Anu Family Services

Name

Anu Family Services

Legal name

Anu Family Services

Website

https://anufs.org

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Child Welfare Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411), Other Individual and Family Services (62419), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Child Day Care Services (8351), Services-Health Services (8000)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Family & Parent Support Services (Parent Coaching, Advocacy) (EDAJALAK), Mental Health & Emotional/Trauma-Informed Childcare (anxiety, PTSD) (HSAAAIAI), Family Advocacy, Parent Training & Support Services (EDAJAKAK)

Keywords

• Foster care services
• Parent coaching
• Trauma-informed care
• Child welfare services
• Youth counseling

Headquarters

HQ city

Hudson

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. County and State Government Contracts: Anu receives payments from counties and state agencies for foster care services, parent coaching, youth coaching, and other community-based services. Counties pay out of county revenue sources for system-involved parents. Services may be subsidized by Milwaukee County DHHS.
2. Foster Parent Per Diem: Foster parents receive a daily per diem rate for each child based on their individual needs. This per diem covers expenses associated with providing foster care. Anu acts as the intermediary/employer for treatment foster parents.
3. Comprehensive Community Services (CCS) Funding: Some Wisconsin counties use CCS as a funding source for Parent Coaching services. Children's Long-Term Support Waiver funding is also used for Parent Coaching services.
4. Donations and Philanthropic Support: Individual donations are accepted via PayPal and other channels to support services to children and families.
5. Training and Consultation Fees: Anu provides fee-based training and consultation services for professionals, caregivers, and foster parents on topics including grief, loss and trauma, therapeutic crisis intervention, pain-based behaviors, and other child welfare topics.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Anu Family Services is a non-profit child welfare agency delivering a continuum of trauma-informed services — Treatment Foster Care, Parent Coaching, Youth Coaching, Individualized Trauma Services, Community-Based Flexible Support, Psychotherapy, and Training & Consultation — to children, youth, and families throughout Wisconsin and Minnesota. Services are delivered in-home and in community settings by licensed social workers, therapists, and Parent Coaches, with referrals sourced from 80+ counties, tribes, the Special Needs Adoption Program, and the Department of Corrections.

Product overview

Anu Family Services is a non-profit child welfare agency offering a continuum of client-driven, family-centered services designed to achieve safety, permanency, and well-being for children, youth, and families. The organization provides Treatment Foster Care Services, Parent Coaching (using the Present Moment Parenting model), Community Based Flexible Support, Individualized Trauma Services, Youth Coaching, Psychotherapy, and Training and Consultation. Supporting resources include the Well-being Indicator Tool for Youth (WIT-Y) and Youth Connections Scale (YCS). The services are grounded in a trauma-informed approach emphasizing healing through safety, consistency, and strong networks of support. Anu serves Wisconsin and Minnesota.

Differentiator

Problem solved

Functional benefit

Products and services

• Treatment Foster Care Services Trauma-informed foster care for children and youth (birth to age 21) who have experienced trauma, abuse, neglect, or medical challenges, with specialized matching to treatment foster homes. Targeted at county/tribal child welfare agencies and licensed treatment foster parents.
• Parent Coaching An intervention providing parents and caregivers with hands-on, present-moment tools for improving child behavior, using the trauma-informed Present Moment Parenting model to teach attachment and self-esteem techniques. Delivered in-home to parents, adoptive parents, foster parents, and kinship caregivers, funded via county contracts (CCS, Children's Long-Term Support Waiver) or private pay.
• Community Based Flexible Support Program In-home and community-based education and support services for adults and children to increase independence, practice skills for health and well-being, and connect to their community. Developed in partnership with the Western Region Recovery and Wellness Consortium.
• Individualized Trauma Services (ITS) Services provided by Resiliency Specialists who engage adults and children who have experienced trauma and attachment disruptions, teaching coping skills and emotional regulation to increase capacity for healing.
• Youth Coaching Individualized services helping youth build healthy relationships and discover their potential through social and emotional learning methods that promote coping skills and enhance well-being.
• Psychotherapy Clinical therapeutic services provided by licensed therapists to help individuals process past trauma using evidence-based treatments.
• Training and Consultation Professional training services covering topics such as grief and loss, trauma impact on child development, pain-based behaviors, therapeutic crisis intervention, and present moment parenting. Offered to caregivers, foster parents, and child welfare professionals.
• Well-being Indicator Tool for Youth (WIT-Y) A guided self-assessment tool for youth ages 15-21 that explores well-being across eight domains using a five-point continuum, producing a Well-being Snapshot graphic to facilitate discussions between youth and their workers. Developed in partnership with the University of Minnesota and made available for download on Anu's website.

