What Softech does

Softech - Software & Technology S.r.l. is a Milan-based, privately held Italian channel partner for PTC, Inc., selling and implementing the PTC software portfolio — Creo (CAD/CAE/CAM), Windchill (PLM), ThingWorx (IoT), Vuforia (AR), Arbortext (technical publishing), and Codebeamer (ALM) — to Italian manufacturing companies. Founded in the mid-1980s and operating for over 40 years in the PTC ecosystem, Softech positions itself as a specialist systems integrator and value-added reseller focused exclusively on PTC technology, with a current product emphasis on AI-augmented PLM features (Windchill AI Assistant and Windchill AI Parts Rationalization) and the SaaS version of Creo (Creo+).

The company generates revenue through three streams: recurring PTC software subscription resale (PTC moved to subscription-only licensing in 2018), professional services for PLM implementation, customization, and integration, and classroom training delivered through the Horsa Academy in Milan, Vicenza, and Bologna. Customers are primarily Italian small, medium, and large manufacturers across automotive, aerospace, industrial equipment, railway, and precision manufacturing — with named engagements at Masmec, Master Italy, SPII (Schaltbau Group), Cucchi BLT (Tajmac Group), and the space-tech startup ARCA Dynamics. Go-to-market combines direct enterprise field sales, trade-show participation (MECSPE, Digital Manufacturing & Logistics Summit), webinars, and content marketing.

Since June 2024, Softech has been a wholly-owned subsidiary of Gruppo Horsa, which also controls Exemplar (CAE/FEM simulation). Within the group, Softech and Exemplar operate synergistically to deliver continuous CAD-to-validation workflows — Softech handling the Creo/Windchill backbone and Exemplar providing structural, electromagnetic, fluid-dynamics, and kinematic-dynamic simulation. Group-wide events (the Horsa-hosted Digital Manufacturing & Logistics Summit) and educational partnerships (ITS Cuccovillo in Bari) round out the ecosystem play, while GDPR/CCPA-compliant data handling and certified PTC partner status underpin the Italian-market positioning.

Name

Softech

Legal name

Softech - Software & Technology S.r.l.

Website

https://stnet.it

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

Softech is a Milan-based, PTC-certified value-added reseller and systems integrator that sells, implements, and trains Italian manufacturers on the PTC portfolio (Creo, Windchill, ThingWorx, Vuforia). It operates as a wholly-owned subsidiary of Gruppo Horsa, synergizing with group sister Exemplar for CAE/FEM simulation.

Ownership category

akta.pro rank

Product category

PLM and CAD Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• PLM software solutions
• CAD/CAE software
• Industrial IoT platform
• Digital manufacturing consulting
• PTC software reseller

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. PTC Software Resale and Subscription: Softech resells and subscribes PTC software licenses (Creo, Windchill, ThingWorx, Vuforia, etc.) to Italian manufacturing clients. Revenue is generated through new license sales, subscription renewals, and add-on extensions. The shift to subscription-only licensing (effective January 2018 per PTC policy) means recurring subscription revenue from the installed base.
2. Professional Services and Implementation: Softech provides consulting, implementation, and customization services for PTC solutions — PLM deployments, Windchill configuration, Creo setup, IoT/AR integrations. Services include needs assessment, solution architecture, data migration, workflow design, and go-live support.
3. Training and Education: Classroom-based training programs for PTC Creo and Windchill, delivered through Horsa Academy in multiple Italian cities (Milano, Vicenza, Bologna). Courses cover BOM Transformer, Creo 12/13 new features, and advanced PLM topics. Generates revenue through course fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Softech is a certified PTC Partner and value-added reseller that distributes, implements, and supports PTC's CAD/CAE/CAM (Creo), PLM (Windchill), IoT (ThingWorx), AR (Vuforia), and ALM (Codebeamer) software portfolio for Italian manufacturing companies. The company provides professional services (consulting, implementation, customization, data migration) and classroom training through the Horsa Academy in Milan, Vicenza, and Bologna. Softech also offers AI-augmented PLM capabilities (Windchill AI Assistant, Windchill AI Parts Rationalization) and integrates CAD-CAE workflows with Horsa Group sister company Exemplar for advanced FEM simulation.

