MGH Gutes Aus Hessen

What MGH Gutes Aus Hessen does

MGH Gutes aus Hessen GmbH is a private limited company (GmbH) registered in Rosbach, Germany, commissioned by the State of Hesse to certify and promote regional food products within the state. Founded in 2003, the organization manages two official Hessian state quality and origin marks: 'Gepr\u00fcfte Qualit\u00e4t Hessen' (conventional regional products, introduced 2003) and 'Bio aus Hessen' (organic products, introduced 2005). Both seals require full value-chain traceability (Erzeuger-Verarbeiter-Vermarkter) within Hesse and currently cover more than 600 certified partner operations across 28 product categories spanning dairy, meat, bakery, produce, wine, and spirits. The company is overseen by the Hessian Ministry for Environment, Climate, Agriculture and Consumer Protection and is led by Managing Director Julia Kraushaar, with Axel Strau\u00df chairing the supervisory board.

The organization's core technology is the certification and audit infrastructure behind the two state-authorized seals, paired with a portfolio of digital services: a partner locator (Partnerbetriebe-Finder), the RegioApp mobile application, a Hessian product encyclopedia (Warenkunde), a recipe library, a seasonal calendar, and a children's educational game (Regio Heros). MGH runs or operates a presence at major annual events, including the International Green Week in Berlin (where it organizes the Hessenhalle), the Hessentag state festival ('Natur auf der Spur' exhibition), seasonal product openings for asparagus and strawberries, and the annual Hessischer Jurypreis ('Der Goldene Qualileo') product competition. Since 2023 it has operated the Einkaufs-Bus Nordhessen mobile supermarket in cooperation with REWE Region Mitte and Deutsche Bahn, and since 2021 it has hosted the networking office for \u00d6komodell-Land Hessen, an organic model region initiative covering the entire state.

MGH does not sell products or charge consumers directly; revenue derives from a state commission rather than commercial pricing. Partner operations and consumers are primary stakeholders but not transactional customers. Certified products reach end markets through partner-operated farm shops, supermarkets (including REWE), restaurants, and the mobile Einkaufs-Bus serving rural North Hesse. Because the revenue base is single-source state funding, the organization's growth is mandate-driven and structurally tied to Hessian agricultural and consumer-protection policy priorities.

Name

MGH Gutes Aus Hessen

Legal name

MGH Gutes aus Hessen GmbH

Website

https://gutes-aus-hessen.de

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

MGH Gutes aus Hessen GmbH is a state-commissioned marketing organization in Hesse, Germany, managing official quality seals 'Bio aus Hessen' and 'Gepr\u00fcfte Qualit\u00e4t Hessen' for over 600 certified regional food producers and processors, operating on a non-commercial state mandate.

Ownership category

akta.pro rank

Product category

Regional Food Certification and Marketing Services

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA)

Keywords

• Regional food certification
• Quality origin labeling
• Agricultural marketing services
• Producer support programs
• State quality seals

Headquarters

HQ city

Rosbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. State Government Funding: MGH Gutes aus Hessen is commissioned by the State of Hesse to promote regional agriculture and food economy. The organization operates as a marketing entity funded by public mandate rather than commercial revenue generation from product sales.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

MGH Gutes aus Hessen GmbH is a state-commissioned marketing organization that manages the official Hessian regional food quality and origin certification seals "Bio aus Hessen" (organic) and "Geprüfte Qualität Hessen" (conventional). The organization certifies over 600 producer and processor operations across 28 product categories, verifies complete value chain traceability within Hesse, supports partner businesses through marketing campaigns, seasonal events, and digital services, and operates a partner locator plus the RegioApp to connect consumers with certified regional producers.

Product overview

MGH Gutes aus Hessen operates as a regional food marketing organization for the German state of Hesse, managing two official state quality and origin certification seals ('Bio aus Hessen' for organic products and 'Geprüfte Qualität Hessen' for conventional regional products) backed by the Hessian state government. The organization provides a portfolio of digital services including a partner business locator, product encyclopedia (Warenkunde), recipe collection, seasonal calendar, and the RegioApp for mobile partner discovery. MGH also organizes or participates in major regional events including the International Green Week Berlin, Hessentag, and seasonal product launches (asparagus, strawberries). The annual 'Hessischer Jurypreis' (Der Goldene Qualileo) competition recognizes excellence among certified regional food producers. The organization was established in 2003 (Geprüfte Qualität Hessen) and 2005 (Bio aus Hessen), and currently supports over 600 certified partner businesses throughout Hesse.

