokyo Rope Manufacturing: Japanese manufacturer of steel wire ropes for bridges, mining, fishing, and industrial applications. Comparable vertically-integrated product portfolio, though primarily serving Asia-Pacific end markets.
Regional players
- Sasaki Rope Manufacturing: Japanese wire rope producer with comparable specialty mooring, fishing, and industrial rope ranges. Operates in similar product categories as Brunton Shaw but is geographically focused on Asia rather than UK/Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BRUNTON SHAW social profiles
Digital presenceBRUNTON SHAW compliance and trust
Trust signalCompliance4 records
BRUNTON SHAW financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRUNTON SHAW leadership team
Management profileNumber of profiles
Profiles1 record
BRUNTON SHAW subsidiaries and ownership
Company hierarchySubsidiaries2 records
BRUNTON SHAW funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRUNTON SHAW M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRUNTON SHAW
What does BRUNTON SHAW do?
Brunton Shaw UK manufactures and supplies high-performance steel wire ropes and coated wire products across multiple industrial sectors including oil and gas, offshore wind, cranes, mining, fishing, elevator, and mooring. The company also provides in-house rigging services (cutting, splicing, socketing, swaging) and certified destruction testing up to 600 tonnes. Products are produced under BS EN ISO 9001 certified systems with the majority available from stock, serving enterprise customers globally as part of the Usha Martin Group.
Is BRUNTON SHAW a public or private company?
BRUNTON SHAW is a private company. It is classified as corporate owned and is currently operating.
When was BRUNTON SHAW founded?
BRUNTON SHAW was founded in 1890. It employs 51 to 100 people.
Where is BRUNTON SHAW based?
BRUNTON SHAW is headquartered in Worksop, United Kingdom, in the Europe region.
How does BRUNTON SHAW make money?
Three revenue lines are on record. Wire Rope and Wire Rope Product Sales are the primary driver. The others are rigging and Wire Coating Services and destruction Testing Services.
Who are BRUNTON SHAW's main competitors?
Direct peers on record are WireCo WorldGroup, Usha Martin Limited, Teufelberger, Verope, Kiswire, Gustav Wolf, Bridon-Bekaert (Bekaert), DSR Wire Corporation and Tokyo Rope Manufacturing. Sasaki Rope Manufacturing is listed as a regional player.
Does BRUNTON SHAW have an API?
No public API is recorded for BRUNTON SHAW.
What industry is BRUNTON SHAW in?
BRUNTON SHAW's product category is Industrial Wire Rope Manufacturing. Its primary akta.pro industry code is IMAHAJAK, Crane & Hoist Components (Wire Rope, Chain, Drums, Sheaves, Motors, Controls), with a secondary code of IMAHAJAI, Lifting Accessories & Rigging (Slings, Shackles, Hooks, Spreaders). Its NAICS code is 332618.