Quantifiable outcome

• 70% permanency rate for children served
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Center for Advanced Studies in Child Welfare (CASCW) at University of MinnesotacoreStrategic or Co-development PartnerContracted with CASCW to develop the Well-being Indicator Tool for Youth (WIT-Y). Also partnered to create the Creating a Permanence Driven Organization guidebook. Ongoing collaboration for research and best practice development in child welfare.
• University of Minnesota - Multiple UnitscoreStrategic or Co-development PartnerPartnership with Center for Advanced Studies in Child Welfare, Center for Spirituality and Healing, and broader university for research, training, and practice development. CASCW is a key partner for technical assistance and organizational development.
• Wisconsin Association of Family Caring Agencies (WAFCA)coreStrategic or Co-development PartnerActive member since 2016; CEO Dr. Mechele Shipman serves as Vice President. WAFCA provides platform for advocacy, knowledge sharing, and collaboration among family-focused agencies in Wisconsin.
• Family Focused Treatment Association (FFTA)coreStrategic or Co-development PartnerCEO Dr. Mechele Shipman served on FFTA Board of Directors and served as President in 2021 and 2022. FFTA is a national organization supporting family-based treatment approaches in child welfare.
• Living Well Counseling ServicesminorOthersLori Nebel, MS, LPC provides EMDR and Brainspotting services. Listed as a Healing Partner providing integrative therapy services to Anu clients. Practice located in Madison, WI.
• Triquestrian LLCminorOthersProvides Equine Assisted Psychotherapy services using horses to facilitate experiential learning and healing. Featured as a Healing Partner on Anu's website.
• Wisconsin Women's Health FoundationminorStrategic or Co-development PartnerAnu is proud to partner with Wisconsin Women's Health Foundation to support the missions of both organizations. Foundation focuses on women's health education, prevention, and connecting women to community resources.
• Trinity Equestrian CenterminorOthersLocated in Eau Claire, WI. Provides therapeutic horse riding and Equine Assisted Psychotherapy. Anu has worked directly with Trinity's EAP program. Certified by PATH International and EAGALA.
• Western Region Recovery and Wellness Consortium (RWC)coreStrategic or Co-development PartnerPartnership with RWC consisting of 8 Wisconsin counties (Washburn, Polk, Dunn, Pierce, Rusk, Chippewa, Pepin, Buffalo) led to development of Community Based Flexible Support Program to address service gaps.
• Ascent Private Capital ManagementminorOthersTom Thiegs serves as Leadership and Legacy Consultant and Family Coach at Ascent Private Capital Management while also serving on Anu's Board of Directors.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• KidsPeace: Nonprofit operating community-based mental health, foster care, and residential services for traumatized children and families — comparable in target population and trauma-informed clinical model.
• Catholic Charities USA: Large national federation of diocesan agencies delivering foster care, adoption, parent coaching, and social services across multiple states — comparable as a broad incumbent in the same family/child welfare space.
• Lutheran Social Services of Wisconsin and Upper Michigan: Regional nonprofit social services provider operating across Wisconsin and Minnesota with foster care, adoption, refugee, and family services — directly comparable to Anu's geographic footprint and service continuum.

Direct peers

• Olive Crest: Nonprofit providing treatment foster care, adoption, parent coaching, and in-home family preservation services with a trauma-informed lens — comparable in service mix and referral-driven model.
• Bethany Christian Services: National nonprofit providing foster care, adoption, and family preservation services with a trauma-informed clinical approach — directly comparable in core services and referral-driven county contracting model.

Others

• Wisconsin Association of Family Caring Agencies (WAFCA) member agencies: Industry association of Wisconsin private family-care agencies that share referral networks, contract relationships, and FFTA-aligned clinical models with Anu.
• Family Focused Treatment Association (FFTA): National association of treatment foster care agencies; Anu's CEO served as FFTA President, signaling direct peer standing in this specialized treatment-foster-care category.
• Adoption Services (UW-Madison School of Social Work): Academic-adjacent adoption and permanency programs that partner with county child welfare systems and align with Anu's Special Needs Adoption Program referrals.

Regional players

• Northwest Children's Home (Bayfield, WI): Wisconsin nonprofit child welfare provider offering residential and community-based services for at-risk youth — comparable regional peer in trauma-informed service delivery.
• Children's Home Society of Minnesota: Regional Minnesota-based nonprofit offering adoption, foster care, and family support — directly comparable in core services and Minnesota operating geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/111182598914529
• Xx.com/anufs

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anu Family Services