Differentiator

Problem solved

Functional benefit

Products and services

• Bio aus Hessen (Organic from Hesse certification seal) Official Hessian state quality and origin certification mark for organic regional food products. Confirms products are produced and processed within Hesse using organic methods, with complete value chain verification. Operators of certified farms and food businesses may use the seal on qualifying products.
• Geprufte Qualitat Hessen (Checked Quality Hesse certification seal) Official Hessian state quality and origin certification mark for regional food products meeting controlled quality standards above legal requirements. Unique in Hesse for complete value chain certification covering Erzeuger (producer), Verarbeiter (processor), and Vermarkter (marketer) all within Hesse.
• Partnerbetriebe-Finder (Partner Locator) Online search tool on gutes-aus-hessen.de enabling consumers to find certified partner businesses by name, location, postal code, and product type. Displays outlets offering Bio aus Hessen and Geprufte Qualitat Hessen certified products.
• RegioApp Mobile application enabling consumers to locate certified partner operations of MGH Gutes aus Hessen. Available at regioapp.org for finding regional producers and vendors of certified Hessian food products.
• Hessische Warenkunde (Hessian Product Encyclopedia) Comprehensive online lexicon providing detailed information about Hessian food products including asparagus, strawberries, apples, blueberries, and other regional specialties. Educational resource for consumers on regional Hessian food.
• Hessischer Jurypreis fur regionale Lebensmittel (Der Goldene Qualileo) Annual product competition and award program recognizing outstanding regional Hessian food products certified with Bio aus Hessen or Geprufte Qualitat Hessen seals. Includes independent jury tasting and winners announcement ceremony.
• Internationale Grune Woche Berlin participation (Hessenhalle) Annual international agricultural fair participation where MGH organizes the Hessian Hall (Hessenhalle), showcasing regional Hessian food products and promoting the state's food economy on a national stage.
• Einkaufs-Bus Nordhessen (REWE Region Mitte Mobile Shopping Service) Mobile shopping service in cooperation with REWE Region Mitte and Deutsche Bahn, stocking products with Bio aus Hessen and Geprufte Qualitat Hessen marks. The 18-meter Einkaufs-Bus serves rural communities in North Hesse, bringing regional products directly to underserved villages.
• Grillen auf Hessisch Annual regional grilling campaign and events across all Hessian districts showcasing regional barbecue products and producers. Co-branded with HIT RADIO FFH and Hessian farmers to promote regional grilling specialties.
• Hessisches Scheunengefluster (Online Information Sessions) Online information format launched to regularly inform partner businesses about current market-relevant developments in Hessian agriculture and food economy. Features expert presentations and Q&A sessions for partner operations and industry professionals.

Quantifiable outcome

• 600+ partner operations certified with state quality marks
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered major, minor and core.