Product overview

Softech, a Horsa company and PTC Partner, offers a comprehensive portfolio of PTC software solutions for industrial digital transformation. The core offering centers on PTC's CAD/CAE/CAM (Creo), PLM (Windchill), ALM, SLM, and IoT (ThingWorx) solutions. These products form an integrated ecosystem known as the Intelligent Product Lifecycle, connecting mechanical design (Creo), product data management (Windchill), and industrial connectivity (ThingWorx). Recent additions include AI-powered capabilities such as Windchill AI Assistant for conversational data access and Windchill AI Parts Rationalization for duplicate detection. Softech also provides professional services, training, and FEM/simulation support through its group companies (including Exemplar for CAE) to deliver end-to-end digital transformation for manufacturing companies.

Differentiator

Problem solved

Functional benefit

Products and services

• PTC Creo PTC Creo is a comprehensive CAD/CAE/CAM software suite for parametric and direct modeling, featuring AI-assisted workflows, generative design, simulation, additive manufacturing, and Model-Based Definition capabilities. It serves as the core design tool in Softech's product lifecycle management ecosystem for Italian manufacturing companies.
• PTC Windchill PTC Windchill is a Product Lifecycle Management (PLM) platform that manages product data, engineering processes, and digital thread across design, production, and service. It integrates AI capabilities including the Windchill AI Assistant and Windchill AI Parts Rationalization.
• PTC ThingWorx PTC ThingWorx is an industrial IoT platform providing rapid application development, connectivity, advanced analytics, machine learning, and augmented reality capabilities for building innovative IoT solutions across industrial applications.
• PTC Arbortext PTC Arbortext is a technical publishing and documentation solution that handles dynamic publishing of technical product information, supporting the complete product lifecycle from engineering to field service.
• Creo+ Creo+ is the SaaS version of Creo CAD software, offering cloud-based design capabilities with real-time collaboration, centralized updates, zero installation costs, and full integration with existing PTC systems. It eliminates upfront software installation costs and enables real-time collaboration for distributed engineering teams.
• Windchill AI Assistant Windchill AI Assistant is an AI-powered conversational interface integrated into Windchill PLM that enables natural language queries against product data, automatic document summarization, and knowledge retrieval from engineering databases. It works on existing Windchill data without requiring migration and maintains existing access controls and governance policies.
• Windchill AI Parts Rationalization Windchill AI Parts Rationalization is an AI plugin that analyzes engineering databases to identify similar or potentially duplicated parts, supporting component library rationalization and preventing duplicate creation during design. It enables rapid deployment into existing Windchill environments.
• Professional Services and Implementation Consulting, implementation, and customization services for PTC solutions — PLM deployments, Windchill configuration, Creo setup, IoT/AR integrations. Services include needs assessment, solution architecture, data migration, workflow design, and go-live support for Italian manufacturing clients.
• Training and Education (Horsa Academy) Classroom-based training programs for PTC Creo and Windchill, delivered through Horsa Academy in Milan, Vicenza, and Bologna. Courses cover BOM Transformer, Creo 12/13 new features, and advanced PLM topics. Enrollment is managed through academy.horsa.com with public course scheduling.

Quantifiable outcome

• Windchill AI Assistant reduces time spent searching for engineering information, accelerating design activities
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability5 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor, core and significant.