• REWE Region MittemajorChannel Partner/ Reseller/ Distributor · 20 March 2023REWE Region Mitte operates the Einkaufs-Bus (mobile supermarket) in North Hesse, stocking products with 'Bio aus Hessen' and 'Geprüfte Qualität Hessen' marks. The 18-meter bus serves up to three communities daily in Kassel, Schwalm-Eder, and Waldeck-Frankenberg districts.
• Deutsche BahnminorChannel Partner/ Reseller/ Distributor · 20 March 2023Deutsche Bahn partnered with REWE to bring the Einkaufs-Bus service to rural communities in North Hesse.
• Land Hessen (State of Hesse)coreStrategic or Co-development PartnerThe State of Hesse commissions MGH Gutes aus Hessen to market regional food products. The state authorizes the official quality marks 'Bio aus Hessen' and 'Geprüfte Qualität Hessen'. The Hessian Ministry of Environment, Climate, Agriculture and Consumer Protection oversees the organization.
• Hessisches Ministerium für Umwelt, Klimaschutz, Landwirtschaft und VerbraucherschutzcoreStrategic or Co-development PartnerThe Hessian Ministry oversees the official quality and origin marks and commissions MGH for marketing activities. URL referenced: umwelt.hessen.de/landwirtschaft
• Arbeitskreis Spargel SüdhessenmajorStrategic or Co-development PartnerSouthern Hessian asparagus producers association that co-organizes annual asparagus season openings with MGH. Includes 10 member operations in Südhessen counties (Darmstadt-Dieburg, Groß-Gerau, Bergstraße).
• Hessischer Landesverband für Erwerbsobstbau e.V. (HLEO)majorStrategic or Co-development PartnerHessian state association for commercial fruit growing; co-organizes strawberry season openings with MGH; provides expertise on fruit cultivation and seasonal promotions.
• Verband Süddeutscher Spargel- und Erdbeeranbauer e.V. (VSSE)majorStrategic or Co-development PartnerAssociation of South German asparagus and strawberry producers; co-organizes seasonal openings with MGH and HLEO.
• HIT RADIO FFHminorGTM or Marketing PartnerHessian radio station that co-branded the 'Grillen auf Hessisch' regional grilling event with MGH and Hessian farmers.
• Ökomodell-Land HessenmajorStrategic or Co-development PartnerSince 2021, all of Hesse is an organic model region (Ökomodellregion). MGH hosts the networking office for Ökomodell-Land Hessen, promoting organic and sustainable agriculture across the state.
• Metzgerei Kohl-KramermajorChannel Partner/ Reseller/ DistributorButcher in Borken-Trockenerfurt producing Nordhessische Ahle Wurscht (g.g.A.) and other sausage specialties with state quality marks; regular exhibitor at MGH events including Hessentag and Grüne Woche.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bundesprogramm Ökologischer Landbau (BÖL): Federal program under BMEL supporting organic agriculture in Germany — comparable in promoting certified organic regional food but operating federally rather than via a single state seal.
• CMA Centrale Marketing-Gesellschaft der deutschen Agrarwirtschaft: Historical national-level agricultural marketing entity (now in restructuring phase) — comparable in mission (national/regional food promotion) but operating at federal rather than state scope.

Direct peers

• Bayerische Vermarktungsgesellschaft für Qualitätsprodukte (BVQM): Bavaria's state-mandated regional food marketing and quality-mark entity, also running 'Geprüfte Qualität Bayern' with a partner certification model and event-based promotion closely mirroring MGH's structure.
• MBW Marketinggesellschaft Baden-Württemberg: Public marketing organization for Baden-Württemberg state food and agricultural products, operating regional quality marks analogous to MGH's 'Geprüfte Qualität Hessen'. Same mandate structure (state-commissioned, regional seal issuer, partner support).
• Marketinggesellschaft der niedersächsischen Land- und Ernährungswirtschaft: Lower Saxony's regional food marketing organization running the 'Echt.Niedersachsen.' regional brand and quality-mark program with partner support and event marketing — structural peer to MGH.
• Agrarmarketinggesellschaft Sachsen-Anhalt (AMG): Saxony-Anhalt's agricultural marketing organization promoting regional food through events, certification marks, and partner support — directly comparable in mandate, scale, and operations to MGH.

Others

• Verband der Regionalbewegung: German national association for regional value-creation initiatives, providing networking and policy advocacy across state-level programs like MGH — ecosystem umbrella organization.
• EU Geographical Indications (eAmbrosia / EUIPO GI register): The EU's official registry of protected geographical indications (PDO/PGI/TSG), under which MGH's 'Nordhessische Ahle Wurscht' secured g.g.A. status in 2023. Acts as the supranational policy and registration backbone for MGH's certification framework.

Emerging players

• Regionalwert AG: Citizen-funded investment company supporting regional organic agriculture in Hesse and adjacent regions. Comparable regional-food mission and Hesse footprint, though structured as a capital investor rather than a marketing org.
• Slow Food Deutschland: German arm of the global Slow Food movement, similarly promoting regional, traditional, and quality food via events (e.g., Salone del Gusto, regional markets) and partner networks — adjacent mission with overlapping event-and-certification emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/gutes_aushessen
• Facebookfacebook.com/gutesaushessen
• LinkedInlinkedin.com/company/mgh-gutes-aus-hessen-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about MGH Gutes Aus Hessen