• Milan Media / La RepubblicaminorGTM or Marketing Partner · 1 September 2024La Repubblica featured Softech and Horsa in its September 2024 'Transizione 50' (Transition 50) special, providing editorial coverage of Softech's digital transformation and digital disruption work powered by PTC technology. The interview with founder Angelo Corti Pedruzzi appeared in the September 24, 2024 edition.
• Sky Italy / Leader TV ProgramminorGTM or Marketing Partner · 1 September 2024Sky Italy's 'Leader' TV program, hosted by Marco Columbro, interviewed Angelo Corti Pedruzzi (founder of Softech) in September 2024. The interview covered innovation and sustainability topics in manufacturing, positioning Softech as an industry thought leader in Italian digital transformation.
• Horsa GroupcoreOthers · 1 June 2024In early June 2024, Horsa Group acquired 100% of Softech — Software & Technology Srl. Softech operates as a subsidiary of the Horsa Group, consolidating PTC PLM, CAD, IoT, and AR competencies within the group. The acquisition reinforces Horsa's position as a comprehensive technology integrator for Italian manufacturing digital transformation.
• PTC (PTC, Inc.)coreChannel Partner/ Reseller/ DistributorSoftech is a certified PTC Partner and Authorized Reseller, distributing PTC's full software portfolio including Creo CAD, Windchill PLM, ThingWorx IoT, Vuforia AR, Arbortext, and Codebeamer in Italy. As a PTC Channel Partner, Softech provides pre-sales support, implementation services, customization, and training for PTC solutions. The partnership is branded 'Softech a Horsa company, PTC Partner, Milano'.
• ITS Cuccovillo (Istituto Tecnico Superiore Cuccovillo)significantStrategic or Co-development PartnerSoftech is a long-standing technological partner of ITS Cuccovillo in Bari, providing PTC software solutions, competencies, and support to the educational institution. The partnership was recognized when Italian Prime Minister Mario Draghi visited the school. Softech participates in ITS Cuccovillo initiatives at trade events (MECSPE) and contributes to the school's Industry 4.0 curriculum development.
• Exemplar (Horsa Group subsidiary)significantStrategic or Co-development PartnerWithin the Horsa Group, Softech and Exemplar operate synergistically. Exemplar contributes 20+ years of Computer Aided Engineering (CAE) expertise in structural, electromagnetic, fluid dynamics, and kinematic-dynamic simulation. Together they provide a seamless design-to-validation workflow for manufacturing clients, with Exemplar handling advanced FEM analysis and Softech managing the CAD-CAE integration and PLM backbone.
• MECSPE (BolognaFiere)minorOthersSoftech participates as a technology exhibitor and presenter at MECSPE, Italy's leading manufacturing trade fair. At MECSPE 2026 (Bologna, March 5–6, 2026), Softech appears in the Piazza della Formazione 5.0 alongside ITS Cuccovillo, showcasing PTC technologies for industrial digital transformation.
• Horsa Group (Summit Organizing)minorOthersHorsa Group organizes the annual Digital Manufacturing & Logistics Summit, now in its third edition (2025). The event gathers technology producers, system integrators, and end users in Castelraimondo (MC). The summit covers AIDC technologies (RTLS, RFID, IIOT, Voice recognition, Machine Vision), AMR, ERP/MES/PLM integration, and cyber security, with participation from industry decision-makers across Italy.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Accenture Industry X / PLM Practice: Accenture's Industry X / digital-engineering practice delivers end-to-end PLM, IoT, and digital-thread programs for global manufacturers, including PTC ecosystem work at enterprise scale.
• Capgemini Engineering: Global engineering-services arm of Capgemini delivering digital-manufacturing, PLM, and connected-product programs for industrial OEMs at scale; competes for enterprise transformation deals.
• HCLTech: Global IT services firm with a dedicated PLM/engineering R&D practice (built on Geometric's heritage) that delivers PTC and competing-platform implementations for industrial customers worldwide.
• Infosys Engineering Services: Global IT services firm with a dedicated engineering-services and PLM practice that delivers PTC-based and competing-platform implementations for manufacturing clients.
• Tata Technologies: Global engineering-services and PLM specialist (PTC, Siemens, Dassault partner) with a large offshore delivery model that competes with Softech on multi-country manufacturing digital-transformation mandates.
• Wipro Engineering Services: Global IT and engineering-services provider with a manufacturing/PLM practice that delivers product-engineering and digital-transformation programs for industrial clients.

Direct peers

• Cadlog: Italian PTC partner that resells, implements, and trains on Creo, Windchill, and ThingWorx — directly competing with Softech for the same Italian manufacturing accounts and channel-partner status.
• TXT Group: Italian-headquartered PLM and digital-manufacturing specialist (now part of Reply Group) that competes with Softech on enterprise PLM implementations and Industry 4.0 programs in Italy and Europe.
• Engineering Group (Engineering Ingegneria Informatica): Large Italian IT services firm with a dedicated manufacturing/PLM practice that delivers digital-engineering and Industry 4.0 programs, overlapping Softech's enterprise-services footprint in Italy.

Regional players

• Lutech: Italian IT services and solutions provider with a manufacturing-industry vertical offering digital transformation services; competes for Italian manufacturing customers and overlaps with Softech's enterprise services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Softech-Software-Technology-244488989229

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softech